# Fusion92 | Marketing Transformation Partner ## Pages ### NoMi Audience Builder https://fusion92.com/nomi-audience-builder ### Approach https://fusion92.com/approach In regulated industries, the hard part isn’t having ideas; it’s getting them through review and proving they work. So, we built a method that diagnoses what’s holding growth back, then runs identity, activation and experience as one system to fix it. Built for the rules you live by, proven across thousands of locations. ### We’re always looking to grow. Explore our open positions and apply! https://fusion92.com/careers We’ve built an amazing culture from people who share our values — an independent company building the products and the system that help brands in the hardest industries grow. We’re always looking to grow our team, so if that sounds like you, explore our open roles. ### Let’s Talk Transformation. Yours. https://fusion92.com/contact Every transformation starts somewhere, and yours could start here. Share your contact information, and someone from our team will reach out to discuss what Fusion92 can do to help you fuel business growth. ### Future Series https://fusion92.com/future-series ### All Events https://fusion92.com/future-series/see-all ### Privacy Policy https://fusion92.com/privacy-policy Last Updated: January 31, 2025 Thank you for taking the time to read our Privacy Policy. At Fusion92 (“Fusion92”, “we”, or “us”), your privacy is of the utmost importance. We want you to be fully informed about our privacy and data practices, the information we collect, how it is used, disclosed and protected, and the choices you have with it. We provide two distinct types of services and have separated them to make it easier for you to understand our privacy practices and to exercise your privacy rights. Our business consists of: "Business Services" (or “Services”) that provides our business customers (our “Customers”) with software and/or services in order to help them engage in relevant advertising, marketing, sales and communications. Our Services may also encompass utilizing personal information provided directly by our Customers, which is independent from the Data Broker activities referenced below as Fusion92 is contractually limited from using Customer personal information for its own independent purposes. These Business Services are detailed herein. “Data Broker” activities, which consist of selling, sharing or licensing personal information to our Customers for their own independent marketing, communications or other business purposes. If you are a consumer or business professional and are interested in exercising your privacy rights related to our Data Broker activities or would like to learn more about our Data Broker activities, please visit our Data Broker Privacy Notice here. Fusion92 Business Services Privacy Policy For our current or prospective Customers interested in our Services, continue reading below to learn more about our Business Services privacy practices. 1. PERSONAL INFORMATION WE COLLECT 2. HOW WE USE PERSONAL INFORMATION 3. HOW WE DISCLOSE PERSONAL INFORMATION 4. PRIVACY CHOICES 5. SECURITY 6. RETENTION 7. U.S. STATE-SPECIFIC NOTICE 8. EEA/UK NOTICE 9. CHILDREN’S PRIVACY 10. THIRD-PARTY LINKS 11. CHANGES TO THIS PRIVACY POLICY 12. CONTACT US 1. PERSONAL INFORMATION WE COLLECT Customer Personal Information We Directly Collect: In order to operate our website or serve our Customers, Fusion92 will collect various information, including: Business professional information, including your name, role or title, company email, company name and company URL. Correspondence, which may include any personal information provided during an email correspondence or customer service engagement. Billing, payment and administrative finance information. Information about visitors to our website and how our Customers use our Services, including time spent on our website, behavioral activity, and metadata associated with software interactions. Please see “Cookies and Other Tracking Technologies” below for more information. Applications for employment, including any associated information, such as education, role, title, employers, certifications and credentials, and references. Personal Information Our Customers Provide Through Our Business Services: When our Customers use our Business Services, they may enable Fusion92 to process various types of personal information on their existing customers, consumers or end clients (“End Clients”). Below, we provide a list of the commonly processed personal information of End Clients. Please note, this list is not exhaustive of all personal information and is intended to serve as a sample set. Contact information, such as name, email address, phone number and postal address. Professional information, such as education, role, title, employers, certifications and credentials, and references. Device identifiers, such as cookie IDs, mobile ad IDs, device IDs, IP addresses and other identifiers associated with all relevant behaviors or categorical segments used for advertising and marketing. Social media reference information, such as handles, profiles, and associating statements or posts. Proprietary information about customer relationships, including historical transactions, engagements, communications and notes about correspondence. Advertising and marketing engagement activities, including unique impressions, engagement rates, number of leads generated, which campaigns are functioning best, conversion rates and trends. Third-party information appended to End Client information, including any of the information associated with our Data Broker activities. 2. HOW WE USE PERSONAL INFORMATION Subject to the terms of this privacy policy and our client agreements, we may use personal information for the following purposes: To provide our Business Services, including: Identifying and engaging with prospective and current customers. Creating compelling and relevant content for sales and marketing outreach. Measuring marketing, advertising, sales and communications performances. Customer support, including email, phone and chat. To improve our Services, for example, we may modify our website user interface based on user behavior or create predictive models for future advertising or marketing campaigns. To authenticate, verify or otherwise ensure compliance with Customer written instructions or to mitigate the risk of fraud. Aggregated or anonymous information about the various types of information, integrations, metadata and performance metrics to ensure our Services are serving their intended purposes and for product improvements. For any legal purpose necessary, including IP protection, or if Fusion92 is required to process information as a result of a court order or other legal or regulatory proceeding. 3. HOW WE DISCLOSE PERSONAL INFORMATION Our Services provide Customers with the ability to synchronize certain external software or data applications with Fusion92, which may include the transfer of personal information. Some of the types of applications are: Cloud or Other Storage Services. Customer Support. Customer Relationship Management. Call Centers. Email Service Providers. Digital and Offline Advertising Services Subject to client agreements, we may disclose Customer information in order to: Protect the legal rights of our company, our employees, our agents and our affiliates. Protect the safety and security of those who access and use our Services. Detect and protect against fraud. Comply with law or legal processes. Complete a legal transaction related to the sale of our business or any assets. Fusion92 may disclose aggregate or anonymous information for any purpose. This means that the information we disclose does not identify specific individuals or is combined with other data to protect your privacy. 4. PRIVACY CHOICES With respect to our Business Services (versus our Data Broker activities which are subject to a separate Privacy Policy here), we provide our Customers with the right to exercise the following choices with our use of your personal information: Access the personal information we maintain about you. Delete the personal information we maintain about you. Please note that we reserve the right to retain any information necessary to comply with our legal obligations, including financial reporting. Correct inaccurate personal information we maintain about you. Opt out of certain uses of your personal information, notably: Marketing emails: To opt out of marketing email communications, you may click the "unsubscribe" link in the marketing emails. Tailored advertising using cookies: Refer to our list of advertising services below for company-specific choices, or visit http://optout.aboutads.info to exercise an industry-wide opt-out. In addition, you may reject or delete cookies through your browser settings. You can exercise these rights by contacting us at privacy@Fusion92.com or through your account representative. Please do not contact us at this email address for Data Broker-related privacy requests. For Data Broker-related privacy requests, click here. If you are a current or former employee of one of our Business Services Customers, or an End Client of one of our Customers, and you would like to fulfill your rights to the personal information we maintain about you on behalf of our Customer, please contact a representative of that Customer rather than email us with your request. We cannot provide personal information about a specific individual on behalf of a Customer without their express written instructions. 5. COOKIES AND OTHER TRACKING TECHNOLOGIES Like many companies, we use cookies, pixels and other tracking technologies to collect information about your browsing activities, your interactions with our websites or emails, and to serve tailored ads on other websites. There are a number of ways to opt out of having your online activity and device data collected through these Services for our advertising purposes, which we summarize below. Tailored advertising using your email address. If Fusion92 has collected your email address, it may be used for tailored advertising on other websites, including through social media such as LinkedIn. To opt out of this use, please email us at privacy@Fusion92.com. Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising online or in apps by visiting http://optout.aboutads.info With each of our vendors individually. The following advertising or marketing service partners offer opt-out features that let you opt out of use of your information for interest-based advertising or profiling: Advertising-Related Cookies and Tracking Technologies Google: Google Advertising Opt-Out LinkedIn: LinkedIn Advertising Opt-Out Please note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt out on every browser and device that you use. 6. SECURITY We maintain reasonable safeguards to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Despite our efforts, we cannot guarantee that unauthorized access or use will never occur. It is important that you take steps to keep your information safe and secure. Choose an account password that is hard for others to guess and don’t reveal it to third parties. If you use a shared public computer, do not opt to have your login ID or password remembered and be sure to log out of your account when you finish. 7. RETENTION We will retain Customer personal information according to the terms of our written agreements and then for a minimum of five years in accordance with our Customer retention policy. 8. U.S. STATE-SPECIFIC NOTICE Certain U.S. states have enacted comprehensive privacy laws that create additional privacy obligations for businesses and provide their residents with additional privacy rights. While most of these privacy rights are associated with our Data Broker activities which are referenced in our Data Broker Privacy Notice, the following may apply to our website and Business Services. Additional Privacy Rights: In addition to the rights granted above, if you are a resident of a state with enhanced privacy rights, you may also have the right to: Opt out of the “sale” or “share” of your personal information for the purpose of cross-context behavioral or targeted advertising. Please visit our “Cookies and Other Tracking Technologies” section above to exercise your rights. Fusion92 does not ”sell” any personal information associated with our Business Service Customers other than through the use of cookies as referenced above. If you would like to exercise your consumer rights related to the “sale” of your personal information in association with our Data Broker activities, visit the “Your Privacy Choices” webform. Opt out of profiling or automated decision making. Fusion92 currently does not engage in any activities that would require enabling such a choice at this time. Sensitive personal information. Fusion92 does not collect or “sell” sensitive personal information associated with our website or Business Services. Please review our Data Broker Privacy Notice for more information about potential sensitive personal information associated with consumers. Appeal: If we deny your privacy request, you may appeal that decision by emailing us at privacy@Fusion92.com. If you are still unsatisfied with our response, you have the right to file a complaint with your state attorney general. 9. EEA/UK NOTICE The European Economic Area (“EEA”) and the United Kingdom (“UK”) have each enacted privacy laws. The European Union’s (“EU”) and the UK’s General Data Protection Regulation (collectively, the “GDPR”) create additional privacy obligations for "Controllers" of personal data and provide EU and UK residents with additional privacy rights. Legal Basis: Under the GDPR, we process personal data under the following legal bases. Controller Designation: Under the GDPR, we are designated as a ”Controller” of our Customers’ personal data. However, we may operate as a “Processor” of our Customers’ End Client personal data when providing them with our Services. A list of our subprocessors is available to our Business Services Customers on demand . Cross-Border Data Transfers: All Fusion92 personal data is stored in the United States. As such, if you are a resident of the EEA, UK or Switzerland, we may transfer to, and store the data we collect about you, to countries other than the country in which the data was originally collected, including the United States. Those countries may not have equivalent data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA, UK and Switzerland. We rely on Standard Contractual Clauses (“SCCs”) for the transfer of personal data to countries that have not received an applicable adequacy decision, as well as the UK’s ‘International Data Transfer Addendum” to the SCCs. For more information on cross-border transfers of your personal data or the appropriate safeguards in place, please contact us at privacy@Fusion92.com Additional Rights for UK or European Economic Area Residents: In addition to the rights granted above, if you are a UK or EEA resident, the GDPR grants you the right to lodge a complaint against us with your local data protection authority. You can find your data protection authority at https://edpb.europa.eu/about-edpb/about-edpb/members_en 10. CHILDREN’S PRIVACY We do not intentionally collect any personal information from children under the age of 16. If you believe we have obtained personal information associated with children under the age of 16, please contact us at privacy@Fusion92.com, and we will delete it. 11. THIRD-PARTY LINKS The Services may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our sites and to read the privacy statements of any other site that collects personally identifiable information. 12. CHANGES TO THIS PRIVACY POLICY We may update this Privacy Policy from time to time as we update or expand our Services. If we make material changes, we will post the updated Privacy Policy on this page with a "Last Updated" effective date of the revisions. We encourage you to look for updates and changes to this Privacy Policy by checking this page when you access our Services. 13. CONTACT US If you have any questions about our privacy or security practices, or if you are a Fusion92 Customer and would like to request access to or have a correction to your personal information, you can contact us by email at privacy@Fusion92.com or at: ### All News https://fusion92.com/news/see-all Explore some of the headlines written about us while we’ve been making headlines for our clients. ### Core CMS Terms of Use https://fusion92.com/core-cms-terms-of-use LAST MODIFIED: April 14, 2025 This Terms of Use Agreement is a legally binding agreement between you and Virtual Marketing, LLC dba Fusion92 (“Fusion92”) and governs your access to the Fusion92 platform and your rights to use the Fusion92 Core CMS Field Web Platform (“Fusion92 Core CMS”, “Core CMS”, “Fusion92 platform”). Please carefully review this Terms of Use Agreement, as it contains important legal rights, obligations and limitations. These Terms of Use address: (1) your access and permissible uses of the Fusion92 platform, (2) prohibited actions on the Fusion92 platform, (3) your payment obligations and for services you engage Fusion92 to perform, (4) how these Terms of Use and your access to the website can be suspended or terminated, and (5) Fusion92’s obligations to you. 1.Introduction 1.1. Our Purpose Fusion92 (“us”, “our” or “we”) offers our customers (“User(s)”) the ability to create and market a custom website on an intuitive and user-friendly platform to make managing and promoting their businesses and content online easy and stress-free. The customizable online and mobile websites and functionalities, and platforms created by each User are collectively referred to herein as “User Platform(s)”. 1.2. Legal Agreement These Fusion92 Core CMS Terms of Use (“Terms of Use”), together with such additional terms which specifically apply to some of our services and features as presented on the Fusion92 Core CMS website(s), which you order (“Core CMS Website”, and collectively – the “Core CMS Terms”), set forth the entire terms and conditions applicable to you, as a User, and your Authorized Users (as defined below) accessing and using the Core CMS Website, User Platforms and any other services, applications and features offered by us with respect thereto, except where we explicitly state otherwise (together with the Core CMS Website and User Platforms, “Core CMS Services” or “Services”). For the avoidance of doubt, Services do not include services, applications, features, content or components that were built, developed, connected or offered by any third parties at the direction of the Affiliated Client, even if presented on the Core CMS Website or made available on your User Platform. In addition to these Terms of Use, you acknowledge and agree that your access and use of the User Platform is subject to your agreement with the specific Fusion92 client to which you are affiliated or otherwise in a contractual relationship (“Affiliated Client”).[1] By clicking “I accept” below, you signify and affirm your informed consent to these Terms of Use and any other Core CMS Terms applicable to your use of any Core CMS Services. If you do not agree to the Core CMS Terms, you must immediately cease all access and use of the Core CMS Services. Any reference to “days” in this Terms of Use shall mean calendar days, unless otherwise expressly stated. 2.User Platform Access 2.1 Right of Access to User Platform Your right to use and access the User Platform is subject to your continued relationship with the Affiliated Client and such Affiliated Client’s use and access policies that may be provided to you by the Affiliated Client from time to time. Fusion92 shall defer to Affiliated Client’s instructions and directives regarding User Platform access that are not in conflict with the Terms of Use, and in no event shall Fusion92 be responsible for Affiliated Client’s decisions related to your access to the User Platform. You acknowledge that termination of your affiliation or other business relationship with the Affiliated Client may affect your access or use to the User Platform. In the event your access through the Affiliated Client is suspended or terminated but you would like to maintain access to your User Platform, please contact Fusion92. 2.2 Access to Accounts; Roles and Permissions Your access to the User Platform is available through either: (a) your account that you created with Fusion92 (“User Account”) or (b) Single Sign On (SSO) protocols utilized by the Affiliated Client to which your User Platform is affiliated. To the extent your access is available through SSO, you can access your User Platform by accessing your user account with the Affiliated Client (your “Client User Account”). The roles and permissions related to your User Platform are solely determined by you or the Affiliated Client, as applicable. If you want your employees, contractors, or other third parties to be able to access your User Platform (as “Authorized Users”), if applicable, please (i) follow the processes established for administrators on the portal in the Fusion92 platform for the User Account or (ii) contact the Affiliated Client or follow the policies established by the Affiliated Client in order to grant such individuals or entities access to your User Platform for the Client User Account. You agree that you are solely responsible for ensuring that your Authorized Users abide by the Core CMS Terms applicable to the Core CMS Services as set forth in these Terms of Use. All activities that occur on your account will be deemed to have occurred on your behalf and in your name on the User Account or Client User Account, as applicable, and the User Platform, whether or not specifically authorized by you. Therefore, we strongly encourage you to (a) keep the log-in credentials of your User Account or Client User Account confidential, and (b) allow access to your User Account or Client User Account, only to people you trust - as you will be solely and fully responsible for all activities that occur under your User Accounts or Client User Account and User Platforms (including for any representations, warranties, and undertakings made therein), and for any damages, expenses or losses that may result from such activities. You must provide accurate and complete information when using Core CMS Services, including your own (or your company’s, as applicable) contact and billing details. 2.3 Ownership For each User Platform, Fusion92 will consider the owner of such User Platform to be the person or entity listed in Fusion92’s records as the owner of the User Account or Client User Account for which the User Platform was created. For example, owners may be the insurance broker, franchise owner or co-op owner but would not be the Authorized Users permitted by such entity to have access to the User Platform.​ In case of a dispute on User Platform ownership, we reserve the right to determine ownership to a User Account or Client User Account based on our reasonable judgment, whether or not an independent investigation has been conducted by us. However, if we cannot make such a determination, as we may deem in our sole discretion, we reserve the right to avoid doing so and to suspend a User Platform until the parties disputing such ownership reach a resolution, without Fusion92 having any liability to you or to any other party. We may request documentation (e.g., government-issued ID, a business license) that may assist us in determining ownership.​ 3. Your Obligations 3.1. You represent and warrant that: You are at least thirteen years of age, or sixteen years of age if you are an individual within the European Union (EU), or of the legal age of majority in your jurisdiction, and possess the legal authority, right and freedom to enter into the Core CMS Terms and to form a binding agreement, for yourself or on behalf of the person or entity committed by you to the Core CMS Terms; You are not a resident of, and will not use or distribute the Core CMS Services to, any country or region subject to U.S. comprehensive country or regional embargos. You further confirm that you are not included on any sanctions list, including without limitation, the U.S. Specially Designated Nationals and Blocked Persons List, maintained by the U.S. (“SDN List”), or any other applicable sanctions list maintained by the EU, the UK or other, and that you are not owned 50 percent or more, directly or indirectly in the aggregate, by a sanctioned party and are not otherwise controlled by such a party. You further confirm that you will not use or distribute the Core CMS Services directly or indirectly to or for the benefit of a sanctioned party. You agree to indemnify Fusion92 against any and all losses, including monetary penalties and legal fees, that Fusion92 may suffer should you violate any of the forgoing confirmations regarding your non-sanctioned status; Your country of residence or your company’s country of incorporation is the same as the country specified in the contact or billing address you provide us; You understand that Fusion92 does not provide any legal advice or any recommendation with respect to any laws or requirements applicable to your use of the Core CMS Services, or your compliance therewith; Except for Affiliated Client IP (as defined below), you confirm you own or rightfully license all rights in and to any content uploaded, developed or provided by you, or imported, connected, copied or uploaded by Core CMS Services for you to your User Platform (“User Content”), including any designs, images, animations, videos, audio files, fonts, logos, code, algorithms, SPIs, APIs, databases, illustrations, compositions, artworks, interfaces, usernames, information you provide for the purpose of creating a subdomain name, text, literary works and any other materials (“Content”), or otherwise have (and will continue to have) the full power, title, licenses, consents and authority, in and to the User Content, as necessary to legally access to, import, copy, use, connect, develop, publish, transfer or license such User Content by you and us or any of our affiliates; You have (and will maintain) the full power, title, licenses, consents and authority to allow Core CMS Services to access any websites, web pages and other online services, for the purpose of importing, exporting, copying, displaying, uploading, publishing, transmitting and otherwise using your User Content; The User Content is (and will continue to be) true, current, accurate, non-harmful, non-infringing upon any third party rights, and in no way unlawful for you to upload, import, export, copy, possess, post, publish, transmit, display or otherwise use, in the country in which you or your Authorized Users reside, or for Fusion92 or your Authorized Users to access, import, export, copy, upload, publish, post, store, use or possess in connection with the Core CMS Services; and You have obtained all consents and permissions required under all applicable laws, regarding the processing, storing, collection, posting, transmission and publication of any personal information or image or likeness of any person, entity or property which is part of the User Content, and you will adhere to all laws applicable thereto. In addition, except for Affiliated Client IP, you must ensure that User Content is legal and reliable, and that anything you do with it (or enable Fusion92 or your Authorized Users to do with it) is in compliance with all applicable law. 3.2. You undertake and agree to: Fully comply with all applicable laws and any other contractual terms which govern your use of the Core CMS Services, and any related interaction or transaction, including those specific laws applicable to you or your Authorized Users in any of your geographical locations; Be solely responsible and liable with respect to any of the uses of the Core CMS Services which occur under your User Account, Client User Account or User Platform(s), and for any of your User Content, including for any consequences of accessing, storing, collecting, importing, exporting, uploading, copying, using or publishing such User Content on or with respect to the Core CMS Services; Regularly and independently save and backup any of your User Content and the information that is being processed by you regarding your User Platform, including with respect to Authorized Users and any applications features, services, or Third Party Services (as defined below) used, connected, presented or developed by you; Allow Fusion92 to use in perpetuity, worldwide and free of charge, any version of your User Platform or User Content (or any part thereof) for any of Fusion92’s marketing and promotional activities, online and/or offline, , and you waive any claims against Fusion92 or anyone on its behalf relating to any past, present or future moral rights, artists’ rights, or any other similar rights worldwide that you may have in or to your User Platform with respect to such limited permitted uses; and Defer to Fusion92’s commercially reasonable discretion as to the means, manner, and method for performing the Core CMS Services, including those regarding the hosting, transmission, publication and display of any User Platforms and/or User Content. 3.3. You agree and undertake not to: Copy, modify, create derivative works of, download, adapt, reverse engineer, emulate, migrate (or attempt to migrate) the Core CMS Technology to another service provider, translate, compile, decompile or disassemble the Fusion92 platform, the Core CMS Technology, the Core CMS Services (or any part thereof), any Content or Intellectual Property (as defined below) offered by Fusion92, Affiliated Client or Third Party Services for use and display within User Platforms (“Licensed Content”) or any part thereof in any way, or publicly display, perform, transmit or distribute any of the foregoing without Fusion92’s (or Affiliated Client’s, if applicable) prior written and specific consent or as expressly permitted under the Core CMS Terms; Submit, transmit or display any User Content, or use Licensed Content in a context, which may be deemed as defamatory, libelous, obscene, harassing, threatening, incendiary, abusive, racist, offensive, deceptive or fraudulent, encouraging criminal or harmful conduct, or which otherwise violates the rights of Fusion92, Affiliated Client or any third party, including any intellectual property rights, privacy rights, contractual or fiduciary rights, or otherwise shows any person, entity or brand in a bad or disparaging light, without their prior explicit approval; Use any illegal action to collect login data or passwords for other websites, third parties, software or services; Phish, collect, upload, or otherwise make available credit card information or other forms of financial data used for collecting payments, unless done in accordance with any applicable law, including, with the PCI DSS standard when applicable; Upload, insert, collect or otherwise make available within the Core CMS Website or the Core CMS Services (or any part thereof), any malicious, unlawful, defamatory or obscene Content; Publish and/or make any use of the Core CMS Services or Licensed Content on any website, media, network or system other than those provided by Fusion92, and/or frame, “deep link”, “page scrape”, mirror or create a browser or border environment around any of the Core CMS Services, Licensed Content or User Platform (or any part thereof), except as expressly permitted by Fusion92, in advance and in writing; Use any “robot”, “spider” or other automatic device, program, script, algorithm, or methodology, or any similar or equivalent manual process, to access, acquire, copy, or monitor any portion of the Core CMS Services (or its data and/or Content), or in any way reproduce or circumvent the navigational structure or presentation of any of the Core CMS Services to obtain or attempt to obtain any materials, documents, services or information through any means not purposely made available through the Core CMS Services; Act in a manner which might be perceived as damaging to Fusion92’s reputation and goodwill or which may bring Fusion92 into disrepute or harm; Purchase search engine or other pay per click keywords (such as Google AdWords), or domain names that use Fusion92, Core CMS or Fusion92 trademarks or service marks or variations and misspellings thereof; Impersonate any person or entity or provide false information on the Core CMS Services or User Platform, whether directly or indirectly, or otherwise perform any manipulation in order to disguise your identity or the origin of any message or transmittal you send to Fusion92 or any Authorized Users; Falsely state or otherwise misrepresent your affiliation with any person or entity, or falsely express or imply that Fusion92 or any third party endorses you, your User Platform, your business, or any statement you make; Reverse look-up, trace, or seek to trace another User of Core CMS Services, or otherwise interfere with or violate any other User’s right to privacy or other rights, or harvest or collect personally identifiable information about visitors or users of the Core CMS Services or User Platform without their express and informed consent; Disable, circumvent, bypass or otherwise avoid any measures used to prevent or restrict access to the Core CMS Services, User Platform, the account of other Users, or any other systems or networks connected to the Core CMS Services, by hacking, password mining, or other illegitimate or prohibited means; Probe, scan, or test the vulnerability of the Core CMS Services or any network connected to the Core CMS Services; Upload to the Core CMS Services or User Platform or otherwise use them to design, develop, distribute and/or otherwise transmit or execute, any virus, worm, Trojan Horse, time bomb, web bug, spyware, malware, or any other computer code, file, or program that may or is intended to damage or hijack the operation of any hardware, software, or telecommunications equipment, or any other actually or potentially harmful, disruptive, or invasive code or component; Take any action that imposes an unreasonable or disproportionately large load on the infrastructure of the Core CMS Services or Fusion92’s systems or networks connected to the Core CMS Services, or otherwise interfere with or disrupt the operation of any of the Core CMS Services, or the servers or networks that host them or make them available, or disobey any requirements, procedures, policies, or regulations of such servers or networks; Use any of the Core CMS Services and/or User Platform in connection with any form of spam, unsolicited mail, fraud, scam, phishing, “chain letters”, “pyramid schemes” or similar conduct, or otherwise engage in unethical marketing or advertising; Utilize any of the Core CMS Services for storage and/or video streaming purposes, whether or not for main streaming purposes; Access Core CMS Services, User Accounts, Client User Accounts, Licensed Content or User Content through any means or technology (e.g. scraping and crawling), other than our publicly supported interfaces and Affiliated Client instructions; Sell, license, or exploit for any commercial purposes any use of or access to the Licensed Content or Core CMS Services, except as expressly permitted by the Core CMS Terms; Remove or alter any copyright notices, watermarks, restrictions and signs indicating proprietary rights of any of our licensors, including copyright mark [©], Creative Commons [(cc)] indicators, or trademarks [® or ™] contained in or accompanying the Core CMS Services and/or Licensed Content; Violate, attempt to violate, or otherwise fail to comply with any of the Core CMS Terms or any laws or requirements applicable to your use of the Core CMS Services; or Access or use the Core CMS Services for benchmarking or similar competitive analysis purposes or in order to build a competitive product or service. You acknowledge and agree that your failure to abide by any of the foregoing or any misrepresentation made by you herein may result in the immediate termination of your access to your User Platform or any Core CMS Services provided to you – with or without further notice to you, and without any refund of amounts paid on account of any such access or Core CMS Services. 4. Content and Ownership 4.1. Affiliated Client Intellectual Property In connection with Affiliated Client’s enterprise-wide branding applicable to Client User Accounts, Affiliated Client owns and is providing intellectual property pertaining to your User Platform and to any other materials created, developed, or connected to Core CMS Services by Affiliated Client, including any designs, images, animations, videos, audio files, pdfs, fonts, logos, illustrations, articles, blogs, compositions, artworks, code, algorithms, SPIs, APIs, databases, interfaces, text and literary works (collectively, “Affiliated Client IP”). You acknowledge and agree that the Affiliated Client owns all such Affiliated Client IP and may revoke your license or ability to use such Affiliated Client IP in its sole discretion. 4.2 Your Intellectual Property As between Fusion92 and you, you shall own or license all intellectual property pertaining to your User Content and to any other materials created, developed, or connected to Core CMS Services by you, including any designs, images, animations, videos, audio files, fonts, logos, illustrations, compositions, artworks, code, algorithms, SPIs, APIs, databases, interfaces, text and literary works. Fusion92 does not claim ownership rights on your User Content or to any of the other materials created, developed, or connected by you to the Core CMS Services. You know and agree that in order to provide the Core CMS Services to you and to maintain and improve the Core CMS Services (the “Purpose”) we will need to access, upload or copy User Content to the Fusion92 platform, including cloud services and CDN’s, to make display adjustments, to train our software tools, to duplicate for backup and perform any other technical actions and/or uses required to perform our services, as we deem fit. You hereby grant us a non-exclusive, transferable, sub-licensable, royalty-free, and worldwide license to use your User Content for the Purpose. 4.3. Fusion92’s Intellectual Property All rights, title and interest in and to the Core CMS Services, including any and all copyrightable materials or any other related content thereof which is or may be subject to any intellectual property rights under any applicable law including any artwork, graphics, images, website templates and widgets, literary work, source and object code, computer code (including html), applications, audio, music, video and other media, designs, animations, interfaces, documentation, derivatives and versions thereof, the “look and feel” of the Core CMS Services, methods, products, algorithms, data, interactive features and objects, advertising and acquisition tools and methods, inventions, trade secrets, logos, domains, customized URLs, trademarks, service marks, trade names and other proprietary identifiers, whether or not registered and/or capable of being registered (collectively, “Intellectual Property”), and any derivations thereof, are owned by or licensed to Fusion92. Subject to your full compliance with the Core CMS Terms and timely payment of all applicable Fees (as defined herein), Fusion92 hereby grants you, upon accessing your User Platform and for as long as Fusion92 provides you with the Core CMS Services, a non-exclusive, non-transferable, non-sublicensable, fully revocable, limited license to use the Core CMS Services and Licensed Content, for the purpose of generating and displaying your User Platform to visitors, solely as expressly permitted under the Core CMS Terms, and solely within the Core CMS Services. The Core CMS Terms do not convey any right or interest in or to Fusion92’s Intellectual Property (or any part thereof), except only for the limited license expressly granted above. Nothing in the Core2.0 Terms constitutes an assignment or waiver of Fusion92’s Intellectual Property rights under any law. In addition to the above, certain fonts made available to you within the Core CMS Services, are licensed to Fusion92 by a third party provider, and are therefore subject to additional license terms of such provider, which are available for your review at https://developers.google.com/fonts/terms. 4.4. Feedback and Suggestions If you provide us with any suggestions, comments or other feedback relating to the Core CMS Services, whether existing, suggested or contemplated, that is or may be subject to any intellectual property rights (“Feedback”), such Feedback shall be owned exclusively by Fusion92. You acknowledge and agree that Feedback may be used by Fusion92 to: (a) further develop, customize and improve the Core CMS Services, (b) provide ongoing assistance and technical support, (c) contact you with general or personalized Fusion92-related notices or interview requests based on such Feedback or otherwise, (d) facilitate, sponsor and offer certain promotions, and monitor performance, (e) create aggregated statistical data and other aggregated or inferred information, that Fusion92 may use to provide and improve its services, (f) enhance Fusion92 data security and fraud prevention capabilities, and (g) comply with any applicable laws and regulations. In addition, you(i) irrevocably assign to Fusion92 any right, title and interest you may have in such Feedback and (ii) explicitly and irrevocably waive any and all claims relating to any past, present or future moral rights, artists’ rights, or any other similar rights worldwide in or to such Feedback. 5. Privacy Certain parts of the Core CMS Services (including certain Third Party Services available therein, as further explained in Section 9 below) may require or involve the submission, collection or use of certain personally identifying or identifiable information. In particular and as a part of accessing or using the Core CMS Services, Fusion92 and such Third Party Services may collect, access and use certain data pertaining to Users, Authorized Users and visitors, including the activities or navigation undertaken by Users, Authorized Users and visitors through the Core CMS Services and/or User Platforms. We encourage you to read our Privacy Policy and each such Third Party Services’ relevant policies on a regular basis, for a description of such data collection and use practices. Privacy Policy:https://fusion92core.com/privacy-policy 6. Service Fees 6.1. Payment Terms; Additional Paid Services The use of certain Core CMS Services, including your User Platform Subscription (as defined below) may be subject to payment of particular fees, as determined by Fusion92 in its sole discretion (“Paid Services” and “Fees”, respectively), which are set forth on the Manage Subscription page of your My Settings.​ Fusion92 will notify you of the Fees then in effect, and you need to pay Fusion92 directly for any Paid Services you purchase from Fusion92. Fees for the Paid Services must be paid in advance. Fusion92 reserves the right to change its Fees at any time in its sole discretion. Fusion92 will provide 60 days notice regarding the change to you if such a change will affect your existing Paid Services. If you received a discount or other promotional offer from Fusion92, Fusion92 shall have the right at the end of the applicable discounted period to renew your subscription to such Core CMS Service(s) at the full then-current applicable Fee, with providing notice. All Fees shall be made in U.S. Dollars. To the extent permitted by law (and unless specified otherwise by Fusion92 in writing), all Fees are exclusive of all taxes, including value-added tax, sales tax, goods and services tax, levies or duties imposed by taxing authorities (“Taxes”), and you shall be responsible for payment of all such applicable Taxes. If Fusion92 is obligated to collect or pay Taxes for the Fees payable by you, and whether or not such Taxes were added and collected from you for previous transactions, such Taxes may be added to the payment of any outstanding Fees and reflected in the Invoice for such transaction. We recommend that you verify the existence of any additional fees you may be charged by third parties in connection with the purchase of Paid Services or in connection with the renewal thereof (such as international transaction fees, currency exchange fees, or fees due to banks or credit card companies). Fusion92 is not responsible for any such additional fees or costs. If you purchase Paid Services directly from Fusion92, then as part of registering or submitting information to receive Paid Services, you also authorize Fusion92 (either directly or through its affiliates, subsidiaries other third parties) to request and collect payment and service fees (or otherwise charge, refund or take any other billing actions) from our payment provider or your designated banking account, and to make any inquiries Fusion92 or its affiliates may consider necessary to validate your designated payment account or financial information, in order to ensure prompt payment, including for the purpose of receiving updated payment details from your payment, credit card or banking account provider (e.g., updated expiry date or card number as may be provided to us by your credit card company). 6.2. Subscription Auto-Renewals To best ensure that you do not experience any interruption or loss of services, certain Paid Services, such as your monthly subscription to your User Platform (“User Platform Subscription”) include an automatic renewal option.Therefore, unless you turn off the auto-renewal option as provided herein, such Paid Services will automatically renew upon the end of the applicable subscription period, which is set forth on your Manage Subscriptions page, for a renewal period equal in time to the original subscription period and, unless otherwise notified to you at least thirty (30) days in advance, by Fusion92 at the same price (subject to applicable Taxes changes and excluding any discount or other promotional offer provided for the first period) (“Renewing Paid Services”). For example, if the original subscription period for a Service is one month, each of its renewal periods (where applicable) will be for one month. Accordingly, where applicable and as for Fees paid directly to Fusion92, you will be automatically charged the applicable Fees, before such renewal period commences. In the event of failure to collect the Fees owed by you, we may in our sole discretion (but shall not be obligated to) retry to collect at a later time, or suspend or terminate your access to the User Platform, with 10 days notice. By entering into Core CMS Terms and by purchasing a Renewing Paid Service, you acknowledge and agree that the Renewing Paid Service shall automatically renew in accordance with the above terms. Unless Fusion92 or the Affiliated Client manages this function, you are responsible for renewing your domain name in accordance with the domain management and hosting provider, which may have automatic annual renewals. Notwithstanding anything to the contrary, you are, and shall be, solely responsible to verify and ensure the successful renewal of the Core CMS Services you use (whether or not such Core CMS Services are subject to automatic subscription renewals). Accordingly, you shall be solely responsible with respect to any discontinuation of any Core CMS Services previously purchased by you, including due to a cancellation, failure to charge the applicable recurring Fees, or due to any Core CMS Services not being subject to automatic subscription renewals. You acknowledge and agree that you shall not have any claims against Fusion92 in relation to the discontinuation of any Core CMS Services or Third Party Services, for non-renewal. 6.3 Third Party Service Providers. Fusion92 may engage third-party service providers to perform many of the services related to payment processing, including card processing, disbursements, currency exchange, identity verification, fraud analysis, and regulatory compliance. If Fusion92 receives notice that your activity violates a third party’s service agreement, we may terminate or suspend this Terms of Use and your access to your User Platform. Fusion92 will use all reasonable efforts to provide advance notice of such termination or suspension, an explanation of the cause of the termination or suspension, and whether a cure is applicable and, if curable, reasonable time to cure. 6.4. Chargebacks A decline, chargeback or other rejection of a charge of any payable Fees due to Fusion92, on your User Account or Client User Account (“Chargeback”), will be considered a breach of your payment obligations hereunder, and your use of the Core CMS Services may be automatically terminated or suspended, provided that Fusion92 will use commercially reasonable efforts to provide a 24 hour notice of a termination or suspension. If a Chargeback is performed, your access to the User Platform may be blocked without the option to re-purchase or re-use it, and any data contained in such User Platform, including any domains, applications and Third Party Services may be subject to cancellation as described in Section 7.2 (below). Your use of the Core CMS Services will not resume until you re-subscribe for any such Core CMS Services, and pay any applicable Fees in full, including any fees and expenses incurred by Fusion92 and/or any Third Party Services for each Chargeback received (including Fees for Core CMS Services provided prior to the Chargeback, handling and processing charges and fees incurred by the payment processor). If you have any questions or concerns regarding a payment made by you to Fusion92, we encourage you to first contact our Customer Support team before filing a Chargeback or reversal of payment, in order to prevent the Core CMS Services from being suspended or terminated and the access to your User Platform being blocked, and to avoid the filing of an unwarranted or erroneous Chargeback, which may result in your being liable for its applicable Fees, in addition to re-payment of all the Fees applicable to the Core CMS Services purchased (and charged-back) by you. We reserve our right to dispute any Chargeback received, including by providing the relevant credit card company or financial institution with any information and documentation proving that the User responsible for such Chargeback did in fact authorize the transaction and received or made use of the Core CMS Services rendered thereafter. 7. Cancellation 7.1. Cancellation by User You may discontinue to use and request to cancel your access to the User Platform via the Platform and/or any Core CMS Services at any time. The effective date and time for such cancellation shall be the date and time on which you have completed the cancellation process on the Core CMS Services (“Termination Date”) and your User Platform and associated User Account or Client User Account will be shut down on such date. For monthly subscriptions, if the Termination Date is on or before the 14th day after your monthly billing date, Fusion92 will refund you the pro rata amount of the Fees you paid for the remainder of the applicable monthly billing period. If the Termination Date is on or after the 15th day after your monthly billing date, you will not be entitled to and will not receive a refund for the remaining portion of the applicable monthly period. Cancelled annual subscriptions will be refunded pro rata based off the Termination Date for the calendar year. Please note that as the cancellation process may take a few days, you should complete and submit your cancellation request at least fourteen days prior to the expiration of the then-current service period in order to avoid an automatic renewal and the associated charges. For more information about canceling the Paid Services you purchased from Fusion92, please call (855) 697-4832. 7.2. Cancellation by Fusion92 Failure to comply with any of the Core CMS Terms or to pay any Fee shall entitle Fusion92, among other things, to suspend (until full payment is made) or terminate your access to the User Platform (or certain features thereof), or suspend or terminate the provision of any related Core CMS Services (e.g., Paid Services) or Third Party Services to you; provided that Fusion92 will use commercially reasonable efforts to provide 10 days notice of suspension or termination for failure to pay fees via our portal. As applicable to Client User Accounts, you acknowledge and agree that your right to access the User Platform is subject to your continued relationship with the Affiliated Client and such Affiliated Client may instruct Fusion92 to suspend or terminate your access to the User Platform. Upon such event, and for monthly subscriptions, Fusion92 shall refund you the pro rata amount of the Fees you paid for your User Platform Subscription from such date of termination until the end of the then-current subscription period if such date of termination is on or before the 14th day after your monthly billing date. In the event your access is suspended or terminated on or after the 15th day after your monthly billing date, you will not be entitled and will not receive a refund for the remaining portion of the applicable monthly billing period. Cancelled annual subscriptions will be refunded pro rata based off the Termination Date for the annual billing period. In no event shall Fusion92 be responsible for any damages or losses you may incur due to the Affiliated Client’s decision to suspend or terminate your access to the User Platform. 7.3. Loss of Data, Content and Capacity If your access to your User Platform is suspended or terminated or any Core CMS Services or Third Party Services related to your User Platform are canceled (whether at your request or at Fusion92’s discretion), it may cause or result in the loss of certain content, features, or capacity of your User Platform, including any User Content, Authorized User data or other usage data retained therein, and including any domain name reservation or registration that was included in such Services (“Capacity Loss”). Fusion92 shall not be liable in any way for such Capacity Loss, or for saving a backup of your User Platform, User Content or Authorized User data. Please also note that additional Fees may apply to re-activation of a User Platform or any Core CMS Services following their suspension or cancellation, as determined by Fusion92 in its sole discretion. ​Following the termination of your User Platform, Fusion92 reserves the right to delete all data in the normal course of operation. Data cannot be recovered once your User Platform is terminated. Fusion92 may, but shall not be obligated to, retain User Content or Authorized User Data in accordance with industry standards and its confidentiality obligations. 8. Video Services As part of Core CMS Services delivered after the Effective Date, Fusion92 may provide video services for managing videos on User Platforms ( “Video Services”).Management of Video Services is not currently provided but if such Video Services are offered by Fusion92 at some future date, the Video Services will be subject to the terms hereof. The use of the video services for your User Platform, may require that you obtain a license to use certain intellectual property from MPEG–LA (the “License”). It is your responsibility to determine whether your activity requires the License and to obtain the License. Information about the License can be obtained from MPEG LA L.L.C. In addition to these obligations and those set forth in Section 13 of these Terms of Use, and without reference to any liability limitations, you shall fully indemnify, defend and hold harmless, Fusion92, its officers, directors, members, managers, shareholders, employees, affiliates and agents, , from any and all damages and costs, obligations, losses, liabilities debt and expenses (including attorneys’ fees), as accrued, that arise out of or are related to infringement or misuse of any Content, including any video content, and including any breach of, or failure to procure and maintain the applicable Licenses. 9. Third Party Services The Core CMS Services enable you to engage, connect, further develop and procure certain third-party services, products and tools for enhancing your User Platform and your overall user experience, including domain registrars from which you may purchase a domain name for your User Account, third party applications and widgets offered via the Core CMS Website, third party Licensed Content, media distribution services, third party designers who may assist you with your User Platform, external databases, code packages and other relevant services (collectively, “Third Party Services”). As noted above, Client User Accounts are subject to the Affiliated Client’s instructions and directions, which may include prior written approval of Third Party Services. You acknowledge and agree that, regardless of the manner in which such Third Party Services may be offered to you, whether bundled or integrated within certain Core CMS Services, offered separately by Fusion92 or persons certified or authorized by Fusion92, connected independently by you or otherwise offered anywhere on the Core CMS Services, Fusion92 acts solely as an intermediary platform between you and such Third Party Services, and does not in any way endorse any such Third Party Services, or is responsible or liable with respect thereto. Fusion92 will not be a party to, or in any way be responsible for monitoring, any interaction or transaction between you and any Third Party Services. You acknowledge that Third Party Services may require the payment of additional amounts to providers of such Third Party Services. Any and all use of such Third Party Services shall be solely at your own risk and responsibility and may be subject to such legal and financial terms which govern such Third Party Services. You should review all such terms before engaging with any third party for Third Party Services. If you use Third Party Services, tools, code, algorithms, databases, products, software or goods while using our Core CMS Services, you declare that you act in compliance with their applicable terms of use. While we hope to avoid such instances (e.g., if an agent causes the Core CMS Services to error, run slow or otherwise be negatively impacted), Fusion92 may, at any time and at its sole discretion, suspend, disable access to or terminate your access to your User Platform or the Core CMS Services, any Third Party Services – whether or not incorporated with or made part of your User Platform(s) at such time – without any liability to you or to any Authorized Users provided however Fusion92 will use commercially reasonable efforts to advise you of the issue, reasonable details, and whether a remedy exists. 10. Misconduct and Copyrights 10.1. Misconduct and Abuse When using Core CMS Services, you may be exposed to User Platforms, User Content or Third Party Services from a variety of sources outside of Fusion92’s control, which may be inaccurate, offensive, objectionable or illegal. You hereby waive any legal or equitable rights or remedies you have or may have against Fusion92 with respect thereto. If you believe a User or any Third Party Services acted inappropriately or otherwise misused any of the Core CMS Services, please immediately report such User or Third Party Service to us by emailing abuse@core.fusion92.com. You agree that your report shall not impose any responsibility or liability upon Fusion92, and that Fusion92 may consider such report and act upon it, refrain from taking any such action or require additional information or documents before doing so, at its sole discretion. 