With the variety of retail display options, it is becoming more and more difficult to create new and engaging consumer experiences. Those who succeed create a unique and purposeful experience that captures consumers’ attention and increases purchase rates.
We set out to concept a new and interactive way to feature a product in a retail environment. While using transparent LCDs to feature a product is an effective way to project content over a physical object, we felt the concept wasn’t fully realized. We wanted to take this technology to the next level and create a truly memorable experience. So we created an experience unlike any other.
We did several things to accomplish this goal. First, we added a second larger LED monitor onto the back portion of the display in order to provide an additional surface for content. Next, we incorporated a 360° programmable motor which allowed users to rotate the object featured in the display. Then, we added an interactive touch layer to allow the user to control the content.
The consumer is able to navigate a variety of information, allowing them to browse and absorb content at their own pace. We provided a 360° education section that rotates the features camera as the content speaks to what is currently visible to the user. Consumers can learn about the product, its features, share content via social media, signup for additional information or promotions, and even purchase the product and accessories directly from the kiosk.
Sony's consumers are frequently tech savvy, and like most consumers, they want information quickly and on their terms. This solution engages this audience where and when they want to be engaged, in a format that is both unexpected yet familiar, building excitement at the time of consideration and purchase.
Developing this prototype for Sony reinforced how much we love working with new technology and bridging the gap between traditional and digital marketing. As we find new mechanisms to engage consumers, we challenge ourselves to adapt, modify and incorporate them into our suite of services. Check back to learn more about the technologies we're exploring for our clients, or simply subscribe to our RSS feed.