Digital marketing is an incredibly technology-driven field. That's why, here at Fusion92, we're always investigating the latest tech, looking for software and devices that will help us give our clients truly cutting-edge digital campaigns.
Yesterday I had the honor of appearing on the "What's New?" segment of Windy City LIVE (broadcast weekdays at 9 AM on ABC 7 Chicago), a Chicago morning talk show, to discuss some innovative gadgets with the power to change the way we work, play and share information.
First we looked at the Contour+, a hands-free HD video camera designed for first-person perspective video capture. Its rugged construction means you can take it outside and mount it to surfaces like bike helmets without fear of interference or damage from the elements. Having a sturdy, hands-free camera is great, but setting up the shot can be tricky without a traditional viewfinder. That's where the Bluetooth integration comes in. The Contour+ wirelessly syncs with your smartphone, giving you a remote viewfinder so you can find the perfect angle for capturing your video. It even includes a built-in GPS receiver that tracks your location, speed and altitude while shooting.
Another innovative device on display was the VueZone Personal Video Network. VueZone is a series of small, battery-operated wireless cameras that come with magnetic swivel mounts for easy installation in a wide variety of settings. Remotely accessing your video network is also easy since you can log in and view your live camera feeds from any computer with an internet connection—or by using the VueZone mobile app on your smartphone. You can even set up email alerts for when VueZone's motion detector goes off.
The last product featured on the segment should be invaluable to anyone who's ever been frustrated with the process of getting photos off of a digital camera to share on a social networking site. The Eye-Fi media card is a Wi-Fi enabled SD card for digital cameras that syncs with your wireless network and automatically uploads photos to your computer—all without needing to connect your camera to your PC. In fact, because the wireless technology is contained in the Eye-Fi memory card, rather than the camera, you can use Eye-Fi cards in virtually any camera with an SD card slot.
What's really amazing about Eye-Fi, though, is that it can automatically upload your pictures to up to 25 different photo sharing websites, including Facebook, Photobucket and Picasa. We've actually been using Eye-Fi cards here at Fusion92 to capture what's going on around the office. It's great; we simply point and shoot, and Eye-Fi magically updates our Flickr account with new pictures. We never even have to touch a computer.
To see these impressive devices in action, check out the embedded video or watch the segment on Windy City LIVE's website. I'm really excited about having the opportunity to share these tech finds on WCL, and I hope to be able to do so again soon.