10.2. Copyrights Fusion92 acts in accordance with its interpretation of the Digital Millennium Copyright Act (“DMCA”). If you believe that your work has been copied or was otherwise used in a way that constitutes copyright infringement, you may notify us of such infringement by emailing abuse@core.fusion92.com, or otherwise provide the following information in writing to our designated Copyright Agent: (a) the contact details of the person authorized to act on behalf of the owner of the copyright; (b) a description of the copyrighted work that you claim has been infringed; (c) a description of the material that you claim to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information sufficient to permit Fusion92 to locate the material (including URL address); (d) a statement that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (e) a statement that the information in the notification is accurate and, under penalty of perjury, that you are the copyright owner or are authorized to act on behalf of the owner of a copyright that is allegedly infringed. Fusion92’s Copyright Agent can be reached at the following address: Fusion92 222 Merchandise Mart Plaza Suite 2200, Chicago IL 60654 Attn: Copyright Agent Telephone Number: 888.550.4864 E-mail: copyright@core.fusion92.com If Fusion92 receives notice regarding a copyright infringement related to your User Platform or User Content, it may cancel your access to your User Platform or take down or remove any Content in its sole discretion, with or without prior notice to you. In such case, you may file a proper counter-notice in accordance with Section 512 of the DMCA, in which you must include: (a) your full name, address, phone number and physical or electronic signature; (b) identification of the material and its location before removal; (c) a statement under penalty of perjury that the material was removed by mistake or misidentification; (d) your consent to an appropriate judicial body; and (e) any other information required under the relevant provisions of the DMCA. Any notices filed pursuant to this Section 10 may be deemed accepted, applicable and compliant with the DMCA, or not, at Fusion92’s sole reasonable discretion. Fusion92reserves the right to notify the person or entity providing the infringement notice of such counter-notice and provide any details included therein. 11. Disclaimer of Warranties We provide the Core CMS Services on an “As Is”, “with all faults” and “As Available” basis, without any warranties of any kind, including any implied warranties or conditions of merchantability, fitness for a particular purpose, workmanlike effort, non-infringement, or any other warranty – all to the fullest extent permitted by law. We specifically do not represent or warrant that the Core CMS Services or any part, feature or Content thereof (a) are complete, accurate, of any certain quality, reliable or secure in any way, suitable for or compatible with any of your or your Authorized Users’ contemplated activities, devices, operating systems, browsers, software or tools or that they will remain as such at any time, or (b) comply with any laws applicable to you or your Authorized Users including in any jurisdiction in which you operate, or (c) will be free of any viruses, bugs or other harmful components or program limitations. Moreover, we do not endorse any entity, product or service (including any Third Party Services) mentioned on or made available via the Core CMS Services – so please be sure to verify those before using or otherwise engaging them. Fusion92, in its sole discretion, may, but shall not be obligated to, screen, monitor and/or edit any User Platform and/or User Content, at any time and for any reason, with or without notice. Notwithstanding anything to the contrary, in no circumstances may Fusion92 be considered as a “publisher” of any User Content or Affiliated Client IP, nor does Fusion92 in any way endorse any User Content or Affiliated Client IP, or assume any liability for any User Content or Affiliated Client IP uploaded, posted, published or made available by any User or any other party on or through the Core CMS Services. Further, Fusion92 shall have no liability for any loss, deletion or damage to User Content or Affiliated Client IP or any loss, damage, cost or expense that you or others may suffer or incur as a result of or in connection with publishing, accessing or relying on any User Content or Affiliated Client IP. Furthermore, Fusion92 shall not be liable for any mistakes, defamation, libel, falsehoods, obscenity, pornography, incitement or any other unlawful or infringing User Content you or any other party may encounter. You acknowledge that there are risks in using the Core CMS Services or connecting or dealing with any Third Party Services through or in connection with Core CMS Services, and that Fusion92 cannot and does not guarantee any specific outcomes from such use and/or interactions, and you hereby assume all such risks, liabilities and harm of any kind arising in connection with or resulting from such interactions. Such risks may include, among others, misrepresentation of information about or by Third Party Services or Licensed Content, breach of warranty or contract, violation of rights, and any consequent claims. Fusion92 does not recommend the use of the Core CMS Services for hosting of personal content and shall not bear any security or integrity obligations or risks regarding breach or damage to any such content. Please note that certain Core CMS Services are currently offered in their BETA version, and undergoing BETA testing. In addition to the aforesaid, you understand and agree that certain Core CMS Services may still contain software bugs, suffer disruptions and not operate as intended or designated. Your use of the Core CMS Services at this BETA stage signifies your agreement to the above and to participate in such Core CMS Services’ BETA testing. 12. Limitation of Liability To the fullest extent permitted by law in each applicable jurisdiction, Fusion92, its officers, directors, members, managers, shareholders, employees, affiliates and agents shall not be liable to you, your Authorized Users or your Authorized Users for any direct, indirect, incidental, special, punitive, exemplary or consequential damages whatsoever or lost profits or lost revenues, including any damages resulting from (a) errors, mistakes, or inaccuracies of or in any content; (b) any personal injury or property damage related to your use of the Core CMS Services; (c) any unauthorized access to or use of our servers and/or any personal information or other information stored therein; (d) any interruption or cessation of transmission to or from the Core CMS Services; (e) the use or display of any Content or User Content posted, emailed, transmitted, or otherwise made available via the Core CMS Services; (f) events beyond the reasonable control of Fusion92, including any internet failures, equipment failures, electrical power failures, strikes, labor disputes, riots, insurrections, civil disturbances, shortages of labor or materials, fires, floods, storms, earthquakes, explosions, acts of God, war, terrorism, governmental actions, orders of courts, agencies or tribunals or non-performance of third parties; or (g) loss of use, data, profits, goodwill, or other intangible losses, resulting from the use or the inability to use any or all of Core CMS Services. You acknowledge and agree that these limitations of liability are agreed allocations of risk constituting in part the consideration for Fusion92’s services to you, and such limitations will apply even if Fusion92 has been advised of the possibility of such liabilities. IN NO EVENT SHALL FUSION92 AGGREGATE LIABILITY ARISING OUT OF OR RELATED TO THESE TERMS OF USE, WHETHER ARISING OUT OF OR RELATED TO BREACH OF CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EXCEED THE TOTAL OF THE AMOUNTS PAID TO FUSION92 PURSUANT TO THESE TERMS OF USE IN THE SIX MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO THE CLAIM OR $100, WHICHEVER IS LESS. 13. Indemnity You agree to defend, indemnify and hold harmless Fusion92, its officers, directors, members, managers, shareholders, employees, affiliates and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs, debt and expenses (including attorneys’ fees) arising from: (a) your violation of any term of these Terms of Use or any other Core CMS Terms; (b) your violation of any third party right, including any copyright, access rights, property, or privacy right, resulting from your User Platform or User Content or your use of the Core CMS Services, including Core CMS Services’ actions for your benefit; or (c) any other type of claim that your User Platform or User Content caused damage to a third party. 14. General 14.1. Changes & Updates Fusion92 reserves the right to change, update, substitute or suspend any of the Core CMS Services (including the right to terminate, suspend or sunset any of the features thereof, or prices applicable thereto). You agree that Fusion92 will not be liable to you or to any third party for any modification, suspension or discontinuance of those Core CMS Services (or materials, content or services created, developed or connected by you in connection with the Core CMS Services). If any such changes involve the payment of additional or higher Fees, we will provide you with60 days notice regarding such additional or higher Fees prior to enabling such specific changes. If you fail or refuse to pay such additional or higher Fees, we may (at our sole discretion) suspend or terminate this Terms of Use and your access to the User Platform. 14.2. Governing Law & Jurisdiction; Class Action Waiver You expressly acknowledge and agree that Fusion92 shall have the right to enforce these Terms of Use against you. The Core CMS Terms, the rights and remedies provided hereunder, and any and all claims and disputes related hereto or to the Core CMS Services, their interpretation, or the breach, termination or validity thereof, the relationships which result from or pursuant to the Core CMS Terms, or any related transaction or purchase, shall be governed by, construed under and enforced in all respects solely and exclusively in accordance with the internal substantive laws of the State of Illinois, without respect to its conflict of laws principles. Any and all such claims and disputes shall be brought in, and you hereby consent to them being decided exclusively by, a court of competent jurisdiction located in Chicago, Illinois. Subject to any applicable law, all disputes between you and Fusion92 shall only be resolved on an individual basis and you shall not have the right to bring any claim against Fusion92 as a plaintiff or a member of a class, consolidated or representative actions or any other legal proceedings conducted by a group or by representatives on behalf of others. Notwithstanding anything to the contrary in this Section 14.2, if you are located in the United States of America, (a) the legal jurisdiction governing all aspects of the payment transaction contemplated herein between you and Fusion92 will be the State of Illinois, without respect to its conflict of laws principles, and (b) any and all claims and disputes related to such payment transaction contemplated herein shall be brought in, and you hereby consent to them being decided exclusively by, a court of competent jurisdiction located in Chicago, Illinois. 14.3. Notices We may provide you with notices in any of the following methods: (a) via the Core CMS Services, including by a banner or pop-up within the Core CMS Website, User Platform; (b) by an e-mail, sent to the e-mail address you provided us; or (c) through any other means, including any phone number or physical address you provided us through your Client User Account. Fusion92’s notice to you will be deemed received and effective within twenty four hours after it was published or sent through any of the foregoing methods unless otherwise indicated in the notice. 14.4. Relationship The Core CMS Terms, and your use of the Core CMS Services, do not, and shall not be construed to create any partnership, joint venture, employer-employee, agency, or franchisor-franchisee relationship between Fusion92 and you. 14.5. Entire Agreement These Terms of Use, together with the Core CMS Terms and any other legal or fee notices provided to you by Fusion92, shall constitute the entire agreement between you and Fusion92 concerning the subject matter hereof or thereof, and supersede any and all prior or contemporaneous agreements, understandings, promises, conditions, negotiations, covenants or representations, whether written or oral, between Fusion92 and you, including those made by or between any of our respective representatives, with respect to any of the Core CMS Services. You further agree that you are not relying upon any promise, inducement, representation, statement, disclosure or duty of disclosure of Fusion92 in entering into any of the Core CMS Terms. 14.6. Assignment Fusion92 may assign its rights and obligations hereunder and transfer ownership rights and title in the Core CMS Services and Licensed Content to a third party without your consent or prior notice to you. You may not assign or transfer any of your rights and obligations hereunder without the prior written consent of Fusion92. Any attempted or actual assignment thereof without Fusion92’s prior explicit and written consent will be null and void. In any event, an assignment or transfer pursuant to this Section ‎14.6 shall not in itself grant you the right to cancel any Core CMS Services or Third Party Services then in effect. 14.7. Severability & Waivers If any provision of the Core CMS Terms is deemed by a court of competent jurisdiction to be invalid, unlawful, void, or for any reason unenforceable, then such provision shall be deemed severable and will not affect the validity and enforceability of the remaining provisions. No waiver of any breach or default of any of the Core CMS Terms shall be deemed to be a waiver of any preceding or subsequent breach or default. 14.8. Interpretation Any heading, caption or section title contained herein, and any explanation or summary, is provided only for convenience, and in no way defines or explains any section or provision hereof, or legally binds any of us in any way. These Terms of Use were written in English and may be translated into other languages for your convenience. If a translated (non-English) version of these Terms of Use conflicts in any way with their English version, the provisions of the English version shall prevail. 14.9. Customer Service Contact To get in touch with our Customer Service - please send an email message to: support@core.fusion92.com - [1] For clarity, any access and use by an Affiliated Client and its personnel of the Fusion92 platform are governed by the agreement directly entered into between the Affiliated Client and Fusion92 and not these Terms of Use. Fulfillment Policies Refund Policy The monthly subscription for Website Hosting covers the use of the Core CMS platform to provide the website builder, review features, and other website hosting management services. The Core CMS platform is in use for Website Hosting even if the website is not live. The monthly subscription for Local Listings covers the use of the Core CMS platform to provide the managed Local Listings program services. The Core CMS platform is in use for Local Listings even if the Local Listing is not live. If you cancel your monthly subscriptions for Website Hosting and Local Listings on or before the 14th day after your monthly billing date, Fusion92 will refund you the pro rata amount of the subscription charge for the remainder of the applicable monthly billing period. If the cancellation date is on or after the 15th day after your monthly billing date, you will not be entitled to and will not receive a refund for the remaining portion of the applicable monthly period. To request a refund for your paid services, please call the Fusion92 Helpdesk at (855) 697-4832. If you cancel your annual Custom Domain subscription, you will not receive a refund. If you no longer intend to use the Custom Domain as part of the program, you may call (855) 697-4832 to request that the domain is transferred to you for management. You will be responsible to pay for any transfer fees required by your domain registrar or account. Return Policy The Website Hosting and Local Listing services are in use when the user has access to the Core CMS platform. The use of these services cannot be returned. If you wish to no longer use the services, please follow the cancellation procedures and call the Fusion92 Helpdesk at (855) 697-4832. Cancellation Policy If you cancel your monthly subscriptions for Website Hosting and Local Listings on or before the 14th day after your monthly billing date, Fusion92 will refund you the pro rata amount of the subscription charge for the remainder of the applicable monthly billing period. If the cancellation date is on or after the 15th day after your monthly billing date, you will not be entitled to and will not receive a refund for the remaining portion of the applicable monthly period. To request a refund for your services, please call the Fusion92 Helpdesk at (855) 697-4832. ### Unlock the Power of Your Data https://fusion92.com/unlock-the-power-of-your-data We turn your first-party data into clarity, and clarity into growth — resolved in your own environment, governed for compliance and never pooled into a holding company’s graph. Data science, identity and AI working as one part of the connected system, so you see your audiences clearly and own how you reach them. ### Core CMS https://fusion92.com/core-cms CORE lets regulated brands launch and govern thousands of sites — with approval workflows, brand control, and regulatory safeguards built in. Deploy tailored experiences across every location, convert inbound demand, and ship growth that clears review instead of stalling in it. ### Explore Some of Our Success Stories https://fusion92.com/results We see every challenge as an opportunity to accomplish something great. No matter how complex the business problem is, we carefully pinpoint each client’s precise needs and engage the right mix of our offerings to develop solutions that perform. A true marketing transformation partner doesn’t just recommend what’s possible—they commit to delivering it. We are committed to delivering results now for your business. We're built to align with your business goals, measure what matters, and ensure every action contributes to meaningful growth. See how we've helped some of our clients succeed. ### Fusion92 News, Future Series Events and Awards https://fusion92.com/news ### Transform Your Brand with Fusion92: Leading Marketing Transformation Partner https://fusion92.com/ Fusion92 is the independent growth partner for highly regulated, multi-location brands. We run identity, activation and experience as one connected system — built compliance-first, accountable to outcomes and proven across thousands of locations. We reach the real households that matter, across every channel, and prove the result back — the kind of rigor that most marketing never reaches. Holding companies sell hours and silo the work; platforms hand you tools and no accountability. We replace the patchwork with one system that you own; one that grows the brand without ever putting its trust at risk. ### Fusion92 Health https://fusion92.com/fusion92-health With deep provider and payer expertise across the entire care continuum, Fusion92 grows health brands without ever putting patient trust at risk. HIPAA-conscious activation, identity resolved in your own environment, and finance-grade measurement — matched with the data science, consulting, and creative to move people at every point in the journey. ### About Fusion92 https://fusion92.com/story Founded in 1999 in Chicago as a digital pioneer, Fusion92 has stayed independent ever since — not owned by a holding company, not beholden to the walled gardens. From our home at THE MART and hubs in Detroit, Denver, and Austin, one thing stays constant: we help brands in the most regulated, most complex industries grow on infrastructure they own. ### Data Broker Privacy Notice https://fusion92.com/data-broker-privacy-notice This privacy notice applies exclusively to Fusion92’s Data Broker Activities. To review Fusion92’s Business Services and website privacy policy, click here . Fusion92 is a publicly registered data broker In compliance with various state privacy and data broker laws. This means that Fusion92 sells or rather ‘licenses’ personal information that we did not directly collect from individuals. In this Data Broker Privacy Notice, we provide information about how we collect, process, and license personal information for our Customers or partners to use with their advertising, marketing, and communications efforts. Most importantly, we provide you with choices to exercise your privacy rights under applicable laws by following the instructions below. Please note that Fusion92 does not sell, license, or otherwise provide data to companies engaged in making material decisions about an individual's reputation to help determine credit worthiness, employment, or housing. Our Customers are primarily businesses or advertiser services that use licensed data to sell products or business services, or reach large groups of recipients with advertisements. Your Privacy Choices If you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here. These rights may include: Receiving a copy of the personal information we maintain about you, Correcting any personal information inaccuracies, Requesting deletion of the personal information we maintain about you, or Requesting that we cease to ‘sell’ or ‘share’ your personal information for third party targeted or cross-contextual behavioral advertising purposes. For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity (for which this information will be used exclusively for this purpose) and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. We also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so. See below for more information, including how to appeal any decisions related to your privacy rights. How We Collect Personal Information Fusion92 collects or licenses personal information from a variety of sources depending on the purpose for its use. The Categories of Personal Information We Sell or License The Categories of ‘Sensitive’ Personal Information We Sell or License Each state with applicable privacy laws defines ‘sensitive personal information’ slightly differently, but depending on state laws, we may license or otherwise sell or share the following categories of information deemed ‘sensitive’. Categories of Third Parties with Which Personal Information is Sold or Shared The Purposes For Our Customers Use of Sold or Licensed Personal Information Categories of Personal information Disclosed To Service Providers or Contractors For A Business Purpose We also may disclose any of the personal data we process for the following purposes: Legal Purposes: We may disclose personal information in order to comply with legal process or a regulatory investigation, enforce our legal terms or contracts, protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public, including against fraud or security incidents. In the Event of a Corporate Transaction: We may disclose personal information in the event of a corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all our assets, or for purposes of due diligence connected with any such transaction. As noted above, we may disclose any personal information with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement, or hygiene, or otherwise assisting us to provide, develop, maintain, and improve our services. Retention of Sold or Licensed Personal Information Fusion92 regularly refreshes and retains the personal information it sells or licenses on an indefinite basis, or otherwise as required by law. Privacy Choices As noted, if you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here. For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. As noted earlier, we also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so. If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here. Appeal Your Privacy Rights If we deny your privacy request after your submission through our Privacy Center, you may appeal that decision by emailing us at privacy@fusion92.com. Please do not attempt to contact us at this email address if you have not visited and filled out a request through our Privacy Center. If you are still unsatisfied with our response, you may have the right to file a complaint with your state attorney general. If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here. International Visitors Fusion92 primarily operates and stores personal information in the United States. While we welcome international business customers to use our Business Services, we do not intentionally collect, use or sell personal information associated with individuals whose residence is outside of the United States. Annual User Rights Request Metrics California law requires certain businesses to compile and disclose metrics on an annual basis regarding their compliance with the CCPA and consumer rights requests. Fusion92 reports the following metrics for the period of January 1, 2025 through December 31, 2025. Texas Required Data Broker Disclosure ## Results ### We inspired a culture of care translating to significant industry recognition https://fusion92.com/results/karmanos We Inspired A Culture of Care Talking heads and testimonials. When it comes to healthcare advertising, it all looks the same. That’s why, for the Karmanos Cancer Institute, we needed to tell a new story…a story not just of survival but also of hope and optimism. Through research, we unearthed an insight that became a rallying cry: A cancer diagnosis could be the beginning — the beginning of a new life full of purpose and connection, energy and vibrancy and not taking one moment for granted. Out of that came creative that paid off our tagline of “Your Best Chance.” in an emotional and compelling way. A culture-redefining moment for our client that presented the passion behind its purpose in a tone that resonated with patients, families, doctors, caregivers and the greater community. The impact of this integrated campaign exceeded every behavioral awareness benchmark and was recognized with major healthcare marketing awards. Most importantly, it generated incredible feedback from patients and their families who repeatedly said it inspired and motivated them in their cancer journeys. ### Mercedes-Benz Financial Services realized $1 billion in new investments https://fusion92.com/results/mercedes We Drove $1 Billion in New Investments Mercedes-Benz Financial Services was launching a new investment product, First Class Demand Notes, to affluent, accredited investors. MBFS turned to us to efficiently identify this narrow audience, create specialized messaging for them and guide them to a website where they could learn about the program, get qualified and make an investment in it. We paired audience segmentation tracking and diminishing return analysis with creative performance tracking to get the right message to a carefully curated audience at the right time for the right return on investment. Creative provided a seamless journey from social/digital to direct mail to a website that aligned with Mercedes-Benz brand standards. High conversion rates. Extreme efficiency. And more than $1 billion in investments six months ahead of our scheduled goal. ### We Won the Hearts of Tomorrow's Members Today https://fusion92.com/results/bcbsm We Won the Hearts of Tomorrow's Members Today With younger audiences showing less interest in health insurance, and the category growing more complex, Blue Cross Blue Shield of Michigan needed a fresh way to protect its market share. Fusion92 blended decades of brand insight with a sharp social and digital media strategy, crafting platform-specific content that speaks directly to young adults in their online spaces. Through authentic engagement and age-relevant messaging, the Ready To Help campaign generated a multipoint increase in brand favorability among the target audience, the key metric driver of future consideration and choice. ### We Unlocked Community Trust to Curb COVID-19 https://fusion92.com/results/wayne-county We Unlocked Community Trust to Curb COVID-19 Wayne County, Michigan — home to the nation’s largest Arab American population — faced resistance to COVID-19 safety protocols due to cultural norms and practices. County leaders needed a way to encourage behavior change in a community hesitant to adopt masking, distancing, and later, vaccination. Intense, quick-turn research; deep dives into cultural norms; consultation with noted community leaders — this is how Fusion92 identified multiple strategic entry points in just days. Our insights into safety protocol nuances and the important role of Arab American and Bengali matriarchs in setting “family rules” was the basis for a powerful strategic platform. A multichannel, multilingual (Arab American, Bengali and English) campaign urging the community to “Let’s Be Safe” was created in the next few weeks. A powerful media strategy encompassing localized Digital Video and Display, Out-of-Home, Transit, Social Platforms, Direct Mail and even Door Hangers in specific communities. Post-campaign studies showed significant reductions in COVID-19 transmission within targeted neighborhoods and measurable increases in vaccination uptake, proving the campaign’s cultural and public health impact. ### We tuned up ROI 400%+ for Ford Direct https://fusion92.com/results/ford We Tuned Up ROI By 400%+ In a competitive service industry environment, Ford and Lincoln dealers needed digital solutions that drove customers back to the dealerships for Quick Lane service. We rewired the Quick Lane website to make content automatically customized based on the service that the customer is seeking, and we fine-tuned the site analytics to offer improved insights and analysis as well as real-time optimizations. A turbocharged return-on-investment machine that brings in $9.44 for every dollar spent on digital media with a website that features analytical components, such as business opportunity forecasting, advanced media placement/management and enhanced attribution to pave the way for future successes. ### 45 million tax software products designed, produced and distributed https://fusion92.com/results/hrblock We Reinvented Tax Preparation 45 Million Times With TurboTax leading the DIY tax software market, we needed a disruptive way to capture customers. Each customer we acquired had an extraordinary lifetime value to H&R Block, no matter how we initially reached them. We created a direct-to-consumer sales channel that saved consumers time and money. With software sent right to their homes, taxpayers could open their packages and install their software using a patented authentication mechanism we created. For consumers who still wanted to shop at retail, we elevated in-store displays and packaging to compete at retail. As we migrated consumers to online preparation over the years, they were open to special offers and promotions, such as Tax Identity Shield and subscriptions to next year’s software. Whether inventing anti-theft/software security technology, testing customer acquisition tactics, developing and refining the online shopping experience, introducing new product lines/extensions or refining their voice and presence in the marketplace, Fusion92 acted as the go-to expert and knowledge base across multiple departments within H&R Block. A lucrative partnership that endured for 19 tax seasons. More than 45 million software products were designed, produced and distributed, resulting in hundreds of millions of dollars in sales. ### We Let Data Lead The Way In Searching For The Elusive Dental Professional https://fusion92.com/results/heartland-dental We Let Data Lead The Way In Searching For The Elusive Dental Professional A post-COVID-19 era created high churn and a nationwide shortage of dental professionals, making it extremely difficult for dental facilities to properly staff to meet the patient demand. And with already planned Heartland Dental supported office openings, the need for year-over-year staffing increases became critical in order to meet staffing standards. First, we developed a single, efficient and comprehensive audience targeting list to drive dentist and hygienist applications — solving for a client pain point of previously leveraging a variety of incomplete and fragmented lists. We then made sure we were in the right place at the right time to intercept dentists and hygienists when they were in “find a new job” mode. To achieve this, we actively monitored Search on a weekly basis to understand Share of Voice and managed our Search spend against diminishing returns by analyzing the market to evaluate if demand was going up or down, allowing us to only spend when the market was hot. By aligning paid media efforts with data-driven insights and seasonal trends, we were able to effectively scale hiring efforts. Applicant volume grew substantially with a marked year-over-year increase in both the quantity and quality of applications, and our conversion rates saw significant improvement with a higher percentage of applicants converting to successful hires. ### We Delivered A 30X ROAS For Retailer Entering New Market https://fusion92.com/results/appliance-retailer We Delivered A 30X ROAS For Retailer Entering New Market A high-end appliance retailer was preparing to enter a new Midwest DMA where the brand had little recognition and no established customer base. Because major appliances are high-consideration purchases with long buying cycles, broad awareness marketing would have been inefficient. The retailer needed a way to identify households most likely to be in-market and reach them with precision, driving revenue quickly without wasting spend. We analyzed the retailer’s existing customers to model their ideal buyer and build a lookalike audience of households most likely to purchase. Real-time intent signals identified consumers actively researching major appliances, which were validated with Experian household data and resolved to physical mailing addresses through Fusion92’s proprietary Identity Graph. This refined audience was activated through a precision direct mail campaign delivering 39,000 targeted postcards over six months. Fusion92’s targeted acquisition strategy powered by predictive modeling, intent data and proprietary identity resolution turned a challenging market entry into a highly efficient customer acquisition strategy that delivered a 30x ROAS. ## News ### National Association for Business Resources Announces the 2024 Best and Brightest Winners https://fusion92.com/news/national-association-for-business-resources-announces-the-2024-best-and-brightest-winners CHICAGO June 7, 2024 — The Best and Brightest Companies to Work For® is proud to announce and honor the newest 2024 Best and Brightest Companies to Work For in the Nation winning companies. Only companies that distinguish themselves as having the most innovative business acuteness and human resource practices can be bestowed this honor. (See following list for winners). Considering the ten to one ratio of this program, these winning companies are truly innovative in their employee engagement execution. "At Fusion92, innovation is central to everything we do, so we're honored to have our business practices recognized as innovative and among the nation's best," said Doug Dome, president of Fusion92. "This past year has seen tremendous growth for us, and receiving this award for the sixth consecutive year reflects the culture and environment we cultivate, where every employee can thrive." The winning companies were assessed by an independent research firm, which reviewed several key measures relative to other nationally recognized winners. The categories applicants were scored on include Compensation, Benefits and Employee Solutions; Creative Wellness and Wellbeing Solutions, Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment and Selection; Employee Achievement and Recognition; Communication and Shared Vision; Diversity, Equity and Inclusion; Work-Life Blend; Community Initiatives and Corporate Responsibility; and Leadership, Strategy and Company Performance. With over 25 years of experience conducting the Best and Brightest competitions, the National Association for Business Resources (NABR) has identified numerous best Human Resource practices and provided benchmarking for companies that continue to be leaders in employment standards. "Jennifer Kluge, President and CEO of NABR and the Best & Brightest Programs, highlighted that these companies have prioritized making a significant impact on their culture. With a focus on their employees as the top priority, this powerful community of the nation's elite leaders have gained a competitive edge." About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. About the National Association for Business Resources’ Best and Brightest Programs The National Association for Business Resources offers an array of recognition programs that celebrate excellence in various aspects of business, including workplace culture, wellness initiatives, and leadership. Check Out All The Winners Here ### Thank you, Angels & Elves https://fusion92.com/news/thank-you-angels-and-elves The Angels & Elves program stands as one of Fusion92's most cherished annual traditions, symbolizing our commitment to giving back to families in need during the holiday season. This initiative truly embodies the spirit of both generosity and teamwork, uniting our employees to make a significant, positive difference in the lives of those in our community. In 2024, we proudly "adopted" families in each of our hubs—Chicago, Detroit, Austin, and Denver—through the National Head Start Program. Thanks to the power of shared generosity, we fulfilled wish lists that included both essential items, such as winter jackets and socks, and joyful gifts like toys and games for the children. The mission of Angels & Elves goes beyond delivering presents; it brings comfort, smiles and a brighter holiday season to these families. We extend our heartfelt gratitude to our entire team for their participation and collaboration in another successful program this year. A deep and special thanks to Lauri Despard, Account Director at Fusion92, for her unwavering dedication and outstanding leadership guiding this program with passion and commitment for nearly four decades. (Lauri began this program before the official founding of Fusion92!) Our ongoing gratitude also goes out to the National Head Start Program and team for making these connections possible. We eagerly anticipate continuing this wonderful tradition in 2025! ### Cherished Memories Reimagined with AI https://fusion92.com/news/cherished-memories-reimagined-with-ai This warm expression highlights the dynamic partnership between humans and AI, reminding us that while AI can achieve remarkable things, our human insight and guidance remain essential to fully transform visions into reality. We look forward to bringing more head turning moments to life in 2025 and beyond! ### Fusion92 Annual All-Company Event Builds Momentum in 2024 https://fusion92.com/news/fusion92-annual-all-company-event-builds-momentum-in-2024 Yesterday, the Fusion92 team that’s typically spread across 28 states gathered together in Chicago at our new headquarters – The MART – to celebrate our successes from 2023 and build momentum around our goals and strategic imperatives for the year ahead. It was incredible seeing so many fearless faces in one room as many met teammates in-person for the first time, while others reconnected with those they’ve collaborated with for years. The inspirational all-company meeting (led by Founder and CEO Matt Murphy and President Doug Dome) was complete with great hospitality and vibrant energy in every corner. And to top it off, we welcomed back 80s party cover band Sixteen Candles for another killer performance! The big takeaway from this year’s annual event was “Every Moment Matters” – a rally cry for 2024. Every decision each of us makes, no matter how small or seemingly insignificant, has an impact somewhere down the line. Fusion92 is collectively ready to remain intentional, thoughtful, fearless and curious in all that we do, so the ripple effect of our actions can have a transformational impact for our client partners and for all of us. We’re full steam ahead tackling our goals for 2024 and together committed to fuel this incredible momentum! Here are just a few snaps of the team from the evening: ### Latest Future Series Event Explores the Impact and Significance of AI in Business https://fusion92.com/news/ai-in-the-mart-future-series-event Aptly dubbed “AI in THE MART,” the event explored advanced AI strategies, ethical considerations and real-world applications to drive growth and efficiency. The panel, moderated by Fusion92's EVP of Integrative Center of Excellence Ben Cox, was comprised of industry leaders and AI experts from businesses throughout THE MART who shared their personal experiences and insights on leveraging AI for business and marketing innovation. We invite you to watch the full event recording below: Fusion92’s Future Series events offer an opportunity to learn and grow with us through conversations about new and emerging technologies, innovations, concepts, trends and more. Watch past Future Series recordings HERE. ### Fusion92 Names Jacob Beckley Chief Innovation Officer To Lead AI-Driven Growth Strategy https://fusion92.com/news/fusion92-names-jacob-beckley-chief-innovation-officer-to-lead-ai-driven-growth-strategy CHICAGO, IL — March 23, 2026 — Fusion92 today announced the promotion of Jacob Beckley to chief innovation officer, reinforcing its commitment to scaling innovation, advancing AI integration and accelerating its evolution toward a more technology-enabled, IP-driven future. Beckley previously served as EVP, Product & Innovation, where he helped build the organization’s product and innovation foundation. He led the expansion of proprietary platforms, contributed to multiple patents and played a key role in advancing Fusion92’s portfolio of scalable productized solutions. "Jake has been instrumental in evolving Fusion92 from a services-only model into a firm built on product, IP and innovation," said Matt Murphy, founder and CEO of Fusion92. "He challenges how we think, brings teams together and consistently turns ambitious ideas into real outcomes. As chief innovation officer, he'll lead our AI strategy and continue building the next generation of solutions our clients are asking for." Beckley has contributed to the development of nine patented solutions, proprietary algorithms and innovations, including Hologon™ technology and video streaming AdTech initiatives. His work has supported organizations such as AT&T, H&R Block and the American Red Cross. In this role, Beckley will lead Fusion92’s enterprise innovation strategy, embedding AI as a foundational layer across the business and advancing the company’s product road map. His focus will be on connecting data, technology and creativity in ways that move faster, scale further and drive growth, while building the governance and investment discipline that turn innovation into a repeatable capability that drives enterprise value. A proponent of disciplined experimentation, Beckley views innovation as a repeatable capability, not a one-time effort. His approach emphasizes rigorous discovery and structured problem-solving to ensure teams focus on solving the right challenges before building solutions. “Innovation isn’t about chasing what’s next; it’s about connecting invisible dots others don’t even realize are there,” said Beckley. “Those dots are collected from curiosity, perspective and the willingness to see the world differently.” Beckley will partner closely with the executive leadership team to ensure innovation remains integrated, commercially impactful and aligned to the company’s next phase of growth. ### About Fusion92 Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision. Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500–caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com. ### Fusion92 Joins Neural Networking Panel Event in Chicago https://fusion92.com/news/fusion92-joins-neural-networking-panel-event-in-chicago Fusion92 was honored to take part in Cognitiv's Neural Networking event, “AI After the Hype: From Innovation to Implementation for Advertisers” positioned alongside some of Chicago’s top AI thought leaders. In this conversation, Jacob’s thought leadership in AI and innovation continues to push boundaries, and this event was a great platform to discuss how we can all harness AI and technology to unlock efficiencies and advancements. Watch the full discussion here: Our gratitude to Cognitiv for the great conversation and event! ### Fast-Food Creativity vs. Gourmet Craft: The Echo That Moves Markets https://fusion92.com/news/fast-food-creativity-vs-gourmet-craft-the-echo-that-moves-markets Agencies can’t live on empty AI calories My favorite burger in The City right now is the smashburger at Chicago Cut. Not the sliders. Not the USDA Prime Burger from the menu. The smashburger you can only order if you are sitting at the bar. Chicago has no shortage of great restaurants, and plenty of incredible burgers, so let me know if you have more recommendations. What Chicago Cut delivers at the bar isn’t just a burger. It is an express meal from culinary craftsmen. Hyperbolic maybe, but this burger transports me in a way only emotional protein can. Compare that to another Chicago-born burger, the one in the wrapper with the golden arches. That is also technically a burger. It will fill you up. It will solve hunger. But it does not carry the same caliber of delight. One burger satisfies an appetite. The other leaves an echo. There is room for both in my life. And the same is true in our industry. The Rise of Fast Advertising Meta made headlines when it introduced AI ad-creation inside its Advantage+ platform, promising advertisers they could build campaigns from end to end with little more than a prompt. The message was clear: no creative, no targeting, no measurement needed. Just give us the input and we will spit out the output. For many, that sounded like shots fired. But panic misses the point. There is room for both burgers here. AI is already reshaping the business models of agencies, platforms, and clients alike. It is unlocking new ways to create efficiency and scale. But efficiency without effectiveness is empty. Good ideas trigger response. Great ideas have soul. They activate schemas and create resonance. They send an echo through a person’s consciousness that lingers and grows. That echo is what moves people not only to act but to care. Fast and Slow Cycles This is the real tension in front of us. Fast creativity delivers efficiency, response, and relevance. Slow creativity delivers effectiveness, resonance, and salience. One without the other is incomplete. Look at TikTok. The average trend lasts less than a week. Blink and you miss it. That speed demands fast cycles of creative output. A brand has to stay present in order to stay culturally fluent. But a feed full of borrowed dances and trend parodies does not build distinctiveness. If all you do is chase the moment you become disposable. Fast feeds the appetite, but it rarely leaves an echo. The signal here is unmistakable. Now look at the Kantar Meaningful Brands study. Only 28 percent of brands are seen as meaningful. Yet those brands outperform the stock market by more than 200 percent over ten years. The deeper truth is that resonance pays compounding returns. Salience is not an accessory. It is a growth engine. Great ideas echo in the spirit long after the impression fades. A Case in Both-And Ralph Lauren recently launched Ask Ralph, an AI styling tool inside its app. Customers can ask what to wear to a concert or how to pair a blazer and instantly receive styled, shoppable looks. That is fast creativity at work, responsive and scalable. But here is where it gets interesting. Ask Ralph could also become a platform for slow creativity. Imagine the AI explaining the story behind a garment, connecting a cable knit sweater to its archival inspiration or a blazer to the collection that first defined Ralph Lauren’s American vision. Imagine recommendations filtered and annotated by human stylists so that every look carries the brand’s taste and voice. Imagine a bridge from quick outfit prompts to immersive heritage experiences in flagship stores. Efficiency layered with storytelling. Response layered with resonance. Calories with soul. That is the future of both-and. Designing the Journey Marketers often frame this as a binary. Fast versus slow. AI versus human. But the winners will be those who choreograph both across the customer journey. In awareness, fast cycles spark attention while slow cycles anchor meaning. In consideration, quick nudges and remarketing live alongside deeper storytelling. In decision, urgency triggers are reinforced by heritage and proof. In onboarding, responsive guides meet immersive brand ethos. In loyalty, community and narrative create salience while trend prompts keep participation alive. The framework is simple. At any moment ask three questions: Am I solving for response or resonance? What is the cultural tempo? What is the customer’s mindset right now? The answers tell you when to move fast, when to slow down, and when to do both at once. Calories and Soul The future of creativity is not efficiency alone. It is not craft alone. It is both. Fast cycles keep us present. Slow craft makes us unforgettable. Good ideas fill the funnel. Great ideas have soul. They create an echo that stirs the spirit and leave their imprint long after the moment passes. The marketer’s challenge is to design for both response and resonance. Calories and soul. Speed and depth. Fast for response. Slow for resonance. Together they create the echo that moves markets. Originally posted on LinkedIn. ### Introducing Elemental Insights: A POV Series Built from Every Angle https://fusion92.com/news/introducing-elemental-insights-a-pov-series-built-from-every-angle Introducing Fusion92's Elemental Insights: a new point-of-view series designed to surface the thinking shaping modern marketing from every angle. At Fusion92, we believe the most powerful ideas don’t live in silos, and this series reflects that philosophy. Each installment brings together perspectives from across our organization, offering a multidimensional look at the trends, challenges, and opportunities redefining the industry—from the evolution of data and AI to the ever-changing dynamics of media and creative strategy. What sets Elemental Insights apart is its range of voices and points of view. This isn’t a single narrative or a top-down perspective; it’s a rotating collection of insights from marketers at every level of the organization, each shaped by hands-on experience across disciplines. By elevating voices from across the agency, the series delivers a more grounded, nuanced—and at times unexpected—take on where marketing is headed and what it takes to build brands that are not only effective today, but ready for what’s next. We’ll be publishing new installments monthly, with each piece diving deeper into the forces driving transformation across the marketing landscape. Be sure to check back regularly and follow along on our social channels so you don’t miss the latest thinking from the experts behind the work. Follow Us: LinkedIn // X // Instagram ### Fusion92 Appoints Danielle Aldrich as Chief Client Officer to Lead Marketing and Consulting Growth https://fusion92.com/news/fusion92-appoints-danielle-aldrich-as-chief-client-officer-to-lead-marketing-and-consulting-growth CHICAGO, Oct. 23, 2024 — Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO). Danielle brings over 27 years of industry experience and has worked with top brands like American Airlines, Burger King, Old Navy, Fruit of the Loom, Hershey and Hotels.com. In her new role, Danielle will be tasked with building and maintaining strong client relationships and delivering consistent value across all marketing touchpoints. This strategic hire underscores Fusion92’s commitment to bringing significant real-world results to its clients, with a focus around digital, data and consulting. “As we look to build on our 25-year legacy, Danielle’s proven track record of providing results not only for clients but for the broader business makes her an incredibly strong addition to our team,” said Matt Murphy, founder and chief executive officer at Fusion92. “Her leadership, insight and strategic acumen arrive at the perfect time as we continue to grow our robust solutions offering, and we are confident that she will help the firm continue to deliver exceptional value to our client roster.” Danielle most recently served as senior vice president, business development at digital agency Organic, part of Omnicom. During her tenure there, she led the agency to achieve a peak 75% pitch win rate. Prior to joining Organic, she spent 16 years at Crispin Porter & Bogusky (now Crispin), culminating in a role as president at CP+B West. While there, she managed multiple leadership transitions while boosting YOY revenue by over 40%. “Fusion92’s unique approach to solving clients' complex business challenges is truly a breath of fresh air," said Danielle. “Having experienced so much change in the marketing, advertising and creative industries, I’m excited to join this forward-thinking team in breaking through the legacy ways of working that limit our industry. I look forward to working with Matt and the rest of leadership to provide Fusion92 clients with integrated, business-first partnerships that truly move their business.” Throughout her career, Danielle’s passion for combining brand strategy and performance metrics has resulted in award-winning campaigns, including the Burger King “King,” “Subservient Chicken” and “Whopper Freakout” campaigns, as well as Hotels.com’s “Captain Obvious” and the launch of Red Bull in the U.S. She has won over 200 creative awards, including a Cannes Lion Grand Prix and a Grand Effie. ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. COVERAGE: Reel Chicago | MediaPost | Yahoo Finance | SHOOT ### Fusion92, Outward Media Inc. partner to transform B2B2C marketing by targeting professionals through consumer channels https://fusion92.com/news/fusion92-outward-media-inc-partner-to-transform-b2b2c-marketing-by-targeting-professionals-through-consumer-channels CHICAGO, July 30, 2025 — Fusion92, a Chicago-based marketing firm, announced a strategic data partnership with Outward Media Inc. (OMI) to enhance B2B2C targeting by leveraging B2B data across consumer omnichannel platforms. The partnership integrates OMI’s industry-leading data into Fusion92’s robust data-driven infrastructure to help brands reach business decision-makers more precisely—through the consumer channels they use every day. As part of the alliance, Fusion92 has incorporated OMI’s B2B Living File database, which processes more than 40 billion data signals monthly to improve audience targeting. The database includes the nation’s largest SMB file, featuring more than 170 million professional profiles across more than 18 million companies, and will be enriched with Fusion92’s consumer data—supported by leading providers like Experian—on over 250 million individuals. The result: enhanced targeting precision across B2B and B2C channels and a strategic unlock for marketers operating in the high-potential B2B2C space. “Bringing OMI’s data in-house allows us to connect business decision-makers to personal identifiers across consumer platforms—unlocking precise, cross-channel targeting and campaign performance like never before,” said Kevin Dean, executive vice president of data partnerships at Fusion92. “Our partnership with Fusion92 reflects years of collaboration built on trust and performance,” added Paula Chiocchi, founder of Outward Media Inc. “By combining our B2B data quality and accuracy with their marketing technology, we’re setting a new standard in reaching executives at scale—confidently and effectively.” This integration supercharges Fusion92’s proprietary data stack, enabling high-performance marketing through solutions only found at Fusion92, including: — NoMi transforms behavioral and transactional data signals into person-based, qualified audience segments, enabling verified, real-world targeting. — DIOS leverages advanced analytics and proprietary data to build precise audience models, enabling accurate segmentation and smarter marketing strategies. While currently in use as a managed service by Fusion92, a public-facing SaaS version is expected to be released in 2025. — DAX activates these segments through personalized, cross-channel campaigns that connect online and offline interactions to reach and resonate with consumers while maximizing ROI. Marketing that moves real people starts with real data — and succeeds through smart strategy and a trusted partnership. Fusion92 delivers both to help brands win. About Fusion92 Founded in 1999, Fusion92 is a premier marketing transformation partner, delivering unparalleled insight, precision and control to marketers through a proprietary, data-driven tech stack. Its integrated expertise across consulting, data science and advanced marketing technologies empowers brands to precisely reach and resonate with target audiences and households—with greater accuracy and timing across any channel. Serving the health and wellness, financial services, retail and technology sectors, Fusion92's innovative approach seamlessly integrates people, products, AI and creative strategies, enabling measurable business growth. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to helping clients navigate and thrive in the dynamic world of marketing. Learn more about how to empower your marketing at fusion92.com. About Outward Media, Inc. Outward Media, Inc. (OMI) is a leading provider of omni-channel marketing data. As a trusted data partner to Fortune 2000 businesses and startups alike, it provides the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns. Combining its massive B2B2C database with intent data, audience media activation and other innovative marketing services, its mission is to deliver real data, real results and invaluable reach to real people. For more information, visit http://www.outwardmedia.com or call 310-274-5312. For more information, please contact: Press Contact: Rachel Hancock, VP of Marketing and Communications, Fusion92 r.hancock@fusion92.com New Business Inquiries: Alex Panteli, VP of Business Development, Fusion92 a.panteli@fusion92.com Read news on OMI's website ### Turn Your Underutilized Martech Stack into a Growth Engine https://fusion92.com/news/turn-your-underutilized-martech-stack-into-a-growth-engine Every marketer knows the feeling: the pressure to quantify marketing value, the frustration of juggling disjointed tools, and the creeping realization that a significant chunk of your tech stack is collecting digital dust. It’s a harsh reality. 