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7/23/2010

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Fusion92 In the News - DM News

Fusion92 Founder and Executive Director, Matt Murphy, goes head-to-head with Bryon Morrison of Ipsh to discuss the merits of location-based marketing in this "Gloves Off" feature-- "Is location-based marketing a 'must have'?" 

 

"Whether it's through a loyalty-based program that leverages proximity-based applications, such as Foursquare, or through applications and SMS-based advertisements that determine user location to deliver targeted offers and coupons, marketers can now influence purchasing decisions at the most critical stage of the buying cycle."
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7/19/2010

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Fusion92 In the News - Mobile Commerce Daily

Fusion92's Founder and Executive Director, Matt Murphy, provided his take on the mobile commerce revolution with his article-- "Is the mobile commerce future here yet?" 

 

"Consumers have grown increasingly comfortable with purchasing digital goods, ringtones, applications and even e-books through their mobile devices, particularly with the advent of the Apple iPad, Amazon Kindle and other tools that are not mobile phones, but are not laptops, either. But with all that said, we have to remember: mobile phones are still utilitarian devices that are designed to do a handful of things very well, but they were not, and should not, be designed to merely stream advertising to consumers."
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7/8/2010

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Fusion92 In the News - ADOTAS

Fusion92's Founder and Executive Director, Matt Murphy, offered his digital marketing insights through a contributed article entitled "Mobile Commerce: Still Evolving" 

 

"And for a consumer who is ready to buy, the mobile device remains one of the most convenient methods for making a purchase. Marketers should focus not on standard advertisements, but on uses/applications that ultimately transform the m-commerce experience and make it easier and more convenient for all users to capitalize on this technology to purchase products and services."
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7/8/2010

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Fusion92 In the News - E-Commerce Times

Brian R. Hook's E-Commerce Times article--"Steering Around the SEO Blockage"--quotes Fusion92 Founder and Executive Director, Matt Murphy:

 

"The value with social media is you don't have to rely on Google's algorithm," said Matt Murphy, founder and executive director of Fusion 92, "but the challenge is building content and maintaining social media accounts in a manner that is consistent, socially engaging and effective."

 

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