Sears Black Friday Shoe Sales Jump 800%.
When Fusion92 partnered with Sears to promote Doorbuster sales for its shoe department on Black Friday, we had just three weeks to develop a full-scale, turnkey e-mail marketing campaign using a “non-branded” breakthrough creative approach.
Challenge
Looking to pump up shoe sales on Black Friday, Sears asked Fusion92 to create a unique and memorable online marketing campaign promoting its craziest specials and sales with an even crazier mascot. And that's how Turkeyman was born.
Solution
Fusion92 delivered a campaign featuring a chainsaw-wielding Turkeyman to create online buzz and drive organic traffic to the site. A 45-second clip of Turkeyman using a chainsaw to “customize” a pair of boots in store was integrated with the e-mail campaign, linked to a microsite, and seeded on YouTube with a viral Facebook tie-in.
Result
This extraordinary campaign delivered a positive brand experience to nearly one million shoppers, and in-store sales climbed 800%. Turkeyman provided the perfect kick-start to the holiday shopping season.
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