44% of marketing technology investments go underutilized (Deloitte CMO Report 2024). Add shrinking organizational spend on marketing and the struggle for teams to fully unify audience data into the mix, and today’s martech landscape starts to feel less like an enabler and more like a maze. Yet an increasing share of marketing budget (it’s already 20%) is pointed at martech. Marketers are ineffectively spending when adequate marketing budgets are a scarce good. The good news is that while martech can feel overwhelming, the solution isn’t a mystery. The real focus should be on shifting how we think about the tools, the data, and the people who use them. Let’s dive into the challenges and the path forward. Stop Thinking About Tools. Start Thinking About Outcomes. One of the biggest reasons martech investments go underutilized is the shiny-object syndrome. Teams get excited about features without asking a critical question: Does this solve an actual business problem? A quick audit of your enterprise subscriptions to generative AI tools will reveal this bad habit. Stop spending recklessly on GenAI simply because it’s shiny. Instead of defaulting to “we need a better tool,” focus on the outcomes you want to achieve. For example, if customer acquisition is a priority, does your stack include tools designed to identify, target, and convert the right audiences? If retention is your focus, are you leveraging automation and personalization tools effectively? Start by auditing your martech stack. If you can’t complete the following statements, then you need to start with a deeper diagnosis against purpose. More on that in a future article. Our high-priority marketing objectives are… The tools that contribute to these objectives are… The tools that are overly complex, redundant, and underutilized are… You might find that simplifying your stack by focusing on fewer, higher impact tools, frees up resources for strategy and execution. Martech should be a means to an end, not an end in itself. The Real Martech Goldmine: Unified Customer Data Ask any marketer why personalization is hard, and you’ll hear one answer repeatedly: “Our data is all over the place.” Without a unified audience view, your martech stack is like a car without fuel. It can’t get you where you need to go. To fix this, start by investing in your data infrastructure. A Customer Data Platform (CDP) can help unify data across CRM, email, social, and other channels, creating a single source of truth. But even the best CDP won’t work if your data is messy. Prioritize data hygiene by deduplicating records, standardizing formats, and enriching profiles. Oh, and you don’t always need a CDP; there are more than one way to accomplish this objective so explore your options. And here’s a counterintuitive tip: don’t obsess over collecting more data. Focus on the data points that are actionable and directly tied to delivering a better customer experience. This isn’t about quantity, it’s about clarity. Upskill Your Team for Maximum Impact Even with unified data as the foundation, your martech stack’s potential hinges on one critical factor: the people using it. Without skilled operators, even the most advanced tools will underdeliver. This is where upskilling your team becomes essential. Yet, this is where many companies fall short. They buy the tools but don’t invest in training their teams to use them. This problem becomes even more critical with AI tools. Yes, AI is only as good as the data it’s fed. But it’s also only as good as the team implementing it. AI isn’t plug-and-play; it requires strategy, oversight, and a deep understanding of how to leverage it for things like predictive analytics, dynamic content, and customer segmentation. Invest in training programs, not just for your martech stack but specifically for AI. Teach teams how to interpret AI-driven insights, refine algorithms, and use tools ethically and effectively. Educate on the cost/benefit matrix of API access versus enterprise licenses. AI can augment human intelligence, but it can’t replace it. Scale Back to Scale Up When budgets tighten, the temptation is to do more with less. But sometimes, the better approach is to do less with less, focusing on a smaller number of high-impact campaigns. This might mean deprioritizing low-performing initiatives or scaling back on features you don’t fully utilize. For example, instead of using a complex email platform with dozens of underutilized features, you could opt for a simpler tool and an integrations layer that connects it to other systems via API. Why pay for feature overload if your operations don’t require it? The same applies across your stack. Ask yourself: Are we paying for functionality we don’t need? An integrations layer that pulls only the necessary data and functionality from tools can help streamline operations and reduce costs. This approach is especially valuable for mid-sized organizations, which often don’t need the enterprise-level complexity of platforms like Adobe Experience Cloud or Salesforce Marketing Cloud. The Strategic Imperatives for 2025 If you want to make your martech investments work for you, here are the key imperatives to focus on: Unify Your Audience View: Prioritize a strong data infrastructure. Invest in CDPs or integrations layers that centralize data and eliminate silos. Train Your People: Upskill your teams not just on tools but on using AI to amplify results. Martech and talent must evolve together. Simplify Your Stack: Consolidate tools where possible and consider integrations for functionality you truly need. Avoid feature bloat. Prove ROI Relentlessly: Tie every martech investment to measurable outcomes like customer lifetime value or retention rates, not just vanity metrics. Adopt Data Precision: Focus on the insights that matter. Collect only the data necessary to create impactful, personalized experiences. When Bigger Isn’t Always Better Enterprise platforms like Salesforce and Adobe Experience Cloud promise unparalleled breadth and depth, but their complexity, cost, and dependence on a single vendor can outweigh the benefits for many organizations. Most marketing teams don’t need all the features these platforms offer; or they can’t utilize them to their full potential. Here’s a quick comparison to help decide between enterprise platforms and a modular approach: Enterprise Platforms: Pros: Unified ecosystem, robust functionality, scalability, vendor support. Cons: High cost, steep learning curve, potential for underutilization. Best For: Large enterprises with complex, cross-functional needs and teams trained to maximize platform capabilities. Modular API-Driven Approach: Pros: Flexibility, cost efficiency, best-of-breed solutions for specific needs. Cons: Requires integration expertise, potential for siloed data without proper planning. Best For: Mid-sized businesses or teams with niche requirements and a focus on agility. The right choice depends on your organization’s size, goals, and internal capabilities. For many, an integrations layer that pulls essential functionality from smaller, specialized tools is the sweet spot, delivering flexibility without the unnecessary baggage of enterprise platforms. The Bottom Line The martech landscape can feel overwhelming, but it doesn’t have to be. By focusing on outcomes, prioritizing data unification, training your team, and avoiding feature overload, you can turn your martech stack into a true growth engine. The tools you need to grow are likely already at your fingertips. But growth doesn’t come from tools alone; it comes from strategy, focus, and people who know how to make the most of what they have. Start with a martech stack audit, train your team to turn insights into action, and simplify wherever complexity is holding you back. In this landscape, smarter strategy beats shiny technology every time. Originally posted on LinkedIn. ### Fusion92 Announces Wave of Leadership Promotions and New Hires https://fusion92.com/news/fusion92-announces-wave-of-leadership-promotions-and-new-hires CHICAGO, April 10, 2024 — Full-service, end-to-end Marketing Transformation Partner Fusion92 celebrates its leaders by announcing two recent executive hires along with six promotions across its Strategy, Product & Innovation, Activation, Client Services, Creative and Marketing Communications teams. Sue LaRue, a longtime consultant, was officially hired as EVP, Strategy, Scott Potter was hired as SVP, Product and Johanna Berger has been promoted to EVP, Activation within the firm’s marketing services leadership team. On the Client Services team, Rebecca Nuno has been promoted to SVP, Account Management, and Barb McDonald and Monica Jakubiak to VP, Account Director. On the Creative team, Alexis Bernbaum has been promoted to VP, Group Creative Director. On the Marketing Communications team, Rachel Hancock has been promoted to VP, Marketing & Communications. “Each one of these individuals' remarkable contributions has fueled significant growth for not only our clients’ business but our award-winning culture and business, fully embodying Fusion92’s innovative, client-obsessed, results-driven spirit,” said Matt Murphy, founder and CEO of Fusion92. “As we elevate these eight talented leaders, we honor their dedication and achievements. Together, they exemplify the ingenuity and impact of leaders shaping the future of our industry.” After serving as a consultant with Fusion92 for 13 years, LaRue has officially joined Fusion92’s Marketing Services team as EVP, Strategy. In partnership with Emilie Hamer, SVP, Brand Strategy and Joe Minnella, SVP, Integrated Communications Strategy, LaRue will lead the integrated strategy function, ensuring the delivery of smart, strategic thinking throughout client initiatives, including research, brand planning, media and measurement strategy. LaRue will continue championing bespoke research initiatives and consulting engagements across industries, serving as a trusted authority among Fusion92’s client partners looking for real-world business results. Potter joined the firm’s leadership team in Q1, bringing a dynamic focus to product operations, particularly with the launch of Fusion92’s powerhouse enterprise solution, Core CMS. Collaborating closely with Jacob Beckley, EVP, Product & Innovation, and the firm’s innovative product team, Potter has stepped in to drive the product vision while successfully navigating complex strategic partnerships with major Fortune 100 brands. His blend of technical expertise, team leadership and dedication to elevating the firm’s product-focused initiatives perfectly aligns with the business goals of Fusion92 and its partners. A nine-year veteran of Fusion92, Berger develops and evolves the firm’s activation offering. She is responsible for the management and execution of client investments across all media channels, creating processes and workflows for the enterprise and guiding an unrivaled, audience-led offering. She leads the ongoing development of proprietary technology that harnesses the power of AI to fuel greater efficiencies for the firm and higher ROI for brands. As EVP, Activation, Berger will continue to lead Fusion92’s media operations, search engine management (SEM), social, programmatic, ad operations, traffic and linear media teams. The firm has also promoted three female leaders on the Client Services team. Playing instrumental roles in driving growth for Fusion92’s largest multi year health vertical client, Nuno has been promoted to SVP, Account Management, and McDonald’s multiyear successful leadership on valued client relationships for Fiserv, Buddig and Old Wisconsin has led to her promotion to VP, Account Director. Additionally, Jakubiak has been promoted to VP, Account Director for her tremendous work on Heartland Dental and Heinen’s. Bernbaum’s success in leading award-winning creative copy strategies and content has led to her promotion to VP, Group Creative Director on the creative team. Bernbaum works with clients including ADM, Heartland Dental, Fiserv and Heinen’s. Leading the firm’s marcom team, in recognition of her demonstrated leadership in marketing positioning, communications programming and strategic alignment across the firm’s broad stakeholders, Hancock has been promoted to VP, Marketing & Communications. Fusion92 is dedicated to fostering an inclusive environment where talent thrives. The contributions of its exceptional leaders inspire innovation and drive meaningful connection and change within the organization, for valued clients and across the dynamic landscape of the marketing industry. As Fusion92 paves the way for talent and business growth for brands, these dynamic leaders are setting new standards of excellence and shaping a brighter future. ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. Story Coverage: AdWeek ### The Hidden Revenue Opportunity Within Existing Retail Customer Engagement https://fusion92.com/news/the-hidden-revenue-opportunity-within-existing-retail-customer-engagement Retail organizations today have invested heavily in digital experiences designed to drive shopper engagement. Your weekly ad, e-commerce platform, loyalty program, mobile experience, paid media strategy and store operations are all working together to influence how customers discover products, plan trips and ultimately purchase. In many cases, those investments are already generating substantial engagement across both digital and physical channels. The larger question becoming increasingly important is whether your organization is fully monetizing the customer engagement already occurring across those experiences as efficiently as possible. As mounting pressure continues to improve marketing efficiency and return on investment (ROI) without proportionally increasing spend, many retailers are beginning to reevaluate how much value may still sit within existing traffic, product browsing behaviors, weekly ad engagement and store visitation patterns that remain difficult to fully identify and activate. For many organizations, this represents one of the most overlooked growth opportunities inside the current retail ecosystem. Consider how many shoppers may already be: Browsing your weekly ad multiple times each week. Comparing products and promotions across sessions. Visiting your site repeatedly without logging in. Researching promotions or categories online before visiting a store. Interacting with promotional content while still remaining outside your loyalty or customer relationship management (CRM) environment. These behaviors often represent far more than passive browsing activity. They also signal active purchase intent and impending trips being actively planned. In today’s landscape, these active engagements with the weekly ads as well as timely product deals and discovery offers have evolved well beyond traditional merchandising tools. For many retailers, these now serve as some of the strongest indicators of upcoming shopping behavior, category interest, trip planning and price sensitivity. Yet despite this engagement, a meaningful percentage of those shoppers may still remain largely anonymous. A shopper may browse your circular three separate times in a week, revisit multiple product categories, interact with promotional offers across devices, visit a nearby store days later, and still never become attributable within your loyalty or CRM environment until well after the purchase decision has already been influenced. This can create both a visibility and monetization gap among shoppers who already have a positive opinion of your brand. So, the inherent challenge is NOT necessarily that retailers lack customer engagement; it’s rather simply that many organizations have more limited visibility into how they reorganize, understand and activate a larger portion of the engagement already occurring across their existing ecosystem. This becomes increasingly important as acquisition costs continue to rise and media efficiency becomes more heavily scrutinized. Retailers challenged to effectively identify and convert existing high-intent engagement may increasingly find themselves spending additional marketing budget to reacquire audiences already interacting with their brand. So, the positive news is, even modest improvements in recognizing and converting a small percentage of these already engaged shoppers into known, addressable customers can create meaningful downstream impact, including: Improved ROI. Increased loyalty participation. Stronger personalization opportunities. Higher conversion efficiency. Improved attribution visibility. Larger basket sizes and stronger trip frequency. More effective activation across owned and paid channels. Most importantly, unlocking these solutions does not necessarily require replacing existing technology investments or dramatically changing existing strategies. In many cases, the opportunity can simply be realized from strengthening the visibility layer surrounding the engagement that your organization already generates every day. The additional visibility can help create more efficient activation strategies while improving the value extracted from traffic and engagement that your organization is already paying to generate. This shift in thinking is quickly becoming increasingly important as retail leaders evaluate how to better execute the following: Improve monetization efficiency across all existing traffic. Generate stronger ROI from current media investments. Expand and grow loyalty participation organically. Fully understand high-intent shoppers and the actions taken prior to actual conversion. Improve the overall connection between digital engagement and store sales. Increase the value of existing customer acquisition efforts. In the end, retailers best positioned to outperform over the next several years may not necessarily be those with the largest marketing budgets to acquire new audiences. Instead, they are likely the organizations becoming most effective at recognizing, understanding and more efficiently monetizing engagement already occurring with their brand and across their existing ecosystem. In an ever-evolving retail environment, where efficiency, attribution and ROI are under increasing scrutiny, the ability to convert more anonymous customer engagement into known, addressable customer relationships may become one of the most valuable growth levers in future retail strategies. ### Matt Murphy, Fusion92 Founder & CEO, Joins Second Bite Podcast https://fusion92.com/news/matthew-murphy-fusion92-founder-and-ceo-joins-second-bite-podcast Matt recently joined Todd Taskey, host of the Second Bite podcast, for an engaging conversation about his journey from founding Fusion92 in 1999 shortly after college graduation to its current state as a one-of-a-kind leader in its space. The episode delves deep into the concept of marketing transformation, highlighting its significance in the modern business landscape. Matt also shares insights on the value of serving on a mergers and acquisitions (M&A) board and the crucial role private equity plays in scaling businesses. During the podcast, Matt elaborates on his leadership in steering the company towards innovation. He discusses the remarkable achievement of developing 14 patents and pioneering five groundbreaking technologies. Additionally, Matt reveals his strategic approach to scaling Fusion92 through the acquisition of three companies (as of the recording date of this podcast) and the exciting launch of a premium NFT studio. A heartfelt thank you to Todd and Potomac Business Capital for hosting this insightful discussion. ### Fusion92 Names Three EVPs To Lead Consulting, Marketing Services and Business Development https://fusion92.com/news/fusion92-names-three-evps-to-lead-consulting-marketing-services-and-business-development CHICAGO, IL — February 15, 2026 — Fusion92 announced today a series of executive leadership updates, reinforcing the company’s commitment to innovation, integrated delivery and scalable growth as it advances its 2026 vision. Johanna Berger will step into an expanded leadership role as executive vice president, Marketing Services; Kevin Dean will step into the role of executive vice president, Business Development; and Mike Eckstein will transition to executive vice president, Consulting Services. Each move gives a critical area of the business dedicated leadership focused on the challenges that clients are working through today. "Every leadership decision we make comes down to one question: Does this make us a better partner for our clients?" said Matt Murphy, founder and CEO of Fusion92. "These moves do. Johanna, Kevin and Mike bring the kind of focus and expertise that helps our clients cut through complexity and act with confidence." Johanna Berger, EVP, Marketing Services, steps into an expanded leadership role overseeing Fusion92’s Marketing Services organization. She has been instrumental in building and scaling the company’s Activation practice, driving performance, operational excellence and team growth. In this role, Berger will bring together Creative, Content Optimization, DCX and Activation into a more unified approach, helping clients move beyond siloed execution and toward more connected, performance-driven marketing. By aligning these capabilities more closely, she will enable more consistent, data-informed decision-making and a more seamless experience across the customer journey. She will also continue to advance how this work is delivered, using AI and modernizing workflows to help clients move faster and optimize more effectively to unlock greater impact from their marketing investments. Kevin Dean, EVP, Business Development, will lead how Fusion92 generates and develops new client relationships across the organization. Since joining the company, he has played a key role in advancing data partnerships and shaping how Fusion92 brings data-driven solutions to market. Prior to Fusion92, Dean held senior leadership roles at Experian, where he led large-scale data and commercial organizations. In this role, Dean will bring together strategic partnerships, sales and marketing communications as a single business development organization, focused on how Fusion92 builds pipelines and establishes new client relationships across consulting, data, marketing services and product offerings. The goal is a sharper, more consistent path for prospective clients from first conversation to partnership. Mike Eckstein, EVP, Consulting Services, will lead Fusion92’s Consulting Services organization, further strengthening the company’s strategy-led approach to client engagement. Building on his leadership of Marketing Services, Eckstein will focus on helping clients identify and prioritize the opportunities that will have the greatest impact on their businesses, ensuring the right problems are being solved and connecting those insights with Fusion92’s integrated capabilities across consulting, data, marketing services, and proprietary technology and innovation platforms. With decades of experience guiding client businesses as a trusted partner, Eckstein brings a proven ability to navigate complexity and translate insight into meaningful, long-term impact. In this role, he will bring greater strategic rigor and diagnostic clarity to how clients approach their most important challenges, helping them cut through an increasingly complex landscape of tools, data and solutions to reach more precise, scalable outcomes. "What our clients need most right now is clarity," Murphy added. "These moves give them three leaders — each focused, each deeply experienced — who know how to turn complexity into a path forward." ### About Fusion92 Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision. Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500–caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com. ### Fusion92 Named as One of the Best and Brightest Companies to Work For in Dual Midwest Cities in 2025 https://fusion92.com/news/fusion92-named-as-one-of-the-best-and-brightest-companies-to-work-for-in-dual-midwest-cities-in-2025 April 1, 2025 — Fusion92, a leader in marketing transformation and innovation, proudly announces its recognition as one of the 2025 Best and Brightest Companies to Work For® in its two core hubs of Chicago and Metropolitan Detroit. As an eighth consecutive year winner in Chicago, this prestigious accolade underscores Fusion92's ongoing commitment to innovative employee engagement practices, exemplary human resource initiatives and overarching people-first strategies. The Best and Brightest Companies to Work For competition, organized by the National Association for Business Resources (NABR), honors companies that have distinguished themselves through their innovative business acuteness and human resource practices. All considered companies were evaluated by an independent research firm, using key metrics such as creative wellness and wellbeing solutions, civility and inclusion, employee enrichment and development, community initiatives and corporate responsibility, and leadership, strategy and company performance. “Recognition like this isn’t the goal—but it’s a pretty great signal that we’re on the right track,” said Marlene Clisch, EVP of People Strategy at Fusion92. “Being honored for the eighth year in Chicago and now for the first time in Metro Detroit says a lot about the kind of culture we’ve built—one that fuels growth, encourages smart risks, and makes space for real inclusion. Our focus has always been to build a place where bold talent can thrive, drive real results, and grow careers they’re proud of. This recognition shows that momentum is building—and we’re just getting warmed up.” Jennifer Kluge, President and CEO of NABR, emphasized, “These companies have excelled by prioritizing their workplace culture. By putting their employees first, this exceptional group of top-tier leaders has created a strong foundation that sets them apart as leaders in their industries and communities.” Fusion92 has also been recognized as one of the Best and Brightest Companies to Work For® in the Nation in 2023, 2024 and 2025*. Updated May, 2025 ### Fusion92 and Experian Collaborate to Enhance Audience Development https://fusion92.com/news/fusion92-and-experian-collaborate-to-enhance-audience-development CHICAGO, [JUNE 6] — Fusion92, a marketing transformation company, announced a strategic collaboration with Experian, a global data and technology company. As part of this effort, Fusion92 will integrate Experian’s marketing data and identity capabilities with Fusion92's advanced capabilities to create complete and reliable audience profiles that enable brands to target, activate and measure their marketing efforts more effectively. As a result, Fusion92 will drive faster growth and deliver superior results for its customers. “One of the latest assets we’ve ingested and feel very excited about is Experian’s identity graph, which paints a more comprehensive picture of our audiences by integrating fragmented data from various sources,” said Dave Nugent, executive vice president of Data & Analytics at Fusion92. “Fusion92’s unique Experian Marketing Data installation, when paired with our end-to-end marketing transformation expertise, yields innovative applications of data that are an absolute game changer for brands. Our ability to integrate and activate media with this uniquely reframed data, including personalized media assets to audiences based on a multitude of attributes, allows Fusion92 to provide quick-to-market, powerful audience solutions for our clients, no matter the industry they’re in.” Through Fusion92's collaboration with Experian, the company can easily connect traditional audiences to a wide range of digital identifiers for better segmentation and digital activation. This integration helps Fusion92 support marketing campaigns more effectively by optimizing target selection, media mix and creative strategies. As a result, marketers can connect with their audiences more accurately and measure campaign performance reliably. "Fusion92's ability to use Experian's marketing data will deliver unparalleled insights and results for their clients, optimizing audience targeting, activation and measurement,” said Jeremy Hlavacek, chief commercial officer of Experian’s Marketing Services. "Through our strategic collaboration, Fusion92 enhances data-driven advertising through connectivity, showcasing how Experian's marketing data and identity empower them to create innovative and highly effective marketing solutions. Together, we are helping brands reach their audiences more accurately and efficiently than ever.” Fusion92 has steadily expanded its data and analytics capabilities over the past year, growing to a team of 20 data scientists and analysts and acquiring TRAK Data in November 2023 to bolster advanced artificial intelligence modeling capabilities. TRAK Data will soon be rebranded as DIOS (pronounced "dai-ose"), launching exclusively with Experian Marketing Data. By harnessing the power of data, Fusion92 continues to expand its suite of capabilities with innovative products such as NoMi, which provides audience targeting and drives conversion rates, and ShopLocal, a proprietary digital circular platform that enhances retail and commerce localization. This collaboration with Experian adds a powerful layer to Fusion92's extensive suite of services, helping brands achieve real-world results. About Experian Experian is a global data and technology company, powering opportunities for people and businesses around the world. It helps redefine lending practices, uncover and prevent fraud, simplify health care, deliver digital marketing solutions and gain deeper insights into the automotive market, all using its unique combination of data, analytics and software. Experian also assists millions of people to realize their financial goals and helps them save time and money. Experian operates across a range of markets, from financial services and health care to automotive, agrifinance, insurance and many more industry segments. Experian invests in talented people and new advanced technologies to unlock the power of data and innovate. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), it has a team of 22,500 people across 32 countries. Its corporate headquarters are in Dublin, Ireland. Learn more at www.experianplc.com or visit Experian’s global content hub at its global news blog for the latest news and insights from the group. About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. Coverage Adweek PR Newswire ### EY Announces Matt Murphy of Fusion92 as an Entrepreneur Of The Year® 2024 Midwest Award Finalist https://fusion92.com/news/ey-announces-matt-murphy-of-fusion92-as-an-entrepreneur-of-the-year-r-2024-midwest-award-finalist CHICAGO, May 2, 2024 — Ernst & Young LLP (EY US) has announced that Matt Murphy, founder and CEO of Fusion92, was named an Entrepreneur Of The Year® 2024 Midwest Award finalist. The Midwest program celebrates entrepreneurs from Illinois, Indiana and Wisconsin. Now in its 38th year, Entrepreneur Of The Year is the preeminent competitive business award for audacious leaders who disrupt markets, revolutionize sectors and have a transformational impact on lives. Over the past four decades, the program has recognized the daring entrepreneurs with big ideas and bold actions that reshape our world.  Murphy was one of 30 regional entrepreneurs selected as finalists by an independent panel of judges. The candidates were evaluated based on their demonstration of building long-term value through entrepreneurial spirit, purpose, growth and impact, among other core contributions and attributes. "Celebrating this nomination and recognition as a finalist for Entrepreneur Of The Year is truly humbling. It's a testament to the relentless dedication, perseverance and innovative spirit across our broad team. I am immensely proud of our unique approach and the impactful solutions we continue to deliver for our clients in service to their continued growth." Murphy noted. “The opportunity to continue to disrupt the marketing industry and make an impact in ways that haven’t been seen before is what fuels my passion in this field. This recognition is a proof point of our sustained purpose.” Entrepreneur Of The Year honors many different types of business leaders for their ingenuity, courage and entrepreneurial spirit. The program celebrates founders who bootstrapped their business from inception or who raised outside capital to grow their company; transformational CEOs who infused innovation into an existing organization to catapult its trajectory; and multigenerational family business leaders who re-imagined a legacy business model to fortify it for the future. Regional award winners will be announced on June 12 during a special celebration in Chicago and will become lifetime members of an esteemed community of Entrepreneur Of The Year alums from around the world. Winners will then be considered by National judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. In addition to Entrepreneur Of The Year, EY US supports other entrepreneurs through the EY Entrepreneurial Winning Women™ program and the EY Entrepreneurs Access Network to help connect women founders and Black and Hispanic/Latino entrepreneurs, respectively, with the resources, network and access needed to unlock their full potential. ### Sponsors Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, Marsh USA, SAP and the Ewing Marion Kauffman Foundation. In the Midwest, sponsors also include regional Platinum sponsor LaSalle Network, regional Gold sponsor Becker and regional Silver sponsor ADP. About Entrepreneur Of The Year The U.S. program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November where national finalists and award winners are announced. The overall national winner represents the U.S. at the World Entrepreneur Of The Year® competition. Visit ey.com/us/eoy. About EY EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a U.K. company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law, where prohibited by local laws. For more information about our organization, please visit ey.com. About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. FOR MORE INFORMATION PLEASE CONTACT: Rachel Hancock Fusion92 Tel: 888.550.4864 Email: r.hancock@fusion92.com ### Fusion92's EVP of Data & Analytics Appears on The Marketing Vanguard Podcast https://fusion92.com/news/fusion92-s-evp-of-data-and-analytics-appears-on-the-marketing-vanguard-leading-voices-in-b2b-innovation-podcast One of our resident data experts, Dave Nugent, recently sat down with OMI founder and CEO Paula Chiocchi to explore the crucial role of data in modern B2B marketing. They discuss the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels and the impact of new technologies on campaign strategies. *Correction to statement in the podcast: While Fusion92 does excel in Performance Marketing, Fusion92 is a Marketing Transformation Partner redefining how marketing fuels business growth through audience intelligence that drives real reach and measurable impact. About The Marketing Vanguard Podcast: At The Marketing Vanguard, we showcase the brilliance, values, and strategies of B2B industry leaders who are shaping the future. Our podcast spotlights trailblazers who are redefining how businesses market to small and mid-sized companies, setting new standards in innovation, transparency, and growth. Whether you’re a marketing executive, a data analytics expert, or a business leader with a vision, this is the podcast for you. Join us as we celebrate the achievements of industry pioneers and uncover actionable insights to fuel your success. ### Keywords to Customer Signals: The Next Evolution of Search Marketing https://fusion92.com/news/keywords-to-customer-signals-the-next-evolution-of-search-marketing For more than two decades, search marketing had revolved around one central concept: keywords. We researched them. We organized them into tightly themed ad groups. We monitored search terms, adjusted bids, refined match types and measured success based on how well we connected a user's query with the right ad. Keywords built modern search engine marketing (SEM). Today, they're no longer the center of it. The next evolution of search marketing isn't replacing keywords. It's about surrounding them with richer customer signals that help AI understand who is most likely to convert, not simply what they searched for. Search Has Expanded Beyond the Search Box Consumers are still searching. They simply don't begin and end their journey on a search engine anymore. Someone researching a product today might: Watch product reviews on YouTube. Ask ChatGPT to compare options. Browse Reddit discussions. Visit multiple retailer websites. Search Google several times throughout the buying process. Return days later after seeing a display or social ad. Every interaction creates a signal. By the time someone performs a Google search, AI has a much richer understanding of context than a keyword alone could provide. The search itself has become just one signal among many. Keywords Are Becoming Inputs, Not Strategies Keywords still matter. They continue to define intent, influence ad relevance and determine eligibility within traditional Search campaigns. But increasingly, they're functioning as one input into much larger machine learning systems. Products such as Performance Max, AI Max, broad match paired with Smart Bidding, Demand Gen and even conversational search experiences rely far less on manual keyword optimization and more on refining search signals. Instead, these systems ask a different question: "Based on everything that we know about this user, are they likely to convert?" That answer comes from signals. Customer Signals Are Becoming the Competitive Advantage Machine learning is only as effective as the information that it receives. The advertisers that provide the strongest customer signals give Google's AI, and increasingly ChatGPT and other AI-driven platforms, the best opportunity to identify high-value users. These signals include: First-party customer data High-quality conversion tracking CRM integrations Customer Match audiences Engagement behavior Purchase history Offline conversions Website interactions Demographic and geographic patterns Creative engagement signals Rather than optimizing around hundreds of keywords, marketers are increasingly optimizing the quality of the data flowing into these systems. Garbage-in still means garbage-out. Why Conversion Quality Matters More Than Conversion Quantity This shift also changes how we think about measurement. For years, advertisers optimized toward as many conversions as possible. Today, AI doesn't just need conversion volume; it needs conversion value. It needs meaningful conversion signals. If every form submission, newsletter sign-up and low-value lead is treated equally, machine learning has little ability to distinguish valuable customers from poor ones. The more accurately that businesses define success through primary conversions, enhanced conversions, offline imports and conversion values, the smarter that automation becomes. This works through conversion weighting. The quality of the signal becomes more important than the quantity. Search Is Becoming Intent Prediction Perhaps the biggest change is philosophical. Traditional SEM reacted to searches. Modern SEM predicts them. AI is increasingly identifying likely buyers before they perform the exact keyword that we once optimized around. Audience signals, behavioral patterns, contextual understanding, historical performance and predictive modeling all help determine which ad is served. Keywords still tell platforms what someone is asking. Signals help determine whether they're the right customer. Those are very different questions. What This Means for Search Marketers The role of the search marketer isn't disappearing. It's evolving. Tomorrow's SEM specialists will spend less time adjusting bids or restructuring keyword match types and more time helping improve data quality, integrating first-party customer information, validating conversion tracking, building audience strategies and helping AI make better decisions. Success won't come from managing thousands of keywords. It will come from understanding thousands of signals. The Future Isn't ‘Keywordless’ Despite headlines claiming the death of keywords, they're not going away. They're simply becoming one piece of a much larger decision-making system. Search marketing is no longer just about matching a query. It's about understanding a customer. The marketers who embrace this shift, investing in cleaner data, stronger measurement, richer audience signals and meaningful customer insights will build systems that outperform those relying on keywords alone. The future of SEM isn't keyword-driven. It's signal-driven. ### Fusion92 Honored as 7x Winner of Chicago’s Best and Brightest Companies to Work For® https://fusion92.com/news/fusion92-honored-as-7x-winner-of-chicago-s-best-and-brightest-companies-to-work-for-r Chicago, IL – April 17, 2024 – Full-service, end-to-end Marketing Transformation Partner, Fusion92,is thrilled to announce that it has once again been named one of the Best and Brightest Companies to Work For® in Chicago by the National Association for Business Resources (NABR). This marks the seventh consecutive year that Fusion92 has received this esteemed recognition. The Best and Brightest Companies to Work For® award celebrates organizations that demonstrate excellence in innovative business strategies, exceptional HR practices and outstanding employee engagement efforts. Compensation, benefits and employee solutions, creative wellness and well-being solutions, employee education and development, employee achievement and recognition, communication and shared vision, community initiatives and company performance are just some of the areas the program assesses, leading to this year’s 10-to-1 ratio of applicants to winners. Fusion92's commitment to fostering a positive workplace culture, implementing forward-thinking HR initiatives and prioritizing employee enrichment has distinguished it as a top employer in Chicago. “It’s a privilege for Fusion92 to be recognized as one of Chicago's Best and Brightest Companies to Work For® seven years running. For a quarter of a century, innovation has remained at our core, and this is yet another proof point of our firm’s focus on achieving exponential results. When we began participation in this program, we were a significantly smaller operation. I’m pleased that as we’ve advanced our marketing offering and our employee roster, now hovering at 285 team members strong, we’ve also continued to advance our outstanding HR programming and employee engagement,” said Doug Dome, president of Fusion92. “Our incredible team brings their curiosity, fearlessness, teamwork and leadership to our clients and to each other every day in service to our continued momentum and collective success.” Jennifer Kluge, president and CEO of NABR and the Best and Brightest Programs, highlighted, “These companies have prioritized making a significant impact on their culture. With a focus on their employees as the top priority, this powerful community of the nation’s elite leaders have gained a competitive edge.” Fusion92's sustained commitment to fostering an environment where employees can thrive professionally and personally has been instrumental in securing this prestigious accolade year after year. ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. ### Fusion92 Welcomes Alex Panteli as Data Growth Leader, Linking Brands to Data-Driven Innovation https://fusion92.com/news/fusion92-welcomes-alex-panteli-as-data-growth-leader-linking-brands-to-data-driven-innovation FOR IMMEDIATE RELEASE CHICAGO (June 25, 2025) – Fusion92 is thrilled to announce the appointment of Alexander “Alex” Panteli, an accomplished data sales executive and entrepreneur with nearly 30 years of experience, as the newest leader on its team in advancing data-driven strategies for companies in the health and wellness, financial, technology and consumer lifestyle and retail categories. Panteli’s arrival promises alignment of winning strategies for brands looking to apply smart data to their marketing mix. Panteli's extensive background includes pivotal roles at Equifax (now Epsilon), Experian, Verisk Marketing Services and Acxiom, where he reliably propelled growth and innovation for Fortune 1000 clients through data-driven marketing, working with brands including L.L. Bean, Uber, CVS, Allstate, Wells Fargo, Darden Restaurants and Hilton, to name a few. Panteli has consistently delivered multimillion-dollar revenue growth for major brands, underscoring his ability to build strategic relationships and help marketing executives leverage data to better reach target audiences and drive revenue — maximizing profitability and minimizing costs. Aside from his corporate achievements, Panteli founded APX Digital Media LLC, providing digital marketing solutions to small and midsize businesses (SMBs) and establishing exclusive partnerships in niche markets. "Alex brings unparalleled expertise and a solid vision for integrating cutting-edge data solutions," said Matt Murphy, founder and CEO of Fusion92. "His track record perfectly aligns with our growth strategy as well as the leadership our client base appreciates when looking for ways to innovatively connect unique data in service to drive audience reach, return on ad spend and ultimately, business growth." Panteli emphasizes that “despite ongoing changes in ad tech and martech, the essential requirement for consumer data remains. Data is crucial for unlocking the full potential of innovative marketing. Successful advertising — ensuring the right message reaches the right audience — depends on strong data and analytics. Even as technology evolves, the fundamental practice of accurate targeting remains constant. It’s a privilege to help brands source and apply the best data for their broad range of marketing applications.” Fusion92 employs 265 team members and continues to invest heavily in data, AI and technology properties as it builds out integrated platforms and products in service to data-driven growth for brands. Panteli is the ninth Data Science and Strategy hire for Fusion92 in the past 18 months, demonstrating Fusion92’s commitment to Data Science and Strategy as a fundamental aspect of its operation. Founded in 1999, Fusion92 is a premier marketing transformation partner, delivering unparalleled insight, precision and control to marketers through a proprietary, data-driven tech stack. Its integrated expertise across consulting, data science and advanced marketing technologies empowers brands to precisely reach and resonate with target audiences and households — with greater accuracy and timing across any channel. Serving the health and wellness, financial services, retail and technology sectors, Fusion92's innovative approach seamlessly integrates people, products, AI and creative strategies, enabling measurable business growth. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to helping clients navigate and thrive in the dynamic world of marketing. Learn more about how to empower your marketing at fusion92.com. For media inquiries, contact Rachel Hancock, vice president, marketing & communications, Fusion92, at r.hancock@fusion92.com. ### ### Fusion92's Jacob Beckley on the Innovative Agency Podcast https://fusion92.com/news/fusion92-s-jacob-beckley-on-the-innovative-agency-podcast Jacob, our EVP of Product and Innovation, joined The Innovative Agency podcast to reveal our secrets of innovation, including how we cultivate a culture around it, hire for it, why it’s fruitful to promote a “fail fast” philosophy, the significance of finding core problems and the mind shift to disproving — rather than proving — an idea. We invite you to listen to the full podcast or check out some notable moments we've curated below. Our gratitude to host Sharon Toerek for the great conversation! ### Future Series Explores What it Means to Dream "Utopian Big" https://fusion92.com/news/future-series-explores What does it mean to dream “utopian” big? If we weren’t limited to conventional thinking, what seemingly impossible ideas could we have? How could we re-imagine solutions if we were starting a business or even a country from scratch? How could we solve the toughest problems we face without outdated legacy systems standing in the way of our progress? What barriers might be preventing outside-the-box thinking and growth? In this discussion, Jeanette Turner, J.D., CAIA, shared the journey of Estonia’s digital revolution, addressing takeaways to inspire fresh, unobstructed ideas to bubble up across the challenges in our lives and as we help clients solve their toughest challenges. Watch past Future Series recordings HERE. ### Fusion92 Celebrates 25 Years of Marketing Innovation https://fusion92.com/news/fusion92-celebrates-25-years-of-marketing-innovation CHICAGO, May 22, 2024 — This month, Fusion92 celebrates 25 years as a pioneer of Marketing Transformation. Since its inception in 1999, Fusion92 has been at the forefront of innovative marketing solutions, collaborating with iconic brands like ADM, AT&T, Bosch, Fiserv, Ford (Direct), H&R Block, Intuit, Kelly Services, Mazda, McDonald’s, Mercedes-Benz (Financial Services), O’Reilly Auto Parts, Staples, Univision and more. The firm consistently uses innovative technologies, data and integrated digital marketing strategies to improve customer experiences, boost efficiency and drive growth. To commemorate this milestone, Fusion92 has unveiled a comprehensive brand refresh, which can be explored at fusion92.com. This rebranding symbolizes Fusion92’s evolution from a digital-era startup to a forward-thinking leader ready to shape the future of marketing for major brands aiming for significant growth. “It’s fitting that along with our brand refresh, we’ve relocated our headquarters to the iconic Chicago Merchandise Mart, an emblem of innovation,” stated founder and CEO Matt Murphy. “As we celebrate our silver anniversary, Fusion92 is thrilled to continue creating business growth solutions as well as continuing to host our innovation-focused thought leadership platform, the Future Series, in this inspiring new space.” Under the visionary leadership of Murphy, Fusion92 has grown to a best-in-class team of 275 marketers, technologists, data scientists, strategists, creatives, media experts and product authorities. Over 25 years, Fusion92 has acquired several companies, won dozens of awards across various categories, secured 15 patents, launched multiple data-driven proprietary platforms and products, become a strategic collaborator of Experian’s — allowing powerful audience targeting solutions — and developed an AI “nerve center” for its media operations, all to help client partners achieve exponential growth. Since the beginning, Fusion92 has stood out from traditional agencies. While it offers a full range of marketing services, its strength lies in unique, data-driven technology and product solutions that connect different parts of the consumer journey. Its innovative approach to integrating and optimizing marketing strategies is why many large brands have chosen to replace multiple agencies with Fusion92. This consolidation helps brands optimize their marketing spend and achieve better results. ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. Coverage Reel Chicago ### Amplifier or Crutch: How To Stay in the Driver's Seat With AI https://fusion92.com/news/amplifier-or-crutch-how-to-stay-in-the-driver-s-seat-with-aiamplifier-or-crutch-how-to-stay-in-the-driver-s-seat-with-ai The proliferation of artificial intelligence (AI) is almost incomprehensible. Every week brings us more “new.” Outside of simply new technology or new models, we’re having to develop new ways of working that are actually shifting our brain chemistry. What’s more, the adaptation and evolution of AI is outpacing these shifts, meaning we’re building the plane as it’s flying, so to speak. Focusing on large language models (LLMs) specifically, while they’re shrinking the time to delivery for a myriad of tasks, I’ve found that they’re also impacting some of the critical thinking skills that I’ve honed over the last few decades. This article, for example. Before AI, I’d be researching on my own, writing an outline, creating drafts, getting peer feedback. It would take me a long time, but I’d be responsible for the entire process. Now I have the option to offload much of that cognition, and that choice is where it gets complicated. This isn’t just me and my musings; there’s been over 30 studies in the last few years from the Massachusetts Institute of Technology, Harvard Business School, the Wharton School of the University of Pennsylvania, Stanford University, Microsoft and others building evidence on what AI does to human cognition. What many have found is while AI improves immediate output, people’s underlying cognitive processes weaken. However, it’s not all dire. Some of the research also shows how AI genuinely improves outcomes. One study by Harvard Business School found that AI can serve as a “cybernet teammate,” delivering many of the same benefits as human collaborators, including generating better ideas and sharing expertise. The key is to stay actively engaged in the input and output. The minute we stop thoroughly reading, critiquing and revising the output is the minute we start atrophying our own critical thinking. The difference between AI as an amplifier versus AI as a crutch comes down to how consciously we’re in the driver's seat. To frame how to use AI to amplify your skills rather than undermine, I’m going to point to some studies that I (… and Claude … and Perplexity) found that bring to light why implementing higher levels of discernment when using AI in your day-to-day is so important. In 2025, MIT Media Lab tracked brain activity via EEG across four sessions over several months in three groups: ChatGPT users, Google searchers and unaided writers. The ChatGPT users showed up to 55% lower neural connectivity versus the unaided writers, and when they switched to unaided work, their brain activity stayed suppressed. However, the unaided writers who used ChatGPT in Session 4 showed increased brain connectivity. What this tells us is using ChatGPT isn’t inherently bad, but when it’s used is extremely important. This is Lesson 1: Rely on your brain first; let AI validate and enhance later. Our brains thrive on effortful learning. When we outsource cognitive thinking too much, it impacts our brain’s ability to form and strengthen neural pathways. We can liken it to when we don’t use certain muscles. What happens? They get weaker. For example, recently the Growth Consulting team was working on a Salesforce Marketing Cloud lead nurture program. Working with ChatGPT, I figured out a methodology but wasn’t happy with it; something felt off, and all the pieces weren’t falling nicely together. After a collaboration session to talk through where I was getting stuck, we realized the original method that ChatGPT led me to was incorrect, requiring to go back to the drawing board, researching more on what a sophisticated nurture program could look like and tapping into past relevant experiences. Meaning: We needed to do some significant thinking ourselves first in order to better guide the output. Another study, done by the Wharton School this year, theorizes that AI is introducing a third cognitive mode (or System 3) outside of System 1: “Thinking fast” (intuition) and System 2: “Thinking slow” (deliberation), where artificial cognition happens outside of the brain, supplementing or replacing Systems 1 and 2. Where this becomes problematic is in “cognitive surrender,” where AI outputs are accepted with minimal scrutiny. The institution did three preregistered experiments using reasoning problems in which AI was sometimes programmed to give wrong answers. In the study, when AI was right, almost 93% of people followed it. However, when it was wrong, nearly 80% still took it as truth. Essentially, when AI does the thinking, your brain does less, and we end up erroneously accepting fodder as fact. This leads into Lesson 2: Scrutinize everything. Scrutinizing requires skill, aka Lesson 1. We need to hone our capabilities as subject matter experts in order to accurately judge AI outputs. AI is only so smart, and while it is learning increasingly more every second, it lacks all the context and relevant experience that humans have. For instance, ChatGPT is extremely affirming in its responses, making it easy to accept what it says as fact. For a recent project, I used ChatGPT to develop a Discovery Session workshop format. I knew generally what I wanted to talk about, so ChatGPT was used for me to shorten time-to-deliverable. However, I had to give it extremely detailed prompts and correct as I went along, because otherwise, I knew it would give any answer to satisfy me, even if it was wrong. It’s my job to know when it’s wrong and to guide it toward a correct output. The last study I want to talk about is Navigating the Jagged Frontier. Harvard Business School, the Wharton School, and MIT Sloan developed a field experiment with Boston Consulting Group (BCG) consultants to study the uneven impact of AI capabilities on productivity and quality. Subjects were randomly assigned to one of three conditions: no AI access, GPT-4 AI access or GPT-4 AI access, with a prompt engineering overview. Inside the frontier, AI users outperformed by 25%; outside it, they were 19% less likely to be correct than non-AI users, and what’s worse, couldn’t tell the difference. The delineation between what’s “in scope” for AI versus not in scope is a jagged terrain that creates complications for high frequency users. What the study also revealed was that how people worked with AI mattered as much as whether they used it at all. Three human-AI collaboration patterns emerged: Directed Knowledge Co-Creation (Centaur), Fused Knowledge Co-Creation (Cyborg) and Abdicated Knowledge Co-Creation (Self-Automator). That’s a lot of jargon, so let’s break it all down. Centaurs split the work between themselves and the model in a more deliberate way, deciding which parts to hand off to AI and which parts to do personally. In practice, that means they use AI as a specialist tool for certain sub-tasks but keep control over the overall structure and judgment of the work. Cyborgs integrate AI much more continuously into their workflow, interacting with it throughout the task rather than separating “human” and “machine” phases. This is a tighter form of collaboration in which the human and AI are almost operating as one system. Self-automators cede both selection and execution to AI, which makes the workflow fast but much less mentally engaged. This leads to Lesson 3: Learn when to use what pattern. With Centaur, you’re using AI selectively while defining the what and how. This had the highest accuracy in the BCG study, and it helps our domain expertise grow. In Lesson 1, this is how I needed to use it to figure out which parts of the nurture program I’m designing compared to which parts I’m handing off. However, there’s a time and place for Cyborg as well. Having discernment over the output while keeping AI in the loop at every step helps maintain your domain expertise while accelerating your output and upskilling in new areas. Cyborg is like working hand in hand with a bunch of AI interns who you can bounce ideas off of. And lastly, Self-Automator means outputs are fast and polished. However, this is for low importance, low difficulty tasks that do not require much oversight (think emails, rewriting a presentation slide, summarizing notes). It’s easy to get sucked into Self-Automator mode, but it can lead to the most inaccurate outputs, so practice high judgment with this mode. We’ve walked through three lessons that help us maintain our critical thinking and cognitive discernment. For each lesson, we can ask ourselves a key question to help put them into practice: Rely on your brain first; let AI validate and enhance later The question you can ask yourself here is: Did I do the thinking first, or did the tool do it for me? Scrutinize everything Here, we can ask: Can I defend this output, or am I just accepting it as fact Learn when to use what pattern And the last question to ask ourselves: Does this task actually require my full judgment, or is this a fair handoff? The most important skill in an AI-saturated environment isn't any technical or domain capability; it's the meta-skill of knowing when to lean on the tool and when to do the work yourself. That requires honest accounting: What do I know, what am I still building and what am I trading away when I reach for a shortcut? As researchers at Yale University and Princeton University put it: "We produce more but understand less." The solution is consciousness: Not less AI, but more deliberate AI. The people who will get the most from AI over the long run aren't the ones using it most, rather the ones using it most intentionally. ### Fusion92 Joins Forces with Dean Media https://fusion92.com/news/dean CHICAGO, IL – March 29, 2016 Chicago’s Fusion92 and Dean Media today announced the signing of a definitive agreement in which the two agencies will come together to become one of Chicago’s largest and fastest growing independent marketing agencies. Fusion92 led the purchase of Dean Media.