Digitally-Powered Office Tools Are Changing How We Work.
Quartet's InView customizable whiteboards and Kapture digital flipchart system were so revolutionary that there was no precedent for how to market—or even use—them. Quartet turned to Fusion92 to help launch their products to consumers and retailers.
Challenge
Quartet charged Fusion92 with developing an online presence for their brand new InView customizable whiteboard and Kapture digital flipchart products, which included an online template creator tool for InView, and marketing videos and demos to showcase and demonstrate both products.
Solution
For InView, Fusion92 created a product-centered microsite to illustrate the unique benefits of InView, a robust template tool that allows users to log in, create and save their custom template creations, and two videos (a product-oriented video that highlighted benefits, and a tutorial video that detailed how to use the tool).
For Kapture, a similar approach was taken to keep the user experiences seamless between the two microsites. In addition, we also concepted, shot and edited a video explaining the benefits of this smart new product.
Result
The online product launches generated significant traffic and buzz, as well as attracted and strengthened relationships with national channel partners and regional retailers. The InView and Kapture microsites, videos and template tool have resulted in significant registrations and repeat use from both end-users and retail/distribution networks.
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