Work

Not being a traditional full-service marketing agency, we begin each project by asking ourselves, "What is the real problem that needs to be solved?" Then, we deliver. That's why we produce great work with measurable results every time. See for yourself.

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AT&T

Idea House

AT&T is known for its innovative and reliable technology. Southern Living magazine is known in part for their idea houses, which put a twist on design and construction each year. Together, they created a new experience for the 2013 house through a unique and engaging connection with visitors touring the Southern Living Idea House, all while showcasing AT&T's innovative capabilities and home services. Here's how:

The Challenge

AT&T, a primary sponsor of the Southern Living Idea House in Nashville, Tennessee, was asked to engage visitors in a unique way during their tour experience. Visitors needed to walk away with an understanding of AT&T U-verse and Digital Life products, plus register to enter for a chance to win the 2014 CMA Music Festival Ultimate VIP Experience Sweepstakes.

The Solution

Instead of taking the traditional route of QR or short codes, Fusion92 developed a stand-alone reverse NFC network that allowed people to “tap to win.” Visitors of the Southern Living Idea House were given an NFC card upon entry that would be used to register them in the sweepstakes.

Four digital displays were staggered throughout the tour: each display having an affixed NFC card reader. In order to be eligible for the sweepstakes, visitors were required to visit and “tap” all four displays. Using NFC technology allowed for a unique and engaging experience for the visitors, while providing AT&T with valuable consumer engagement. In turn, this installation drove the visitor to multiple locations throughout the Southern Living Idea House and provided AT&T with a marketing avenue to showcase their brand, as well as their U-Verse and Digital Life products. Each NFC card registration was tracked in a database and tied to a unique number. This was then connected to the visitor at the end of the registration process. Ultimately, this database will be used to randomly select the three winners of the sweepstakes as well as provide AT&T U-verse with a list for customer outreach.

The Result

We used technology in an innovative way to bridge the gap between traditional and digital media as well as increase consumer engagement with AT&T.

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Buddig

Bringing Family Traditions Online

Carl Buddig & Co. was lacking an online presence and struggling to gain market share from their larger competitors. Consumers, particularly their primary target audience, moms, were actively using the Internet to research, communicate and share content of interest such as recipes, product reviews, etc. Buddig wasn’t taking part of this conversation. In order to compete, they needed to redefine how this 70 year old, family-owned company viewed consumer engagement.

The Challenge

Buddig was looking to establish relevant and on-going engagement with moms. Thus far, their marketing efforts were primarily focused on traditional media, missing a large opportunity to engage with their core audience in digital channels. Buddig approached Fusion92 to help them join the conversation and establish ongoing and meaningful conversations with moms.

The Solution

We started by establishing a Facebook presence, where the brand was able to share recipe ideas, fun lunch diversions, back-to-school tips, entertaining suggestions, special deals or simply provide fun but non-branded discussion topics for the community. Fans were invited to respond in kind, and continue the conversation with their peers. We even went to great lengths to incentivize participation, featuring “Fan of the Week” giveaways for responding to questions, answering polls or providing feedback on new line item or packaging ideas. We know that a conversation built around fun talking points and cute pictures is not enough to deepen a connection with a brand—so once a community was established, we aimed to improve the content Buddig was able to provide. We created and distributed original recipes, developed “Buddig Chef of the Week” contests to feature mom-generated recipes, and even developed a series of cooking webisodes to feature fan favorites. Finally, because Buddig’s target mom is predominantly from low-income families, we’ve aimed to provide budget-conscious content as well as deals, coupons, prizes and incentives to help make their job as moms a little bit easier.

The Results

Over the course of three years, Fusion92 grew the Buddig fan base to over 96,000 fans. We elevated Buddig’s ongoing consumer promotions to cater to the needs of moms. The promotions, garnering over 79,000 participants, play like a game, so kids can get involved collecting badges from: on-pack stickers, branded emails, display advertising, Buddig.com and Buddig’s Facebook page. The incentive was a chance to win the grand prize. These promotions feature seasonal content – holiday decorating, entertaining ideas, kid-friendly projects and activities. They also included a wide range of instant prizes from V-Tech learning tablets for the kids to spa gift cards for mom’s oh-so-welcome getaway. We make sure we’re always giving mom something to make her life easier, gaining consumer trust and engagement along the way.

Buddig Dream Big
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Columbian

Changing your image can truly help

The Columbian, a Chicago real estate development property on the corner of Michigan Ave and Roosevelt, had been on the market for five year and was seeing a drop in sales, leaving them with 40 penthomes vacant between the price-points of $624,900 and $1.9 Million.

