Digital Rebranding Increases Power Plate Sales 150%.
A fitness brand with an international network of independent distributors, Power Plate needed to kick its disparate websites into shape—fast. Fusion92 sprang into action.
Challenge
Fusion92 accepted the challenge to provide unified marketing messages among the network of distributors, while still allowing customization.
Solution
At the heart of the redesigned, re-architected Web site was a multilingual Content Management System that provided the necessary structure to present consistent marketing language across global markets. Interactive Flash modules and video clips helped sell the Acceleration Training™ concept and interactive tour of the product.
Result
The new website, which launched the new Power Plate “Believe You Can” brand-building campaign, resulted in a 150% increase in sales within 90 days.
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