“Together we can offer broader services to current and future clients,” said Matt Murphy, Fusion92 president and CEO. “We’re well positioned to continue to help growing businesses, which is one reason this merger is of interest to so many companies we work with or look to work with.” The merger brings together longtime entrepreneurs Matt Murphy and Jon Dean. The company, whose headquarters will remain in Chicago’s River North neighborhood at 440 W. Ontario, will be led by Murphy with Jon Dean taking a role as senior vice president of strategy. Dean Media will continue operating as a brand of Fusion92.The merger also means expected growth for the agency while creating job opportunities for marketing professionals.“ Joining forces will fuel continued growth for our agency and our clients,” said Jon Dean, founder of Dean Media. “We’re always looking for talented people who align with our culture and want to pursue our vision of becoming one of the most sought-after independent marketing firms in North America.” Fusion92 has amassed a range of clients including H&R Block, Carl Buddig & Company and Robert Bosch Tool Corporation. Dean Media is a four-time Inc. magazine growth winner and works with clients focused in the financial vertical, including CME Group, Oanda, FTSE Russell and OptionsHouse. The financial terms of the deal were not disclosed. ABOUT FUSION92 Founded in 1999, Fusion92 is a Chicago-based independent marketing agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on marketing, media, creative services, innovation and consumer engagement. Learn more at fusion92.com. ABOUT DEAN MEDIA Dean Media, founded in 2005, is composed of passionate digital marketing experts with deep expertise in the financial vertical. Because of this niche focus, it has an unmatched understanding of the marketing nuances in this highly regulated category. Dean Media is an industry pioneer when it comes to data-driven marketing and programmatic media strategy, technology and execution. Learn more at deanmedia.com. ### Fusion92 Wins WMA WebAward for FAMC Website and Rebrand https://fusion92.com/news/fusion92-wins-wma-webaward-for-famc-website-and-rebrand CHICAGO, October 24, 2018 - Fusion92 is thrilled to be recognized by the Web Marketing Association with the 2018 WebAward for Outstanding Achievement in Web Development. The agency’s work on Franklin American Mortgage Company’s website and rebrand was awarded the honor. “Our victories are our clients’ victories,” said John Geletka, SVP, Agency Services. “Beyond this award, we see growing local and national awareness of Franklin American’s products and services as a defining victory for the agency.” Since 1997, the Web Marketing Association's annual WebAward Competition has been setting the standard of excellence for website development. Independent expert judges from around the world review sites in 96 industries, then the best are recognized with a WebAward, which helps interactive professionals promote themselves, their companies and their best work to the outside world. Visit www.webaward.org for more information.‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Buddig Launches National Advertising Campaign "Lunchtime Anytime" https://fusion92.com/news/buddig-launches-national-advertising-campaign-lunchtime-anytime HOMEWOOD, Ill., June 3, 2019 – On June 3, 2019, Carl Buddig and Company (Buddig), along with their newly appointed agency of record, Fusion92, will launch a national integrated campaign aimed at capturing the imagination of lunchmeat eaters while also repositioning the Buddig brand. Named "Lunchtime Anytime," the new campaign approach allows Buddig to hyper-target consumers based on behaviors and location, because the advertising buy, even for television, is being executed digitally. The fully integrated national campaign includes touchpoints in digital, mobile, TV, video, radio and in-store. Additionally, the creative strategy is rooted in consumer insights around variety of products and usage occasions, trust and an on-the-go lifestyle, which means everything has a purpose and connects to consumers, no matter where they are in their journey. "As a third-generation, family-owned company, we have carved out a unique niche in our category, by placing a premium on family. Our approach has served us well, as we have seen continual growth," says Tom Buddig, EVP of Marketing, Buddig. "However, we're at a turning point with the brand and understand the dynamics of how 'family' is defined has changed, as well as how we all consume media. This new campaign allows us to streamline the way we reach our consumers, by focusing less on demographics and more on their lifestyles. Essentially, we're meeting our consumers where they are, with the right medium and message for them." The campaign launch will kick off with new packaging (already available in some markets), a refreshed website and TV commercials debuting June 3. The creative for this campaign is an evolution from the company's past human-contact approach and introduces humor into the mix. Three new :15 spots titled "Stomach Growls," "What Time Is It?" and "Grandfather Clock" show the hilarious possibilities of what happens when we re-think lunchtime with Buddig. Each digital touchpoint features a vibrant, daypart-specific design system inspired by the new packaging that will have consumers looking at Buddig – and lunchtime – in a new way. Dynamic video and banner ads feature hundreds of headlines, meal occasions and snack variations to show the value of Buddig through variety, social media posts center around tasty but accessible "snackable" content complete with custom food photography and videos, and a handful of "meatitative" radio spots will have listeners asking, "what is the meaning of lunch?" "Lunchtime Anytime is the brainchild of our agency Fusion92," added Robert Gay, VP of Marketing, Buddig. "We were at a point where we realized it was time to reposition consumers' perception of our brand and asked all of our agencies to bring us their best. Fusion92 developed this strategic and fully integrated campaign. We have such high confidence in their work and how much they understand our business, that we recently named them our official agency of record." "We pride ourselves on delivering real-world business results for our clients and we measure our success by our clients' success," said Matt Murphy, Founder & CEO of Fusion92. "We really know the Buddig brand and given everything we know about modern consumer behavior through digital, and the shift in the marketing channels to hyper-targeted and high quality, we know there's no better time to refresh and re-introduce the brand to the market." Fusion92 has been a roster agency for Carl Buddig and Company for more than 10 years. As a digital-first agency, Fusion92 has incrementally taken on additional responsibilities until recently being named the agency of record for the Buddig brand. The agency remains the digital agency of record for Carl Buddig and Company's other brands, including Old Wisconsin Sausage, Inc. and Kingsford Ribs and BBQ Meats. About Carl Buddig and Company Carl Buddig and Company, based in Homewood, Illinois, has been feeding family traditions for over 75 years with the very best in taste, variety and convenience. Owned and operated by the third generation, the company is proud to have welcomed fourth-generation Buddig family members to the business in recent years. Carl Buddig and Company is the parent company of great-tasting Buddig lunchmeat, Old Wisconsin hardwood-smoked sausage and snack products and pre-cooked ribs and barbecue entrees under the Kingsford brand. To learn more, please visit www.buddig.com and www.oldwisconsin.com and www.KingsfordBBQMeats.com. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ‍ ### Fusion92 Wins Three 2018 W3 Awards for Navistar UPNEXT Website https://fusion92.com/news/fusion92-wins-three-2018-w3-awards-for-navistar-upnext-website CHICAGO, October 4, 2018 - Chicago-based Fusion92, an independent marketing innovation agency, has been recognized by the Academy of Interactive and Visual Arts with three W3 Awards for web creativity in the 2018 competition. The agency’s work on Navistar’s UPNEXT website received the following commendation:‍ 2018 W3 AWARDS GOLD: Mobile Features – Best Visual Design – Function for Mobile Sites & Apps‍ 2018 W3 AWARDS SILVER: General Website Categories – Transportation for Websites‍ 2018 W3 AWARDS SILVER: Website Features – Structure and Navigation for Websites “This is a huge win for Fusion92 and Navistar,” said John Geletka, SVP, Agency Services. “Throughout the process, we continually pushed the work to be bigger and bolder than anything else in the space, and it paid off.” The W3 Awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who's who of acclaimed media, advertising and marketing firms. Visit www.w3award.com or www.aiva.org for more information.‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Emily Szymczak Named CFO of Fusion92 https://fusion92.com/news/emily-szymczak-named-cfo-of-fusion92 Financial Expert to Guide Firm’s Comprehensive Finance Approach CHICAGO (December 17, 2021) – Fusion92, a Chicago-based marketing innovation company, announced that Emily Szymczak has been named Chief Financial Officer (CFO) and will lead the firm’s financial strategy and management. She will report to Fusion92 CEO & Founder Matt Murphy and work alongside President Doug Dome. Szymczak has over 20 years of experience serving in finance roles, gaining expertise in building organizations, providing strategic financial guidance, and managing through mergers & acquisitions. She has a vast knowledge of a wide array of systems and will be a key leader in further expanding and implementing Fusion92’s more comprehensive approach to financial management as the firm experiences continued growth. Szymczak spent the last three years as the Global Chief Financial Officer for rEvolution Marketing, a Chicago-based fully integrated sports marketing agency. Previously, she held leadership roles for several top agencies, including the Engine Group, The Marketing Store, and Leo Burnett. In addition to working in the marketing and media industries, she has held financial roles in the professional services industry. “Creating and managing a financial model that effectively serves the growth and needs of Fusion92 is a key initiative, and we are excited to have Emily’s expertise as part of our team,” said Murphy. “Her knowledge of multiple systems, experience in building organizations, and leading through mergers & acquisition will be vital to supporting our strategic growth plans.” Szymczak holds both a BBA in Business Administration and a Master of Accounting from the University of Michigan where she was also a collegiate athlete as a member of the synchronized swimming team. “I am excited to join Fusion92 at such an exciting time, and to work alongside a strong management team,” said Szymczak. “We are poised for tremendous growth, both organically and through acquisitions. I look forward to leading the finance department to build out the necessary systems and analytics to support a scalable business." Szymczak assumes the CFO position that was held by Mike Stankoven who will continue to serve in an advisory role for Fusion92. He has over 25 years of financial management and operations experience, including the past three plus years at Fusion92. Stankoven was vital in establishing the firm’s financial system and managed through company acquisitions and the strategic investment by Serata Capital Partners (SCP). “Mike has been a valuable part of the Fusion92 management team and has been key in helping the firm maximize opportunities, putting us on a sustainable path for growth,” said Dome. “We are fortunate to have him continue in an advisory role to support that continued growth and help Fusion92 build a more comprehensive approach to financial management.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech, and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Digital Transformation in Healthcare - Interview with Jeff Scott https://fusion92.com/news/digital-transformation-in-healthcare-interview-with-jeff-scott This article first appeared in Authority Magazine - full link here ‍ DIGITAL TRANSFORMATION IN HEALTHCARE: JEFF SCOTT OF FUSION92 ON HOW MEDICAL PRACTICES CAN USE DIGITAL TRANSFORMATION TO PROVIDE BETTER CARE An Interview With Jake Frankel By Authority Magazine Editorial Staff August 18, 2023 Compassion. Nothing will ever replace the unique role of a physician in the lives of their patients. The ability to truly see each patient as an individual and to interact with and treat them accordingly will always be the most effective tool of all. ‍As a part of our series about “Medical Practices Can Use Digital Transformation To Provide Better Care,” I had the pleasure of interviewing Jeff Scott, President, Health, Fusion92. Jeff leads the growth and success of the firm’s health industry brands. He has worked with some of the nation’s top healthcare organizations, including Blue Cross Blue Shield of Michigan, University of Michigan Health System, the American Heart Association and more. Jeff has held leading roles for several top agencies, overseeing a broad portfolio of accounts. ‍ Thank you so much for your time! I know that you are a very busy person. Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a story about what brought you to this specific career path? I was a creative person at a very early age — I experimented with writing, music, art and photography before eventually studying creative writing at the University of Michigan. Upon graduation, I became a trainee at a Detroit advertising and marketing firm. Copywriting led to creative supervision, which led to strategy, then account and business leadership and consulting with clients at an executive level. As my skills grew, I took responsibility for multiple client relationships. As it happened, many of the accounts were health related, from health systems to payers to health organizations. The result has been a holistic understanding of the objectives of those entities combined with ongoing learning about what people are looking for in their interactions throughout the entire health care process. Can you share the most interesting or most exciting story that has happened to you since you began at your company? The most exciting story, for me, is the success of our business itself. It’s taken time, patience, the creation and collaboration of the total team — which has significantly expanded over time — and an unwavering objective of a culture of excellence. Fusion92 was not an overnight success, but it’s more fulfilling for having been achieved over time. It has been said that our mistakes can be our greatest teachers. Can you share a story about the funniest mistake you made when you were first starting? Then, can you tell us what lesson you learned from that? Early in my career, a client contacted me about a communication he wanted for a new, engineering-based product. He briefed me on the features and benefits and provided technical specifications. As we neared completion, our legal counsel wanted verification of those specifications. I called the client repeatedly with no response. Finally, he returned the call. “I can’t provide the specifications,” he told me. “I made them up.” It was such an unexpected answer that I did actually start laughing. Extraordinary. ”I made them up.” Lesson learned: trust, but verify. You are a successful leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each? 1. Honesty. In all interactions with clients, colleagues, staff and everyone you come in contact with. Honesty establishes trust and respect, and just as importantly, it creates objectivity around expectations. For example, when you’re stewarding clients’ budgets and business objectives, promising unachievable results simply leads to failure for everyone. So, keep it real. 2. Persistence. The success of his presidency may be questioned, but Calvin Coolidge was correct when he wrote, “Persistence and determination alone are omnipotent.” When it’s outwardly generated by a leader, persistence takes the form of motivation — to keep going, to weather setbacks and to achieve the goal. I’ve told people frequently that I “play the long game.” That’s persistence. 3. Creativity and Communication. A two-for-one. Seeing what isn’t there, triangulating information to ideate new solutions and then successfully communicating that vision (both in writing and verbally) to establish goals and orchestrate teams have been central to my success. Creative skills are inherent to who I am, but learning to adapt them for business took time and patience. What are some of the most interesting or exciting projects you are working on now? How do you think that might help people? Some current, important work is focused on younger populations who typically have a lower awareness or interest in health care and, despite their lack of experience, they also believe the entire system is complicated and out of touch. Via the media platforms they use most (primarily social), we’re starting a conversation with these young people to demonstrate how health care has evolved to embrace the things they care about most, such as behavioral health and mind/body balance, and that digital technology is in place to allow them easy access to the process, using the tools they’ve grown up using. It’s truly foundational work, and I’m excited to watch the results over time for the businesses and for those young people as they benefit from the relationships. Thank you for all that. Let’s now shift to the main focus of our interview about Digital Transformation in Health Care. I am particularly passionate about this topic because my work focuses on how practices can streamline processes to better serve their patients. For the benefit of our readers, can you help explain what exactly Digital Transformation means? On a practical level, what does it look like for a medical practice to engage in a digital transformation? From the most basic level, it’s the digitization and integration of systems and processes that normally were accomplished face-to-face and/or by hand or by “analog” tools such as phone landlines and fax machines. Some of this was accelerated by the Electronic Medical Records Mandate in 2009, and, just prior to that, the adoption of the Patient-Centered Medical Home (PCMH), which sought to provide an integrated view for an individual and their primary care provider (PCP). Clearly, technology was going to be central to making the PCMH a valuable reality, but digital technology and smartphones in particular have exponentially evolved over the past 13 years, so “digital transformation” is much more comprehensive and fluid and ongoing. Today it means everything from physician medical portal apps, to online scheduling with doctors’ offices, to real-time access to test results through affiliated providers, all through one’s phone or web browser. This transformation received a jump-start during the COVID-19 pandemic as telemedicine and 24-hour nurse lines became vital conduits to care in social distancing or quarantine. What are the specific pain points that digital transformation can help address in a medical practice? There are many. First is that it’s very clear patients no longer want to be just recipients of health care. They want to be — and now expect to be — participants in their own health care journeys and contributors to their own well-being. To that end, giving patients as much access as possible to the data, information and communications that empower them to “be” that participant, matched with expert medical care, is critical and vital. The digital transformation inside a medical practice, via the many available tools and platforms, can make that happen. And it can only generate greater satisfaction and more positive outcomes for all involved now. What are the obstacles that prevent a medical practice from engaging in a digital transformation? Lack of expertise, cost and time. First, health care professionals aren’t digital/IT experts, and they shouldn’t be. So it’s most often necessary to engage a consultant to help define and oversee or implement the vision. Second, digital transformation can be a burdensome, new, overhead line item for any practice. New technology, new licenses, databases … the list of needs is long. Lastly, there is the time associated with its implementation and often frustrating bumps in the road along the way, including potential interruptions to the efficient running of the practice. But here’s the rub: Digital transformation isn’t a one-time-only investment. Because technology always has and always will evolve, once implemented, the transformation and some portion of the costs and time associated with it will continue. Managing a health care facility is more challenging than it has ever been. Based on your experience or research, can you please share with our readers a few examples of how digital transformation can help a medical practice to provide better care? If you can, please share a story or example for each. A primary component of digital transformation, as we discussed above, is the integration of data across providers, all in service to the patient from primary care physicians to health systems to clinical services to pharmacies and more. The benefit is centralized and mostly real-time information available to the patient via any number of online portals. This speeds up communication with the patient and fosters more immediate co-management of the health situation by the patient and their PCP. Health wearables are now also a significant component of digital transformation. One of the most common — a heart monitor — gives physicians real-time information on their patient’s condition, allowing for a more complete diagnosis and treatment plan or much faster emergency care, if needed. And all of this is done while the patient goes about their daily life and the physician continues seeing other patients. From a broader perspective, there is a really stunning example of better care through digital transformation. It revolves around the emergence of patient participation and empowerment I described, and it involves one of the most complex and common health problems: diabetes. In 2013, the hashtag #WeAreNotWaiting was created by a consortium of concerned data professionals at a conference at Stanford University. Their focus was the lack of operability in the diabetes data platforms and the need for digital innovations that would help solve the problems and create better care and outcomes for all people with diabetes. Their work continues, but the effort was adopted by patients themselves to urge faster innovation not only in data systems but also in monitoring/measuring wearables and more. Can you share a few examples of how digital interactions or digital intake processes can help create a frictionless patient experience and increase access for patients? ● Telehealth (virtual office visits) grew by an extraordinary 154% in 2020 due to the pandemic, according to the CDC. And it continues as a primary option, allowing patients to interact “face-to-face” with their doctors without ever leaving home, creating extraordinary time savings and greater safety for both. ● Online form processing allows patients to complete and upload necessary paperwork and information in a fast, efficient and completely secure manner in advance of their appointments, streamlining appointments and accompanying wait times. ● The days of reading your health insurance subscriber number over the phone for health insurance are quickly dwindling. Insurance digital identification cards can be sent via text or email to health providers in seconds. Based on your opinion and experience, what are your “5 Things You Need to Create a Highly Effective Medical Practice” and why? Based on our experience with health vertical clients and our ongoing research in the space, effective medical practices are defined by much of what we’ve discussed and illustrated today: 1. Empowering patients to be participants in their health care through digital technology and tools such as health care portals. 2. Creating simplicity for the patient through digital platforms for appointments, information intake and more. 3. Access to and use of clinical data to make more informed diagnoses and treatment decisions. 4. Commitment to evolving with the times. As technology and patient expectations change, so should the practice. 5. Compassion. Nothing will ever replace the unique role of a physician in the lives of their patients. The ability to truly see each patient as an individual and to interact with and treat them accordingly will always be the most effective tool of all. Because of your role, you are a person of significant influence. If you could inspire a movement that would bring the most amount of good to the most people, what would that be? You never know what your ideas can trigger. Rice is the most important crop in the world. About 4 billion people — more than half the world’s population — depend on rice as a core component of their daily nutrition. Unfortunately, climate change is severely impacting its growth and harvest. Too much heat, too much or too little rain, salt from rising and encroaching seawater … all these impact the ability to grow rice successfully. Given this new reality, a movement to find or contribute to innovative ways of growing and harvesting rice at the volumes the world requires, within the parameters of our new climate reality, seems incredibly important to me and something all people should support. There are many individual and collaborative efforts across many different sectors happening right now. I don’t know how anything right now could be more important to more people, 4 billion and counting. So, “Save Rice!” How can our readers further follow your work online? www.fusion92.com https://www.linkedin.com/company/fusion92/ https://www.instagram.com/fusion_92/ https://twitter.com/fusion92 This was truly meaningful! Thank you so much for your time and for sharing your expertise! ‍ ### Perfect Game Taps Fusion92 to Reimagine the Next Generation of Sports Content https://fusion92.com/news/perfect-game-taps-fusion92-to-reimagine-the-next-generation-of-sports-content SANFORD, Florida — Oct. 6, 2023 — Perfect Game, the world’s largest elite youth baseball and softball platform and scouting service, and the preeminent source for media, stats and related content from the next generation of MLB All-Stars, today announced the launch of its NextGen Series in partnership with Mint Werx, Fusion92’s emerging technologies and innovations incubator. The inaugural Series 001 trading cards celebrate Perfect Game’s evolution as a fully integrated events and multimedia brand. For nearly 30 years, Perfect Game has been the leader in youth sports and has shifted the trajectory through its mission of promoting the game of baseball now and in the future by hosting the highest quality amateur events while providing meaningful opportunities and information to players, families, MLB organizations, college coaches and fans. In its next phase, Perfect Game continues to lead the way during a rapidly expanding digital revolution of social media, technology and content creator-based economies. With its fully integrated memberships and multimedia apps, Perfect Game will connect its powerhouse events with the strength of its community through user-centric benefits, rich video streaming content, e-commerce and unified digital to physical experiences. In doing so, Perfect Game will enable its vast ecosystem with world-class AI and blockchain technologies to innovate and create a new paradigm for developing the next generation of baseball stars. Perfect Game dominates the national tournament and showcase events circuit featuring more than 1.5 million premier athletes and coaches competing across 40 states. Hosting more than 6.2 million attendees at its 9,800+ events and 140,000+ games annually. Perfect Game has inspired some of the greatest moments in baseball history and is rooted in the lineage of origin stories from its nearly 2,000 iconic professional MLB Perfect Game alumni. "Celebrating the energy and excitement of youth sports is fundamental to Perfect Game's core," said Rob Ponger, CEO of Perfect Game. "Building on that foundation, while drawing inspiration from Perfect Game athletes, our NextGen Series trading cards represent the future, offering fans a digital snapshot of a player's legacy. As we continue to innovate in youth sports, NextGen Series trading cards are set to reshape how we celebrate today's stars and showcase tomorrow's legends." Perfect Game’s NextGen trading cards reimagine how we collect and memorialize the moments that led to these Players’ ultimate rise to stardom. It also sets the stage for the next chapter in their baseball careers. It’s the Rookie Card, Before the Rookie Card. NextGen trading cards feature the next wave of content for collectors in a way that has never been seen before. The industry’s first interactive, multimedia 3D trading cards that can be experienced without a special app, include hand-selected photos, video highlights, scouting reports and stats on each player. The new immersive NextGen Series website is also built upon hyper-efficient 4K compatible Web3 technology and is fully displaying just-in-time content, in real-time from the blockchain at a fraction of the cost. “Perfect Game’s exclusive NextGen trading cards not only signify their dominance in youth sports tournaments and showcases but also their commitment to innovation in the quality, scale and value of the content produced within their community,” said Ryan Sands, SVP, Mint Werx. “We’re proud to partner with Perfect Game to achieve their vision through transformative innovations in memberships and sports media and to raise the standard in the future of baseball and sports fandom overall.” Through its unwavering commitment to innovation, Perfect Game’s NextGen trading cards also fundamentally reshape how collectors and traders can truly own a unique piece of baseball history.‍ - Always in pristine condition. NextGen trading cards are securely minted in digital format ensuring they can never be accidentally bent or damaged.‍ - Never question if other NextGen trading cards are real. Collectors will now be certain that their trading cards are authentic and have an easy way to verify the entire collection online for free. ‍ - Eliminate physical limitations to collect and trade. Traders now have a safe and intuitive way to buy, sell and swap their favorite players’ trading cards with fellow members of their community around the world. No more costly or subjective card grading systems. No more fakes or duplicates. No more complications or price hikes from online intermediaries or local card shops. This is Perfect Game’s vision for the next generation of trading cards and collectible memorabilia, driven purely by its love for the community and the game. In total, there will only ever be 8,000 Series 001 packs available worldwide, featuring 40,000 individually unique NextGen trading cards that are hand-designed generative artworks with no duplication and immutable timestamps for each trading card minted. Collectors can choose to keep their packs unopened or play the odds in opening and collecting some of the rarest baseball trading cards ever produced. NextGen trading cards will feature various levels of rarity, including highly sought-after 1-of-1s for the ultimate collectors. Each pack includes five never-before-seen trading cards, showcasing curated content on professional MLB Perfect Game alumni and its future rising stars. Perfect Game’s NextGen Series 001 packs go on sale at nextgen.perfectgame.org. ### ‍ Contact for Press Perfect Game: Greg Casterioto gcasterioto@perfectgame.org (267) 246 - 5709 Fusion92: Rachel Hancock r.hancock@fusion92.com (310) 896 - 6247 ‍ About Perfect Game Perfect Game is the world's largest elite youth baseball and softball platform and scouting service, producing over 9,800+ events, hundreds of thousands of games and showcases each year across the country. Perfect Game is dedicated to giving amateur players exposure to take their game to the next level, whether that be in college or in the professional ranks. At Perfect Game events, players are performing with top-level competition in front of college recruiters and professional scouts from all over the country. Because of this, these events prove to be invaluable to college coaches as well as Major League Baseball, as they can scout a large population of talented ballplayers in one location. To date, more than 1,847 players who have played in a Perfect Game event have also played in Major League Baseball. Since 2003, 13,893 Perfect Game alumni have been selected in the MLB First-Year Amateur Player Draft. In the 2022 Draft, for example, more than 90% of all players selected had played in Perfect Game events, and every player selected on the Draft's first day had previously attended Perfect Game events. ‍ About Mint Werx Mint Werx is Fusion92’s emerging technologies and innovations accelerator. Harnessing the power of the latest advancements in blockchain, Web3, Web5 and artificial intelligence, Mint Werx’s mission is to create, reinvent and revolutionize growth strategies that propel brands, creators and communities. Deeply rooted at the cutting-edge of creativity, technology and culture, Mint Werx delivers its fully integrated solutions across all of Fusion92’s marketing, consulting and technology products and services. Learn more at MintWerx.com. ‍ About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected, data-driven solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. ‍ ‍ PR Newswire News Release ### Best Selling Author and Innovation Consultant David Kord Murray to speak at Fusion92's Future Series https://fusion92.com/news/best-selling-author-and-innovation-consultant-david-kord-murray-to-speak-at-fusion92s-future-series CHICAGO, July 15, 2019 – Fusion92 today announced author and innovation consultant David Kord Murray will be the featured speaker in the agency’s next Future Series event on August 15, 2019. Murray’s best-selling book, Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others will be the basis of his talk, which will be held at the Fusion92 office at 440 W. Ontario. “Dave Murray is more than just innovative, he is an inspiration to all areas of our business – strategy, creative, media, client service and even analytics,” said Jacob Beckley, Fusion92’s SVP, Innovation. “We’ve adopted many of Dave’s principles in our innovation methodology here at Fusion92, which has yielded 10 patents for the agency.” Dave began his career as an aerospace engineer, working on the Space Shuttle and as part of the conceptual development team for the International Space Station. Over the years, he’s been a chief marketing officer, entrepreneur, CEO, product development specialist, software programmer, line manager for both small and large organizations, and the Head of Innovation for Intuit. He has started and sold multiple companies throughout his career – all founded on the same concept: innovation. Fusion92’s Borrowing Brilliance Future Series will dive deeper into a work Inc. Magazine listed as one of its Best Business Books as well as an innovation process Businessweek claims is “one that actually seems to work.” It is the ninth talk in the agency’s Future Series, a quarterly gathering of industry thought leaders and trendsetters diving into the future of technology, industry and the world. Previous speakers have included former NFL star and philanthropist Charles “Peanut” Tillman, Chief Marketing and Customer Experience Officer for Redbox, Dr. Ash ElDifrawi, Psy.D., and Co-Founder of Kickstarter Charles Adler. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Old Wisconsin and Fusion92 Celebrate 76 Years of Stubbornness https://fusion92.com/news/old-wisconsin-and-fusion92-celebrate-76-years-of-stubbornness CHICAGO, Oct. 11, 2023 — Since 1947, Old Wisconsin has been made stubborn. Since 2016, they’ve been working with Marketing Transformation Partner Fusion92 to convey this stubbornness — or dedication to making the best snack sausage possible — to the broader public. In a new brand campaign, “Stubbornly Made,” Fusion92 showcases Old Wisconsin’s 16-hour smoking process (22 hours on a dry day). Because, as the creative declares, “no one has ever bitten into a sausage and said, ‘Mmm, that’s efficient.’” “The campaign’s light-hearted approach complements and expands upon our traditional branding by providing consumers with a personal peek into ou­­r process and brand personality that’s been generations in the making,” said Tom Buddig, executive vice president of marketing at Carl Buddig and Company. “We’re proud to share more of our inside story and secrets with sausage fans, and we hope they’ll remember that time is Old Wisconsin’s ‘love language’ as they enjoy our products.” The spots highlight what differentiates Old Wisconsin from others in the snack space: real wood, premium meat, well-used smokers, a team of smoke masters and all who contribute to the lengthy production process. They also target various audience segments, from outdoor enthusiasts like surfers and cyclists to those looking to balance out a charcuterie board. “It was important for us to feature not only the slow, laborious language of love revealed through the behind-the-scenes process of Old Wisconsin’s sausage making but also to showcase the heritage, community and culture behind this unique premium sausage brand,” said SVP, Executive Creative Director Greg Auer of Fusion92. “The brand’s methods may be considered old fashioned by some, but these standards are exactly ­what make the product premium. Old Wisconsin has been a fantastic partner for several years, and we’re delighted to bring consumers closer to the brand’s ethos through this campaign.” The creative includes :15-, :30- and :60-second spots and static displays that will run across national broadcast, digital and social channels. ‍ ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. About Carl Buddig and Company Carl Buddig and Company, based in Homewood, Illinois, is owned and operated by third-generation Buddig family members. The company is also proud that, in recent years, fourth-generation family members have also joined the organization. In 2023, Carl Buddig and Company is celebrating its 80th year of feeding family traditions with the very best in taste, variety and convenience. In addition to manufacturing and distributing great-tasting lunch meat products, Carl Buddig and Company is also the parent company responsible for manufacturing and distribution of Old Wisconsin® hardwood smoked sausage and meat snack products in supermarkets across the country. In June 2017, Carl Buddig and Company entered the barbecue and specialty meats business and is now manufacturing products under the Kingsford Brand. To learn more, please visit www.buddig.com, www.oldwisconsin.com and www.KingsfordBBQMeats.com. ‍ "Ads of the World" Feature ### Fusion92 Acquires Conversion Fanatics to Bolster Its Integrated Offerings https://fusion92.com/news/fusion92-acquires-conversion-fanatics-to-bolster-its-integrated-offerings Leading conversion rate optimization firm joins leading marketing innovation firm CHICAGO (Sept. 13, 2022) – Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, announced it has acquired Conversion Fanatics, a leader in conversion optimization services. The acquisition broadens Fusion92’s capabilities and further helps clients increase marketing performance and lower the cost of acquisition through timely, data-driven experimentation and optimization that removes friction from user experiences and helps businesses make more money, faster. Conversion Fanatics launched in 2014 in Austin, Texas, and has optimized over 250 sites for brands across multiple industries, including e-commerce, health, financial, SaaS, apparel, home furnishings, beauty, fitness, professional services and more. Through their continuous experimentation, Conversion Fanatics improves marketing effectiveness, delivering actionable data, more conversions and higher customer value. "Adding Conversion Fanatics further enhances Fusion92’s already robust media and activation services, allowing us to provide better, faster returns for our clients with an integrated performance marketing solution with optimization that move as quickly as the market,” said Matt Murphy, CEO and founder of Fusion92. “Additionally, we’re pleased to continue to grow with more good people, like-minded in culture, complementing our strategic growth plan. The acquisition supports the growth strategy of both firms, and the integration of teams delivers an all-encompassing, client-focused offering through strategy and insights; data and analytics; creative services and content; technology and innovation; media and activation; and Web3/NFT capabilities. “Fusion92 has a shared culture and high integrity team that we’re excited to bring our superpowers to so we can apply our conversion magic to help more organizations see exponential results,” said Manish Punjabi, co-founder and CEO of Conversion Fanatics. “It’s thrilling for us when our optimization helps clients see a quick, noticeable shift in leads, conversions and revenue. Whether it’s a 1% or 2,000% shift, we’ve seen firsthand the doors this opens for advertisers and the value it brings to clients. We’re excited to get to work and do our part to contribute to Fusion92’s growing roster of happy clients.” This is the second acquisition for Fusion92 this year after scaling the firm through acquisition of Detroit’s 100 plus person agency DP+ in April. Fusion92 has acquired three additional companies since 2016, broadening its capabilities and expertise now through five total acquisitions. With the addition of capital partners Serata Capital Partners and Landon Capital Partners in 2021, Fusion92 continues to seek additional acquisition opportunities with specific interest in data science, relevant SaaS and consultative marketing solutions. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin forming a powerhouse that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ Coverage PR Newswire Yahoo Finance AP News Business Insider MarTech Cube ### Shonda Nelson Joins Fusion92 as SVP, People Strategy https://fusion92.com/news/shonda-nelson-joins-fusion92-as-svp-people-strategy Human Resources Expert to Lead Expanded Department CHICAGO (December 8, 2021) – Fusion92, a Chicago-based marketing innovation company, announced that Shonda Nelson has been named SVP, People Strategy and will lead the firm’s expanded Human Resources Department. She will report to Fusion92 President Doug Dome. Nelson has more than two decades of HR leadership experience across multiple industries, including marketing & advertising, technology, and public relations. She has driven a wide array of HR initiatives and facilitated organizational change, gaining expertise in employee relations, talent management, coaching, learning and development, diversity and inclusion, and much more. Most recently, Nelson was the Global Head of HR for The Sound, a consumer exploration, brand strategy, and product innovation agency. Over her career, she has held HR roles at leading agencies Burson-Marsteller and Commonground Marketing, along with positions for top brands, CNA, CN, and IBM. Her experience also includes the public sector, serving in a key HR partner role for the City of Evanston, Illinois. “As our growth trajectory continues to advance, we’re thrilled that Shonda has joined us to fulfill a critical position focused on the most significant part of our business practice, our people. Shonda’s depth and breadth of experience help round out our strong HR team as we continue to invest in talent and growth,” said Dome. “We’re committed to leading our remarkable employees with intentionality and a directed focus in learning, development, and coaching, as we continue to facilitate and actualize growth plans for employees to grow personally and advance in their careers with Fusion92.” Nelson is a Chicago native that holds a Master of Science degree in Human Resources from Loyola University and a B.A. degree in Industrial Organization Psychology from the University of Illinois. She is also pursuing a second master’s degree focused on couples and family counseling as she is passionate about healthy relationships. Nelson has earned professional certifications as a Senior Professional in Human Resources (SPHR) and Certified Compensation Professional (CCP). “I’m incredibly exited to join Fusion92! This newly created role comes at a time when the agency is positioned for tremendous growth,” said Nelson. “Our website says ‘Our difference is our people.’ As someone who believes in the power of people, that statement makes me happy, because it expresses Fusion92’s commitment to our team. I’m looking forward to partnering with the current HR and leadership teams to contribute to the growth of the business by helping lead our people initiatives.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech, and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92 Hires New Creative Talent https://fusion92.com/news/fusion92-hires-new-creative-talent Chicago, April 15, 2019 – Chicago-based Fusion92 today announced the addition of Sabrina Siegel as a junior designer on the creative team. Prior to Fusion92, Siegel served as a graphic designer at All Lacrosse. Previously, she was a graphic designer at The Agency at University of Florida, lead Illustrator at advntUF, graphic designer at Millennial Women, INC and design intern at Someoddpilot. Siegel earned her Bachelor of Science in Advertising and Psychology at the University of Florida. Siegel has always been passionate about the creativity behind the world of advertising and is eager to contribute her talent at Fusion92. “Fusion92 is always looking to add unique talent to the creative team,” said Senior Vice President of Agency Services John Geletka. “Sabrina reflects this talent because she combines the eye of an illustrator with the digital craftsmanship of a modern maker. Her ability to both draw and design makes a huge difference and leads to higher quality work.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Acquires Search Engine Marketing Firm Big Footprint https://fusion92.com/news/fusion92-acquires-search-engine-marketing-firm-big-footprint CHICAGO (Jan. 5, 2023) – Fusion92, a Chicago-based marketing transformation company, announced it has acquired Denver-based Big Footprint, a search-centric digital agency. This deal, which was completed in December, expands Fusion92’s innovative, fully integrated offering with a robust organic and paid search team to further optimize and accelerate revenue and growth for brands. Big Footprint launched in Denver in 2009 and has partnered with a broad range of businesses and organizations to build and augment online marketing campaigns using data, research and award-winning delivery models to generate demand and drive leads that convert to revenue. Through search, social, content, analytics, web development and conversion rate optimization, the agency has excelled in achieving results for over 225 brands across industries such as financial services, software, cloud computing, automotive, manufacturing and more. “Integrating Big Footprint’s expertise — notably their results-driven, measurable SEM capabilities — enhances Fusion92’s offering around technical and on-page SEO, website architecture and authority development, adding search power to our end-to-end holistic offering,” said Matt Murphy, founder and CEO of Fusion92. “We are thrilled to expand our team with a diverse, authentic group who not only takes good care of clients and each other but also brings their unique perspectives to the table to enhance our consultative offering for brands.” “It is an exciting time for Big Footprint to step into a proven firm with such authentic leadership and people-focus like Fusion92,” said Nick Yorchak, founder and president of Big Footprint, now SVP of Organic Search at Fusion92. Zach Randall, CEO of Big Footprint, said, “This move represents an opportunity to provide our existing clients a broader set of end-to-end marketing transformation solutions, along with the opportunity to bring expanded search expertise to Fusion92’s team of 275+ people. We’re eager to join the Media & Activation team and get going on search audits and activation for our expanded client partners.” Zach will join the team as SVP of Performance Media. This is the third acquisition by Fusion92 in 2022, following the April acquisition of DP+, Michigan’s largest independently owned marketing agency, and the September acquisition of Conversion Fanatics, a leader in conversion rate optimization services. Fusion92 has acquired six total companies since 2016. Fusion92 also added Serata Capital Partners and Landon Capital Partners in 2021 to continue its growth strategy to broaden the firm’s capabilities to serve as consultative marketing transformation partners for brands. Fusion92 continues to seek targeted acquisitions with a specific interest in data science, website/IT, business transformation and consultative marketing solutions. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing transformation company backed by Serata Capital Partners and Landon Capital Partners. The firm, which has a strong presence in Detroit, Austin and Denver, has a comprehensive stack of services and products that helps bring exponential returns for brands. Fusion92 collaboratively partners and serves as a trusted adviser on B2B and consumer engagements, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92 provides a lineup of innovative solutions, delivering data-driven results that accelerate growth. Learn more at www.Fusion92.com. ‍ Coverage PR Newswire Yahoo Finance AP News MarTech Cube WGN Markets Insider MarketWatch ### Pierre-Louis Joins Fusion92 as Account Supervisor https://fusion92.com/news/pierre-louis-joins-fusion92-as-account-supervisor CHICAGO, August 31, 2018 - Chicago-based Fusion92, an independent marketing innovation agency, today announced Ashley Pierre-Louis is joining the agency as an Account Supervisor. Pierre-Louis is yet another major addition to a rapidly growing agency team. “Ashley has extensive experience managing large, complex marketing programs,”said Mark Skroch, SVP, Client Services. “She’s an exciting hire for us, as we continue to grow and acquire new client business.” Pierre-Louis joins the agency from FCB Chicago where she worked in the healthcare industry, managing multimillion-dollar marketing budgets. In her new role, she’ll be tasked with leading cross-functional teams to deliver marketing campaigns that deliver results for the agency’s clients. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Helps OIC Revamp Creative for New Campaign https://fusion92.com/news/fusion92-helps-oic-revamp-creative-for-new-campaign Chicago, January 7, 2020 – The Options Industry Council, better known as OIC, recently deputed a new creative concept for its media campaign, which was developed by its media, creative and strategic partner Fusion92, a Chicago-based marketing innovation company. OIC, which provides education to investors about the benefits and risks of exchange-listed options, tasked Fusion92 with overhauling its creative to bring a fresh look and feel to its media presence. The campaign launched in November 2019. “Collaboration is the key to success with our partners. Teaming up with OIC in developing this new campaign helped streamline the process and get to a better result than we could have alone,” said Mark Skroch, Fusion92 senior vice president of client services. “OIC is such a great partner and we are very proud of our work together. We’re excited to see the impact this will have for them in 2020.” Based on OIC’s objectives, Fusion92 developed a demand-generation advertising campaign, leveraging paid, owned and earned mediums to deliver value proposition messages about topics and events that encourage webinar registration or engagement. When developing the plan, Fusion92 focused on media channels and partners that could efficiently reach OIC’s niche target audience while driving strong engagement and attendee conversion rates. A brand awareness campaign that also debuted at the end of 2019 focused on promoting all of OIC’s education offerings and encouraging account registration. ‍ About OIC The Options Industry Council (OIC), formed in 1992, is an industry resource funded by OCC and dedicated to helping individual investors, financial advisers and institutions understand the benefits and risks of exchange-listed options through unbiased educational content. OIC delivers its educational content through its comprehensive website that features podcasts, webinars, trading tools and videos. OIC also offers one-on-one investor services support from experienced options professionals. All of OIC's offerings are provided at no cost. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Our Chicago HQ Has Moved! https://fusion92.com/news/our-chicago-hq-has-moved We’re thrilled to be kicking off the new year in our new Chicago headquarters. After nearly 10 years at 440 W. Ontario in the River North neighborhood, we’ve relocated less than a mile away to the historic Merchandise Mart that sits at the junction of the Chicago River. When it opened in 1930, the iconic art deco-style building was the largest in the world. Today, it’s the largest privately held commercial building in the United States, visited by nearly 10 million people every year. While maintaining our additional hubs in Detroit, Austin and Denver, this significant move supports our continued growth as a premier marketing transformation partner to remarkable brands, both globally and nationwide. We look forward to welcoming our valued clients and partners into our new space in 2024! Fusion92 222 Merchandise Mart Plaza Suite 2200 Chicago, IL 60654 ### Fusion92 Boosts Multiple Departments With New Talent https://fusion92.com/news/fusion92-boosts-multiple-departments-with-new-talent CHICAGO (July 29, 2022) – Fusion92, a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin, welcomed 10 new team members in July: Marlene Clisch, VP, Talent Acquisition, Learning & Development Scott Fraser, Senior Full Stack Developer Cody Graham, Senior Project Manager Jonathan Grimm, Senior Backend Developer Lauren Kube, Associate Project Manager Michael McKinney, Senior Web Developer Nikole Misiuro, Account Supervisor John Radojevich, Full Stack Developer Joann Serr, Senior Project Manager Maxwell Van de Kerkhove, Advertising Operations Specialist “We are thrilled to be adding top talent in key areas of our business,” said Doug Dome, Fusion92 president. “The growth trajectory of Fusion92 has led to a need for additional resources, and we are fortunate to add these team members who will be key contributors across multiple areas of the firm.” Marlene Clisch has more than two decades of experience serving in high-level roles where she has executed talent strategies to attract top people and maximize teams through effective development programs. She will lead efforts to acquire top talent and advance career opportunities for team members, helping to support the growth of Fusion92. Marlene has a wealth of agency experience, including 17 years at the renowned Crispin Porter Bogusky agency where she led the talent strategy and people operations for its 10 global offices. Her background also includes experience in marketing and account management, working with leading brands like Coca-Cola, MINI, MET-Rx, Doritos and Club Med. Scott Fraser has over four years of experience in software and web development. He has worked in a variety of industries, including health care, transportation and manufacturing, in addition to being a web developer for a creative agency. Scott has worked with multiple technologies since becoming a full-time web developer after beginning his career as a chef. Cody Graham comes to Fusion92 after nearly three years at Aisle Rocket, a Chicago-based marketing agency, where he helped build high-performing, cross-functional teams using agile practices. Over his career, he has gained in-depth experience as a business analyst, holding roles at companies in both the IT services and health care industries. Cody holds a degree in general management from Michigan State University. Jonathan Grimm brings a decade of experience as a software engineer, working in both the public and private sectors. He comes to Fusion92 after being a senior software engineer for a startup and has experience across multiple industries, including health care, retail, legal services and IT consulting. Jonathan spent over two years working for the U.S. State Department and developed applications used worldwide to implement foreign aid programs and anti-AIDS initiatives. He is also an accomplished writer as he began his career serving as an editor for media organizations and writing articles covering multiple aspects of U.S. politics. Lauren Kube is a recent graduate of Purdue University where she earned degrees in professional writing and sociology. In addition to academic pursuits, she worked for the university’s front desk for three years. She also completed an internship at United Way of Greater Lafayette (Indiana) where she focused on developing marketing content for a broad range of channels. Michael McKinney has nine years of full stack web development experience, having previously worked with several IT services firms. He has written code for a broad range of clients, including government organizations like the U.S. Army, Navy, Defense Information Systems Agency and Department of Defense. Michael also served in the Army and logged over 2,000 hours flying unmanned aircraft systems. He has earned several professional certifications in addition to a degree in applied science, information technology – software from Western Governors University. Nikole Misiuro brings over five years of account management experience to Fusion92. She previously worked for Highnoon, an integrated agency that combines marketing, technology and creative solutions for clients across multiple industries. Nikole also held account roles for OH Partners, a full-service national advertising agency. She has a degree in public relations, advertising and applied communication from Columbia College Chicago. John Radojevich is focused on developing a new Fusion92 platform. Before joining the firm, he started his career at Uline, a leading distributor of shipping, packaging and industrial supplies. While there, he worked on their robust e-commerce platform. He earned a Bachelor of Science degree in computer science from the University of Wisconsin – Milwaukee. He currently resides in Sun Prairie, WI. Joann Serr brings more than 14 years of project management experience to the team, most recently with GTB (formerly Team Detroit) working in shopper marketing and digital CRM. She also held a project management role for leading marketing agency MRM/McCann. Joann has extensive budgeting and finance experience, holding such positions at Doner Advertising, Campbell-Ewald Advertising and within the public sector for the City of Huntington Woods (Michigan). She also has marketing and advertising experience from her time at Campbell-Ewald, leading local marketing efforts for clients. Maxwell Van de Kerkhove has multiple years of advertising experience, including spending the past two years as an analyst for Ford Direct. He previously spent two years as a digital media specialist with DP+, the agency acquired this year by Fusion92. Maxwell also has several years of experience in the IT services and consulting space, working as a project lead and performing quality assurance. He has a degree in information assurance from Eastern Michigan University. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin that form a Midwest powerhouse that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a consultative, trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92 Welcomes New Hires Achler, Jelinek, Luther and Wilson https://fusion92.com/news/fusion92-welcomes-new-hires-achler-jelinek-luther-and-wilson Chicago, July 1, 2019 – Fusion92 today announced the addition of four new media executives: Junior Account Manager Haley Achler, Media Analyst Josiey Jelinek, Director of High Volume Media Services Adam Luther, and Account Manager Geoff Wilson. Achler joins Fusion92 as junior account manager, where she will oversee client communication, campaign oversights and campaign strategy while reporting to Senior Director of Account Management Catherine Maloney. Prior to Fusion92, Achler was an intern at the Spertus Institute, a writing center tutor at the University of Colorado Boulder and a counselor/training director at Beber Camp. Achler recently graduated from the University of Colorado Boulder with a Bachelor of Arts in Fine/Studio Arts. Jelinek joins Fusion92 as media analyst, where she will report to Senior Media Manager Allison Scott. Jelinek will work with the trafficking team on the implementation and optimization of campaigns, while also assisting in the development and execution of site tagging and data-collection strategy. Prior to Fusion92, Jelinek was an account manager at the American Advertising Federation of Illinois and a brand ambassador for Coca-Cola. Jelinek graduated from the University of Illinois with a Bachelor of Science in Advertising. Luther joins Fusion92 as director of media services for High Volume Media Group, where he will report to Senior Vice President of Media and Activation Services, Meghan McCarthy. Luther’s responsibilities will include overseeing the execution of programmatic campaigns across a variety of clients within the agency’s High Volume Media Group. Previously, Luther was the director of programmatic strategy and optimization at MediaMath and held numerous management positions with Publicis Media, the Amnet Group U.S., Accuen, InnerWorkings and Edward Jones. Luther graduated from Indiana University with a Bachelor of Science in Finance and Economics. Wilson joins Fusion92 as account manager and will oversee client communication, campaign oversight and campaign strategy while reporting to Senior Director of Account Management Catherine Maloney. Prior to Fusion92, Wilson held roles as senior account executive, account executive, senior placement coordinator and placement coordinator at NSA Media. Wilson graduated from the University of Iowa with a Bachelor of Arts in History. “As Fusion92’s media capability continues to grow, adding such great talent with Haley, Josiey, Adam and Geoff will allow us to continue to go above-and-beyond to help our clients achieve real-world business results,” said Senior Vice President of Media and Activation Services Meghan McCarthy. “Investing in our people is critical and enables our ability to consistently bring innovative solutions to our clients.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com ‍ ### Fusion92 Presents the Future Series on Blockchain https://fusion92.com/news/future-series-blockchain Chicago, IL – Fusion92 hosts the inaugural platform for curiosity and innovation called the Future Series. Each month, Fusion92 brings in speakers from all over the world to share their views on technology, industries, creativity, and curiosity. With curiosity being at the core of Fusion92's values, we see this as a valuable platform to foster that mission. Jonathan B. Morley, author of That Book on Blockchain, spoke to our team about the technology behind cryptocurrency, then stayed for coffee and conversation. He commented afterwards that he has never seen a more engaged and curious company culture. We certainly can’t cover every topic in an hour! But, whether you’re brand new to the crypto-space or a well-seasoned guru, Jonathon's talk on That Book on Blockchain piqued our interest and served as a motivator for further exploration. We look forward to our next speaker as we continue to develop our culture of curiosity and innovation—both internally and externally! About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Welcomes Top Industry Talent to its Team https://fusion92.com/news/fusion92-welcomes-top-industry-talent-to-its-team CHICAGO, IL, JUNE 30, 2021 – Chicago-based marketing innovation company, Fusion92, strengthened its media, client development, account services and project management teams with five new hires in June: Nora Botros, Sr. Media Manager - Ecommerce Rachel Hancock, Director, Client Development and Marketing Katie Kaiser, Account Supervisor Sarah Ramsey, Project Coordinator Maggie Smerdel, Account Coordinator “I’m thrilled to welcome this group to Fusion92. It’s exciting to see them all very eager to jump right in. I feel it’s a bit more challenging to get acclimated in the new world of remote work, but that hasn’t hindered them at all. They’ve each produced incredible work already, and I look forward to seeing them grow with Fusion92,” praised Fusion92 president, Doug Dome. Nora Botros is Fusion92’s newest senior media manager, reporting to senior media director Tom Hammond. She specializes in eCommerce search across a variety of platforms. Botros brings a breadth of eCommerce search experience to Fusion92 having worked at an Amazon-focused advertising agency for several years prior to joining the company this month. She has several Amazon and Trade Desk certifications including Amazon Retail for Advertisers, Amazon DSP Campaign Certification, Amazon Sponsored Ads Accreditation, Edge Academy Certified: Data Driven Planning and Edge Academy Certified: Marketing Foundations. Southern California-based Botros earned her bachelor's in advertising from California State University, Fullerton. A near 20-year agency veteran, Rachel Hancock has served in varying business development, strategic planning, account and project management, client services, marketing, branding, production, content development, and operational roles across her career. Hancock joins Fusion92 as our Director of Client Development & Marketing, where she reports to President, Doug Dome, and orchestrates initiatives for the agency ranging across new and existing business development, collateral development, and internal and external communications, including social media, PR, and other special initiatives. Today, a resident of Southern California, Hancock earned her BS in Communications and a Minor in Business from Arizona State University. New Fusion92 account supervisor Katie Kaiser has spent her career at both big and small agencies where she has managed many successful relationships, strategies and initiatives for brands such as Zoetis, Sears, Discover Financial Services and R. J. Reynolds. Kaiser prides herself on being a strong steward of client brands, budget and timelines while collaborating with internal agency teams for the best possible solutions for her client partners. In her new role, the Illinois State University graduate reports to account director, Jordyn Demar while owning the relationship with some of Fusion92’s longest-standing clients as they focus on continued growth. Kaiser is based on the Chicago area. Project coordinator Sarah Ramsey is a recent graduate of the University of Iowa where she studied enterprise leadership, business administration and communications. During her collegiate career, she held several marketing internship positions, most notably at property and financial services company Draper & Kramer. She also dedicated time to several organizations like college publication Her Campus, Tippie Students for Service, a volunteer and service organization and the university’s Multi-Cultural Business Association. Chicago-based Ramsey facilitates projects for Fusion92 clients like H&R Block and Instant Brands. She reports to SVP of project management and agency operations, Frank Nicodem. Recent Miami of Ohio graduate, Maggie Smerdel, joined Fusion92 as an Account Coordinator working on several high-volume accounts and playing a critical role in the success of client media campaigns. During her college career, Smerdel held several marketing roles and internships with brands like Bumble, Arity and SOAR Perfume. She also held leadership roles at Miami University’s student-run fashion publication, UP Magazine, and the Kappa Alpha Theta Headquarters as the Director of IT. Smerdel currently resides in the Chicagoland area. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92 Names Agency Vet Doug Dome President https://fusion92.com/news/doug-dome Fusion92 today announced it has appointed agency veteran Doug Dome as president. Dome (www.linkedin.com/in/dougdome) will report to Fusion92 Founder & CEO Matt Murphy and will be responsible for managing the Chicago-based marketing innovation agency’s day-to-day strategy, planning and execution. Throughout his career, Dome has helped many agencies and brands achieve new levels of innovation and growth. With extensive agency and marketer experience in integrated marketing communications, Dome has held numerous senior agency leadership roles and has worked with many of the world’s most iconic brands. “Fusion92’s 18-year history of developing first-of-its-kind media, creative, data and technology solutions for clients around the globe makes it among the most sought-after marketing innovation agencies in the country,” said Murphy. “Doug’s unique background as a data-driven marketer, innovator, entrepreneur, agency leader, management consultant and educator, coupled with a proven track record of agency transformation, will help lead Fusion92 through its current growth phase.” Previously, Dome served as the founder of Core7, Inc., a Chicago-based start-up venture seeking to engineer the optimization of integrated marketing communications ecosystems by leveraging artificial intelligence and machine learning to create industry-specific master algorithms. “Fusion92 is the fresh marketing agency so many marketers desperately seek,” said Dome. “I’m delighted to join Fusion92, which has distinguished itself as an agency able to craft digital experiences that matter; bring products to life with a focus on design research, prototyping and product development; and bring products to market with breakthrough strategy, media and marketing capabilities.” “At a time when the vast majority of agency and other competitors struggled to find their way, Fusion92 continues to evolve, expand and invest in our model,” added Murphy “Doug’s appointment as our president is evidence of that investment.” Dome’s past senior agency leadership roles include president at All Terrain; president and chief creative officer at Gigunda Group; managing principal and chief creative officer at Carmichael Lynch Spong; and managing director, Impact PR and Events at FCB Chicago. Dome also founded and managed premier public relations agency Dome Communications, where he pioneered a culture-based business model that helped drive the industry to new levels of creativity. The agency was acquired and merged with Hill & Knowlton in 2004 to form Dome HK, where he was president and served as U.S. creative director as well as on the agency’s executive committee. Dome has also worked with global brands across a variety of highly competitive industry sectors, including launching more than 50 new national products for such leading brands as Allstate, Anheuser-Busch, AT&T Wireless, Chase, Conagra Foods, Coors, Dean Foods, Gallo, General Mills, General Motors, Harley-Davidson, Hershey’s, Hillshire Brands, Home Depot, Hyatt, Jim Beam, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Mars, PepsiCo, Procter & Gamble, Quaker Oats, SC Johnson, Sara Lee, Sears, Serta, Toyota and Wrigley, among many others. An award-winning agency innovator, Dome received the prestigious Silver Anvil Award from the Public Relations Society of America and the Elynore D. Meserow Creativity Award from the Publicity Club of Chicago. PR News named Dome its “Agency Professional of the Year” and “Innovator of the Year.” Dome also received a Stevie Award from the American Business Awards for “Most Creative Person.” In addition to some 200 industry awards, the Holmes Report named Dome Communications its “Creative Agency of the Year” and “Best PR Firm to Work for in America.” For the past 14 years, Dome has also served as an adjunct professor at the University of Chicago, Graham School, where he teaches the capstone Managing Integrated Marketing Communications course as part of the IMC Certificate Program. Dome holds an M.M. in Marketing and International Business from Kellogg School of Management at Northwestern University and a B.A. in Business Administration and History from Alma College. ‍ About Fusion92 - Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. ### AT&T NFC – Tap, Register, Win Driving Consumer Engagement https://fusion92.com/news/at-t-southern-living-house-nfc Fusion92 partnered with AT&T, a primary sponsor Southern Living Idea House, to provide a unique way to register and enter into the 2014 CMA Music Festival Ultimate VIP Experience Sweepstakes, where three lucky winners will each receive a pair of tickets to all four days of the CMA Music Festival, hotel accommodations, and a $250 gift card. AT&T asked Fusion92 to concept, design, develop, install and support a solution, while incorporating AT&T’s U-verse and Digital Life products, that would engage visitors of the Southern Living home during their tour experience. Instead of taking the traditional route of QR codes or short codes, we developed a standalone reverse NFC network that allowed the visitors to “tap-to-win.” Visitors of the Southern Living Idea House, upon arrival, were given an NFC card, that would be used to enter them into the sweepstakes. Four digital displays were staggered throughout the tour: each display having an affixed NFC card reader. In order to be eligible for the sweepstakes, visitors were required to visit and “tap” all four displays. A successful tap displayed a registration message, as well as a factoid related to the Southern Living Idea House. At the end of the tour, sweepstakes participants approached the fourth and final display, at which they were instructed to finish the registration process, either on-line or at one of the onsite registration kiosks, also developed by Fusion92. Using NFC technology allowed for a unique and engaging experience for the visitors, while providing AT&T with valuable consumer engagement. In turn, this installation drove the visitor to multiple locations throughout the Southern Living Idea House, and provided AT&T with a marketing avenue to showcase their brand, as well as their U-Verse and Digital Life products. Fusion92 implemented a seamless NFC network throughout the Southern Living Idea House. Each NFC card registration was tracked in a database and tied to a unique number. This was then connected to the visitor at the end of the registration process. Ultimately, this database will be used to randomly select the three winners of the sweepstakes. Concepting and developing this solution for AT&T reinforced our passion for bridging the gap between consumers, traditional and digital experiences with new technology. As we find new mechanisms to engage consumers, we challenge ourselves to adapt, modify and incorporate them into our suite of services. Check back to learn more about the technologies we’re exploring for our clients, or simply subscribe to our RSS feed. ### Fusion92 Adds Talent to its Media, Development and Finance Teams https://fusion92.com/news/fusion92-adds-talent-to-its-media-development-and-finance-teams CHICAGO, FEB. 28, 2022 – Chicago-based marketing innovation company, Fusion92, continued to expand its team by adding seven new members in February: Scott Becker, Sr. Financial Analyst Joshua Benton, Sr. Product Owner Jelena Colak, Senior Information Architect/User Experience Developer Gabriella Cortese, Media Manager – Paid Social Aimee Lombardo, Media Manager – Paid Search/E-Comm Rebecca Matt, Sr. Media Manager- Digital Investments Viktor Zysman, Finance Director "We continue to build on our already talented and innovative team with seven exceptional individuals joining us in February. I’m proud of all the work we’ve created this year so far, and know we have a lot of exciting work and collaboration ahead of us. This group will definitely help propel us forward!” said Doug Dome, Fusion92 president. Scott Becker, senior financial analyst, comes to Fusion92 from Starcom where he spent the last five years gaining a wealth of client finance experience. Before Starcom, Becker held financial analyst roles for Newell Brands and Siemens Healthcare along with a customer account position at Unilever. The Chicago resident earned his Bachelor of Science in finance from Southern Illinois University. He reports to Fusion92’s new finance director, Viktor Zysman. Senior product owner, Josh Benton, comes to Fusion92 from Digital Trends Media Group where he was the product owner for 10 websites and managed multiple large-scale product development and launch efforts working closely with stakeholders and engineers. Before Digital Trends Media Group, Benton held multiple roles ranging from project manager to CEO in the retail, technology and eCommerce space. The Portland, Oregon, native and University of Oregon graduate reports to Jacob Beckley, SVP of Technology and Innovation, as he helps Fusion92 build and grow its products. Jelana Colak joins Fusion92 as a senior information architect and user experience developer, reporting to Cassie Poe, director of Product and Quality. Colak is focused on the complete experience of a new Fusion92 platform, working on the information architecture and user flows, creating the visual structure and driving the direction of the user experience for each user group. She started her career at Bosch Power Tools as a digital designer before moving to the Bosch USA brand as a UX designer for their Bosch Developer Platform. Before joining Fusion92, Colak spent time as a UX consultant. She earned a Bachelor of Science in user experience design from DePaul University and currently resides in Chicago. Gabriella Cortese brings nearly five years of experience to her role as media manager where she isresponsible for developing, managing and reporting on social advertising strategies supporting various media plans. Cortese is a graduate of State University of New York College at Plattsburgh where she earned a Bachelor of Arts degree in communication and media studies. Before joining the Fusion92 team, Cortese worked for a variety of companies doing both organic and paid social media. Most recently, she spent nearly four years at Albany-based OOMDO, a digital marketing agency. The Chicago resident reports to Maddie Hauser, associate media director of Social Media. Aimee Lombardo is Fusion92’s newest media manager of Paid Search/eCommerce, bringing significant experience in Amazon, Google and Walmart campaigns to the team. Lombardo comes to Fusion92 from New Jersey agency Safebet Marketing and spent the three years prior as a freelancer helping small businesses successfully launch their products on Amazon. She has dedicated her nearly 25-year career to the digital space and has also gained experience as a web developer and web content specialist. Connecticut-based Lombardo earned her degree in marketing from Central Connecticut State University. She reports to Tom Hammond, VP of Media (eCommerce & Search). Fusion92 welcomes Rebecca Matt as senior media manager of digital investments, reporting to VP of Media, Marcella Dulac. Focused on online and offline media planning and buying, Matt will also be responsible for developing strategic insights. She brings 16 years of digital media experience to Fusion92, having worked on the agency, publisher and client sides with some of the world’s top name brands, including Amazon + Amazon Studios, DKNY, Marc Jacobs, Louis Vuitton, DVF, Got Milk? and Postmates. The Syracuse University alumna currently resides in Los Angeles. Viktor Zysman joined Fusion92 as finance director, focusing on client finance and FP&A. Zysman comes from an agency finance background, having spent over six years at Edelman Data & Intelligence in high-level finance roles and as finance director at ThePub Productions, a collective of content creators. His experience also includes being on the client side, holding positions at Walgreens and HSBC. The Chicagoland resident is a certified public accountant and holds Bachelor of Science degrees from the University of Illinois at Chicago in Finance and Marketing. He reports to Fusion92 CFO, Emily Szymczak. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ ### Forbes Travel Guide Partners With Mint Werx and Vivid Labs to Advance Web3 Technology and Innovation in Luxury Hospitality https://fusion92.com/news/forbes-travel-guide-partners-with-mint-werx-and-vivid-labs-to-advance-web3-technology-and-innovation-in-luxury-hospitality CHICAGO (March 2, 2023) - Mint Werx, a premium Web3 creative and production studio and division of Fusion92, and Vivid Labs, a next-generationWeb3 publishing platform, have partnered with Forbes Travel Guide to provideWeb3 technology-enabled experiences for The Summit 2023 in Las Vegas. Forbes Travel Guide is the only independent and global star rating system for luxury hotels, restaurants, spas and ocean cruise ships. Its annual event, which takes place from March 1-2 at Resorts World Las Vegas, is the premier, invitation-only gathering of hospitality icons, executives, innovators and suppliers. Mint Werx and Vivid Labs are collaborating to develop exclusive digital collectibles for each Star Award recipient attending The Summit. The digital collectibles are updatable and support multiple asset formats, providing a next-generation platform that empowers new ways to deliver premium content and brand engagement during and after the event. “Luxury hospitality sets and continuously raises the baron guest experience across the entire industry,” said Stuart Greif, executive vice president, chief strategy, innovation and operating officer for Forbes Travel Guide. “Creative digital touchpoints are essential to engaging a new generation of luxury guests. We are proud to collaborate with Mint Werx and Vivid Labs at The Summit, showcasing an emerging frontier of guest engagement.” “This is an exciting opportunity to help Forbes Travel Guide enhance their event experience through the power of Web3 solutions,” said Ryan Sands, SVP of Mint Werx. “The hospitality leaders at The Summit 2023 are well-known for their dedication to luxury and quality across the industry, and we look forward to helping open doors to innovative avenues that deliver premium technology-enabled customer experiences.” The activation by Mint Werx and Vivid Labs showcases the power of Web3 digital media to complement live events and offer immersive experiences for the hospitality industry. Integrating Web3 technology enables anew realm to engage communities and deliver higher value ownership to its most loyal members. Through Web3 technology, hospitality brands can re-imagine their rewards programs to drive new benefits for members and unlock new luxury omnichannel experiences that extend across physical and digital mediums. “Web3 technology will redefine what luxury brands can do with loyalty programs,” said Halsey Minor, CEO of Vivid Labs. “NFTs are much more than JPEGs. When unique digital assets can also deliver high-impact marketing and branding content that is updatable over time, we believe this will create exclusive guest experiences that are even more engaging and personalized.” Vivid Labs’ advanced Web3 solutions simplify the complexities of blockchain with a comprehensive and easy-to-use platform. Through its expansive blockchain-enabled, decentralized media infrastructure, the solution empowers new ways for creators to deliver premium content beyond traditional static media and unlocks a new avenue for brand engagement and value for its audiences. Together, combined with the robust capabilities of Mint Werx to design and activate Web3 experiences, Vivid Labs offers a scalable, accessible platform that is helping evolve the industry through premium multimedia content that unleashes next-level, best-in-class consumer experiences. About Mint Werx Mint Werx is a premium Web3 creative and production studio that develops strategies and turnkey solutions for brands and creators. Harnessing the power of sustainable blockchain technologies, Mint Werx delivers cutting-edge, scalable and one-of-a-kind dynamic NFTs and Web3 platforms, producing, minting and activating authentic digital expressions that last a lifetime. Through these solutions, Mint Werx simplifies and brings together a complex array of technologies to empower ownership and build prosperous connections between collectors, consumers, communities and culture. Mint Werx is a division ofFusion92 (Fusion92.com),a leading Chicago-based independent marketing transformation partner founded in 1999. Learn more at MintWerx.com. About Forbes Travel Guide Forbes Travel Guide (FTG), the global authority on genuine five-star service, provides world-class professional services to the hospitality industry and other service-oriented businesses such as luxury retail, residential, health care and private clubs through bespoke training solutions, evaluation services and custom service standards. The company, which started as Mobil Travel Guide in1958, created the first five-star rating system in the United States. Today, in addition to providing professional services, FTG is the only independent, global rating system for luxury hotels, restaurants and spas. FTG’s prestigious annual Star Awards can only be earned through the company’s objective, in-person inspection process. For more information on FTG services, please visit partner.forbestravelguide.com.‍ About Vivid Labs Vivid Labs is redefining how the world utilizes and interacts with media through its revolutionary NFT technology. Vivid Labs operates VIVID, the next-generation NFT publishing platform that enables creators, brands, retailers, developers and content platforms to deploy multi-asset, updatable NFTs as rich multimedia experiences via turnkey Shopify storefronts, apps and custom deployments. Vivid Labs believes in the power of NFTs to inspire transformative media experiences, create significant new value from digital assets, catalyze novel engagement between creators and fans and establish channels for persistent communication between brands and customers. For more information, visit VividLabs.com. ### Fusion92 Expands Its Media and Project Management Teams With Four New Additions https://fusion92.com/news/fusion92-expands-its-media-and-project-management-teams-with-four-new-additions CHICAGO, IL, JULY 31, 2021 – Chicago-based marketing innovation company, Fusion92, continues to grow its Media and Project Management teams with several new additions in July: Hannah Benson, Ad Ops Trafficker Kristin Dierwa, Senior Media Manager-Digital Investment Judith Fossung, Development Project Manager Mitul Lakha, Ad Ops Trafficker “Hannah, Kristin, Judith and Mitul were all brought on to fulfill critical roles within the organization. And they all bring something unique to the table that our clients and team will without a doubt benefit from,” says Fusion92 president, Doug Dome. Hannah Benson, a Michigan resident, has joined the Fusion92 media team as an Ad Ops Trafficker, trafficking and tagging media placements and websites to drive successful campaigns for a wide range of clients. Benson began her career in media at Outdoor Hub, LLC before moving on to Emmis Communications, Rocket Fuel, Cars.com and, most recently, WorkReduce where she was an Ad Operations Specialist. After earning her associate degree in Marketing from Northeast Wisconsin Technical College, she earned a bachelor's degree in advertising from Michigan State University. Benson reports to VP, Media – Group Director, Kris Wilhelmsen. Another Michigan State University alum, Kristin Dierwa brings nearly two decades of experience in digital media to Fusion92. Most recently, Dierwa spent five years at Spark Foundry as a Video Investment Supervisor, managing media portfolios for clients like Daisy, Kao and Mattel. She also held roles in digital media at Yellow Pages, Fox Sports Net, GSD&M and ZenithOptimedia Group. Dierwa will focus on driving success for Fusion92’s media clients through strategic planning and campaign execution utilizing a variety of media tactics and channels. The Chicago-area resident reports to Marcella Dulac, VP, Media – Group Director. Fusion92’s newest Development Project Manager, Judith Fossung, guides the product team to follow scrum practices and daily activities that actively promote prioritization and team readiness and commitment. Through these practices, she helps the team optimize their velocity while maintaining detailed roadmaps to track progress toward goals. Fossung brings more than five years of experience in similar roles at Infinity HealthCare, Edge Systems and Seagate Technology. She earned her bachelor’s in English and associate of Applied Science in Cybersecurity, CSM, CSPO, SAFe 5.1 Agilist, CompTIA security+ and LPM. Fossung reports to Business Analyst, Allison Conlon. DePaul University graduate, Mitul Lakha, also joined Fusion92 as an Ad Ops Trafficker. A Chicago-area native, Lakha has spent his career in digital advertising, focused on Ad Operations. He comes to Fusion92 from CMI Media Group, and he previously spent time at Quantcast, Annalect and NSA Media. Like Benson, Lakha reports to VP, Media – Group Director, Kris Wilhelmsen. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92 Wins 5 at 2016 W3 Awards https://fusion92.com/news/w3-awards Fusion92 is excited and honored to be recognized by the Academy of Interactive and Visual Arts with five W3 Awards for web creativity in the 2016 competition. Receiving nearly 5,000 entries, the W3 Awards honors outstanding websites, web marketing, web video, mobile sites/apps, and social content created by some of the best interactive agencies, designers, and creators worldwide. Fusion92’s five awards are comprised of three gold and two silver award winners: Gold Award Winners: Bosch Remastered Website in the “Copywriting” Category Harvest Stone Website in the “Visual Appeal” Category Harvest Stone Website in the “Food and Beverage” Category Silver Award Winners: Crunchmaster Crackers Campaign in the “Marketing Effectiveness Food and Beverage” Category Bosch Remastered Website in the “Manufacturing” Category The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who’s who of acclaimed media, advertising and marketing firms. Visit www.w3award.com or www.aiva.org for more information. ### Fusion92 Acquires DP+ to Form Midwest Marketing Innovation Powerhouse https://fusion92.com/news/fusion92-acquires-dp-to-form-midwest-marketing-innovation-powerhouse Detroit- and Chicago-based Firms Join Together to Serve as Nimble, Fully Integrated Growth Adviser to Benefit Enterprise and Emerging Brands (April 27, 2022, CHICAGO & DETROIT) – Fusion92, an award-winning marketing innovation company, announced it has acquired DP+, Michigan’s largest independently owned marketing agency, to further expand Fusion92’s capabilities, technology and expertise in delivering best-in-class marketing solutions for client partners. The deal brings together two independent firms with seasoned executives and creative talent into a single firm. Fusion92 and DP+’s combined strengths in strategy and insights, data and analytics, creative services and content, technology and innovation and media activation and optimization will yield a unique platform for brands seeking highly integrated and innovative marketing solutions. The DP+ acquisition is complementary to Fusion92’s existing line of service offerings with both offices adding expanded capabilities for current and future clients. Fusion92 Founder and CEO Matt Murphy will continue as CEO in the acquisition. DP+ Founder and CEO Mark Petrosky will remain with the firm as founder, serving on the firm’s Founder’s Council, and will continue to lead the Detroit-based team. Terms of the transaction were not disclosed. “This acquisition is an important milestone in the continued growth strategy for Fusion92, and we’re thrilled to add the highly pedigreed expertise of the DP+ team into the Fusion92 brand to further help us drive timely and measurable business transformation, creating efficiencies and advantages at scale for our client partners in a way holding companies and consultancies haven’t been able to solve,” Murphy said. “Most importantly, we’re building an outstanding team of good people, like-minded in culture, with a shared vision of transforming the industry through creative innovation and accelerated delivery that only a fiercely independent team like ours can offer.” Founded in 1997, DP+ has excelled in changing opinions, perspectives, outcomes and how people experience brands through its team of top talent focused on creating ideas grounded by insight and guided by data. DP+ has proven to place powerful messages in the right place at the right time to compel consumers to act and then successfully measure and optimize for maximum ROI. The firm has created transformational change for clients across multiple industries, including health, automotive, gaming, entertainment and more. DP+ has been named on Inc. 5000, a list of the 5,000 fastest-growing companies, and has consistently been recognized for its strong company culture, receiving top workplace awards from Ad Age, Crain’s Detroit Business and the Detroit Free Press. “As DP+ looked for the right partner to help it scale nationally, it was extremely important that we found a team that shares our values and vision of what the best agency can be. We have found that with Fusion92,” Petrosky said. “Joining Fusion92 helps accelerate our growth plans through expanded technology and Fusion92’s expertise focused on innovation to deliver measurable business transformation for brands. It’s exciting to join forces with good people, and I’m truly thrilled for what we can accomplish together.” The DP+ acquisition is integral to Fusion92’s overall growth plan that includes the integration of capital growth partners in February 2021 with Austin-based Serata Capital Partners and London-based Landon Capital Partners. With this acquisition, Fusion92 grows to more than 225 team members strong, many with roots in HoldCos, who favor an independent model offering a more consultative, culture-driven, efficient, collaborative, supportive and dynamic experience that better supports growth for brands and people. Fusion92’s highly credentialed executive team and talented staff will operate from offices in Detroit and Chicago, along with satellite locations throughout the United States. About Fusion92 Founded in 1999, Fusion92 is a Midwest independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a consultative, trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ Coverage PR Newswire Business Insider Adweek CampaignUS Yahoo AP News WGN REEL Chicago MarTech Series ### Fusion92 Wins 8 Trophies at 2017 W3 Awards https://fusion92.com/news/2017-w3-awards Fusion92 is thrilled to be recognized by the Academy of Interactive and Visual Arts with eight W3 Awards for web creativity in the 2017 competition. Receiving thousands of entries, the W3 Awards honors outstanding websites, web marketing, web video, mobile sites/apps and social content created by the world's best industry professionals. Clients and work receiving recognition are as follows: SILVER: CBOE + Bats Integration - Integrated Campaigns SILVER: CBOE RMC U.S. Website - Websites: Events SILVER: Discover Old Wisconsin - Marketing: Video Campaign SILVER: Discover Old Wisconsin - Video: Web Personality/Host SILVER: Cleversafe: #Datasmart - Marketing: Social Campaign SILVER: Cleversafe: #Datasmart - Social: Events SILVER: Buddig Recipe Videos - Marketing: Video Campaign SILVER: Buddig Recipe Videos - Marketing: Social Video The W3 Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who's who of acclaimed media, advertising and marketing firms. Visit www.w3award.com or www.aiva.org for more information. ### Fusion92 Named Among Chicago’s Best and Brightest Companies to Work For https://fusion92.com/news/fusion92-named-among-chicagos-best-and-brightest-companies-to-work-for Fourth consecutive year earning the honor from the National Association of Business Resources CHICAGO (June 24, 2021) — Fusion92, an independent marketing innovation company, has been named one of “Chicago’s Best and Brightest Companies to Work For®.” It is the fourth consecutive year earning the honor which recognizes companies throughout the Chicago region that distinguish themselves as having the most innovative and thoughtful human resources approach. “This is a great recognition for our company and a testament to the extraordinary work being achieved throughout the organization,” said Doug Dome, President of Fusion92. “We have established a unique culture at Fusion92 which has helped attract some of the top talent in the industry, allowing us to grow and further push our high standards of creativity and innovation.” With over 20 years of experience conducting the Best and Brightest competitions, the National Association for Business Resources (NABR) has identified numerous best Human Resource practices and provided benchmarking for companies that continue to be leaders in employment standards. An independent research firm evaluates each company’s entry, based on various categories. These include Compensation, Benefits and Employee Solutions; Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment, Selection and Orientation; Employee Achievement and Recognition; Communication and Shared Vision; Diversity and Inclusion; Work-Life Balance; Community Initiatives and Strategic Company Performance. “The Best and Brightest is a powerful community of elite leaders who share ideas and practices and have proven they are employers of choice. Best and Brightest winning companies have also been a voice for important actions in creating a sustainable culture that works, ensuring the wellbeing of their employees come first,” said Jennifer Kluge, President and CEO, Best and Brightest Programs. About the Best and Brightest to Work For® Program The Best and Brightest Companies to Work For® is a national program that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. It is presented annually in several markets, including Atlanta, Boston, Charlotte, Chicago, Dallas/Fort Worth, Denver, Detroit, Houston, Miami, Milwaukee, Nashville, New York, Portland, San Diego, San Francisco Bay Area, Seattle, West Michigan and Nationally. Nominations are now being accepted for 2022. Visit www.thebestandbrightest.com to obtain an application. ### National Association for Business Resources (866) 321-1822 * www.thebestandbrightest.com About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, automotive, and others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology, and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video, and audio. Learn more at www.Fusion92.com. ### Fusion92 Creates Innovative Transparent LCD Display for Bosch https://fusion92.com/news/bosch-transparent-lcd-display A traditional LCD display is made up of the LCD layer which displays the image and the backlight which emits the light. A transparent LCD is the LCD layer without the backlight. The backlight is replaced with a white box where an object can be placed. In this prototype application for Bosch Tools, a consumer can learn more about the newest line of power tools in an interactive and engaging setting. Custom content was developed to demonstrate the features and benefits while still allowing the consumer the ability to see the actual power tool. A consumer can touch the screen to see specialized highly interactive content about key technologies of the tool. At the point of decision, it is imperative that consumers can be educated not only in the products by brand, but more importantly in the features and differentiators of one product over another. This display provides consumers with that information at the touch of their finger tips, putting the sales process in their hands. They can learn more about what matters most to them, amplifying the consideration and inevitable purchase processes. This application engages the consumers where they need and want to be engaged, in a way that they are familiar with, while delivering a unique and memorable experience. ### Fusion92 Introduces Patent Pending Hologon™ https://fusion92.com/news/hologon-tm Chicago, IL—September 15, 2016 Fusion92 has introduced a unique, patent pending technology for delivering brand engagement to the hands of consumers. The Hologon™ lets consumers experience holographic videos using only a mobile device or tablet in a patent pending self-assembling form factor. The Hologon™ viewer can be used on any mobile or tablet device for experiencing dimensional, rich video branded content. With the patent pending design, the viewer will self-assemble when removed from a sleeve or mailer for easy use. “Our goal is to bridge the gap between physical and digital and create an engaging experience for brands,” said Jake Beckley, VP, Technology & Innovation. The Hologon™ marks the fifth patent filing for Fusion92, which has created marketing related IP for a variety of clients. For more information about the Hologon™ or to request a sample, click here. ### Fusion92 Adds Creative Vet Greg Auer To Executive Team https://fusion92.com/news/fusion92-adds-creative-vet-greg-auer-to-executive-team CHICAGO, IL, SEPTEMBER 20, 2019 – Chicago-based marketing innovation company, Fusion92, named Greg Auer SVP, Executive Creative Director. Auer joins Fusion92 from Undisclosed Others, Inc., a collective of creative operatives matched around client teams, which he founded in 2018. In his new role at Fusion92, Auer will oversee the firm’s creative capabilities, including creative concepting, digital design, delivery and all projects completed in Fusion92’s in-house studio, Studio440. He will serve on the company’s management team and report to Fusion92 President Doug Dome. “Fusion92 is thrilled to welcome Greg’s creative talent and leadership to the company,” said Dome. “His broad and deep experience leading creative teams on iconic brands for iconic agencies, as well as his hands-on, innovative and collaborative approach, will prove to be extremely valuable to the team.” Prior to launching Undisclosed Others, Inc., Auer served as SVP, Executive Creative Director at Wunderman where he helped transform the Chicago office of the 61-year-old agency. As a result of Auer’s work, Wunderman became a regional digital and experiential creative agency, receiving national recognition from Communication Arts Design and Advertising Annuals and Local, Regional and National ADDYs, and appearing as an annual contender at global award shows. Auer has worked with a number of notable brands throughout his career including Bayer, Aleve, SC Johnson, the U.S. Navy, Dale’s Pale Ale, Miracle-Ear, Oskar Blues, Hickory Street Capital, Lucky Dorr, the Muscular Dystrophy Association, Qwest Communications and beauty brand OLAPLEX. His extensive experience will enable him to quickly establish Fusion92’s creative strategy and vision, as well as build a team focused on developing ideas that go well beyond what clients have seen before.‍ About Fusion92: Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Fusion92 Awarded Patents in Software Security and 3-D Holographic Imaging https://fusion92.com/news/fusion92-awarded-new-patents Chicago, IL – Marketing innovation agency Fusion92 has been officially awarded two new patents by the United States Patent and Trademark Office. “We see patents as a real, physical measure of our effectiveness,” said Matt Murphy, founder and CEO. "It's these successes that push both our own and our clients' businesses forward." The first patent, awarded November 7, is a proprietary software-unlocking mechanism proven to cut down on software and product piracy. For over 12 years, this algorithm has serviced the agency’s work for H&R Block. The second patent, awarded December 6, is for Hologon. This holographic popup viewer delivers a low-cost, 3-D experience directly to any mobile device. These join an ever-growing list of patents filed by Fusion92, which has created marketing technology for clients in telecommunications, the automotive industry and more. "We innovate to bring fresh, original ideas into the world," said Jacob Beckley, VP of Innovation. "Every patent is a jumping-off point for even better thinking." About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Names Lisa Fasana as EVP, Client Services https://fusion92.com/news/fusion92-names-lisa-fasana-as-evp-client-services CHICAGO (March 28,2023) – Fusion92, a Chicago-based marketing transformation company with hubs in Chicago, Detroit, Austin and Denver, has named Lisa Fasana as EVP, Client Services. In this newly created role, Lisa will oversee the successful performance of the firm’s client services team and client engagement across a broad portfolio of business within Fusion92. Lisa has more than 20 years of experience as a brand and marketing strategist, successfully transforming organizations and teams through smart strategy, innovative solutions and measurable results. She is an omnichannel marketing expert, with deep experience in integrated marketing, retail and shopper strategy and digital transformation. She is a respected leader who has guided large, high-performing teams throughout her career. “We are beyond thrilled to have Lisa join Fusion92, ensuring every client partner has a harmonious team of trusted advisers who are advocates and deliver flawless, growth-oriented execution,” said Fusion92 President Doug Dome. “As Fusion92 continues to grow, we’re committed to a client-obsessed culture in an inspiring, curious, safe workplace that empowers innovative ideas from across our talented team of professionals pushing business forward.” Lisa joins Fusion92 after nearly nine years at Marketing Werks, a Chicago-based, fully integrated agency specializing in omnichannel and experiential solutions. She served as the SVP, strategic marketing and managing director, and was responsible for setting business and brand vision while identifying growth strategies. In her time at Marketing Werks, she helped grow leading brands like Nintendo, Clorox and Keurig. Additionally, Lisa managed the integration of four different agencies into one operating structure, building a new brand and redefining capabilities. During her career, Lisa has also held roles at Arc Worldwide and Bluedog Design, focusing on a wide array of responsibilities, projects and campaigns to create impactful consumer connections and generate consistent brand growth. Lisa is the latest executive hire for Fusion92 as it continues to experience significant growth, which included the acquisition of three different firms in 2022, helping to broaden capabilities and enhance Fusion92’s fully integrated services. AboutFusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at www.Fusion92.com. ‍ Coverage Adweek MediaPost CampaignUS ### Options Industry Council Stays with Fusion92 for 2019 Marketing Campaign https://fusion92.com/news/options-industry-council-stays-with-fusion92-for-2019-marketing-campaign CHICAGO, November 27, 2018 - Fusion92 today announced a big win for the agency. Incumbent client The Options Industry Council has decided to continue their relationship with F92 after putting the agency up for review. “OIC has been a valued F92 client since 2016. Since then, we’ve evolved, proactively bringing in new leadership that could service OIC across account management, creative, media and strategy in new and better ways,” said Mark Skroch, SVP, Client Services. “Going into the review, we were excited to show them exactly that.” This win comes during a time of growth for Fusion92 and is a testament to their new approach to work. Initially competing against eight other agencies based on their capabilities, it was followed by a comprehensive competitive shootout against three finalists. “We fought hard to present a new F92 to OIC and start an even stronger relationship,” said President Doug Dome. “We look forward to continuing our work and delivering real-world results for their business.” For Fusion92, it’s a win that validates and reinforces many of the changes put in place over the past year. ‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Named Among 2022 Best and Brightest Winners in Chicago https://fusion92.com/news/fusion92-named-among-2022-best-and-brightest-winners-in-chicago It’s the Fifth Consecutive Year That the Firm Has Earned the Recognition CHICAGO (June 13, 2022) – Fusion92, a Midwest-based marketing innovation company, has been named among the 2022 winners of the Best and Brightest Companies to Work For® in Chicago. It is the fifth consecutive year that Fusion92 has earned the award that recognizes companies that are making better business, creating richer lives and building a stronger community as a whole. “This is a tremendous honor to be recognized, and Fusion92 is thrilled to be receiving this award for the fifth time,” said Doug Dome, Fusion92 president. “It’s a testament to the culture that has been created at Fusion92 and to the outstanding people who live our core values — curiosity, fearlessness, teamwork, leadership — every single day.” The winning companies were assessed by an independent research firm that reviewed several key measures relative to other nationally recognized winners. The categories that applicants were scored on include: Compensation, Benefits and Employee Solutions; Creative, Wellness and Wellbeing Solutions, Employee Enrichment, Engagement and Retention; Employee Education and Development; Recruitment and Selection; Employee Achievement and Recognition; Communication and Shared Vision; Diversity, Equity and Inclusion; Work-Life Blend; Community Initiatives and Corporate Responsibility; and Leadership, Strategy and Company Performance. With over 20 years of experience conducting the Best and Brightest competitions, the National Association for Business Resources (NABR) has identified numerous best human resources practices and provided benchmarking for companies that continue to be leaders in employment standards. “These 2022 winning organizations have stood out during unpredictable times and have proven they are an employer of choice. They continue to keep the needs of their employees first and provide perks that include development, well-being, work-life balance, rewards and recognition. In addition, these winning companies offer a fantastic work culture and workplace environment that attract and retain superior employees,” said Jennifer Kluge, president and CEO of NABR and the Best and Brightest program. About the Best and Brightest Programs The Best and Brightest Companies to Work For® competition identifies and honors organizations that display a commitment to excellence in operations and employee enrichment that leads to increased productivity and financial performance. This competition scores potential winners based on regional data of company performance and a set standard across the nation. This program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. There are numerous regional celebrations throughout the country, including Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego, San Francisco, Miami, New York, Charlotte, Denver, Nashville, the Pacific Northwest and nationally. About Fusion92 Founded in 1999, Fusion92 is a Midwest independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a consultative, trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at Fusion92.com. ### Fusion92 Named Best and Brightest Companies to Work For in the Nation® https://fusion92.com/news/fusion92-named-best-and-brightest-companies-to-work-for-in-the-nation CHICAGO (Aug. 16, 2023) — Fusion92, a Chicago-based marketing transformation company with additional hubs in Detroit, Austin and Denver, has been recognized as one of the Best and Brightest Companies to Work For in the Nation®. The program recognizes companies that deliver exceptional human resources practices and commitment to employees. “Being recognized as one of the best in the nation is a tremendous honor, and we are thrilled that our continued efforts to be a people-first organization are being recognized,” said Doug Dome, president of Fusion92. “Fostering a culture and environment where employees can thrive while continuing to bring innovation to all we do is a top priority.” It is the first time that Fusion92 has earned the national honor, following six consecutive years of being recognized as one of the Best and Brightest Companies to Work For® in Chicago. The recognition comes during a significant period of growth for the firm, following the acquisition of three companies over the past 16 months, the expansion of its end-to-end products and solutions and the welcoming of additional team members to fuel award-winning work. The 2023 Summer National winning companies were assessed by an independent research firm that reviewed several key measures relative to other nationally recognized winners. Detailed information was collected from anonymous surveys submitted by each company’s employees, covering areas related to benefits, education and development, work-life balance, engagement and retention, employee solutions, diversity, equity and inclusion and other initiatives. With over 20 years of experience conducting the Best and Brightest competitions, the National Association for Business Resources (NABR) has identified numerous best human resource practices and provided benchmarking for companies that continue to be leaders in employment standards. “Those companies that made the list of Best and Brightest Companies to Work For®, as well as those companies that continue to make the list, are truly remarkable. Given today’s need for talent, retention of talent and the further issues related to the pandemic, these companies have proven they are superior to market conditions. They are elite thinkers, and this honor demonstrates their commitment to excellence,” said Jennifer Kluge, president and CEO of NABR and The Best and Brightest Program. About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. About the Best and Brightest Programs The Best and Brightest Companies to Work For® competition identifies and honors organizations that display a commitment to excellence in operations and employee enrichment that leads to increased productivity and financial performance. This competition scores potential winners based on regional data of company performance and a set standard across the nation. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. There are numerous regional celebrations throughout the country, such as Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego and San Francisco. Nominations are now being accepted for all programs. Visit thebestandbrightest.com to nominate your organization. ### Fusion92 Wins 2017 IAC Social Media Award https://fusion92.com/news/iac-award Fusion92 is excited and honored to be recognized by the Web Marketing Association with an Internet Advertising Competition award for “Best Technology Social Media Campaign” in the 2017 competition. Founded in 1999, the Internet Advertising Competition recognizes outstanding online advertising in all of its forms. Fusion92’s award commemorates the agency’s work on Cleversafe’s #datasmart campaign, on the heels of the tech firm’s acquisition by IBM. “It’s an honor to be recognized by the Web Marketing Association,” said Jon Dean, EVP at Fusion92. “Winning an IAC award is an exciting marker for our agency’s growth in the tech space.” The Web Marketing Association is the standard-bearer for internet marketing and corporate web development online. The organization promotes “improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.” Visit www.iacaward.org. 0r www.webmarketingassociation.org for more information. ### Gonzalez Joins Fusion92 as Human Resources Manager https://fusion92.com/news/gonzalez-joins-fusion92-as-human-resources-manager Chicago, February 25, 2019 – Fusion92 announced today that Gizelle Gonzalez was hired as the agency’s new human resources manager effective immediately. Gonzalez joins Fusion92 after advancing through HR roles at a wide range of companies, such as Goodwill, Harley-Davidson and Manpower Group. As human resources manager at Fusion92, her responsibilities will include managing employee relations, managing internship programs, HR compliance, talent acquisition and more. She will report to Vice President of Operations, Frank Nicodem, where they will work as the driving forces of employee experience and engagement. “We are excited for Gizelle to bring her skills and experiences, along with her refined approach to procedure,” said Nicodem. “She approaches projects and people through a combination of empathy and diligence, which will allow for successful solutions and implementations at Fusion92.” Gonzalez is passionate about volunteering for causes supporting the homeless and literacy programs. She not only enjoys spending her time helping others, but she also sets aside time for herself. Gonzalez enjoys traveling and is currently gearing up for a trip to Europe in a few short months. Gonzalez graduated from Marquette University with a Bachelor of Arts in Psychology. Following that, she earned her master’s degree in Human Resources. Gonzalez is passionate about human resources because of the impact she can make and solutions to challenges she can provide. She loves being the middleman when balancing employee and management needs, all while enabling the agency to reach company objectives. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Promotes Repetowski and Martin https://fusion92.com/news/fusion92-promotes-repetowski-and-martin Chicago, May 6, 2019 – Chicago-based Fusion92 today announced it promoted Hubert Repetowski to senior media manager and Alexis Martin to media manager. As senior media manager, Repetowski will be responsible for media planning and buying for the Buddig, Old Wisconsin and Cboe accounts. Repetowski joined Fusion92 in February 2019 as media manager. Prior to Fusion92, Repetowski served in numerous media roles at Starcom MediaVest Group, Shoptech Software and MedSpan. Repetowski graduated from DePaul University with a bachelor’s degree in Marketing. As media manager, Martin’s responsibilities include reporting and analyzing trends in data in order to help with optimizations, as well as building client dashboards. Martin joined Fusion92 in March of 2018 as media analyst. Prior to Fusion92, Martin held roles as technology solutions analyst at Cognizant, leasing assistant at American Campus Communities and eCommerce product intern at Quill. Martin graduated from the University of Illinois with a double major in Marketing and Business. “Fusion92 is committed to providing growth opportunities to its employees and it’s exciting to witness Hubert’s and Alexis’ advancement,” said Senior Vice President of Media and Activation Services Meghan McCarthy. “Both Hubert and Alexis are integral to our rapidly growing media and activation team.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Welcomes New Hires Herron and Zhang https://fusion92.com/news/fusion92-welcomes-new-hires-herron-and-zhang Chicago, June 24, 2019 – Chicago-based Fusion92 today announced the addition of Account Director Mike Herron and Senior Designer/UX Jany Zhang. As an account director, Herron will be charged with guiding strategy and innovation across a variety of clients, including H&R Block, Zurich and Trupanion. Herron will report to Senior Vice President of Client Services Mark Skroch and Senior Vice President of Media and Activation Services Meghan McCarthy. Prior to Fusion92, Herron was head of marketing at MCS Communications Consulting Company, senior manager of social media and digital acquisition at U.S. Cellular, manager of social media and online engagement at Solo Cup Company, and marketing manager at Benchmark Hospitality Management. Herron started his career in sports marketing, where he served as regional director of sales and marketing at Kemper Sports, director of marketing and business development at Excel Golf Products, and ecommerce manager at Tour Edge Golf Manufacturing. Herron earned his Bachelor of Science degree in Business Administration at Waubonsee College. “We are excited to tap into Mike’s years of experience guiding Cannes award-winning digital work,” said Skroch. “As a member of our team, he will help Fusion92 continue to deliver innovative integrated programs for our clients.” Jany Zhang joins Fusion92 as senior designer/UX, where she will leverage her formidable print, digital, UX and data visualization skills as a member of the agency’s design and development teams. Prior to Fusion92, Zhang was a senior strategic designer at Guerrero, art and production director at the Mandarin Communications Group, visiting artist at the IIT Institute of Design, graduate teaching assistant at the Art Institute of Chicago and visual communications designer at Urban China. Zhang earned her bachelor’s degree in English and Literature at Tongji University. Following that, she earned her master’s degree in Visual Communication Design at School of the Art Institute of Chicago. “A great designer is well-rounded,” said Senior Vice President of Agency Services, John Geletka. “Our team benefits when design, code and concept are all united. Jany brings us closer to that.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com ### Fusion92's EVP, Data & Analytics on Navigating Consumer Privacy Concerns https://fusion92.com/news/fusion92s-evp-data-analytics-on-navigating-consumer-privacy-concerns **This article originally appeared on The Drum on May 10, 2023 CONSUMERS WANT MORE OF THEIR DATA PRIVATE — HOW SHOULD AGENCIES AND BRANDS RESPOND? As we explore the latest issues surrounding advertising data, a dozen agency leaders explain how they’re helping clients navigate rising consumer concerns over privacy. ‍ By Sam Bradley May 10, 2023 ‍ Consumers are getting more concerned about their privacy online. In the UK for example, think thank Demos has been lobbying the government to update the Data Protection Act to keep up with modern advertising. It might be a while until that happens, but it seems that the wind is blowing in one direction only. Agencies need to make marketing dollars work as hard as possible – brands exist to turn a profit, at the end of the day. But consumer privacy concerns are rising to the point that advertisers have a chance to gain (or at least preserve) goodwill by easing off on the gas. We asked agencies in the US and the UK how they were advising clients in this area. How do you solve a problem like...navigating consumer privacy concerns? ‍ Dave Nugent, executive vice-president of data and analytics, Fusion92: “We go beyond industry standards to protect the presumed knowledge marketers have of consumers by implementing self-regulating measures that limit access to the data. If we gain access to legally obtained third-party marketing data that feels too invasive, we’ll either avoid the data or impose conditions that require us to be the only ones who can activate it. We can ensure the advertiser doesn’t inadvertently cross a line, ruining the consumer experience. If managed properly, the utilization of consumer data can be mutually beneficial — the advertiser can target their messages better, and the consumer is exposed to relevant offers.” ‍ ‍ Click here to read the full article on The Drum. ‍ ### Fusion92 Recognized 4 Times at 2017 Creativity International Awards https://fusion92.com/news/creativity-international-awards The 2017 Creativity International Media & Interactive Design Awards has recognized four of Fusion92's client projects for distinctive work. Receiving entries from around the world, the awards honor great design, and the designers that create it. Fusion92’s five awards are comprised of one silver and three bronze winners: Silver Award: Old Wisconsin Smokehouse Videos Bronze Award: Cleversafe #datasmart Buddig Recipe Videos CBOE + Bats Integration The Creativity International Awards is judged by professionals representing the expansive demographics of advertising’s global creative community. The awards were formed to encourage the preservation of art in advertising. Visit creativityawards.com for more information. ### Fusion92 Technology and Innovation Team Expands With Two New Hires https://fusion92.com/news/fusion92-technology-and-innovation-team-expands-with-two-new-hires CHICAGO, JAN. 31, 2022 – Chicago-based marketing innovation company, Fusion92, welcomed two members to its technology and innovation team in January: Kingsley Dohnwana, Azure DevOps Engineer Stephen Elliott, Sr. Full Stack Developer "We anticipate 2022 is going to be a transformational year for Fusion92, and that includes a number of advancements in our technologies. We brought on Kingsley and Steve as critical contributors in the development of new technologies and offerings, as well as to support architecture and infrastructure needs. I’m thrilled to have them on board!” said Doug Dome, Fusion92 president. Kingsley Dohnwana comes to Fusion92 from Microsoft where he served as Azure support engineer since February 2021. Before Microsoft, Dohnwana spent time at Pulse Secure and Marvin in similar roles. He brings extensive knowledge of the Microsoft Azure cloud platform, as well as a wide variety of experience in VPN networking, Linux servers, Cisco networking and other cloud-based systems. In his new role as Azure DevOps Engineer, Dohnwana reports to Ryan Abney, director of DevOps. The Fargo, North Dakota, resident earned his degree in computer science from North Dakota State College of Science. Sr. Full Stack Developer Stephen Elliott joined Fusion92’s Technology and Innovation team, bolstering its technical power and resources. Washington-based Elliott earned his degrees in sociology and graphic design from Portland State University and went on to spend the first 15 years of his career as an associate art director and freelance creative and technical consultant. Since 2010, he held full stack developer positions at Blue Marble Creative, GarageGames and, most recently, Woobox. Elliott reports to Jacob Beckley, Fusion92’s SVP of Technology and Innovation. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Former Bear Charles Tillman to Speak at Fusion92’s Future Series https://fusion92.com/news/former-bear-charles-tillman-to-speak-at-fusion92s-future-series CHICAGO, July 25, 2018 - Fusion92 is proud to announce today that Charles Tillman, former Pro Bowler for the Chicago Bears, will be a featured speaker in the agency’s Future Series. Tillman’s talk, “The Mental Game,” will be held on August 16 at 5:00 PM and take place at the agency. “Charles Tillman is a defining speaker for this event,” said Jacob Beckley, SVP, Innovation. “I have no doubt that his talk will spark deeper curiosity in the way we approach overcoming adversity and winning the mental game.” Though best known for his years patrolling the defensive backfield for the Bears, Charles is more than a high-performance athlete. He is author of the children’s book “The Middle School Rules of Charles ‘Peanut’ Tillman,” an executive of the Charles Tillman Cornerstone Foundation and a master’s graduate in emergency management and homeland security. “The Mental Game” focuses on achieving goals and overcoming adversity. It is a fitting addition to the Future Series, a monthly gathering of industry thought leaders and trendsetters diving into the future of technology, industry and the world. ‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Appoints Marcello Fregulia as CFO https://fusion92.com/news/fusion92-appoints-marcello-fregulia-as-cfo ‍CHICAGO (Oct. 2, 2023) – Fusion92, a Chicago-based marketing transformation company with hubs in Chicago, Detroit, Austin and Denver, has named Marcello Fregulia as Chief Financial Officer. He will lead the firm’s financial strategy and management, reporting to Fusion92 CEO and Founder Matt Murphy and working alongside President Doug Dome. Fregulia comes to Fusion92 after spending more than 25 years with advertising agencies, public relations firms and digital media/ad tech companies, all ranging in size from rapid growth VC and private equity-backed startups to highly mature international conglomerates. He is a hands-on, well-respected leader with extensive experience building sustainable and scalable infrastructures from scratch. He improves upon existing processes and procedures to streamline a company’s overall workflow, and creates strong team environments that foster career growth. “We are thrilled to have Marcello join Fusion92’s executive team, leading our growing financial and operations departments as we continue to scale and expand our unparalleled offering,” said Murphy. “As a company, we’re not only committed to bringing emerging technologies to our client partners to help them innovate but also applying that mindset to our internal teams and processes, including our financial infrastructure and planning.” Fregulia joins Fusion92 after nearly 2 1/2 years at Wachsman, a Utah-based strategy and communications firm working with startups and later-stage actors across the blockchain, cryptocurrency, fintech and emerging technology sectors. He served as Global CFO, overseeing financials across international offices in Dublin, Singapore and New York. Prior to Wachsman, Fregulia held the position of CFO, North America at Ketchum, where he directed all financial activities across the nine North American offices of the global communications consultancy. He also spent seven years as CFO, West Region at MRM/McCann, providing strategic leadership and directing all finance and business operations activities for the west region, which included 350 employees and $65 million in annual revenue. Three years into his time there, Fregulia was asked to take on CFO duties for Optaros (now MRM Commerce), an e-commerce solutions company acquired by MRM//McCann in 2014 with $20 million in revenue and more than 150 employees globally. Fregulia is the latest executive hire for Fusion92 as it continues to experience significant growth, which includes the acquisition of six different firms since 2016, helping to broaden capabilities and enhance Fusion92’s fully integrated services across consulting, marketing and products. In addition to welcoming Fregulia, Fusion92 has proudly promoted two additional members of its finance team: Christina Taylor to SVP, Accounting & FP&A and Prentice Smith to SVP, Client Finance. Taylor and Smith have both exemplified the agility, dedication and creative thinking that Fusion92 needs in this exciting time of growth. About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. ### Crypto for a Cure; Combining Technology and Innovation for Good https://fusion92.com/news/crypto-for-a-cure-combining-technology-and-innovation-for-good Fusion92’s Beckley Develops Cryptocurrency that Supports Charitable Organizations Pediatric Cancer Awareness month (September) may be coming to a close, but Jacob Beckley’s work to support research in this area continues to forge ahead. Beckley’s great curiosity has led him to pursue a diverse array of projects, often resulting in new ways to get things done. This innovative mindset has led to 14 patented solutions and existed at the core of Fusion92’s marketing innovation business for nearly two decades where Beckley has served as Senior Vice President, Innovation, leading Fusion92’s Innovation and Technology team to innovate and create groundbreaking AdTech and MarTech solutions for some of the largest brands. Curiosity and a chance meeting with a neighbor have now led Beckley down another innovative technology path, one with philanthropic purpose. Beckley has always had a passion for solving the unsolvable and giving back, and true to this, he launched the Beckley Foundation in 2016, focused on the battle against pediatric cancers. Since its launch, the foundation has raised nearly $1 million for research, support, and awareness of childhood cancers. Beckley’s events Row4aCure and Row4Kids played a significant role in fundraising efforts, along with several local Chicago-area events. The pandemic put a hold on these formerly successful in-person fundraising drives, so in true Beckley form, he creatively pivoted to push fundraising efforts forward. With deep passion for pediatric cancer research and experience serving clients in the financial industry, FinTech, and blockchain, another lightbulb turned on over the pandemic for Beckley when he learned his neighbor, who he only recently connected with because of the pandemic, had a child with cancer. Through conversations, Beckley also learned they shared an interest in cryptocurrency, sparking them to ask, “Why is there not a cryptocurrency for charity?”. So, Beckley set out to bring cryptocurrency and philanthropy together. Anytime there is a transaction with cryptocurrency, a fee is taken from the transaction, which keeps the project, or token, active. Beckley determined these transaction fees could be directed towards charities, thus he built the CURE Token, and a new channel for fundraising was born. CURE Token is the first deflationary crypto token built around doing good. The response so far from the crypto community has been positive. “People are buying tokens for a purpose, not simply to make money like they would in other cryptocurrencies,” said Beckley. “What I’ve found is the people in this community have had good and bad experiences in cryptocurrency, and they are attracted to the CURE Token, as they see the value in supporting something with exponential price growth benefits not just for themselves, but for holders and charities alike.” So far, there are a little more than 1,000 unique holders of this new cryptocurrency, which equates to a market cap of $300,000. Beckley’s goal is to reach 5,000 unique holders within the next month, pushing CURE Token to a $1 million market cap. Achieving this milestone will elevate the token to a whole new category as it will become listed on primary exchanges, helping its growth and increasing fundraising potential for research providing insight, data, and discoveries for not only pediatric cancers but discoveries that carry through to the adult population, saving and changing lives, communities, and culture. In true Beckley fashion, he continues to innovate and has set high goals for CURE Token, hoping it will progress to its own network in two to three years, moving from a token to a coin, allowing real utility and ideally becoming a main staple of charity projects. While Beckley continues to have his foundation in mind, he is thinking globally to develop something that will support the efforts of global charitable organizations beyond his own. Currently, a vast majority of CURE Token holders have no ties to Chicago or the region. Beckley wants to build off this global interest, providing education to onboard people new to the crypto space, in addition to partnering with like-minded organizations seeking to learn more about how the CURE Token can be set-up and sold to benefit their charity. “The spirit of the CURE initiative is about so much more than my Foundation or pediatric cancer alone. It can help fund cures for many, many things,” said Beckley. “CURE Token is a gateway to global groups, tapping into communities that need any kind of help, offering a new method to provide funding and resources, and ultimately serving as far more than just a token exchange.” To learn more about the Beckley Foundation and its purpose of finding cures for pediatric cancers, visit www.thebeckleyfoundation.org To buy a CURE Token, visit www.curetoken.net To learn more about Fusion92, visit www.fusion92.com ‍ ### Fusion92 Welcomes Four Key Additions to the Team https://fusion92.com/news/fusion92-welcomes-four-key-additions-to-the-team CHICAGO (June 30, 2022) – Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, welcomed four new team members in June: Leah Ball, Digital Designer Phillip Lewis II, Director of Resource Management Olivia Misterovich, Media Operations Specialist Alisha Tyler, Controller “We are excited to welcome these new team members as they fill key needs for our firm,” said Doug Dome, Fusion92 president. “Each of these individuals possess not only the expertise we seek but the innovative and fearless mindset that will make the valuable contributors to our business.” Leah Ball joins the Mint Werx division and brings over a decade of experience in design and web development. She is responsible for the UI/UX experience of the Mint Werx product and works closely with the team and clients to ensure design solutions meet brand strategy and standards. Leah started her career as an art director of The Texas Observer right out of college at the University of Texas-Austin where she redesigned both the magazine and the website. From there, she worked as a freelancer, helping clients to develop branding, websites and illustrations. She also spent nearly six years as a nationally recognized maker of home goods, innovating with marbled ceramic techniques and neon colors. Phillip Lewis II is a seasoned resource management professional with over ten years of experience. He has focused on staffing, web development, digital, social and creative earned brand projects with varying roles under the creative, user experience, technology, strategy and delivery management disciplines. Phillip has in-depth experience building sustainable work environments through effective resourcing that encompasses trust, communication and collaboration. Olivia Misterovich comes to Fusion92 after more than four years in the broadcast media industry at Detroit Public Television. She served in roles focused on engagement of audiences through a comprehensive series of communications and events. Olivia earned a degree in communication and media studies from Oakland University. Alisha Tyler has over 15 years of corporate accounting experience. Prior to joining Fusion92, she spent nearly eight years in a senior accounting role for Ebiquity plc, an independent marketing and media consultancy based in Chicago. Alisha has served in accounting and analyst roles for companies in the transportation and logistics space in addition to spending time as an instructor, teaching accounting and financial courses at the BIR Training Center, where she earned an instructor of the year award. She holds an MBA in accounting and business management from DeVry University. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin that form a Midwest powerhouse that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a consultative, trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92’s Jacob Beckley and Former Chicago Bear, Charles Tillman, Row 65 Miles Across Lake Michigan in Fight Against Childhood Cancer https://fusion92.com/news/jacob-beckley-and-charles-tillman Chicago, September 3, 2019- On September 1st and 2nd, Fusion92 Senior Vice President of Innovation Jacob Beckley teamed up with former Chicago Bear Charles “Peanut” Tillman to row 65 miles across Lake Michigan to raise money for ROW4KIDS. ROW4KIDS is a partnership between the Beckley Foundation and the Cornerstone Foundation. The Beckley Foundation supports investigation and research into finding cures for childhood cancers, specifically for neuroblastoma, while the Cornerstone Foundation focuses on the devastating effects childhood illnesses have on families.These two leaders were brought together by a common goal: supporting families and children affected by childhood cancer by generating awareness, funding for research and spurring renewed vigor to fight back against the disease. Beckley, who has been with Fusion92 since May 2008, leads the company’s overall innovation platform, which includes fostering a culture of curiosity, research and development, utilizing technology-based solutions as well as managing the firm’s technology, dev-ops and product teams. During that period, Beckley has earned nine patents across a wide variety of hardware and software products and solutions for Fusion92 clients. In 2016, Beckley started the Beckley Foundation to spread awareness for underfunded childhood cancer. Charles “Peanut” Tillman was a cornerback for the Chicago Bears for 12 years and played with them in Super Bowl XLI against the Indianapolis Colts. He also made it to Super Bowl 50 after playing with the Carolina Panthers for a year. In 2013, Tillman was named the Walter Payton NFL Man of the Year and has been chosen for two ProBowls during his NFL career. In 2005, Tillman started the Cornerstone Foundation, in part as a result of experiencing a traumatic medical issue with his own daughter. She had to receive a heart transplant after being diagnosed with dilated cardiomyopathy. Thanks to the Berlin Heart, a device that helps the heart’s ventricles pump blood to the lungs and body, she was given support until her heart transplant was ready. The CornerstoneFoundation aims to keep families out of homelessness and hopelessness because of insurmountable medical bills. Beckley and Tillman launched their row in St. Joseph, Michigan on September 1st and made landfall 25.5 hours later after rowing nonstop to Chicago’s 31st Street Harbor. Beckley, along with help from Tillman, spent more than six months building the custom rowboat for the endeavor. To date, they have raised nearly $300,000 and have been featured extensively by local and national media as a result of their efforts. Click the link below for visuals and more details on the story. https://www.row4kids.com/ About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Wagner Joins Fusion92 as Associate Media Director https://fusion92.com/news/wagner-joins-fusion92-as-associate-media-director CHICAGO, September 4, 2018 - Chicago-based Fusion92, an independent marketing innovation agency, today announced Sarah Wagner is joining the agency as an Associate Media Director. Wagner fills a vital role in an ever-growing side of the agency’s business. “Sarah is a very exciting hire for us,”said Meghan McCarthy, SVP, Media & Activation Services. “We looked far and wide to fill this position, and her deep working knowledge of the digital advertising environment really stood out.” Wagner joins the agency from Envision Healthcare in Nashville, TN. In her new role, she will focus her attention on ad platforms and ad technology across the media team, while overseeing the trafficking team. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Recognized 3 Times at 2017 WebAwards https://fusion92.com/news/webawards2017 Fusion92 is excited and honored to be recognized by the Web Marketing Association with three WebAwards in the 2017 competition. The awards were founded in 1997 to encourage a high standard for Internet marketing and development of better websites online. Our wins are as follows: Outstanding Achievement: Old Wisconsin Website - Food Industry Outstanding Achievement: CBOE +Bats Integration Microsite - Investment Outstanding Achievement: CBOE RMC U.S. Website - Events The Web Marketing Association is a group of Internet marketing, online advertising, PR and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing and website promotion. Visit www.webaward.org for more information. ### Herbst Joins Fusion92 as Account Supervisor https://fusion92.com/news/herbst-joins-fusion92-as-account-supervisor CHICAGO, May 28, 2018 - Chicago-based Fusion92, an independent marketing innovation agency, today announced Kelsey Herbst is joining the agency as an Account Supervisor. Herbst is the latest of numerous strategic hires for Fusion92, as the agency continues to rapidly grow. “Kelsey’s large-market experience will be of great use to our team,”said Mark Skroch, SVP, Client Services. “As a former student-athlete, she understands what it means to commit to an effort and bring her teammates along with her.” Herbst joins the agency from Upshot, where she honed her skills as a Senior Account Manager. Prior to Upshot, she worked in various project management and account management positions at MARC USA in Pittsburgh and then in Chicago. In her new role, she’ll be tasked with managing large integrated campaigns for clients and serving as a resource for Account Managers and Associate Account Managers. Herbst is a scholar-athlete graduate from the University of Pittsburgh, where she was a CSCAA NCAA Division 1 Scholar All-American First Team Honoree on the Swimming & Diving Team.‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Are You a Red Sheep? IG US Challenges Forex Traders To Separate From the Pack With Bold New Brand Campaign https://fusion92.com/news/are-you-a-red-sheep-ig-us-challenges-forex-traders-to-separatefrom-the-pack-with-bold-new-brand-campaign CHICAGO, Nov. 6, 2019 – IG US, along with its Chicago-based creative agency, Fusion92, released an anthem video featuring an iconic red sheep to introduce their brand into the U.S. forex trading market, challenging forex traders to join IG and to be the red sheep, separate from the pack of standard forex trading options. Titled “The Red Sheep”, the creative will be IG’s first brand campaign since their launch into the U.S. forex trading market in February of 2019. In collaboration with award-winning director Julian Acosta and Fusion92’s Studio440, the campaign aims to bring awareness and recognition of IG, as well as emphasize IG’s value proposition of providing greater value through low spreads, its award-winning platform* and 24-hour trading support. IG Group is a world leader in online forex trading, offering trading and investment services to over 175,000 clients worldwide. With 45 years of global industry experience, the company is headquartered in the city of London and operates in 16 other countries across Europe, Africa, Asia-Pacific, the MiddleEast and the U.S. IG US has been recognized as a winner of the Best for Forex Trading in the Investopedia Online Brokers Award 2019¹, and Best Retail FX Platform of the Year in the FX Week e-FX Award 2019.* “We challenged Fusion92 to push the creative limits and truly think outside the box,” said Conor Shea, Head of U.S. Marketing at IG. “The team exceeded expectations and through this great creative partnership, we were able to craft a campaign as forward-thinking as our brand.” The integrated brand campaign will be distributed on social and digital media, including one :30 spot and two :15 spots. The brand campaign’s focus is a sheep whose wool is colored a bold red, with the intention of empowering risk-takers, as well as encouraging risk-taking, in the world of forex trading. “My friends at Fusion92 had such a great idea involving a red sheep. I’m compelled by creatives with passion for their work such as this, so I jumped on a plane to Chicago to help bring the spots to life,” said director Julian Acosta. “I couldn't be more proud of the work and the team.” “Brand-defining work like 'The Red Sheep' reflects the innovative approach we take to all aspects of our business,” said Doug Dome, President of Fusion92. “The team truly stepped up here, immersed themselves in forex and delivered an anthem as powerful and unique as the IG brand itself.” View the :30 spot here: https://www.youtube.com/watch?v=273z-tIQdRA About IG US Based in the heart of Chicago's financial district, IG US launched at the end of January 2019. IG offers clients competitive pricing, 24-hour customer service and award-winning technology. IG is a winner of Investopedia's 2019 Best Online Brokers Awards¹ and FX Week's 2019 e-FX Best Retail Trading Platform.* IG US is a Retail Foreign Exchange Dealer registered with the Commodity Futures Trading Commission (CFTC) and is a Forex Dealer Member of the National Future Association (NFA). About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. *Winner of FX Week’s e-FX Award for Best Retail FXPlatform of the Year ¹According to Investopedia’s 2019 Best Broker Awards Red Sheep Credits: Brand: IG Sr. Manager – Head of U.S. Marketing: Conor Shea Marketing Communications Executive: Nicole Pinero Digital Marketing Manager: Mark Mahoney Agency: Fusion92 Executive Creative Director: Josh Hurley Creative Director: Jeremy Berghorst Creative Technology Director: Eric Wolinsky Copywriters: Kyle Gunby, JK Lyons, Tony Lazzeretti, Rob Gregory Art Directors: Rachel Foos, Laura Clesse Executive Producer: Anwar Khuri Senior Integrated Producer: Andrea Horn CEO: Matt Murphy President: Doug Dome SVP, Agency Services: John Geletka SVP, Client Services: Mark Skroch Account Director: Dahlia Hanin Account Supervisor: Kelsey Herbst Production Company: Studio440 (Fusion92) 440 W.Ontario St., Chicago, IL 60654 Director: Julian Acosta Line Producer: Mia Reggi Director Of Photography: Sidney Unga Editor: Tony Lazzeretti Post Production/Audio/Color/VFX/Finish: Optimus Senior Producer: Joanna Woods EP/Managing Director: Brian Hrastar Assistant Producer: Brad Martin Senior Audio Engineer: Marina Killion Audio Assistant: Zach Schietliin Senior Colorist: Paul Galati Color Assistant: Kalvin Johnson Director of Finish: Glen Noren ­­­­­­­­VFX Supervisor: Ryan Wood Finish Assistant: Connor Luczak Finish Assistant: Jason Kerman Music Company: See Music Executive Producer: Chuck Bein Composer: Niko ‍ ### POV: Google To Leave Cookies Behind https://fusion92.com/news/pov-google-leaves-cookies-behind Summary As expected based on previous announcements concerning user privacy, Google is planning to move away from supporting third-party cookies in its platforms within the next year. However, the company has now stated that they will not build alternate identifiers to track individuals as they browse across the web, or use in their products. This announcement is a step further than Google’s initial proclamation of eliminating third-party cookie tracking. While this may seem alarming at first, marketers and platforms have prepared for this for some time since Google stated this about two years ago. To understand how this change will affect our advertisers, we feel it is important to first walk through who the likely winners and losers of the ecosystem will be in a cookie-less world. ‍ Likely Winners Google: Google will continue to treat the user data within their data ecosystem as first-party data. This move will have little to no negative impact on them. Advertisers relying on Google for data, inventory, tech or attribution will likely be forced to spend more time and money to maintain their understanding of their user in the Google universe. Walled Gardens: Google, Facebook, Amazon, Verizon, AT&T Minimizing waste and managing user experience via frequency and audience controls will become more difficult. Buyers will need to move from a semi-omnichannel approach to a more walled garden approach. For example, agencies will likely ramp up their effort to retrain their staffs for each walled garden as targeting and attribution options become more unique within the walled gardens, which will naturally lead to even more spend within the giants of our industry. Cookie-Less Channels: Newer digital channels like mobile, audio, CTV and DOOH do not use the cookie today for targeting. This means they will largely be unaffected by this change. All of these channels are available at Fusion92 today. Cookie-Less Tactics: Category, keyword, geofence, weather triggered and PMP tactics do not use the cookie today so they will not be affected. All of these tactics are available at Fusion92 today. Technologies With Identity GraphSolutions: LiveRamp Technologies that have been working to develop cookie-less/ID-based solutions have a head start on those still relying on the cookie. ‍ Likely Losers Some Publishers: Google released a study last year showing that removing third-party cookies reduced publisher ad revenue by 52% (*Ad Exchanger). However, publishers with strong user bases may eventually reap the benefits as the value as their first-party audiences becomes more desirable. Small Ad Technologies: Developing ID solutions or similar tech has a high barrier to entry due to the high cost. It will naturally be easier for larger companies to rebuild their backend to adapt to this new cookie-less world. Data Management Platforms: The collection, segmentation and transfer of anonymous cookie-based audiences across the digital ecosystem are the backbone of most DMPs. Attribution Platforms: Most attribution platforms rely on Google’s enormous cookie pool as the single largest piece of their attribution solutions. Without this piece, at least in the short term, clients relying on robust attribution systems will have issues. ‍ Conclusion Messaging users in a one-to-one manner via third-party cookies will not be scalable anymore. This means that digital budget distributions and the tactics used will need adjustment in this cookie-less world. Fusion92 has been preparing for this inevitable ecosystem shift via our partnerships that allow us to activate within the leading cookie-less channels and tactics, as well as working with platforms that have been working on creating alternatives to third-party cookies. These options, primarily Unified ID 2.0, will be a boon to the open Internet for two reasons: 1) eliminates the cookie syncing problem which hurt scale and 2)consumer information will not be identifiable and will control how their data is shared. Additionally, first-party audiences will become king in this new world either by working through the strong relationships we have developed with the walled gardens and their datasources, helping our clients better utilize their own first-party data or continuing to work with our platforms on targeting options without the cookie. We will help our clients come up with the right strategies to ensure we continue to deliver business results that improve their bottom line. ### Mint Werx and BlueRidge Data Announce Partnership to Bring Next-Generation Crypto-Giving Solutions https://fusion92.com/news/mint-werx-and-blueridge-data-announce-partnership-to-bring-next-generation-crypto-giving-solutions CHICAGO (Aug. 24, 2022) - Mint Werx has announced it has partnered with BlueRidge Data (BRD) of Leesburg, Virginia, to jointly bring custom-configured, Web3 solutions to empower higher education institutions and nonprofits. The companies will offer vital fundraising application services for next-generation alumni constituents, including university foundations, advancement offices, career services, institutional research, admissions and athletics. Future releases will include additional capabilities across campus, including tuition, admissions, ticketing, e-commerce, institutional research and more. Built off Mint Werx’s newly launched DonorFi technology, the solution will integrate seamlessly into existing websites and giving pages, providing an easy way for donors to donate cryptocurrency. The fully managed service employs custom processes for end-to-end settlement of donor transactions, simplifying the ability to accept crypto donations and eliminating the need for donors to liquidate their cryptocurrency before donating. According to the IRS*, cryptocurrency donations are generally treated as property and, like real estate or stock donations, the donor may not recognize income, gain or loss from the donation when cryptocurrency is donated to charitable organizations. As a result, donors may realize incentives to give cryptocurrency, while universities and nonprofits maximize the benefits of receiving higher gross donations. These plans are supported by recent market data that shows: · The average nonprofit donor is 65 years old while the average crypto user is 38.** · 13% of investors hold cryptocurrency in their portfolios while 35% of millennials have invested.*** · Nearly 90% of millennials say charitable giving is an important part of their lives compared to 74% of the total population.*** · 45% of crypto users donate at least $1,000 to charity annually while just 33% of traditional investors donate.*** * IRS Notice 2014-21 **Blackbaud report ***Fidelity Charitable report ‍ Mint Werx is a premium Web3 production studio that provides cutting-edge and scalable blockchain solutions. With DonorFi, the firm leverages its expertise inWeb3, media and marketing to offer fully integrated products and services that not only provide universities and nonprofit organizations a fundraising tool but a resource to build community-driven campaigns that harness the power of the blockchain platform. BRD, a leader in fundraising data technologies, plans to bring these solutions under its advancement suite of products and services, as young, wealthy portfolios are becoming an increasing part of institutions’ strategies. Together, Mint Werx and BRD will bring their expertise in Web3, nonprofits and higher education to the forefront by combining their best-in-class fundraising products and services with next-generation blockchain technology, creative design, marketing and community engagement capabilities. Utilizing non-fungible tokens (NFTs) and other blockchain services, the companies will offer a full range of products and services to support fundraising campaigns and other community development initiatives for nonprofits and higher education institutions. BRD and Mint Werx have several additional blockchain solutions currently in development and will provide additional announcements at a later date. Steve Hafner, CEO and founder of BRD, said, “We are excited to be one of the pioneers in this space under our Crypto Giving portfolio of solutions. The Mint Werx team is a perfect partner for us as they are an industry powerhouse on blockchain solutions, whether it’s technical, regulatory, creative, operational or production, and we have vast data and industry expertise. There has been more discussion about crypto philanthropy over the last twelve months than there has been in the past five years. We saw a $5M cryptocurrency gift to the University of Pennsylvania’s Wharton School (the largest ever in Higher Ed), stadiums being named, sports teams being sponsored, television ads and even universities being gifted NFTs, and the list goes on.” Ryan Sands, Senior Vice President for Mint Werx, said, “With BRD’s deep set of relationships, extensive years of experience in the industry and data solutions, we believe they are the go-to partner for the nonprofit and higher ed segments. By simplifying complex technologies, our solution will connect universities and nonprofit organizations to new audiences and drive deeper connections that go beyond a transaction and drive deeper affinity and engagement. DonorFi is a perfect complement to BRD’s product portfolio, and we are excited about the possibilities to provide additional custom solutions to the space.” BlueRidge Data, LLC helps higher education gain insight into its constituents by delivering hard-to-find information on alumni for foundations, advancement, alumni associations, athletics, career services and institutional research to “Identify, Inspire and Engage.” A division of Fusion92, a leading Chicago-based independent marketing innovation company, Mint Werx delivers cutting-edge, scalable and one-of-a-kind dynamic NFTs and platforms, producing, minting and activating authentic digital expressions that last a lifetime. ### Contact information Jeff MacIntyre BlueRidge Data, LLC (571) 498-7070 info@blueridgedata.com Brian Werger Mint Werx (888) 550-4864 b.werger@fusion92.com ‍ ### Fusion92 Gives Back This Holiday Season With Packaged Meals, Donated Gifts and Heartfelt Letters https://fusion92.com/news/fusion92-gives-back-this-holiday-season-with-packaged-meals-donated-gifts-and-heartfelt-letters CHICAGO, IL, DECEMBER 12, 2019 – Fusion92, a Chicago-based marketing innovation company, teamed up with Meals of Hope, Operation Gratitude and Dreams for Kids to give back this holiday season. The Fusion92 team, made up of nearly 130 strategists, creatives, media experts, innovators, client service specialists and analysts, spent an afternoon together packing 10,000 meals, writing hundreds of letters and wrapping dozens of donated gifts for those in need. “It’s really important to give back and positively affect the lives of those less fortunate, especially this time of year,” said Fusion92 President Doug Dome. “I love seeing everyone put work on hold for a few hours and really make a difference. It’s a tradition I hope we can continue for years to come.” The 10,000 meals made for Meals of Hope were distributed to various food pantries and youth centers around Chicagoland, helping children in the community start their day with a warm, healthy meal this winter. The letters written for Operation Gratitude will be delivered to those who spend the holidays serving our country – deployed soldiers, new recruits and first responders – to express gratitude for all that they do. Finally, the donated clothing and toys were wrapped, labeled and dropped at Dreams for Kids for holiday delivery. Fusion92 first worked with Meals of Hope in early 2019, when they packaged and donated another 10,000 meals to the Greater Chicago Food Depository and The Night Ministry. Throughout the spring and summer, Fusion92 continued its charity work. They partnered with Make-A-Wish Foundation, The Anti-Cruelty Society with Chicago Animal Care and Control, the Lincoln Park Community Center with Meals on Wheels and Dress for Success. The team created cards for children battling life-threatening medical conditions; made hundreds of dog and cat toys by hand, as well as donating toys, snacks and supplies for animal shelters; made lunches for Chicago’s homeless population; and helped women in need feel prepared to enter the workforce by volunteering in the boutique at Dress for Success. AboutFusion92 Founded in 1999,Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Fusion92 Names Joseph Shavit to Lead Product Development https://fusion92.com/news/fusion92-names-joseph-shavit-to-lead-product-development CHICAGO (Aug. 4, 2022) – Fusion92, a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin, announced it has named Joseph Shavit as SVP, Product. In this role, Shavit will lead the firm’s product team and help the expansion of product offerings to support the company’s growth. He will report to Jacob Beckley, EVP, Product and Innovation. Joseph has nearly 25 years of professional experience and is highly skilled in product lifecycle management, emerging technologies, mobile applications and business and operations management. He joins Fusion92after spending the last five years as chief product officer for Spiral Health, creators of a digital health and wellness platform. Prior to that, he was CPO of Yoi Corp, a SaaS platform designed to improve human performance in the workplace. Joseph has also held roles in entertainment and media, including being a founder of Webifacts, a dynamic mobile strategy and development agency empowering brands with cross-channel programs to mobilize, engage and monetize audiences. “As we continue to build our product offerings, having top-notch expertise and leadership is vital, and Joseph is the ideal fit to expand our product department,” said Doug Dome, president of Fusion92. “Fusion92 continues to lead with innovation and developing products to help our clients transform their business, and we are excited to add someone with Joseph’s experience and expertise to support our product growth.” The Winnipeg native is also the co-founder of The Brighter Side of News, a social awareness and social giving project that he started with his then 14-year-old son (now 16). Sharing a passion for technology and its ability to improve lives, Joseph and his son use the platform to share informative and inspirational stories from around the world, highlighting people and the good that is being done on a daily basis. “I’m excited to be joining such an innovative company that has established a set of goals that align with my career goals,” said Joseph. “The growth trajectory of Fusion92 along with its outstanding culture makes this a very attractive place to be, and I’m looking forward to working with the team and expanding our product portfolio.” About Fusion92 Founded in1999, Fusion92 is a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin that form a Midwest powerhouse that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a consultative, trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at Fusion92.com. ### Fusion92 Promotes Two Senior Leadership Team Members https://fusion92.com/news/fusion92-promotes-two-senior-leadership-team-members Fusion92 today announced the promotion of two members of the agency’s senior leadership team: Jacob Beckley and John Geletka. Beckley, who has been with Fusion92 since May 2008, was promoted to the newly created position of Senior Vice President of Innovation. He will continue to lead the agency’s efforts to research and develop original products and technology-based solutions, as well as bring first-of-their-kind ideas to clients. Beckley served previously as Vice President of Innovation. The promotion underscores not only Beckley’s contributions to the company, which include multiple patents, but also Fusion92’s position as a marketing innovation agency. “Jake has been a cornerstone to our business since we started working together many years ago,” said Fusion92 CEO Matt Murphy. Also promoted was John Geletka, who now serves in the newly created position of Senior Vice President of Agency Services. Geletka joined Fusion92 in August 2017 as Vice President of Digital and has, among other contributions, been instrumental in building out the company’s UX and project management teams. In his new role, Geletka will be taking full advantage of his strong multidisciplinary background, overseeing Fusion92’s creative, tech, project management, UX and client delivery departments. “John represents a unique blend of technical, creative and business acumen, which made rolling up these teams to him an obvious move,” said Murphy. “Jake and John personify the unique combination of data-driven expertise and innovative thinking enlightened marketers and modern marketing agencies so desperately seek,” said Fusion92 President Doug Dome. Beckley and Geletka will continue to report to Dome in their new roles. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Wins 5 at 2016 Davey Small Agency Awards https://fusion92.com/news/fusion92-wins-5-davey-small-agency-awards Fusion92 is excited and honored to be recognized by the Academy of Interactive and Visual Arts with five Davey Awards for distinctive creative work in the 2016 competition. Receiving nearly 4,000 entries, the Davey Awards honors outstanding traditional and interactive media created by the best small agencies worldwide. Fusion92’s five awards are comprised of two gold and three silver award winners: Gold Award Winners: Harvest Stone Website, Visual Appeal Harvest Stone Website, Food & Beverage Silver Award Winners: Bosch Remastered Website, Copywriting Buddig Website, Food & Beverage Crunchmaster Crackers, Marketing Effectiveness – Integrated Campaign The Davey Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who’s who of acclaimed media, advertising and marketing firms. It celebrates the “Davids” of the agency world, whose strength comes from ideas, intelligence and out-of-the-box thinking, not a giant’s bankroll. Visit www.daveyawards.com or www.aiva.org for more information. ### Fusion92 Promotes McCarthy to SVP, Media & Activation Services https://fusion92.com/news/fusion92-promotes-mccarthy-to-svp-media-activation-services CHICAGO, January 21, 2019 – Chicago-based Fusion92, an independent marketing innovation agency, today announced Meghan McCarthy is being promoted to the newly created position of Senior Vice President, Media & Activation Services. Previously, McCarthy served as VP, Media Services, of Fusion92 since the firm’s acquisition of Dean Media in March 2016. In that role, McCarthy successfully managed the growth of Fusion92’s media practice in buying, planning and execution with all digital and traditional media across a broad array of industries. “Meghan’s expertise as a data-driven marketer, coupled with an in-depth knowledge of the media and activation landscape, will enable her to lead Fusion92’s aggressive growth with brands demanding fully integrated omnichannel engagement,” said Fusion92 President Doug Dome. “Under Meghan’s leadership, Fusion92 will continue to lead the industry in harnessing the power of data to deliver optimized activation programs that deliver significantly better ROI for marketers.” Prior to Fusion92, McCarthy served as Media Director and then Managing Director of Dean Media from 2007-2016. While at Dean Media, McCarthy pioneered the development of programmatic media and the associated ad tech and marketing technologies, primarily in the data-rich financial services industry. Accordingly, McCarthy has intimate knowledge and experience working with more than 350 global publishers. “In addition to leading the development and execution of global media programs for some of the world’s leading financial services companies, Meghan has adeptly transferred her knowledge to a diverse group of brands and industries, recognizing the value of performance-based, data-driven marketing,” added Dome. McCarthy started her career as a marketing coordinator for the futures brokerage firm, Lind-Waldock. While attending the University of Akron on a soccer scholarship, she earned a bachelor’s degree in Marketing Management. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Wins 5 at 2017 Communicator Awards https://fusion92.com/news/communicator-awards Fusion92 is excited and honored to be recognized by the Academy of Interactive and Visual Arts for distinctive work in the 2017 competition. Amidst a pool of over 6,000 entries, Fusion92 was awarded one gold and four silver awards: Gold: Excellence Award Old Wisconsin Website, Websites – General: Food and Beverage Silver: Distinction Award Bosch Remastered Website, Websites – General: Construction Buddig Website, Websites – General: Food and Beverage CBOE + Bats Integration, Campaign: Business to Business Discover Old Wisconsin, Online Advertising: Video The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who’s who of acclaimed media, advertising and marketing firms. It celebrates the “work that transcends innovation and craft – work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.” Visit www.communicatorawards.com or www.aiva.org for more information. ### Fusion92 Acquires ADS Media Group https://fusion92.com/news/fusion92-acquires-ads-media-group CHICAGO, IL – February 28, 2017 – Fusion92 is proud to announce the acquisition of ADS Media Group, a measure that will expand the independent agency’s marketing footprint. ADS Media will continue to operate out of its San Antonio headquarters; however, ADS will be seeking to open a Chicago-based sales office. ADS Media Group will be headed up by Bobby Mahler as president and will begin operating as a brand of Fusion92. “Joining forces will fuel continued growth for our clients,” said Mahler. “Adding Fusion92’s core capabilities to our offerings will clearly differentiate our services in the marketplace. In addition, Fusion92 provides us a platform to scale.” Fusion92 has amassed a portfolio of clients including H&R Block, CBOE, FTSE Russell, Carl Buddig & Company and Fiserv, Inc. Meanwhile, ADS Media Group has worked with clients across various verticals, including Cricket Wireless, 7-Eleven, Walmart, Verizon, General Mills, Gold’s Gym and IKEA. The financial terms of the deal were not disclosed. ABOUT FUSION92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on marketing, media, creative services, innovation and consumer engagement. Learn more at www.Fusion92.com. ABOUT ADS MEDIA GROUP ADS Media Group, founded in 2001, is comprised of passionate marketing experts with deep expertise in direct-to-home delivery services. Blending data science, technology and feet on the street, ADS delivers millions of marketing messages to consumers a year in the form of Door Hangers, Sample Kits, Catalogues and Poly Bags. ADS is an industry pioneer when it comes to data-driven, one-to-one home delivery. Learn more at www.ADSMediaGroup.com. ### Fusion92 Named One of Chicago’s Best and Brightest Companies to Work For https://fusion92.com/news/chicagos-best-and-brightest-companies-to-work-for (CHICAGO) May 24, 2018 – Fusion92 has been recognized as one of the 2018 Chicago’s Best and Brightest Companies to Work For in the Small Business category. Based on an independent research firm evaluation of key topics in various categories, only the most innovative, thoughtful and resourceful companies receive the award. “Everyone at Fusion92 is extremely appreciative of this recognition,” said Fusion92 Founder and CEO Matt Murphy. “Our goal is to consistently deliver innovative, value-building solutions to our clients, and we recognize how important employee engagement is to achieving that goal. The agency strives to hire and retain the best talent in the marketplace.” To be considered in such a competition is an honor for any business. The Best and Brightest Companies to Work For “identifies and honors organizations that display a commitment to excellence in their human resource practices and employee enrichment. Organizations are assessed based on categories such as communication, work-life balance, employee education, diversity, recognition, retention and more,” according to the organization. “Fusion92 is committed to a values-based culture supported by strategic physical and psychological environmental elements,” said Fusion92 President Doug Dome. “Our distinctive culture provides for the agency’s aggressive current and future growth.” The selected companies will be honored on Friday, July 27, 2018, at a luncheon and awards presentation at the Drury Lane Conference Center in Oakbrook Terrace. At the event, the selected companies will be in the running to receive 13 additional elite awards. An overall winner will be presented with a Best of the Best Overall award. The event will be emceed by Judy Hsu, ABC 7 Chicago News, and Pat Cassidy, WBBM AM News Radio. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. About Best and Brightest to Work For The Best and Brightest Companies to Work For® is a program that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community. It is presented annually in several markets, including Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Milwaukee, San Diego and San Francisco Bay Area, in addition to a national program. Nominations are now being accepted. Visit www.thebestandbrightest.com to obtain an application. ### Fusion92 Bolsters Leadership Team with Skroch and Cox https://fusion92.com/news/fusion92-bolsters-leadership-team CHICAGO, April 2, 2018 – Fusion92 today announced the addition of two key executives: Senior Vice President of Client Services Mark Skroch and Vice President of Marketing Transformation and Insights Benjamin Cox. Skroch and Cox join Fusion92 during an aggressive growth period involving significant expansion of its senior leadership team. Both Skroch and Cox report to Fusion92 President Doug Dome. “As Fusion92 sets the stage for continued growth, Mark and Ben are formidable additions to the team,” said Dome. “Their deep industry knowledge, coupled with amazing data-driven brand experience, will enable them to have significant and immediate impact on client business outcomes.” With nearly 20 years of integrated communications management experience, Skroch will oversee account management and strategy activities, as well as organic growth opportunities, for all existing Fusion92 clients. Skroch joins Fusion92 from VSA Partners, where he served as associate partner, client engagement. Previously, Skroch held senior account management roles with such agencies as Energy BBDO, Digitas, Ogilvy & Mather and J. Walter Thompson. Skroch also held marketing positions with Ernst & Young and Arthur Andersen. In addition to his considerable industry experience, Skroch cofounded iKeedo, a unique social giving platform that uses one organization’s social media actions to help fund an opposing organization’s cause. He also serves as adjunct professor at DePaul University’s Kellstadt Graduate School of Business. Energized by Fusion92’s pursuit of first-of-their-kind ideas, Skroch said, “I’m excited to join the talented team leading marketing innovation.” Cox brings to Fusion92 a wealth of experience as an entrepreneur, brand strategist and planner. In his new role, Benjamin will be responsible for helping develop strategy and insights for Fusion92’s clients, as well as play an integral role in the agency’s Consulting Services group. Cox joins Fusion92 from Making Waves, where he served as VP strategic planning and equity partner for the Norwegian agency network The North Alliance. Prior to that he held numerous leadership and marketing strategy roles with Designata, Envisionit and Fulgor Milano, among others. “Fusion92’s capabilities around marketing innovation is something I haven’t seen anywhere else, and I look forward to helping the team push boundaries further and deliver groundbreaking work for our clients,” said Cox. