Georgia Tech Website Conversions Increase 300%.
Georgia Tech needed to be more competitive in attracting prospective students to its executive MBA program. Fusion92 took charge of the situation by administering a website facelift, and deploying a Flash microsite and PPC campaign.
Challenge
The Georgia Tech School of Management needed to increase the number of online sign-ups for information and class visits, leading to higher conversions for the executive MBA programs.
Solution
Incorporating a full range of proficiencies, Fusion92 redesigned the executive MBA programs' presence on the main HTML site, and developed a standalone Flash microsite that focused principally on increasing sign-ups of prospective students. Finally, Fusion92 launched a PPC campaign to drive more traffic to the website and garner additional program sign-ups.
Result
The combined effects of the website redesign, Flash microsite and subsequent PPC campaign were a business case success story. Not only are prospective students spending more time on the executive MBA program site, conversions are up 300%.
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