The Challenge

Although the Columbian was a better value per square foot than any of their competitors, their current advertising was leveraging discount and value messaging to consumers who were not in a value market. They were failing to capitalize on their prime location views as selling points. This lack of market awareness as well as branding and identity was causing traffic to dwindle. Additionally, the marketing plan from their agency only consisted primarily of newspaper advertising and inserts. This strategic error left The Columbian with 40 of their highest price-point units vacant.

The Solution

After market research, Fusion92 created a strategy to keep the same target audience, empty nesters, but reposition The Columbian as a luxury destination offering a younger, more affluent lifestyle. We rebranded the vacant penthomes as the “Penthouse Collection” by leveraging romantic imagery to communicate an elegant, beautiful lifestyle that more accurately portrayed the units still available for sale. Ads were redesigned to communicate a lifestyle rather than a building, and a multi-channel marketing strategy, including newspaper, full bus wraps, on-premise window displays and digital advertising was implemented to maximize exposure, disrupt the marketplace and create a buzz.

The Results

Within the first five months, the Columbian saw 500 visits; all from individuals within the appropriate million-dollar market, and over 30% of the visitors were qualified to purchase. Only one and a half years after their rebrand, The Columbian has sold 90% of their remaining units and has serious interest in the rest. The Columbian rebranding gained such successful exposure that its competitors to the north have mimicked the branding in an effort to gain back market share. Case in point, imitation is the sincerest form of flattery.

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Crunchmaster

Helping Moms With Gluten Free Families

Over the past several years, Fusion92 has worked closely with the Crunchmaster brand to increase consumer awareness of and engagement with the premier gluten free snack product. As the brand grows beyond gluten free and gluten sensitive consumers, Crunchmaster challenged Fusion92 to expand marketing reach to include a broader consumer base. To start, we began with moms feeding kids with gluten intolerance.

The Challenge

When Crunchmaster gluten free crackers launched their kid’s product line in late 2012, Fusion92 was asked to help develop marketing for mom’s, adding to our ongoing digital and social activity. Because we had already established a predominantly female, health-conscious following, we just had to augment the conversations, to include more of a child focus.

The Solution

In 2013, we began laying the groundwork for a kids product line by publishing relevant content outside the expected “great taste and health benefits of gluten free eating,” topics to engage moms. We identified a unique market gap very early on that needed to be addressed: mothers seeking gluten free alternatives for their children were the least supported amongst the gluten free/gluten sensitive community at large. The strategy was to add content to our social media campaigns that provided insights and resources for moms struggling with keeping their children’s diets gluten free, including kid-friendly recipes, content for gluten-aware, mommy bloggers tackling the subject one post at a time. Finally, we created a resource center on Crunchmaster.com dedicated to parents with gluten sensitive children—the first of its kind on a branded website. The result is a quick-reference repository for all literature, materials and tips for moms. With the Kid’s line becoming more of a priority, we built a strong foundation for future developments, including kid-friendly activities, games and educational materials. We want to ensure mom has help keeping her family happy, healthy and gluten free.

The Result

Our digital advertising campaign has helped Crunchmaster generate significant awareness for its new kids products. Paid ads deliver an average of 3-5 million impressions and generate between 2-3 thousand new Facebook fans and email subscribers a month. To encourage further engagement, we maintain a steady stream of child-focused content across the Crunchmaster website and Facebook page, establishing Crunchmaster as an industry leader and valuable resource for parents of gluten sensitive children.

Crunchmaster Recipe Challenge
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EFT

Search engine marketing in the world of banking

EFT Source is a provider of instant debit cards and PIN numbers to small-to-mid-sized banks and credit unions through a patented device called Card@Once®. The device offers financial institutions a hassle-free and secure card solution that also increases profitability and ensures exceptional customer service.

The Challenge

EFT Source needed a more effective and cost-efficient lead generation solution for Card@Once in a very select and narrow market—small-to-mid-sized banks and credit union.

The Solution

EFT Source needed a more effective and cost-efficient lead generation solution for Card@Once in a very select and narrow market—small-to-mid-sized banks and credit union.

The Results

Strategically focusing on PPC campaigns and optimizing along the way enabled us to maximize campaign spend. Site wide, the client has since received around 45 leads per month, of which 60% are qualified. Additionally, Card@Once sales have in over 370% in one calendar year.

