Bob Sprecher
Art Director
Bob is passionate about integrating his extensive background in B2B and B2C branding and point-of-purchase design into the interactive space. "Digital has a seemingly infinite amount of experiential touch points. Whether it's a major online branding component, or an error message from a sign-up form, each affects our attitudes toward a brand. As digital marketers, we must be passionate about the details."
What gets his juices flowing is working with a talented and diverse team, the ever-evolving nature of digital technology and the power of social media. "I love to see consumers interacting with brands through social platforms like Facebook. They tell us what we need to know… today! It's a really powerful way to monitor a groundswell, or lack thereof."
Interesting Fact
When Bob graduated from the University of Oklahoma in 1988, his entire design and illustration portfolio was painstakingly created by the use of pencil sketches, pen and ink drawings, markers, watercolor, acrylic and airbrush illustrations. "Having been classically trained as an artist, I can truly appreciate the magnificently powerful digital tools we have at our disposal today. I love combining traditional art with interactive design."
"There are very few people who understand the true meaning of a brand. In order to advocate a brand you must immerse yourself in it entirely. Bob is a true brand advocate."
Jacob Beckley
Creative Director