It's Good To Be Different

Trying new things is essential in keeping your brand relevant.

16
Feb 2012

Driving Sign-ups at the 2012 Chicago Auto Show


15 months ago

Question: How do you turn a piece of glass into a touchscreen? Answer: Contact Fusion92.

Recently Fusion92 leveraged new technology to turn an ordinary car window into a kiosk at the 2012 Chicago Auto Show. The purpose of the project is to allow show attendees to enter for a chance to win a Mazda CX-5. What makes this unique is that the hopefuls are signing up directly on the window of the very car they are trying to win!

 

The technology behind the kiosk centers on a film that has tiny touch-sensitive fibers embedded in it, which are imperceptible to the naked eye. The film can be applied to any glass surface and displays high definition images and video. Of course, the screen can be "touched" just like a typical touchscreen, kind of like a large tablet computer.

Fusion92 did all of the design and programming for this project and we think it is pretty darn cool. If you're in the area, feel free to stop by. We'll be there through the end of the show on Sunday, February 19. Curious to see what innovations Fusion92 can create for your company? Contact us to learn more.

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