Card@Once Website
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Flexera

Flexera Software

Flexera Software, makers of the popular InstallShield software, turned to Fusion92 to help breathe new life into their extensive library of online content.

The Challenge

Flexera needed an engaging and memorable way to explain the features and benefits of their Flexnet Producer Suite software to potential customers online.

The Solution

Right from the start we knew we had a challenge on our hands: communicate highly technical information while making it fun and relatable to the viewer. With the input of our client we set out to create a character-driven story set in a fictional company called "Success Corp" where Bob, our protagonist, does all he can to "maximize software revenue while minimizing piracy". The story unfolds through a series of visually memorable scenarios that include a sword fighting pirate and anti-piracy "swat" team swarming the offices of would-be pirates. These visual anchors are meant to endure beyond the initial viewing and help the viewer retain the most powerful themes of the story, which tie directly to product benefits.

Fusion92 handled the entire animated production process including concepts and character development, scriptwriting, storyboards, voice over recording and animation.

The Results

The animated short was a huge hit with our client and serves as a valuable sales and internal training tool for Flexera. It has reached an audience of over 45,000 to date and was so well received it was translated into German and French for overseas markets. A second animated short starring Bob is in the works (launch Apr 2014), with a third one also in early development (launch TBD). To us, there can be no better praise.

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PACK

Rebranding a Growing Pharmaceutical Company

PACK Pharmaceuticals is a small business ranked as one of the fastest growing generic pharmaceutical companies in the U.S. They are known for developing exclusive partnerships with manufacturers all over the globe. PACK's size allows them to make changes to their products, packaging and processes more easily than their competitors, which is a unique advantage in this industry.

The Challenge

With PACK's rapid growth, they were experiencing more and more end-users visiting their outdated website looking for verification that PACK was professional, trustworthy and, above all, that their products were safe. Despite the fact that PACK met stringent FDA requirements, exceeded customer service expectations and introduced new products into the generic pharmaceutical market, their brand was unconvincing. They needed a new brand identity and a better web experience to establish trust and credibility with site visitors. They also needed to communicate their credibility, commitment to safety and investment in the future of the industry to potential partners. PACK needed to address the challeng they had with ensuring no cultural offenses were committed as they delt with a worldwide market.

The Solution

Fusion92 knew that it was important to showcase PACK's innovative spirit and integrity while remaining universally acceptable. The website had to communicate detailed information regarding their business interests and capabilities for potential partners; and it had to address potential questions for consumers. Our process began by conducting a brand workshop with the client from which we could develop a brand platform and subsequently a logo, stationary set and sales presentation. After an additional discovery session with the client, including multiple stakeholder interviews, we created a fully branded corporate website that, not only addressed all their initial pain-points, but put PACK on the right track for the future.

The Results

Fusion92 successfully created a complete brand identity and website for PACK Pharmaceutical. Doing so has improved their credibility impression in the industry as well as helped establish long-term partnerships with companies worldwide. Since its launch, the website sees a lower bounce rate than industry average. Today, PACK continues to expand their portfolio and solidify themselves as fierce competitors in the generic pharmaceuticals market.

PACK Website
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Sentinus

Branding for the High End Investor

Sentinus, formerly The Reynolds Group, needed more flexibility and discretion to directly manage their client’s investments. As they transitioned to RIA (Registered Independent Advisors) they needed to rebrand themselves for the high-end, $10 million and more investor market. Going from their former brand, a forty-year-old company with deep roots in the financial sector, to a new, independent brand was a leap of faith not only for the company itself, but also for their clients.

The Challenge

A new brand required a fresh start, including a new name, visual identity and all the collateral pieces that support their business. Whatever the new brand identity would be, its biggest challenge was that it needed to reassure the stability of their original core values and drive home their goal to empower their clients to live the lifestyle they desire while minimizing legitimate financial risk.

The Solution

Several factors needed to be communicated in the new branding, one being the reassurance of safety and protection for current and future clients and another being innovation.

We started with branding workshops, and after extensive research and concept development, we created a full brand platform including a new name, logo and identity.

The new name, Sentinus, signified protection and displayed the company’s core values through its mark of two lines moving in an upward and positive direction. The new identity was then seamlessly threaded through the business cards, stationery, brochure design, inspirational video of the partners, and the parallax designed website.

The Results

Using the new branding, Sentinus successfully stepped into the marketplace with a strong foundation and a credible brand. When Sentinus separated from their existing parent firm, they retained over 85% of their existing client base and continue servicing them today.

Sentinus Website
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