Jones Dairy Farm’s Site Traffic Soars 50%.
A household name at the breakfast table, Jones Dairy Farm’s online presence simply lacked sizzle. Fusion92 served up a revamped site, promotional e-mails and a PPC campaign to give Jones Dairy Farm a firm online foothold.
Challenge
Jones Dairy Farm partnered with Fusion92 to re-engineer their existing Web site, deliver a quality retail experience, extend the brand promise and beef up website visits. Generating additional online traffic was critical to Jones Dairy Farm's goal of increasing online sales.
Solution
Fusion92 completely overhauled their site and e-commerce platform with a new content management system and dedicated server, reconfigured a new purchase process, and streamlined the shopping cart experience. The home page supported a more intuitive navigation system and received a SEO-friendly optimization pass. Fusion92 also created promotional e-mails and PPC ads promoting Jones Dairy Farm's scrapple product.
Result
Site traffic soared to 50% above previous monthly figures, and sales growth increased exponentially in the first few months. And with a revamped CMS and e-commerce platform, Jones Dairy Farm was more than prepared to handle the additional demand on its website.
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