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Announces Partnership With Occuspace to Offer Innovative Insights for Retailers https://fusion92.com/news/fusion92-announces-partnership-with-occuspace-to-offer-innovative-insights-for-retailers Intelligent foot traffic analytics and actionable insights for retail spaces CHICAGO (August 23, 2022) – Fusion92, a Chicago-based marketing innovation company with offices in Chicago, Detroit and Austin, has partnered with Occuspace, a leading occupancy monitoring technology firm, to offer innovative analytics solutions that help retailers better understand foot traffic data, close the media attribution loop, uncover new brick-and-mortar insights and improve the customer experience. Occuspace provides analytics from the physical world, uncovering real-time visitor data and historical foot traffic trends in real estate spaces through privacy-friendly, plug-and-play devices and cloud-based AI technology. The fast, easy and affordable solution keeps track of spaces with its proprietary machine learning algorithms, while doing so in a secure way that protects visitors' privacy as all data gathered and stored is anonymous, non-personally identifiable information. Occupancy data insights can then be used for a multitude of purposes, such as to better understand how long people stay in spaces and where they spend the most time; monitor and benchmark multi-location businesses; determine staff needs or cleaning schedules; alert people of peak crowded times of day; and trigger marketing initiatives based on traffic flows — among other rationales. The diverse observations can help businesses improve both customer and employee experiences, sales, marketing, retail placements and real estate decisions. “Leveraging the power of Occuspace solutions, paired withFusion92’s strategic, data-driven approach to marketing transformation, allows us to provide yet another valuable offering for our client partners to help optimize retail experiences,” said Matt Murphy, CEO and founder of Fusion92. “Harnessing data into insights gives us the ability to tailor experiences that positively transform brands, which is at the core of our business, so this partnership brings a targeted, promising opportunity to improve retail experiences more than ever before.” The Occuspace foot traffic monitoring technology is being used by several top brands and dozens of higher education institutions, delivering secure data that helps inform decisions on the use of commercial spaces and university buildings that ultimately drive improved experiences for customers and patrons. “We are excited to partner with Fusion92 to bring our version of web analytics to the physical retail world,” said Nic Halverson, CEO of Occuspace. “Our cost-friendly solution offers insights that are sure to help brands drive more informed retail decisions that can positively impact their store operations and customer experiences.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company with offices in Chicago, Detroit and Austin that form a Midwest powerhouse that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products helps bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted adviser to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. About Occuspace Occuspace is bringing new intelligence to the physical world. By capturing how many people are in a space, Occuspace is helping businesses more accurately understand, control and improve the way their spaces are being used to enhance the visitor experience and increase efficiencies and cost savings. The company's easily installed, scalable and affordable sensor technology is changing how people access and view occupancy data and will make occupancy monitoring a standard moving forward. Learn more at www.occuspace.io. ‍ Coverage PR Newswire Reel Chicago Agency Spy Yahoo Finance MarTech Series ### LeaderQuest Names Fusion92 Media AOR https://fusion92.com/news/leaderquest-names-fusion92-media-aor Chicago, Oct.15, 2019- Chicago-based Fusion92, an independent marketing innovation company, has been named media AOR for LeaderQuest, an information technology school offering full-time, instructor-led, live classroom IT and cybersecurity courses. In 2006, LeaderQuest was established as an IT school for career changers and veterans, with the goal of transforming aspiring IT practitioners into job-ready specialists. The company aims to create a community of individuals empowered to pursue careers in the tech industry by offering IT training and certification programs on the most relevant and in-demand technical skills, such as network support, system admin, cybersecurity, computer user support and project management. The courses range from two to eight weeks and are offered in Denver; Colorado Springs, Colorado; Dallas; San Antonio; and Jacksonville, Florida. “At LeaderQuest, we create meaningful outcomes that impact lives. It’s our core purpose,” said Tim Kalil, president and chief operating officer. “We are committed to being world-class in everything we do, including our marketing. That is why we are so optimistic about our media strategy partnership with Fusion92.” Fusion92’s work will include a digital strategy, consisting of a go-to-market strategy that will articulate how the agency can acquire and nurture prospects into new students. In the second phase, Fusion92 will build a marketing foundation through the agency’s own technology platforms for LeaderQuest, such as ad serving, attribution tools, reporting visualization and call tracking. With this foundation in place, Fusion92 will help the IT school centrally track, optimize and report back in what marketing areas are driving the biggest lifts for LeaderQuest. “This partnership is an opportunity for LeaderQuest to tackle their business challenges head on leverage the power of performance-based digital media,” said Doug Dome, president of Fusion92. “We’re looking forward to helping them reach their goals in the short term and build a framework for sustained long-term growth.” Between October and December of 2019, Fusion92 will launch LeaderQuest’s campaign during which media planning and buying, campaign execution, biweekly reporting and optimizations will occur. About Fusion 92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm,Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media.Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. About LeaderQuest Established in 2006 as a technical school in Denver offering high-demand training for veterans and career changers, LeaderQuest transforms aspiring IT practitioners into job-ready specialists through IT training and certification in technology, from Microsoft and Cisco to project management and more. LeaderQuest currently has campuses in or near Denver; Colorado Springs, Colorado; Dallas; San Antonio; and Jacksonville, Florida. ### Fusion92 Recognized 10 Times at 2017 Davey Small Agency Awards https://fusion92.com/news/2017-davey-awards Setting a record for itself, Fusion92 is honored to be recognized by the Academy of Interactive and Visual Arts with 10 Davey Awards for distinctive creative work in the 2017 competition. The awards represent the most awards across the most categories at an awards show for the agency. Receiving nearly 4,000 entries, the Davey Awards honors outstanding traditional and interactive media crafted by the world's best small agencies. Clients and work receiving recognition are as follows: GOLD: CBOE RMC U.S. Website - Websites: Events GOLD: Cleversafe: #Datasmart - Social: Events SILVER: Cleversafe: #Datasmart - Marketing: Social Campaign SILVER: Buddig Recipe Videos - Social: Best Use of Social Video SILVER: Discover Old Wisconsin - Online Marketing: Brand Strategy SILVER: Discover Old Wisconsin - Online Marketing: Video Campaign SILVER: CBOE RMC U.S. Website - Websites: Financial Services SILVER: CBOE + Bats Integration Microsite - Websites: Financial Services SILVER: CBOE + Bats Integration Microsite - Websites: Corporate Communications SILVER: Old Wisconsin Website - Websites: Food & Beverage The Davey Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a who's who of acclaimed media, advertising and marketing firms. It celebrates the "Davids" of the agency world, whose strength comes from ideas, intelligence and out-of-the-box thinking, not a giant’s bankroll. Visit www.daveyawards.com or www.aiva.org for more information. ### Fusion92 Earns Best and Brightest Companies to Work For Distinction https://fusion92.com/news/fusion92-earns-best-and-brightest-companies-to-work-for-distinction CHICAGO (April 28, 2023) – Fusion92, a Chicago-based marketing transformation company with hubs in Chicago, Detroit, Austin and Denver, has been named among the Best and Brightest Companies to Work For® in Chicago by the National Association for Business Resources. It is the sixth consecutive year that Fusion92 has earned the distinction. “Innovation is at our core, so it is an honor that our business practices are recognized as being innovative and among the best in the nation,” said Doug Dome, president of Fusion92. “It has been a huge year of growth for Fusion92, and earning this award for the sixth consecutive year is a testament to the culture and environment we continue to foster where all employees can thrive.” The Best and Brightest Companies to Work For recognizes companies that distinguish themselves as having the most innovative business acumen, human resources practices and employee engagement execution. The winners were assessed by an independent research firm, which reviewed several key measures relative to other nationally recognized winners. The categories that companies are scored on include: Compensation Benefits and employee solutions Creative wellness and well-being solutions Employee enrichment Engagement and retention Employee education and development Recruitment and selection Employee achievement and recognition Communication and shared vision Diversity, equity and inclusion Work-life blend Community initiatives and corporate responsibility Leadership, strategy and company performance “Those companies that made the list of Best and Brightest Companies to Work For® as well as those companies that continue to make the list are truly remarkable,” said Jennifer Kluge, president and CEO of NABR and the Best and Brightest Program. “Given today’s need for talent, retention of talent and the further issues related to the pandemic, these companies have proven they are superior to market conditions. They are elite thinkers, and this honor demonstrates their commitment to excellence.” About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at www.Fusion92.com. About the Best and Brightest Programs The Best and Brightest Companies to Work For® is a powerful community of the nation’s elite leaders who share ideas and practices and have proven they are employers of choice. This program identifies and honors organizations that display a commitment to excellence in operations and employee enrichment that lead to increased productivity and financial performance. There are numerous regional programs throughout the United States, including Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego, San Francisco, Miami, New York, Charlotte, Denver, Nashville, Pacific Northwest and nationally. Nominations are now being accepted for all programs. ### Fusion92 Hires Kowalzyk as Marketing Analyst https://fusion92.com/news/fusion92-hires-kowalzyk-as-marketing-analyst Chicago, February 4, 2019 – Chicago-based Fusion92 today announced the addition of Emily Kowalzyk as marketing analyst in the Marketing Transformation and Insights Group. Kowalzyk is one of the agency’s latest analyst hires as the agency continues to grow. “Emily has the curiosity and critical thinking skills that are required to be successful in this role,” said Vice President of Strategy and Insights, Benjamin Cox. “She dives into her analysis with enthusiasm and diligence, looking for the why behind consumer behaviors, and she’s a joy to have on the team.” In her new role, Kowalzyk will garner insights through a variety of different research methods that will lead to more strategic and data-driven planning for client campaigns and projects. Prior to earning her role as marketing analyst, Kowalzyk gained experience as a Fusion92 account and strategy intern where she assisted with consumer research and data analysis while gaining insights on target audience and competition. Prior to Fusion92, she was a research assistant at Roosevelt University, where she helped prompt the implementation of a new graduate-level certificate program. Kowalzyk is a scholar-athlete from Eastern Michigan University, where she earned a Bachelor of Science in both Psychology and Biology. After graduating on the Dean’s List, she was accepted into Roosevelt University’s Master’s program, where she is currently pursuing a Master of Science in Integrated Marketing Communications. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Celebrates the Holidays with Community Service https://fusion92.com/news/fusion92-celebrates-the-holidays-with-community-service CHICAGO, December 19, 2018 - Fusion92 started their holiday break by giving back. The independent agency worked on three volunteer projects with the Make-A-Wish® Foundation, UCAN Chicago and Sunrise Senior Living to make a difference in any way they could. “For us, it’s important to be involved within Chicago in ways that go beyond us just being a business,” said Debbie Van Ooteghem, EVP Business Development & Training. “We couldn’t wait to roll up our sleeves and work on these three volunteer projects that support Fusion92’s commitment to community involvement.” The Make-A-Wish Foundation is supported by tens of thousands of volunteers, donors and supporters who help realize their vision of granting the wish of every child diagnosed with a critical illness. Because of the support they receive, they grant a child a wish every 34 minutes. Find out how you can help here: http://wish.org. UCAN serves over 11,600 at-risk children, youth and families across Illinois through more than 30 programs that create a healing process for youth who have experienced trauma and provide a continuum of care. Learn more at http://www.ucanchicago.org. For more than 35 years, Sunrise Senior Living has been dedicated to their mission to champion quality of life for all seniors. Visit them at https://www.sunriseseniorliving.com. “This was a special opportunity to step outside our walls and positively affect people’s lives,” noted President Doug Dome. “We look forward to continuing our community service in more ways and growing this program in the future.”‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Launches Redbox's First-Ever National Campaign https://fusion92.com/news/fusion92-launches-redboxs-first-ever-national-campaign CHICAGO, [December 2018] – Chicago-based Fusion92, an independent marketing innovation agency, has launched Redbox’s first-ever national campaign consisting of two spots: “Prehensile Feet” and “Date Night.” Launching online on December 19, 2018, and running live during the Redbox Bowl on December 31, 2018, the campaign lives up to Redbox’s reputation for offering high-quality entertainment. The campaign is the agency’s kickoff engagement with the entertainment company, and the agency’s first broadcast work under the creative leadership of Executive Creative Director Josh Hurley. “This is the kind of work that gets creatives excited – the chance to make the sort of communication that entertains and engages consumers in the way a great film or game does.” said Hurley. According to Fred Ehle, VP of Marketing at Redbox, the spots work because they feel more like cinema than ads – “We wanted them to feel like tiny bits of a documentary, like a trailer or a scene plucked from a film. You get the feeling there’s more footage out there, that it’s part of a larger story.” John Geletka, SVP, Agency Services at Fusion92, credits the process. “Great work comes from great partnerships. Client. Agency. Production. When it aligns, you get something special. Something entertaining. Something true to the brand. We are beyond excited to be a part of Redbox’s first national campaign.” Fusion92 tapped award-winning director Dave Laden of Hungry Man Productions to shoot both spots. He was stoked to work with F92 and Redbox, and loved the creative boldness, adding, “It creates an energy that allows more good things to happen and for the best ideas to find their way to the top.” The first spot, “Prehensile Feet,” introduces viewers to Yaki, an entirely regular man who gets incredible joy, and a lot more “all,” from Redbox’s entertainment offerings by way of having feet that work like hands. ‍View the Prehensile Feet spot here. The second spot, “Date Night,” introduces viewers to couple Kristen and Todd. For some couples, getting hitched was their smartest decision. For Kristen, renting with Redbox reigns supreme. After all, with the brand’s variety and value, what could be smarter than that? ‍View the Date Night spot here. ‍ The campaign was further supported in social through strategic responses with fun memes and GIFs available for download on giphy.com. ‍ ### Fusion92 Promotes Anderson and Olchawa https://fusion92.com/news/fusion92-promotes-anderson-and-olchawa Chicago, February 11, 2019 – Chicago-based Fusion92 today announced it promoted Maggie Anderson to associate media director and Patrick Olchawa to senior media manager. As associate media director, Anderson’s duties will include leading paid search and paid social strategy across various clients. Anderson joined Fusion92 in December 2015 as media manager and was promoted to senior media manager in September 2017. Prior to Fusion92, Anderson gained experience as search marketing analyst at DigitasLBi, performance metrics intern at Alliance Data and project intern at Navigant Consulting Inc. Anderson graduated from Miami University with a bachelor’s degree in Marketing and Business Analytics. She is an avid Fixer Upper fan and would love to travel to Waco, Texas, and get design tips directly from Chip and Joanna Gaines themselves. As senior media manager, Olchawa will strategize and execute programmatic media campaigns while analyzing current campaigns to ensure Fusion92 is hitting client KPIs. Olchawa joined Fusion92 in July 2015 as media manager. Prior to Fusion92, Olchawa was a media specialist at Dean Media and manager at Wicker Park Fitness. Olchawa graduated from DePaul University with a Bachelor of Arts in Public Relations, Advertising, and Applied Communication. Olchawa is a vast lover of the outdoors and wants to backpack through as many national parks as possible. “Maggie and Patrick approach their work with passion and diligence, looking for ways to increase clients’ performance and spend the next dollar smarter with a proactive can-do attitude that showcases their skills as leaders on the media team,” said Biddable Media Director, Kris Wilhelmsen. “Maggie consistently goes above and beyond in her role, from improving internal processes and onboarding, to determining the best search and social strategies for our clients, and Patrick stays one step ahead, evolving his own programmatic trading skills and harnessing them for our clients’ needs.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Auto Show Attendees Enter to Win a Mazda by Touching its Window https://fusion92.com/news/mazda-chicago-auto-show Fusion92 leveraged new technology to turn an ordinary car window into a touch screen kiosk at the 2012 Chicago Auto Show. The purpose of the project is to allow show attendees to enter for a chance to win a Mazda CX-5. What makes this unique is that the hopefuls are signing up directly on the window of the very car they are trying to win! The technology behind the kiosk centers on a film that has tiny touch-sensitive fibers embedded in it, which are imperceptible to the naked eye. The film can be applied to any glass surface and displays high definition images and video. Of course, the screen can be “touched” just like a typical touchscreen, kind of like a large tablet computer. Fusion92 did all of the design and programming for this project and we think it is pretty darn cool. Curious to see what innovations Fusion92 can create for your company? Contact us to learn more. ### Fusion92 Promotes Lackore and Jones to Account Managers https://fusion92.com/news/fusion92-promotes-lackore-and-jones-to-account-managers Chicago, January 15, 2019 – Chicago-based Fusion92, an independent marketing innovation agency, today announced Sarah Lackore and Courtney Jones are being promoted to account managers. Previously, Lackore served as account coordinator and assistant account manager at Fusion92. Prior to Fusion92, Lackore was a sales associate at Rogers Jewelers and a sales representative at Vantiv, located in Cincinnati, Ohio. Lackore graduated from the University of Cincinnati with a Bachelor of Business Administration in Marketing. Jones also served as assistant account manager at Fusion92 before being promoted to account manager. Prior to Fusion92, Jones served as project manager at Avantive, account manager of online media at J Miller Marketing and account coordinator at Event 360. Jones graduated from Winona State University with a bachelor’s degree in Mass Communication and a minor in Advertising and Marketing. “Sarah and Courtney both have demonstrated hard work, smart insights and building strong ties with their teams,” said Senior Vice President of Client Services Mark Skroch. “We are excited to recognize their efforts and partner with them as they continue to grow in their careers.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 is Recognized as one of Chicago’s 2019 Best and Brightest Companies to Work For https://fusion92.com/news/fusion92-is-recognized-as-one-of-chicagos-2019-best-and-brightest-companies-to-work-for CHICAGO, June 17, 2019 – For the second consecutive year, Fusion92 has been recognized as one of Chicago’s Best and Brightest Companies to Work For®. According to the National Association for Business Resources, only the most innovative and imaginative companies are bestowed this award. The Best and Brightest Companies to Work For® Program recognizes influential companies across the country that show an unwavering commitment to human resource practices and employee enrichment. “Fusion92 is committed to a values-based culture that empowers its employees,” said Fusion92 Founder and CEO Matt Murphy. “As a fast-growing organization, we recognize employee engagement is essential in order to continue to deliver innovative and effective marketing programs for our clients.” In order to be named one of “Chicago’s Best and Brightest Companies to Work For®,” companies are evaluated based on anonymous employee surveys assessing compensation, benefits and employee solutions, employee enrichment, engagement and retention, diversity and inclusion, and work-life balance, among other key measures. “Now with the war on talent hitting the door steps of the Best and Brightest, this achievement means even more than a year ago. As we continue to raise the bar, these companies rise to the challenge through their cultural innovation by maximizing their workforce potential,” said Jennifer Kluge, President and CEO, Best and Brightest Programs. The selected companies will be honored Monday, September 16, at the Renaissance Chicago Downtown Hotel. The event is designed to build employee enrichment and enhance company culture through featured keynote speakers, networking and an exhibit gallery. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. About the Best and Brightest Programs The Best and Brightest Companies to Work For® is a program of the National Association for Business Resources that provides the business community with the opportunity to gain recognition, showcase their best practices and demonstrate why they are an ideal place for employees to work. This national program celebrates those companies that are making better business, creating richer lives and building a stronger community as a whole. The “Best and Brightest Companies to Work For® has annual symposium and award galas presented in Atlanta, Boston, Chicago, Dallas, Detroit, Grand Rapids, Houston, Milwaukee, San Diego and San Francisco. Nominations are now being accepted for all programs. Visit www.thebestandbrightest.com to obtain an application. ### Fusion92 Announces Acquisition of Liquidus Marketing https://fusion92.com/news/fusion92-announces-acquisition-of-liquidus-marketing Chicago, September 12, 2019 - Today Fusion92 announced it has completed the acquisition of the assets of Liquidus Marketing. The acquisition follows the successful acquisition and integration of Liquidus’ reseller High Volume Media (HVM) business by Fusion92 in April 2019. Liquidus Marketing is a Chicago-based digital marketing and ad tech company that provides online customized advertising solutions, proprietary technology and personalized user experiences. Their digital campaigns have combined ad tech, powered by linQ technology, with managed media services to elevate brands’ advertising efforts from being static to fully personalized, interactive, and dynamic. “As a marketing innovation company, integrating Liquidus’ Shopper Tech platform, as well as its Ad Tech and proprietary API technology into our company makes great strategic sense,” said Matt Murphy, Founder and CEO of Fusion92. “We’re excited about the growth opportunities and clear synergy that this acquisition provides for our clients and for our company.” In conjunction with the acquisition, Fusion92 will now own and operate three new business units: Liquidus’ former Direct Media business, including overall sales and account management, as well as media planning and buying. The business has previously been serviced by Fusion92’s media team for clients such as Walgreens, O’Reilly Auto Parts, and True Value. The agency will also operate Shopper Platform, a Software-as-a-Service (SaaS) business unit leveraging Liquidus’ content management & processing solution along with a proprietary API to create and deliver digital weekly ads for major retailers and other brands like Publix, Office Depot, and Michaels. In addition, Fusion92 will assume full responsibility for the HVM IO portal, along with Bannerlink, a proprietary Ad Tech application that facilitates dynamic creative. The remainder of Liquidus Marketing will be integrated at Fusion92 offices located at 440 W. Ontario St. in Chicago’s River North neighborhood. Approximately 40 new people will be added to the Fusion92 team as part of this acquisition. Some of the inbound staff will support existing Fusion92 departments, while others will be organized in newly created teams and business units. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, retail, telecommunications and automotive. As a full-service company, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in data, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Five New Hires Add Power to Fusion's Media and Account Teams https://fusion92.com/news/five-new-hires-add-power-to-fusions-media-and-account-teams CHICAGO, IL, NOVEMBER 30, 2021 – Chicago-based marketing innovation company, Fusion92, welcomed the following team members to its media and accounts team in November: Whitney Behnke, Account Director Brooke Borkowski, Account Supervisor Shane Cohen, Media Analyst – Programmatic Abdoulie Conteh, Sr. Media Manager – Paid Social Patrick Rasmussen, Media Manager – Trafficker “As we close out a strong Q4, these new team members are bringing exceptional leadership and helping service our valued client partners with enthusiasm and proficiency. I’m excited to welcome this group and watch them deliver top-level results for our clients,” noted Fusion92 president, Doug Dome. Whitney Behnke joins Fusion92 as an Account Director owning the relationships with two of Fusion92’s largest clients. She brings considerable experience leading digital projects, website development and enterprise level digital transformations from her roles at marketing agency Aisle Rocket over the past 5 years. Prior to Aisle Rocket, Behnke spent time at St. Joseph Today and Southwestern Michigan College. She earned her bachelor’s in organizational communication from Western Michigan University, and a Master of Science in Integrated Marketing Communication from Easter Michigan University. Behnke reports to SVP of Client Services, Jeanne Peterson. Account Supervisor, Brooke Borkowski, comes to Fusion92 after serving a variety of B2B and B2C clients at full-service, independently-owned digital agency, Envisionit. She owned the strategy, execution and solutions for both her clients and internal teams. Before Envisionit, Borkowski held similar positions at restaurant tech company Fishbowl Inc. (now Personica). The Virginia native graduated from James Madison University with a degree in Marketing and Media Arts/Design. In her new role, she reports to Fusion92 Account Director, Jordyn Demar. Borkowski currently resides in Chicago. University of Colorado Boulder alum, Shane Cohen, joins Fusion92 as a programmatic media analyst, reporting to senior account manager, Geoff Wilson. Cohen previously spent time at ski film production company, Level 1 Productions, and Modscholar, a company on a mission to create more collaboration and connectivity between researchers and institutions. In his new role, Cohen will manage the tactical components within integrated display and video campaigns. Cohen was raised and currently resides in Denver, CO. Abdoulie Conteh, an experienced digital marketing strategist with a strong background in paid social and paid search marketing, joins Fusion92 as a senior media manager. He owns the end-to-end execution of client paid social campaigns. Before joining Fusion92, Conteh held similar roles at Logical Media Group, National Louis University and Resolution Media. He also spent time at ADVISOR Solutions as Marketing Manager. A native of Chicagoland, Conteh earned his Bachelor of Science in marketing from the University of Illinois, as well as his Master of Science in integrated marketing communications from the Quinlan School of Business at Loyola University Chicago. Conteh reports to Associate Media Director – Social Media, Maddie Hauser. Patrick Rasmussen also joined Fusion92’s media team in November as Media Manager, Trafficker. Dallas-based Rasmussen is an experienced Ad Operations Technician who aims to grow and streamline the expanding trafficking needs for the clients at Fusion92, while helping make ad operations more efficient for internal teams. Before coming on board, he spent time at Annalect, CMI/Compas and Spark Foundry in digital media roles. Rasmussen earned his bachelor’s in music performance from DePaul University. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ ### Fusion92 Welcomes Six New Employees to its Growing Team https://fusion92.com/news/fusion92-welcomes-six-new-employees-to-its-growing-team CHICAGO, IL, SEPTEMBER 30, 2021 – Chicago-based marketing innovation company, Fusion92, continues to add more power to its Creative, Strategy and Media teams with an experienced group of individuals joining in September: Nicole Cusack, Graphic Designer Julian Garcia, Strategic Planner Kenneth Langdon, Sr Designer Rhonda Radosavlyev, Sr Media Manager – Digital Investment René Rodriguez, HVM Media Coordinator Joshua Rosenauer, Media Operations Analyst “I know I speak for everyone when I say that I'm very excited to have this group join the Fusion92 team. They all bring unique experience and skillsets that will help us continue to elevate the work and results we deliver for our clients,” said Doug Dome, president of Fusion92. A former member of the National Society of Collegiate Scholars, Nicole Cusack brings a diverse background to the creative team, most recently spending time with the Chicago White Sox organization. Prior to the White Sox, Cusack lent her graphic design skills to Legion Collective and her alma mater, DePaul University. Chicago-based Cusack has a strong passion for branding and packaging design with a strong attention to storytelling. She reports to SVP, Executive Creative Director, Greg Auer. An expert in strategic brand communications and management, Julian Garcia is Fusion92’s newest strategic planner focused on brand and campaign development. Garcia reports to Director of Strategy and Insights, Ozzie Fuentes. Before joining Fusion92, Garcia served as a Marketing and Communications Specialist at Trinity Christian College where he’s also an adjunct marketing professor. Garcia earned a Master’s in Brand Strategic Communications from the University of Illinois. Having worked on both the client side at Nike and the agency side at Doner Detroit, Senior Designer Ken Langdon brings a variety of exciting experience to Fusion92. Langdon also spent time at a number of small agencies out of Portland, Oregon, prior to his time at Doner. In his new role, he will have his hand in a wide range of website, video and brand identity projects. Like Cusack, Langdon reports to Greg Auer. A Central Michigan University graduate, Langdon currently resides in Tennessee. Rhonda Radosavlyev brings over 30 years of experience in marketing and media to Fusion92 where she helps drive the success of media campaigns for a number of clients. Prior to Fusion92, Radosavlyev spent eight years at Simentel, most recently as a media manager. She’s also held similar positions at True Media, Adams Outdoor, Ross Advertising, Hardee's Food Systems and Hult Marketing. Radosavlyev reports to Marcella Dulac, VP, Media – Group Director, and currently resides on a cattle ranch in south Oklahoma. Grand Valley State University alum, René Rodriguez joined Fusion92 as a Media Coordinator, assisting with campaign planning, execution and reporting for media clients. Rodriguez’s wide range of experience as a sous chef, CNC machine operator and a film production assistant brings a unique perspective to his role and team. The Michigan resident reports to Senior Account Manager, Geoff Wilson. Bringing seven years of experience in media operations, Joshua Rosenauer is Fusion92’s newest Media Operations Analyst. In this role, Rosenauer acts as the operational liaison between the media, finance and project management departments, creating processes and tools that improve efficiencies. Before joining Fusion92, Rosenauer spent the last five years building out the operations department at agency Modus Direct. The University of Florida graduate reports to SVP of Project Management and Agency Operations, Frank Nicodem. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ### Fusion92 Opens In-House Café and Innovation Space https://fusion92.com/news/fusion92-opens-in-house-cafe-and-innovation-space CHICAGO, March 2, 2018 – Fusion92 has announced the launch of The Lab, an in-office café and innovation space. Conceived as a one-of-a-kind multipurpose space, The Lab is equal parts coffee shop, gallery, co-working space and social hub. Its opening gives employees and visitors alike a convenient place to gather for morning coffee, informal meetings and evening events. “The Lab was born out of a desire to create a space where people feel inspired to share their ideas, leading to better collaboration and more breakthrough thinking,” said Jacob Beckley, Fusion’s SVP of Innovation. To realize this vision, Fusion92 completely transformed the lower level of its Chicago office building, renovating fixtures, installing new furniture, hiring a barista and commissioning a local artist to create a 25-foot graffiti wall. “Innovation is in our DNA,” said Associate Creative Director Mark Jovic, who led the development of The Lab. “If an employee wants a place to think a little differently, settle in for a productive day free of meetings, start the day off with a jolt of caffeine or end the day arguing with colleagues over a pint, they need not look further than The Lab. It has it all.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and FORTUNE 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Hires New Talent for Creative Team https://fusion92.com/news/fusion92-hires-new-talent-for-creative-team Chicago, May 20, 2019 – Fusion92 today announced the addition of Copywriter Tony Lazzeretti and Content Marketing Coordinator Sam Zona. As a copywriter, Lazzeretti will focus on concepting and creative writing and will report to Creative Director, Jeremy Berghorst. Prior to Fusion92, Lazzeretti was creative editor at FCB Chicago. He also served in numerous roles as a freelance editor with a variety of Chicago agencies. Lazzeretti earned his bachelor’s degree in Communication and Media Studies from the University of Wisconsin. Following that, he attended Chicago Portfolio School to continue to perfect his craft as copywriter. Zona joins Fusion92 as content marketing coordinator where he will report to Senior Vice President of Agency Services, John Geletka. Zona’s responsibilities will include focusing on Fusion92 social media accounts, overseeing content creation and delivering feedback for the creative department. Prior to Fusion92, Zona did graphic design for companies like Finish Line, Red Bull and Bleacher Report. Zona graduated from Ohio University with a bachelor’s degree in Integrated Media and Communications. “We hire multi-disciplined individuals that are committed to the greater creative” said John Geletka. “Rather than create walls and boundaries among responsibilities, we encourage employees to think beyond what they do and explore their natural aptitude.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Fusion92 Announces New Media Hires Farfan and Kim https://fusion92.com/news/fusion92-announces-new-media-hires-farfan-and-kim Chicago, July 22, 2019 – Fusion92 today announced the addition of two new hires: Media Data Analyst Ezra Kim and Media Strategy Coordinator Ariana Farfan. As media data analyst, Kim’s responsibilities will include creating client-facing and internal reporting on KPIs, planning automated reporting shells, and providing analytical insight on performance of media leads. Previously, he served as account manager at Revel Interactive, digital marketing analyst at ACS Inc., account executive at Yelp, and marketing manager at the Notre Dame Center for Arts and Culture. Kim earned his bachelor’s degree from the University of Notre Dame in Marketing. In his free time, Kim enjoys cooking and claims that he makes the third best mac ‘n’ cheese in all of Chicago. “I'm very excited to welcome Ezra to the team,” said Media Manager Alexis Martin. “Not only does he have experience in both media reporting and account management, but his wide range of knowledge with multiple analytics platforms will help bring a fresh perspective to the media team.” As media strategy coordinator, Farfan’s duties will include generating media displays for resell advertisers, tracking media campaigns, generating weekly reports for reseller campaigns, generating monthly revenue reports and providing support to the media, account management and billing departments. Prior to Fusion92, Farfan served as event manager and membership director at the Norwood Park Chamber of Commerce and as marketing research assistant at DePaul University. Farfan graduated from DePaul University with a Bachelor of Arts in Public Relations and Advertising. Farfan’s a devoted foodie and chronicles her love of food on her Instagram account, @curethecrave. “The media team is thrilled to have Ariana’s high degree of energy and discipline on board,” said Manager of Media Services Brittney Diaferio. “Her positivity and overall attitude will raise the bar for everyone in the department.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com ### Fusion92 Awarded Patent for AT&T IPTV Service https://fusion92.com/news/att-tv-anywhere Chicago, IL – Fusion92 has officially been awarded a patent for the technology behind AT&T’s IPTV service, TV Anywhere. The system makes it possible to use an existing DVR unit outside of the United States, an imperative for the telecom giant. Despite the system’s complexity, it’s easy to deploy and cost-efficient for users. According to Matt Murphy, Founder and President of Fusion92, it takes only 10 minutes for a non-technical user to set the service up. “AT&T came to us asking for a simple solution to a large, international problem,” said Murphy. “We built a system that connects AT&T users to the products and services they love, no matter where they are.” TV Anywhere is one of numerous patents filed by Fusion92, which has created marketing related IP for a variety of clients. For more information on how Fusion92 can innovate for your business’s needs, click here. ### Fusion92 Named to "Most Valuable Partners in Financial Marketing" by Gramercy Institute https://fusion92.com/news/gramercy-award-2016 New York, NY—July 14, 2016 Gramercy Institute announced its 2016 roster of “The Most Valued Partners in Financial Marketing.” Dean Media/Fusion92 is one of the top 20. Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world. “In 2016, financial marketers must engage with true strategic partners in order to effectively compete,” explains Bill Wreaks, CEO & Chief Analyst of the Gramercy Institute. “We are a long way away from the days in which a marketing team only required the services of two or three partners.” Today, financial marketers are relying on an increasing amount of strategic partner relationships. Understanding which partners provide real value through true partnership can make a tremendous difference to the achievement of marketing success.” Wreaks adds, “Gramercy Institute is not awarding great vendors. We are recognizing true partners.” Wreaks points out that this “20 Most Valuable Partners in Financial Marketing” honor is designed to bring attention to those industry partner firms that are doing things right—in hopes that they might further inspire industry-wide excellence. ### Fusion92 Named to WorkLife 50 List for Top Employers https://fusion92.com/news/fusion92-named-to-worklife-50-list-for-top-employers CHICAGO (Sept. 22, 2023) – Fusion92, a Chicago-based marketing transformation company with additional hubs in Detroit, Austin and Denver, has been named to the WorkLife 50 list, which recognizes outstanding places to work and the values that make those companies unique. “We are thrilled to receive this honor and really proud that our collective efforts to foster a positive work environment and culture are being recognized,” said Doug Dome, president of Fusion92. “This award is a further testament to our team that lives our core values of curiosity, fearlessness, teamwork and leadership and brings their best every single day to deliver for our clients.” WorkLife is a media brand under Digiday, a leading outlet in the media and marketing industry, and covers key topics around how workplaces and the workforce are changing to meet new expectations in the business world. The WorkLife 50 list for 2023 features 50 different leading companies across multiple industries, including SiriusXM, Sephora, Audible, Critical Mass and others. A focus on promoting continuous learning and growth, well-being and ergonomic workspaces, cultivating an inclusive culture and embracing a diverse hiring process were seen throughout all the winners. It is the third major workplace honor that Fusion92 has received in 2023, following its recognition as a Best and Brightest Companies to Work For in the Nation® and its sixth consecutive year of being honored as a Best and Brightest Companies to Work For® in Chicago. About Fusion92 Founded in1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and LandonCapital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. ‍ ### Doreen Domask Joins Fusion92 as SVP-Media & Activation https://fusion92.com/news/doreen-domask-joins-fusion92-svp-media-activation CHICAGO (September 28, 2021) - Fusion92, a Chicago-based marketing innovation company, today announced Doreen Domask joined the firm in the role of Senior Vice President – Media & Activation. She will lead Fusion92’s suite of media services that provide an omnichannel, results-driven approach for clients to bring experiences to their audiences. Domask assumes the responsibilities held previously by Meghan McCarthy, who will be serving in a newly created position as Senior Vice President-Corporate Development. Domask and McCarthy will report to Fusion92 President Doug Dome. Domask comes to Fusion92 after spending 12 years as the VP of Digital Media at YPM, Inc. where she successfully developed and led a team of certified search experts, web developers, content and social managers across paid, organic, local and mobile search, social media, and content development initiatives for Fortune 500 companies. The industry veteran previously spent 13 years at Grey Advertising’s digital lead generation and search engine marketing firm Global Directive Marketing Initiatives (GDMI). She served as the SVP-Internet Marketing Services, a division ‘intrapreneur’ responsible for team recruitment, product, pricing and procedure development, in addition to sales and marketing initiatives. In her time at GDMI, Domask managed global campaigns for numerous clients across multiple industries, including Chase, Walmart, AAA, 3M, and Domino’s Pizza. “We are thrilled to welcome Doreen to Fusion92 and bolster our team with someone that brings a wealth of experience and knowledge,” said Dome. “She will be instrumental in leading creative media solutions that deliver effective results for our clients.” Joining Chicago-based Fusion92 is a bit of a homecoming for Domask as she is a native to the Chicagoland having attended York High School in Elmhurst, Illinois. She earned a BS in Marketing, Communications and Journalism from the University of Arizona. “I’m extremely excited to join the exceptional Fusion92 team to deliver integrated omnichannel media, creative, strategy, and technology solutions to advance brand marketers’ goals of reaching and engaging target audiences,” said Domask. “Our proprietary, groundbreaking AdTech platform allows us to help brands precisely target audiences with highly customized real-time, commercial quality TV ads, rendered on-the-fly for a tiny fraction of the cost of producing this level of video content via traditional production processes. In my decades in the media industry, I haven't seen anything this sophisticated. This is a game changer for brand video advertising and continues to elevate our media solutions." ‍About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, automotive, and others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology, and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video, and audio. Learn more at www.Fusion92.com. ‍ Coverage 24-7 Press Release Digital Journal Reel Chicago ### Fusion92 Brings in New Talent to Media and Creative Teams https://fusion92.com/news/fusion92-brings-in-new-talent-to-media-and-creative-teams CHICAGO, IL, DECEMBER 31, 2021 – Chicago-based marketing innovation company, Fusion92, welcomed the following team members to its media and creative team in December: Thomas Bandura, Media Analyst – Programmatic Mikaylah Booker, Media Manager – Digital Investment Andrew Coffey, Sr. Media Manager – Programmatic Javier Garcia, Media Analyst – Digital Investment Michael McManus, Media Manager – Digital Investment Madeline Stoiber, Copywriter "Looking ahead to 2022, we’ve been focused on building a diverse, skilled and enthusiastic team to help our clients propel into the new year with fresh ideas, strategies and campaigns that will inevitably take their business to the next level. These six individuals fulfill critical roles in that plan, and we’re thrilled to have them on board,” said Doug Dome, Fusion92 president. Before joining Fusion92’s media team, Thomas Bandura was an Account Executive at CareerBuilder where he was responsible for bringing in new clients and strategically growing the business. Prior to that role, he began his career in digital media at Fastmore Logistics. As a Media Analyst at Fusion92, Bandura owns the day-to-day campaign planning, execution and analysis of campaign needs, while always looking for ways to add efficiencies. He reports to Brandon Olson, Senior Marketing Intelligence Strategist. Bandura earned his bachelor’s in psychology from Indiana University Bloomington. Originally from Indiana, he currently resides in Chicago. A graduate of Northern Illinois University, Mikaylah Booker comes to Fusion92 from OMD USA where she spent the last year as an Associate Manager collaborating with teams across client portfolios to plan and execute digital buys. She also performed regular market research and analyses. Before OMD, Booker held a similar position at Starcom working on a variety of CPG, retail and QSR accounts. In her new Media Manager – Digital Investment role at Fusion92, Chicagoland-based Booker reports to Marcella Dulac, VP of Media, and will drive success for two of the firm’s biggest clients. Andrew Coffey is Fusion92’s newest Sr. Media Manager. A Wheaton College alum, Coffey earned his bachelor's degree in media communications. Coffey brings extensive experience in both paid search and paid social after spending the last five years working in programmatic media at Epsilon where his clients were big name brands like Bloomingdale’s, Discover, General Motors, Elanco and Paper Source. At Fusion92, Coffey will provide strategic guidance to clients and optimize campaigns to drive incremental results. A Virginia native, Coffey currently resides in Chicago. He reports to Kris Wilhelmsen, VP of Media. Media Analyst Javier Garcia comes to Fusion92 from Spark Foundry where he spent time as a Strategy Associate on the USAA team helping with research, planning and monitoring budgets and campaigns. Prior to that role, Garcia spent six years in retail as a supervisor with North Face. The Bay Area native graduated from San Francisco State University with a bachelor’s in business administration. In his new role, Garcia will be on three long-time Fusion92 accounts. A current Chicago resident, Garcia reports to Marcella Dulac, VP of Media. Mike McManus joined the media team’s digital investment arm where he works on three major accounts in the CPG and finance verticals. He also reports to Marcella Dulac, VP of Media. Prior to joining Fusion92, McManus spent over three years on the publisher side as a digital media planner at The Atlantic. He also worked in OOH advertising with Outfront Media and in television advertising at Continental Television with iHeartMedia. The New York native earned his bachelor’s degree in political science from Saint Joseph’s University. McManus currently resides in Chicago. Creative Copywriter Madeline Stoiber came to Fusion92 from Energy BBDO where she spent the previous three years writing for brands like Bayer, Wrigley, Orbit, Jack Daniel’s, OFF!, Pearle Vision, Woodford Reserve and more. The Wisconsin native attended Columbia College Chicago where she earned a degree in advertising. Now a Chicago resident, Stoiber reports to Creative Director Alexis Bernbaum in her new role at Fusion92. ‍ About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ ### Stankoven Joins Fusion92 as Chief Financial Officer https://fusion92.com/news/stankoven-joins-fusion92-as-chief-financial-officer Chicago, January 7, 2019 – Chicago-based Fusion92 today announced Mike Stankoven is joining the agency as Chief Financial Officer. Stankoven will be responsible for all financial management of the agency, including account receivable, accounts payable, monthly financial statement reporting and related analysis. Prior to Fusion92, Stankoven served as divisional controller for Publicis Medical Educational Group, where he was responsible for the operational and financial performance of a 50-million-dollar division. Previously, he served as Senior Vice President of Finance and Operations for WPP’s Dome HK, VP Controller for the Burridge Group and Director of Finance for L.C. Williams & Associates. Stankoven was also Founder and CEO of JNJ Investments where he managed real estate investment ventures. “Mike’s previous knowledge base and leadership will help facilitate continued agency growth with a strong financial foundation,” said Fusion92 President Doug Dome. “We look forward to incorporating Mike’s big picture thinking while drawing on his financial insights.” Stankoven earned his Bachelor of Science in Accounting from Southern Illinois University and attended the University of Illinois before receiving his CPA certification. Stankoven and his wife, Tami, live with their three sons in Bolingbook, Illinois. AboutFusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Lyndsey Kantarski Joins Fusion92 as Head of Business Development https://fusion92.com/news/lyndsey-kantarski-joins-fusion92-as-head-of-business-development CHICAGO, IL, AUGUST 29, 2019 – Chicago-based marketing innovation company, Fusion92, has named Lyndsey Kantarski Director of Business Development and Marketing. Kantarski joins Fusion92 from Omnicom Media Group’s digital arm, Resolution Media, where she led sales strategies and new business efforts for its paid search, search engine marketing, social media, and programmatic buying solutions. At Fusion92, Kantarski will be tasked with identifying new business opportunities, overseeing marketing initiatives and supporting the Leadership Team by providing research and strategic insights. She will serve on the company’s Management Team, and report to Fusion92 President, Doug Dome. “Lyndsey brings years of experience and a passion for art, structure, and organization that will serve the company’s needs well,” as Dome stated. “Her vision for both insight-centric and data-driven solutions is exactly what Fusion92 needs during this time of growth.” Kantarski has a proven record of driving highly effective partnerships between the client and agency leadership during the pitch process. In previous roles, she closed several key account wins including AT&T, PNC Bank, Sovos Brands, Takeda, and Kohler. In her time at Resolution Media, she generated millions in new business wins and drove the new business process with over 45 RFPs and pitches. Prior to Resolution Media, Kantarski served in various new business and marketing roles with Captivate Network, a New York-based digital media company, and Kelly Scott Madison, an independent media agency. Kantarski graduated Summa Cum Laude from DePaul University with a degree in Fine Arts, and with minors in Communications and the History of Art and Architecture. She was recognized as a Golden Key Member, graduating in the top fifteen percent of her class. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Fusion92 Welcomes Ryan Sands as Senior Vice President https://fusion92.com/news/fusion92-welcomes-ryan-sands-as-senior-vice-president Senior Leader to Guide the Firm’s Ventures into Blockchain Technology and NFT Development Services CHICAGO (September 30, 2021) – Fusion92, a Chicago-based marketing innovation company, announced that Ryan Sands has joined the firm in the role of Senior Vice President and will lead a new business division that is focused on providing service offerings in the non-fungible token (NFT) category. Sands has extensive and innovative retail, technology, and financial services industry experience that includes 15 years with H&R Block, gaining deep knowledge in the areas of FinTech, blockchain, analytics, operations, sales, and business development. He has also served in various roles as a founder, CEO, consultant, and board advisor to multiple innovative technology companies. “Fusion92 has enjoyed a longstanding relationship with Ryan through our work with H&R Block, and we are delighted to now have him on our team,” said Matt Murphy, Founder and CEO of Fusion92. “His deep industry knowledge and entrepreneurial spirit make him the perfect fit to serve in a leadership position for this new division.” The Kansas City area native holds dual degrees in Accounting and Economics & Finance from Rockhurst University and has been involved in multiple startups in the areas of artificial intelligence and eco-friendly innovation to build sustainable technologies. “I have long admired the innovation of Fusion92 and ability to blend technology and creativity to deliver results,” said Sands. “I’m truly excited about what’s in store for us in the rapidly evolving landscape of blockchain and NFTS, and am looking forward to helping customers embrace NFT-based transformations to build connections and unlock new opportunities.