With the automotive industry getting increasingly competitive, car
manufactures are being forced to find more cost effective and compelling
ways to engage their customers. When Cadillac approached us to explore
digital avenues of consumer engagement within their showrooms we got
excited. Bringing digital to the point of sale is always a fun and
challenging adventure. Using a new touch-sensitive translucent film technology, our design and
development team built a working prototype of an interactive window
sticker.