With the automotive industry getting increasingly competitive, car manufactures are being forced to find more cost effective and compelling ways to engage their customers.
When Cadillac approached us to explore digital avenues of consumer engagement within their showrooms we got excited. Bringing digital to the point of sale is always a fun and challenging adventure. Using a new touch-sensitive translucent film technology, our design and development team built a working prototype of an interactive window sticker. At first glance, it looks like any ordinary window sticker displaying price, features, fuel economy and such, but when a customer walks by the car the window comes to life, making the glass a fully interactive touch-screen kiosk. Users can customize all the features of the car, see the updated price, calculate loan payments, watch videos, share the car on Facebook and Twitter and sign up for more information.
See the interactive window sticker in action.
Cadillac's consumers are surprisingly tech savvy, and like most consumers they want information on their terms and at their convenience. This solution engages this audience where and when they want to be engaged, in a format that is familiar to them at the time of consideration and purchase.
Developing this prototype for Cadillac reminded us how much we love technology and bridging the gap between traditional and digital marketing. As we find new mechanisms to engage consumers, we think of ways to adapt, modify and incorporate them into our arsenal of offerings. Check back often for other new and exciting technologies we're exploring for our clients or simply subscribe to our RSS feed.