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, automotive, and others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology, and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video, and audio. Learn more at www.Fusion92.com. ‍ Coverage 24-7 Press Release Digital Journal ### Mint Werx Delivers NFTs to Assist Free Ukraine Foundation Fundraising Event https://fusion92.com/news/mint-werx-delivers-nfts-to-assist-free-ukraine-foundation-fundraising-event CHICAGO (May 25, 2022) – Mint Werx, a premium NFT creative and production studio, has developed a series of NFTs for the Free Ukraine Foundation to assist with the organization’s fundraising efforts to support humanitarian initiatives for war-torn Ukraine. The NFTs created by Mint Werx are part of a charity auction event that is taking place on May 25 in Davos, Switzerland. The event is hosted in collaboration with the Mriya Art Mission, which is focused on preserving Ukrainian art, helping native artists and protecting the country’s cultural heritage. Mint Werx is designing, creating and launching a series of three high-value NFTs combined with exclusive one-of-a-kind physical artworks that will be auctioned at the event. These NFTs feature the work of Artem Shestakov, a Ukraine native and world-renowned artist and photographer best known for his nature and landscape images. The physical art pieces will be signed and numbered by the artist, along with a certificate of authenticity. “Developing NFTs for the Free Ukraine Foundation is a unique way to leverage this technology for a good cause,” said Ryan Sands, SVP of Mint Werx. “We are proud to be able to assist an organization that is focused on a mission of peace and supporting people in need.” The charity event in which the NFTs are being auctioned will be held at the Decentralized Web Gateway, a multiday event dedicated to exploring the benefits of decentralization that is hosted by Filecoin Foundation. The Free Ukraine Foundation event takes place in conjunction with the World Economic Forum being held in Davos, Switzerland, from May 22-26. About Free Ukraine Foundation The Free Ukraine Foundation was formed to be an advocate for peace and to help unite the world in efforts to support the country of Ukraine as it faces foreign invasion and threats to its way of life. The Foundation serves the people of Ukraine through a number of initiatives, including humanitarian aid, dissemination of information, peaceful mobilization, jobs and education, rebuilding and more. To learn more, visit www.freeukraine.foundation. About Mint Werx Mint Werx is a premium NFT creative and production studio that develops strategies and turnkey solutions for brands and creators. Harnessing the power of sustainable blockchain technologies, Mint Werx delivers cutting-edge, scalable and one-of-a-kind dynamic NFTs and platforms, producing, minting and activating authentic digital expressions that last a lifetime. Through these solutions, Mint Werx simplifies and brings together a complex array of technologies to empower ownership and build prosperous connections between collectors, consumers, communities and culture. Mint Werx is a division of Fusion92 (Fusion92.com), a leading Chicago-based independent marketing innovation company founded in 1999. Learn more at MintWerx.com. ### Hurley Joins Fusion92 as Executive Creative Director https://fusion92.com/news/hurley-joins-fusion92-as-executive-creative-director CHICAGO, April 30, 2018 – Fusion92 today announced the addition of Josh Hurley as Executive Creative Director. Hurley joins Fusion92 during an aggressive growth period to set the organization’s creative vision. “As Fusion92 attracts new clients seeking innovative work, we are continuing to add powerhouse talent to the team,” said Doug Dome, Fusion92 President. “Josh has a keen understanding of what makes great creative and how to push the work to the next level.” With more than 15 years of experience leading some of the world’s top creative teams, Hurley will oversee all creative activities, as well as serve on the agency management team. Hurley joins Fusion92 from FCB Chicago, where he was VP, Creative Director. There he worked to create award-winning and brand-building work for Michelob ULTRA, Kmart, Valspar, Nestle, Tyson Foods and the Ad Council. Previously, Hurley honed his craft as a copywriter at agencies such as Chicago Creative Partnership, Peter A Mayer Advertising and Arnold Worldwide. “Josh’s expertise will help us set a new standard, marrying data with behavior-changing creative to produce award-winning, enterprise value-building work,” said Matt Murphy, Fusion92 Founder & CEO. “His arrival marks a new era for Fusion92. I’m excited to see where he and our other leaders take Fusion92.” Excited by the agency’s potential, Hurley said, “This is a place committed to innovation and great ideas in whatever form they take. There’s an amazing energy at F92. The agency is hungry to do culture-changing work and primed to build major brands. We have the opportunity to create a new model here. One with the capabilities and delivery power of a big agency – with the speed, thinking and nimbleness of a boutique.” About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com. ### Five New Team Members Bolster Three Teams at Fusion92 https://fusion92.com/news/five-new-team-members-bolster-three-teams-at-fusion92 CHICAGO, IL, OCTOBER 31, 2021 – Chicago-based marketing innovation company, Fusion92, added five new team members to its Operations, Media and Creative teams in October: Courtney Barlow, Project Manager Carly Hoffman, Media Director Chynna Jakowski, Sr. Digital Web Producer Stephanie Mueller, Sr. Production Designer Michael Stenger, Sr. Digital Web Producer Fusion92 president Doug Dome said of the new hires, “We’re thrilled to welcome this dynamic group of professionals, as they each embody fearlessness and curiosity, two of our firm’s core values. They’re already productively solving challenges, contributing positively to our team culture, and making a significant impact on the innovative work with our client partners.” Based in central Illinois, Courtney Barlow is Fusion92’s newest project manager, steering projects towards completion with timeliness and efficiency. Before starting her own social media marketing agency, Barlow spent several years in Los Angeles partnering Fortune 500 companies with top social media influencers to create digital campaigns. Barlow reports to VP of agency operations and project management, Frank Nicodem Media Director Carly Hoffman brings a heavy agency background to Fusion92, working at firms like digital agency Deutsch NY, Tribune Media Group, Starcom and most recently at iCrossing, with some big brand clients including Kraft, Charles Schwab, FitBit and GoPro. The first half of Hoffman’s career was spent mainly in TV before pivoting into digital-centric roles across numerous channels including programmatic, social, video, streaming audio, OTT, and search. Born and raised on the east coast, Hoffman earned her Bachelor of Applied Science from the University of Delaware and currently resides in the Chicagoland area. She reports to VP, Group Director – Media, Marcella Dulac. Chynna Jakowski joins Fusion92 as a Senior Digital Web Producer handling the portfolio of one of the company's largest clients. She also reports to Frank Nicodem. Jakowski has an extensive background in digital marketing, website development and digital strategy, with prior roles at 86 Level Design Co., Olly Olly, Plum Direct Marketing, and most recently, digital agency Velir. Her strong communication and problem-solving skills allow her to guide teams to success with transparent and successful workflows. Boston-based Jakowski earned her degree in Paralegal Studies from Boston University. Senior production designer, Stephanie Mueller, is Fusion92’s latest addition to its growing creative team. She specializes in creative delivery which involves production design, and javascript and HTML coding. Prior to joining Fusion92, Mueller worked in and around Chicago as a freelance graphic and production designer for nearly two decades. Mueller reports to VP, executive creative director Greg Auer. The former Chicago resident currently resides in Iowa. Michael Stenger recently joined the operations team at Fusion92 as a senior digital web producer. Currently, Atlanta-based Stenger dedicates her time to two of the organization’s fastest-growing clients who are in the process of reinventing their web presence. She brings 20 years of experience to Fusion92 working for and with brands like American Red Cross, Cox Media Group, Verizon Wireless, FISERV, Chick-Fil-A and Aflac. Stenger earned her bachelor’s degree in communications from Kennesaw State University, and like Barlow and Jakowski, reports to VP of agency operations and project management, Frank Nicodem. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ ### Fusion92 Wins 2017 Gramercy Financial Marketing Strategy Award https://fusion92.com/news/gramercy-award-2017 Fusion92 is excited and honored to be recognized by the Gramercy Institute with the Financial Marketing Strategy Award in the 2017 competition. The awards honor excellence in marketing strategy across leading financial brands. Fusion92’s award commemorates the agency’s work on OANDA’s Lead Strategy Program. “We’re very excited to be honored by the Gramercy Institute,”said Meghan McCarthy, VP Media Strategy at Fusion92. “Our work with OANDA showcases what an innovative approach to planning can do for a willing partner.” The Gramercy Institute is a leading global think tank for senior marketers from the world’s leading financial institutions. It’s mission is “to provide insight and information to senior marketers from the world’s leading financial brands while honoring and sharing the industry’s very best practices.” Visit www.gramercyinstitute.com for more information. ### Redbox Selects Fusion92 for Redbox Bowl Creative https://fusion92.com/news/redbox-selects-fusion92-for-redbox-bowl-creative CHICAGO, October 15, 2018 - Chicago-based Fusion92, an independent marketing innovation agency, has been selected by Redbox to make two national broadcast spots for the company’s title sponsored bowl game, the Redbox Bowl. Held at Levi’s Stadium, both spots will air during the game on Dec. 31. For Redbox, this will be their first national campaign. “Great work comes from great partnerships,” said John Geletka, SVP, Agency Services. “We are beyond excited to be a part of Redbox’s first national campaign and can’t wait to create and produce something that will better define Redbox’s brand.” Fusion92 was selected after a competitive review process against several undisclosed national agencies, beating out tough competition for the business. Alongside Redbox, it will also be F92’s first national broadcast spot. The win comes during an exciting growth period for F92. They see the win as a huge testament to their new creative focus under the leadership of new ECD Josh Hurley. ‍About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Michigan Ross Names DP+, a Fusion92 Brand, as Agency of Record https://fusion92.com/news/michigan-ross-names-dp-a-fusion92-brand-as-agency-of-record Firm Will Serve the Esteemed Business School as Agency of Record for Advertising and Analytics DETROIT (June 9, 2022) – DP+, a Fusion92 brand, announced it has been named the advertising and analytics agency of record for the Stephen M. Ross School of Business at the University of Michigan following a months-long review process. DP+ will assist Michigan Ross in identifying and securing new enrollees for its top-ranked portfolio of MBA programs and one-year master’s degrees. This includes the recently launched Master of Business Analytics degree, its innovative Online MBA program and the school’s Executive MBA program offered in both Ann Arbor and Los Angeles. For this engagement, DP+ will employ its best-in-class media research, planning and buying capabilities and analytics prowess, in addition to its deep strategic, social media and brand creative skills. Among its many accolades, the Michigan Ross Full-Time MBA was ranked No. 10 and the Executive MBA was ranked No. 5 by the 2023 U.S. News & World Report. “Leveraging our integrated services and marketing expertise, we look forward to helping the Stephen M. Ross School of Business at the University of Michigan achieve its enrollment objectives while continuing to attract some of the brightest minds to its programs,” said Jeff Scott, president of DP+. “We’re honored Michigan Ross is entrusting our team, and we look forward to delivering the solutions that will drive the desired results for their business.” About Michigan Ross The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business's mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improves business and society. Michigan Ross is consistently ranked among the world's leading business schools. Academic degree programs include the Bachelor of Business Administration, Full-Time MBA, Part-Time MBA (Online and Weekend formats),Executive MBA, Global MBA, Master of Accounting, Master of Business Analytics, Master of Management, Master of Supply Chain Management and Ph.D. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development and strategic human resource management. For more information, visit MichiganRoss.umich.edu. ‍About DP+, a Fusion92 brand ‍Founded in 1997, DP+ has excelled in changing opinions, perspectives, outcomes and how people experience brands through its team of top talent focused on creating ideas grounded by insight and guided by data. DP+ has proven to place powerful messages in the right place at the right time to compel consumers to act and then successfully measure and optimize for maximum ROI. The firm has created transformational change for clients across multiple industries, including health, automotive, gaming, entertainment and more. DP+ has been listed on Inc. magazine’s “Fastest-Growing5000” list and has consistently been recognized for its strong company culture, receiving top workplace awards from Ad Age, Crain’s Detroit Business and the Detroit Free Press. DP+ was acquired by Fusion92 in 2022,joining forces with the independent marketing innovation company. Fusion92’sdynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at Fusion92.com. ### Liz Murnin Named SVP of Client Development at Fusion92 https://fusion92.com/news/liz-murnin-named-svp-of-client-development-at-fusion92 Experienced Leader to Direct New Business Strategies CHICAGO (November 4, 2021) – Fusion92, a Chicago-based marketing innovation company, announced that Liz Murnin has been named SVP of Client Development and will lead the firm’s business development efforts. She will report to Fusion92 President Doug Dome. Murnin has more than 20 years of extensive marketing experience over her career, including the past 14 years working for some of the top agencies in the industry. She has guided numerous growth initiatives for agencies, driving sales and revenue streams while delivering impactful services for client partners across multiple industries and verticals, including Yum! Brands, Nestle, Southwest Airlines, AstraZeneca, Microsoft, and Bridgestone. Murnin comes to Fusion92 after serving in a dual role of Chief Growth Officer at The Nitrous Effect, an independent agency collective, and the SVP of Sales & Marketing for CPG Agency, a full-service creative, experiential engagement, and marketing agency. She defined growth plans and strategies, led sales and marketing teams, and oversaw the agency’s marketing positioning. Prior to that, Murnin held business development roles for New Honor Society, a FCB Company, and Manifest. She also has experience on the client side, serving in roles for Coca-Cola and Citi. “Liz is such a valuable addition to Fusion92 and we are thrilled to have her on the team,” said Dome. “As we continue our growth as a company, being able to tap into Liz’s experience in developing growth strategies will be key to expanding our business and further building our services for clients.” “I’m beyond excited to join Fusion92 where the teams here are at the forefront of brand digitalization advancement, and I can’t wait to bring our proprietary marketing approach to a new roster of client partners,” said Murnin. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech, and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ Coverage AdWeek - AgencySpy 24-7 Press Release REEL Chicago ### Fusion92 Adds New Talent to Media and Business Development Teams https://fusion92.com/news/fusion92-adds-new-talent-to-media-and-business-development-teams CHICAGO, IL, AUGUST 31, 2021 – Chicago-based marketing innovation company, Fusion92, welcomed four new employees to its team in August: Tom Hammond, Sr. Media Director Steven Katofiasc, Media Manager Kristen May, Sr. Project Manager Brian Werger, MarCom & Public Relations Manager “We’re very excited to have this talented group on board. They've really hit the ground running and have impressed both clients and internal teams with their hard work and leadership. Their enthusiasm and outstanding attitudes are just what Fusion92 and our clients need to be successful!” said Doug Dome, president of Fusion92. As Fusion92’s newest Senior Media Director, Tom Hammond is the team’s lead on the Search and Ecomm media practices. He reports to Fusion92 SVP of Media & Activation, Doreen Domask. A graduate of the Illinois Institute of Technology, Hammond spent nearly a decade at Spark Foundry, most recently as a Media Director, before bringing his experience to Fusion92. There he led the strategy and execution of multimillion-dollar campaigns for Fortune 500 companies. Steven Katofiasc also joined the media team as a Media Analyst. He focuses on driving success for five core clients and reports to VP of Media - Group Director, Marcella Dulac. Prior to joining Fusion92, Katofiasc held analyst positions at both Progressive Insurance and Amway. A Detroit native, Katofiasc graduated from the University of Michigan with degrees in Economics and Statistics. New Senior Project Manager, Kristen May, facilitates and oversees the planning, execution and delivery of projects and campaigns for Fusion92 client, Instant Brands. She reports to VP of Project Management & Agency Operations, Frank Nicodem. May comes to Fusion92 from Epsilon where she was a Senior Project Manager implementing new tools and processes that create additional efficiencies for the global creative team, as well as managing operational reports. Prior to Epsilon, May was a project manager at Conversant. She spent her undergrad at the University of Kansas and earned a Master of Arts in Digital Communications and Media Arts from DePaul University. Communications and PR Manager, Brian Werger, supports MarCom efforts across all business units, crafting communications and leading media outreach and relations. He reports to Rachel Hancock, Director of Client Development & Marketing. Werger comes to Fusion92 with more than two decades of MarCom experience, building and executing comprehensive communications strategies and plans for the likes of the National Hockey League and corporate clients. Notably, he’s secured a variety of high-impact media placements in multiple regional and national media outlets, including ESPN, USA Today and NBC Sports. A native of Iowa, Werger is a graduate of St. Ambrose University where he was on the men’s basketball team. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ ### Natural Selection Tour Builds Community, Adds Value With Launch of Custom NFT Marketplace https://fusion92.com/news/natural-selection-tour-builds-community-adds-value-with-launch-of-custom-nft-marketplace CHICAGO (Jan. 20, 2022) – The Natural Selection Tour, where top snowboarders from around the world compete in dynamic natural(ly) enhanced venues for the title of best all-around snowboarder, has teamed up with Mint Werx and Vivid Labs to bring to life an immersive community and cutting-edge NFT platform. This effort will build deeper connections and deliver unique experiences for fans of the Tour. The NFT drop will go live 8a.m. MST Jan. 25 on NaturalSelectionTour.com, which is the planned first day of the competition, subject to Mother Nature. Viewers worldwide will be tuning in for free to the competition and evening events livestreamed from Jackson Hole, Wyoming. "NFTs are another level of adding value and accessibility for people to interact with the Tour,” said Travis Rice, pro snowboarder and co-founder of the Natural Selection Tour. “The core reason we have decided to build a NFT roadmap for the Natural Selection Tour is to build community. By pioneering this model and building out this concept, the Natural Selection Tour will again be evolving the competition space through innovation and technology while also being mindful of energy consumption with the Tour’s continued mission to be carbon negative. This is why we have forged a relationship with Mint Werx and Vivid Labs.” A manifestation of snowboarders’ wildest dreams, the Tour’s innovative format reveals riders’ full creative expression and requires a deep knowledge of all-mountain conditions to reign supreme. Tour stops run within seven-day weather windows to ensure that the snow is in peak season conditions. There will be 16 men and eight women dropping into the dynamic and complex venue. Mint Werx, a premium NFT creative and production studio (aFusion92 brand), and Vivid Labs, a next-generation NFT publishing platform, are combining their expertise and technology to help Natural Selection build this platform. The Natural Selection Tour will launch custom NFTs that each feature unique utility moving forward. From membership-style tokens to in-depth venue tokens to limited-edition commemorative artwork for each stop of the Tour, these NFTs will have different levels of rarity and ongoing perks. Holders of these NFTs will not only own a piece of digital art rooted in deep connection with the Tour inspired by Mother Nature, but they will also have access to exclusive content, merchandise, in-person events, commemorative moments from riders and more. Buying the initial NST Foundation Token for $15 opens up priority for future drops, exclusive insights and content, while holding the token. In the first year, the platform will work using dollars on a wallet built into NaturalSelectionTour.com instead of connecting to a crypto account. In late 2022, a secondary marketplace will launch to complement the ongoing roadmap and provide further value for NFT owners and opportunities for new community members. These multimedia NFTs will be updatable and permissioned digital assets — unlocking opportunities for authentic and immersive experiences for the Natural Selection community and adding a new dimension to the already incredible adventure of the Tour. The roadmap opens opportunities for future NFT drops, print versions of NFTs and community tokens granting exclusive rights. This vision builds an intersection between virtual experiences and real-life events, creating real-world utility for the community and NFT holders. “We are absolutely thrilled to partner with Natural Selection and build a groundbreaking platform to deepen the community experience for these world-class events,” said Ryan Sands, SVP of Mint Werx. “We’re like-minded with Natural Selection and believe in their work to inspire audiences and forge deeper connections with nature and the integration of culture, education and environmental sustainability. We look forward to supporting the Tour’s growth through the execution of a marketplace and activation of next-generation NFTs. Through this platform, fans can play a part in the experience from wherever they tune-in.” The Vivid Labs publishing platform represents the evolution of NFTs into complete media experiences through digital assets that are updatable, transforming simple NFTs into rich, programmable multimedia assets. The solution empowers new ways for creators to deliver content and brand engagement through expansive NFTs on a blockchain-enabled, decentralized media processing infrastructure. Vivid Labs’ eco-friendly proof-of-stake platform is efficiently built to minimize the environmental impact, as well as optimized to reduce costs and resources associated with encoding, distribution and storage. “The partnership between Vivid Labs, Mint Werx and the Natural Selection Tour is groundbreaking in the sports and entertainment industry, leveling up the NFT experience for fans by offering dynamic multimedia NFTs that are both permissioned and updatable,” said Halsey Minor, CEO of Vivid Labs corporate parent Live Planet. “Beyond helping to bring next-generation NFTs to the snowboarding world, Vivid Labs is excited to align our energy efficient practices and eco-friendly values with Natural Selection’s sustainability mission.” About Mint Werx Mint Werx is a premium NFT creative and production studio developing strategies and turnkey solutions for brands and creators. Harnessing the power of sustainable blockchain technologies, Mint Werx delivers cutting-edge, scalable and one-of-a-kind dynamic NFTs and platforms, producing, minting and activating authentic digital expressions that last a lifetime. Through these solutions, Mint Werx simplifies and brings together a complex array of technologies to empower ownership and build prosperous connections between collectors, consumers, communities and culture. Mint Werx is a division of Fusion92 (Fusion92.com), a leading Chicago-based independent marketing innovation company founded in 1999. Learn more at MintWerx.com. About Vivid Labs Vivid Labs is a full-service NFT technology and strategy provider operated by a world-class team of blockchain and media experts, including digital media pioneer and renowned technology entrepreneur Halsey Minor. Vivid Labs believes in the power of NFTs to inspire transformative media experiences, create significant new value from digital assets, catalyze novel engagement between creators and fans and establish channels for persistent communication between brands and customers. For more information, visit VividLabs.com. ### Fusion92 Earns Two Additional Patents https://fusion92.com/news/fusion92-earns-two-additional-patents CHICAGO, May 13, 2019 – Fusion92 is one of the few marketing innovation agencies in the country that can successfully prove its innovative abilities with solid evidence. Fusion92 demonstrates this niche throughout its organization, including the multiple patents they have been awarded over the years. Most recently, Fusion92 was awarded two additional patents for the Software Wrapper Unlock Method and the Mobile Hologram Apparatus. The Software Wrapper Unlock Method allows for the unlocking of software with a proprietary algorithm to protect against fraud and can also serve as a proof of purchase validator. Here Fusion92 created a patented method for ensuring that software is legitimate, authenticated and protected. Software manufactures are now able to deliver fully functional unaltered versions of their software to consumers, while ensuring that the software is installed only when allowed, preventing piracy and fraud. “We saw a problem in the industry that nobody seemed to have a solution for,” said CEO and Founder, Matt Murphy. “Fusion92 is always looking to solve the unsolvable and software piracy has plagued the industry since its inception.” The Mobile Hologram Apparatus was developed by Fusion92 as a way to bridge the physical and digital worlds. The self-assembling direct mail piece delivers a video hologram on top of a consumers mobile or tablet device. Leveraging dynamic and engaging video, brands are able to deliver relevant and specific content to consumers in a way that’s never been done before. With a product that enables longer engagement and better response rates, companies are bound to see better returns on investment. "It is rare that a company is awarded two independent patents for two unique products within a day of each other" said Senior Vice President of Innovation, Jacob Beckley. “This is just one of the ways Fusion92 measures the success of innovation both internally and externally." For years, Fusion92 has developed strategic solutions through innovative technology. Fusion92 does more than just claim to be innovative; they continue to prove their commitment through new patents and efficient technologies. The agency filed for its first product patent in 2015 and has since been awarded 8 patents, with more to come. Commitment to innovation is just one of the many ways Fusion92 continues to service its clients. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune500 companies across a number of industries, including financial services, CPG, telecommunications, and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media.Learn more at www.Fusion92.com. ### Mint Werx Bonds Creators and Brands with Communities and Culture https://fusion92.com/news/mint-werx-bonds-creators-and-brands-with-communities-and-culture The New Fusion92 Business Division Simplifies Complex Technology to Empower Ownership and Build Resilient, Prosperous Connections Through NFTs CHICAGO (October 5, 2021) – Mint Werx today launched as the premiere full-stack NFT creative and production studio developing solutions for individual creators, influencers, and brands, demystifying the complexity of blockchain NFT technologies and solving the puzzle for how to bring relevant and resilient NFT strategies to life. Mint Werx is a division of Fusion92, a leading Chicago-based marketing innovation company founded in 1999. According to marketplace data, NFTs have generated $2.5B in sales in the first half of 2021 alone. The NFT market continues to surge as people navigate how to effectively leverage this technology for digital transformation. Mint Werx aims to guide and assist with digital transformation through NFT opportunities, empowering creators and brands to capture moments in culture, connect in completely new and rewarding ways, and ultimately take back ownership in their assets and voice from Big Tech. Mint Werx is the first fully integrated studio in this category, managing all aspects of drop strategy, creative production, technical implementation, and campaign activation to simplify a complex array of technologies and deliver cutting edge, one-of-a-kind NFTs and platforms. The firm is already in action producing work across the media, sports, and entertainment industries, creating NFTs and partnerships for rewarding NFT strategies. Matt Murphy, Founder and CEO of Fusion92, said, “Our team is thrilled to launch into the NFT space with Mint Werx and remain on the leading edge of emerging platforms and technology to activate lasting rewards and communities that surprise and delight consumers and brands alike. Mint Werx has the full support from our seasoned team and is here to offer simple and seamless opportunities for creators and brands to step into this space and prosper.” Fusion92 recently announced Ryan Sands as Senior Vice President to lead the new business division. He will oversee all NFT activities, including business development, strategy, implementation, and activation. Sands has extensive and innovative retail, technology, and financial services industry experience that spans across FinTech, blockchain, analytics, operations, sales, and business development. Sands has also served in various roles as a founder, CEO, consultant, and board advisor to multiple innovative technology companies. “Mint Werx serves as a comprehensive resource for creators, influencers, and brands to easily activate engaging solutions within the NFT ecosystem, building authentic connections with their audiences,” said Sands. “Our approach to NFTs is fundamentally different, and we’re passionate about helping build better community connections and unlocking unexpected opportunities for economic advancement; whether through stunning creative for digital collectibles or sophisticated technology platforms that create a bedrock for future innovation and growth.” To learn more about Mint Werx and to connect with the team, visit www.mintwerx.com. About Mint Werx Mint Werx is the premiere NFT creative and production studio developing strategies and turnkey solutions for brands and creators. Mint Werx simplifies and brings together a complex array of technologies to empower ownership in resilient, prosperous connections between collectors, consumers, communities, and culture. Harnessing the power of sustainable blockchain technologies, Mint Werx delivers cutting edge, scalable, and one-of-a-kind dynamic NFTs and platforms; producing, minting, and activating authentic digital expressions that last a lifetime. Mint Werx is a division of Fusion92, a leading Chicago-based independent marketing innovation company founded in 1999. Learn more at www.mintwerx.com. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech, and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at www.Fusion92.com. ‍ Coverage 24-7 Press Release PR Newswire Yahoo Finance MarTech Series MarketWatch Finanzen Merrill Edge ### Danenya Cochran Joins Fusion92 as Human Resources Manager https://fusion92.com/news/danenya-cochran-joins-fusion92-as-human-resources-manager CHICAGO, IL, SEPTEMBER 15, 2019 – Chicago-based marketing innovation company, Fusion92, has named Danenya Cochran Human Resources Manager. Cochran joins Fusion92 from Liquidus, a digital marketing solutions and technology company, where she planned, directed, and managed all Human Resources initiatives. As Fusion92’s new HR Manager, Cochran’s responsibilities will include handling personnel, policies, managing employee relations and developing internship programs. She will sit on the company’s Management Team, and report to Fusion92 President, Doug Dome. “We are all very excited to welcome Danenya to Fusion92. She has hit the ground running with enthusiasm for the role and a positive attitude. Her dedication and impressive skillset are what the agency needs in an HR Manager during this exciting time of growth,” said Dome. Cochran has extensive experience in developing and implementing Human Resource best practices that align with overall business objectives, while maximizing employee potential and morale. Her strengths lie in policy design, benefits, compensation, employee relations, on-boarding, payroll, recruitment, safety and training and development. Cochran’s passion for guiding employees to maximize tools and resources will help cultivate Fusion92’s workplace success. Prior to Liquidus, Cochran was the Operations Supervisor at Cardinal Health, an American multinational healthcare services company and is an active member of the Society for Human Resource Management (SHRM). She earned her Bachelor of Science degree from Northern Illinois University and later, a Masters in Human Resource Management from Keller Graduate School of Management. About Fusion92 Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Fusion92 Announces Acquisition of TRAK Data https://fusion92.com/news/fusion92-announces-acquisition-of-trak-data CHICAGO, Nov. 16, 2023 — Marketing Transformation Partner Fusion92 is announcing today the acquisition of TRAK Data, a software as a service (SaaS), artificial intelligence-driven, data modeling platform. The acquisition allows Fusion92 and its clients direct access to science-backed, top-performing audience lists, illuminating ideal customer profiles that lead to improved marketing outcomes. The full TRAK team will be retained and join Fusion92’s existing Data & Analytics department. “As the lines between marketing and data science continue to blur, this acquisition stands as a testament to our strategic commitment to harnessing the best of both worlds and our household-level audience targeting strategies,” said Matt Murphy, founder and chief executive officer of Fusion92. “The team at TRAK has innovated the delivery of predictive modeling, taking the guesswork out of audience profile development with precise data models now available within minutes, not weeks or months. The addition of this platform not only offers direct access to SaaS for marketers but also allows us as a partner to efficiently layer premier data science alongside Fusion92’s end-to-end marketing services, translating to game-changing outcomes for the work we plan, activate and optimize for brands.” TRAK was founded in Toronto, Canada, in 2019 by Jessica Akinwale and Brian Tran. Its proprietary algorithm leverages AI and machine learning techniques to transform manual data science and modeling techniques into an automated process, giving businesses of all sizes access to sophisticated data science. Now joining Fusion92 as the vice president of Strategy – Data Science & Technology and vice president of Data Science & Technology, respectively, Akinwale and Tran will bring more than 20 years of experience to Fusion92, supporting continued TRAK software growth. Additionally, Akinwale and Tran will consult with client partners who are ready to lean into TRAK not as a SaaS product alone but what Fusion92 refers to as Software With a Service (SWaS) for those who want a deeper level of human support through their data journeys. TRAK’s system will be layered into Fusion92’s existing products and services and as a standalone offering through the company. As an outcome-based company, Fusion92 is fueled by first-party data and connects the dots from data to outcomes, delivering growth and real-world solutions to marketers. “Our goal has always been to make data science more accessible and to help marketers get to the heart of what matters — their audience,” said Akinwale. “Joining the innovative Fusion92 team will help take our offering to the next level.” “Fusion92 was an ideal partner for this strategic union because they are all in on emerging marketing technology, science and ingenuity,” added Tran. “Fusion92 is one of the rare companies that have in-house access to industry-leading consumer marketing data, which is a dream for both of us as data scientists as well as the clients seeking expansive, precise data points. We’re excited to bring our offering to Fusion92’s clients, other industry partners and beyond.” This is the fourth acquisition for Fusion92 since January 2022 and the eighth acquisition overall since Fusion92 was founded in 1999. ‍ ### ‍ About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected, data-driven solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with additional hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. Coverage DestinationCRM StartupWorld Adweek Medium ### Pepsi's New Logo - A Designer's Viewpoint https://fusion92.com/news/pepsis-new-logo-a-designers-viewpoint **This article originally appeared on AdAge on March 29, 2023 PEPSI’S NEW LOGO—WHAT DESIGNERS LIKE (AND DON'T LIKE) ABOUT THE REFRESH We asked the experts to weigh in—here’s what they said By Tim Nudd March 29, 2023 ‍ Everyone loves to hate on a new logo. That is, until one comes along that most people seem to genuinely like. This appears to be the case with Pepsi’s redesign, unveiled this week. Created in-house and led by PepsiCo Chief Design Officer Mauro Porcini, the soda giant’s new logo and visual identity—its first since 2008—are meant to reflect boldness and energy, as well as pop-culture and digital cachet. The Pepsi wordmark is back in the Pepsi globe, and a custom all-caps font and new colors—electric blue and black—refresh the essence of the brand. Ripples radiating out from the logo connect the brand to its love of music, and a can silhouette is designed to work, emoji-like, as a flexible visual shorthand. Ad Age polled a number of designers about the new identity, and the reaction was largely enthusiastic—with a few detractors. Below are some of their thoughts and insights about the changes. GREG AUER Executive Creative Director Fusion92 and Mint Werx Personally, I like the new logo and can see how the simplicity and boldness of this 2023 iteration will help Pepsi cut through the cluttered digital space. Similar to restomod cars, the new Pepsi logo brings a modern take on an American classic. A confident brand like Pepsi is wise to transform with the times. I can see applications of this refreshed logo across many different platforms, from a metaverse concert to a video game reward to retail and beyond. The new logo design will allow my “Pepsi Generation” to harken back while inspiring the “current/next Pepsi Generation” to feel connected to this iconic brand. ‍ Click here to read the full article on AdAge. ‍ ### Redbox CMO Ash ElDifrawi to Speak at Fusion92’s Future Series https://fusion92.com/news/redbox-cmo-ash-eldifrawi-to-speak-at-fusion92s-future-series CHICAGO, November 1, 2018 - Fusion92 is proud to announce today that Ash ElDifrawi, CMO of Redbox, will be a featured speaker in the agency’s Future Series. ElDifrawi’s talk, “Achieving Happiness,” will be held on November 14 at 8:30 AM and take place at the agency. “Ash’s perspective on life is incredibly unique,” said Jacob Beckley, SVP, Innovation. “As marketers, understanding the pursuit of happiness is essential for creating work that connects with consumers.” Beyond his responsibilities at Redbox, Ash has worked as a clinical psychologist and senior marketing executive for some of the top tech companies in the Midwest. For the past two decades, he’s been researching a definitive answer for how to achieve happiness, culminating in his recent book, “The Ten Worlds: The New Psychology of Happiness.” “Achieving Happiness,” dives deeper into his book and lays out the pursuit in full. It is the sixth talk in the agency’s Future Series, a monthly gathering of industry thought leaders and trendsetters diving into the future of technology, industry and the world. ‍ About Fusion92‍ Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagement that spans both traditional and digital media, leveraging its talents in creative, user experience, design, technology and media. Learn more at www.Fusion92.com. ### Author Greg Kihlström Speaks at Fusion92 Bits & Bites Series https://fusion92.com/news/author-greg-kihlstrom-speaks-at-fusion92-bits-bites-series Chicago, Nov. 5,2019 – Today, Fusion92 hosted guest speaker Greg Kihlström at its River North office to discuss the theme of his new book, “The Agile Brand.” The talk, titled “The Agile Brand: Creating Authentic Relationships Between Companies and Consumers,” centered around the future of brands and how an agile, collaborative approach to branding and marketing creates strong brand-consumer relationships that yield lasting results. Kihlström’s visit is part of the Chicago-based marketing innovation company’s Bits & Bites series that it launched in spring of 2018. Fusion92 created the series as a perk dedicated to educating employees on relevant topics in the world of digital marketing and innovation. “Greg provided valuable insight into how good brands have evolved over the years —by remaining agile in order to respond effectively to new technologies, emerging trends and a highly competitive market,” said media manager RyanJohnson. “He stressed that consumers play an important part in the branding process, because at the core of brand strategy is the relationship between a brand and its consumers. These insights can be applied to the way we atFusion92 approach problem-solving and further improve how we strategize with our clients.” Since2016, Kihlström has published a number of books, including “Digital Delight,” “EverSeeking,” “The Agile Consumer” and “The Agile Web.” In addition to being an author, Kihlström is an award-winning creative director, digital strategist and current president and CEO of Cravety, a brand experience platform. He’s also an active member of the Forbes Agency Council and the MIT Technology Review Global Panel. TheBits & Bites series has covered a myriad of topics through a variety of guest and in-house speakers. These learnings help Fusion92 employees better service their clients, bringing in both new ideas and allowing them to think outside the box on trends and opportunities. In early November, one ofFusion92’s very own hosted “The Future of Supply Side” to bring awareness to the trends that departments outside of media may not be privy to. Fusion92caters lunch for its employees to enjoy while listening and participating in the hour-long events. AboutFusion92 Founded in 1999,Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com. ‍ ### Fusion92 Unlocks a New Class of Audience Data in Viant https://fusion92.com/news/fusion92-unlocks-a-new-class-of-audience-data-in-viant CHICAGO, IL — May 1, 2026— Fusion92 today announced the launch of its branded, curated audience segments within the Viant platform, introducing a new class of audience data through the exclusive availability of B2B, health and transactional insights. Available only through Fusion92 segments in Viant, this offering gives media buyers a distinct advantage in reaching high-value audiences with greater precision and scale. Built and curated by Fusion92, these segments are delivered as distinct, activation-ready audiences, each purpose-built through exclusive data partner relationships: Identity-powered B2B, B2C and B2B2C audiences enabling precise targeting of verified decision-makers and business professionals. Real-world purchase insights based on observed buying behavior. Privacy-conscious health and wellness audiences built from modeled signals. Fusion92’s differentiation lies in how its sources are aggregated, normalized and curated into high-value audience segments bridging identity, purchase behavior and personal context. Through Fusion92’s direct integration with Viant, these segments can be seamlessly activated without reliance on third-party onboarding, helping preserve data fidelity and drive stronger match performances. Combined with Viant’s identity infrastructure, media buyers can reach more of the right audiences, more efficiently. The segments are available across Viant’s full omnichannel ecosystem, including connected TV (CTV), display, online video, audio and more, while also providing access to premium inventory and advanced measurement capabilities, such as ROAS, conversion lift and attribution. “Media buyers don’t just need more data; they need better, more connected data and the ability to activate it effectively,” said Dave Nugent, EVP of Data Science & Strategy at Fusion92. “By combining our uniquely curated datasets with Viant’s powerful identity and activation capabilities, we’re enabling smarter targeting and stronger performance from end to end.” This launch reflects Fusion92’s continued investment in data innovation and its commitment to delivering differentiated, high-impact audience solutions. ### About Fusion92 Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision. Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500–caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com. About Viant Viant Technology Inc. is a leader in people-based advertising software, enabling marketers to plan, execute and measure omnichannel campaigns with precision and transparency. Its AI-powered demand-side platform (DSP) helps advertisers reach target audiences across connected TV, streaming audio, mobile, desktop and digital out-of-home channels, all supported by deterministic data and privacy-first identity solutions. Headquartered in Irvine, California, Viant is publicly traded on the NASDAQ under the ticker symbol DSP. ### Fusion92 Celebrates 3RD Consecutive Year Recognized as a National Best & Brightest Company to Work For https://fusion92.com/news/fusion92-celebrates-3rd-consecutive-year-recognized-as-a-national-best-and-brightest-company-to-work-for Chicago, IL - April 22, 2025 — Fusion92 is proud to announce that it has been recognized as one of the Best & Brightest Companies to Work For in the Nation in 2025 by the National Association for Business Resources (NABR). This prestigious award recognizes companies across the country that are committed to excellence in employee relations, using innovation to motivate employees, implementing creative compensation programs and more. Out of the many organizations evaluated, Fusion92 distinguished itself through its innovative policies that prioritize its unique workplace culture and employee satisfaction. "We’re honored to receive this recognition, reflecting Fusion92's bold and curious entrepreneurial environment that champions fearless leadership and ongoing personal and professional growth," said Matthew Murphy, Founder & CEO of Fusion92. "This award is a testament to our team's continued commitment to advancements in technology, organizational programming and nurturing learning and development during what is a revolutionary time in our field. Our broad, diverse team continues to think outside the box not only for our client partners, but for our workforce as we lead into the future together." Fusion92's recognition as a Best & Brightest Company to Work For underscores its continuous dedication to providing a supportive and dynamic work environment. The company excels across several key metrics evaluated by an independent research firm: Compensation, Benefits, and Employee Solutions, Creative Wellness and Wellbeing Solutions, Employee Education and Development, Recruitment and Selection and Community Initiatives and Corporate Responsibility. The consistent focus on these areas ensures Fusion92 remains a leader in fostering an environment where employees are empowered to excel and drive innovation. Jennifer Kluge, President and CEO of NABR and the Best & Brightest Programs, emphasized that “these companies have excelled by prioritizing their workplace culture. By putting their employees first, this exceptional group of top-tier leaders has created a strong foundation that sets them apart as leaders in their industries and communities.” Fusion92 was previously awarded this title in 2023 and 2024. It has also been named one of the Best & Brightest Companies to Work For in Metropolitan Detroit in 2025 and in Chicago for the last eight consecutive years. About the National Association for Business Resources’ Best and Brightest Programs The National Association for Business Resources offers an array of recognition programs that celebrate excellence in various aspects of business, including workplace culture, wellness initiatives, and leadership. These programs include the Best and Brightest Companies to Work For, Best and Brightest in Wellness, Best and Brightest CEOs and Leadership Teams which are presented in several markets that include Atlanta, Charlotte, Chicago, Dallas/Fort Worth, Denver, Detroit, Houston, Milwaukee, Nashville, New England, New York, Northern California, Pacific Northwest, Southern California, South Florida, West Michigan and Nationally. Nominations are now being accepted for all programs. Visit https://nationalbiz.org/ to obtain an application. ### The Brooklyn Palm and the Secret to Unstoppable Growth https://fusion92.com/news/the-brooklyn-palm-and-the-secret-to-unstoppable-growth Part one of a four part series on Advanced Resilience, co-written with Alyssa Machinis. Tucked away in cracks of concrete and rooted beneath the surface of cities and countrysides alike, the Brooklyn Palm, also known as the Tree of Heaven, thrives against all odds. It doesn’t ask for permission, nor does it wait for ideal conditions. This remarkable tree, with its ability to grow up to an inch per day, defies harsh environments, and dominates its surroundings, offering a powerful metaphor for businesses navigating today’s turbulent terrain. The challenges facing organizations are immense. Budgets are tightening as leaders are forced to do more with less. Customer dissatisfaction is rising, creating pressure to deliver seamless experiences in an increasingly demanding marketplace. And beyond these, businesses are staring down relentless waves of change – technological shifts, societal evolution, economic uncertainty – all demanding constant adaptation. But what if these challenges weren’t obstacles? What if, instead, they were the very fuel for profound growth? That’s the lesson of the Brooklyn Palm. Its success isn’t about surviving tough conditions; it’s about thriving because of them. The Power of Advanced Resilience Resilience is a word we hear often, especially in business. But too often, resilience is defined as bouncing back; as enduring the storm, regaining footing, and returning to where you started. While important, this form of resilience is not enough. Instead, we need to be turning adversity into opportunity, converting headwinds into tailwinds. We need an advanced resilience; one that embraces the challenges of the environment, adapts quickly, and uses them as springboards for innovation, growth, and leadership. Businesses with advanced resilience don’t just recover, they seize the moment to leap ahead. Lessons from the Brooklyn Palm The Brooklyn Palm thrives through its natural ability to adapt, align, and expand, embodying three defining traits of advanced resilience: Calculated Agility: The Brooklyn Palm grows up to an inch a day, rapidly capitalizing on resources. Its efficient photosynthesis and deep root system allow it to thrive in harsh conditions, accessing nutrients broadly and rebounding quickly from damage. This adaptability gives it a clear edge in competitive environments. Aligned Movement: Using allelopathy, the Brooklyn Palm releases chemicals that suppress competing plants, creating space to dominate. Remarkably, it also evolves protections against its own defenses, thriving in the environment it shapes. Its growth is deliberate, ensuring survival while securing its territory. Leveraged Ingenuity: The Brooklyn Palm employs a dual strategy for growth: regenerating locally through root suckers and dispersing up to 300,000 seeds annually for wide expansion. This approach balances local dominance with adaptability to new environments, ensuring its sustained presence and reach. Through these traits, the Brooklyn Palm doesn’t merely survive—it transforms its environment to ensure its continued growth. Advanced Resilience in Business The lessons of the Brooklyn Palm translate powerfully into the modern business landscape. Advanced resilience, the kind embodied by this unyielding tree, is what separates companies that dominate from those that struggle to keep up. Here’s how the tree’s traits translate into actionable strategies for your organization: Calculated Agility: Businesses need to act swiftly and decisively while maintaining the capacity to adapt. This means harnessing data, optimizing resources, and staying nimble enough to pivot when the moment demands it. Agility allows organizations to seize opportunities and mitigate risks faster than the competition. Aligned Movement: To flourish by shaping surroundings, businesses must align their teams, strategies, and resources around a common purpose. This alignment builds momentum, fosters collaboration, and creates a competitive advantage that’s hard to disrupt. Leveraged Ingenuity: The dual reproductive strategy highlights the importance of balancing short-term gains with long-term innovation. Businesses that invest in both strengthening their core and exploring adjacent opportunities position themselves to thrive in both the present and the future. Ingenuity, fueled by technology and creative thinking, opens doors to new markets and untapped potential. Thriving in disruption isn’t about weathering the storm. Instead, it’s about using the storm’s energy to propel you forward. Discover the Blueprint for Unstoppable Growth The Brooklyn Palm doesn’t just survive, it grows with profound consequence, even in the harshest conditions. Your business can do the same. If you’re ready to turn challenges into opportunities and build a strategy that thrives in disruption, download our full paper: “Becoming Unstoppable: The Brooklyn Palm’s Blueprint for Growth from Advanced Resilience.” Download it at thebrooklynpalm.com. This isn’t just about enduring change, it’s about shaping your future, your way. Let’s grow. Originally posted on LinkedIn. ### Fueling Fusion92’s Marketing Technology with Experian Data https://fusion92.com/news/fueling-fusion92-s-marketing-technology-with-experian-data The partnership between Experian and Fusion92 exemplifies how collaboration can deliver real marketing impact. This video and article below explore the ways Fusion92 relies on Experian’s data to sharpen its audience targeting, streamline engagement across channels, and achieve measurable success. A need for unified audiences When Fusion92 set out to advance how their clients connect with precise audiences, they needed a foundational data partner that could deliver comprehensive and actionable insights. Enter Experian. By using Experian’s marketing data and digital identity graph as a core source of data, Fusion92 built a solid foundation for their audience intelligence DataTech stack, some of which includes DIOS (Data Input Output Solution), DAX (Data Advertising Exchange), and NoMi (pronounced “Know Me”). These data-driven, powerful marketing technologies enable Fusion92’s clients to more precisely control audiences, connect with the right people across optimal channels, avoid wasted impressions, and measure results with confidence. Why Fusion92 chose Experian Quality and reliability – Experian’s commitment to data accuracy has earned the #1 ranking from Truthset, ensuring Fusion92’s campaigns are built on precise, actionable, and privacy compliant data that businesses can trust. Breadth and depth – By offering demographic, behavioral, and channel preference data, Experian enables Fusion92 to have greater control over precision activation, empowering better results. Expert support – Experian works closely with Fusion92 to provide tailored solutions and dependable expertise, adapting to meet the unique needs of their diverse clients. “Experian never really let me down in terms of data quality, data accuracy, and data reliability.” - Dave Nugent, EVP of Data Science & Strategy, Fusion92 The power of teaming up At the heart of this collaboration is trust, built through a shared commitment to providing clients with innovative marketing solutions. By integrating Experian’s identity graph into their systems, Fusion92 improves audience segmentation, precise targeting, unified omnichannel activation and transparent measurement of performance and ROI. Together, they’ve built a partnership delivering campaigns that resonate and perform, translating to real world business growth for brands looking to tap into data-driven marketing. “It doesn’t matter if you’re a beginner or an expert... Experian will help you make the best use out of an incredible set of data assets.” - Dave Nugent, EVP of Data Science & Strategy, Fusion92 Measuring success: Amusement park campaign delivers 70% above goal Challenge A regional amusement park needed to increase membership renewal sales during peak season while reducing spend on households unlikely to visit. Solution Fusion92 combined the park’s first-party buyer file with Experian consumer data and custom geographic boundaries, built an advanced targeting model, and used Experian’s channel-preference insights to prioritize the media mix. The unified audience was then delivered omnichannel through Fusion92’s in-house proprietary DAX activation technology, with Experian’s identity graph supporting attribution. Result The marketing conversions beat the park’s stretch goal by 70%, confirming that accurate data and coordinated activation drive revenue lift. Using marketing data to power omnichannel marketing Tools built by Fusion92 that meet client needs Fusion92’s suite of tools handles every essential phase of a campaign. DIOS starts by creating audience definitions and setting a foundation for strategy. Once these insights are established, DAX takes over, activating consistent, controlled engagement with tailored messaging. Detailed performance metrics throughout help optimize strategy along the way, ensuring campaigns remain impactful and cost-efficient. DIOS in action DIOS eliminates guesswork, combining Experian’s data with advanced analytics to create precise audience models. This capability enables Fusion92 to define customer segments with accuracy, providing businesses with a roadmap to success from the outset. While currently in use as a managed service by Fusion92, a public-facing SaaS version is expected to be released in 2025. Activating every channel through DAX The campaign execution phase is pivotal, and DAX ensures smooth delivery and transparent measurement across channels. By incorporating Experian’s identity graph, DAX provides a clear picture of cross-channel behaviors and preferences and how they impact business goals. This holistic approach enhances personalization and optimization, connecting online and offline interactions to create campaigns that reach and resonate with consumers and drive ROI. Getting to know NoMi NoMI offers next-generation audience intelligence, empowering businesses with audience profiles built from behavioral insights, like transactional activity or in-market signals. This ensures that campaigns connect with people authentically and at scale. With NoMi, Fusion92 clients streamline targeting efforts, improving efficiency while reducing wasted spend. Thinking about your own transformation? Whether you’re tackling siloed activation, enhancing attribution models, or aiming for improved targeting, Experian’s data solutions can help amplify your efforts – just ask Fusion92. Explore how we can help you target smarter, engage better, and measure success confidently: www.Experian.com About our experts Dave Nugent, EVP of Data Science & Strategy, Fusion92 Dave Nugent, EVP of Data Science & Strategy at Fusion92, has over 27 years of experience in data-driven services, helping organizations better understand and target their audiences through predictive modeling and segmentation. Before joining Fusion92, he spent 11 years at American Spirit Corporation as VP of Data Solutions and co-founded Market Reason, where he secured a patent for an identity technology known as "identity solutions." Dave’s expertise bridges traditional, digital, and social advertising, offering innovative approaches to data utilization. He also shares his knowledge as a guest lecturer at the University of Chicago Booth School of Business Crystal Jacques, VP of Enterprise Partnerships, Experian Crystal Jacques is the VP of Enterprise Partnerships, leading Experian's go-to-market team across all verticals. With over ten years of experience in the Identity space, Crystal brings a wealth of expertise to her role. She joined Experian in 2020 through the Tapad acquisition, following her successful stint as the head of Global Channel Partnerships for Adbrain, which The Trade Desk later acquired. *Article was originally posted on Experian.com ### Matt Murphy, Fusion92 Founder and CEO, Joins The Modern Experience Marketer Podcast https://fusion92.com/news/matt-murphy-fusion92-founder-and-ceo-joins-the-modern-experience-marketer-podcast In the episode "Lessons for the Data-Driven Experience Marketer" on The Modern Experience Marketer podcast, Matt Murphy joins host Jay Hinman to explore the vast changes that have shaped the world of modern experience marketing over the past two decades—and continue to drive its evolution. Matt offers his expert insights on a range of topics, from the decline of traditional advertising and the transformative power of data to the increasing importance of customer experience in the everyday work of today's marketers. Check out the full episode now! ### Data-Driven Holiday Gifting, the Fusion92 Way https://fusion92.com/news/data-driven-holiday-gifting-the-fusion92-way Holiday gifting can quickly become one more Q4 pressure point—especially when inspiration runs low and the clock is ticking. This year, Fusion92 decided to tackle that challenge head-on with something unmistakably us: a smart, data-powered solution designed to make last-minute gifting surprisingly easy. Meet ClausAi, our AI-driven holiday gifting tool built to help shoppers find thoughtful, spot-on gift ideas for even the hardest-to-please people on their lists. Whether it’s a colleague who insists they don’t want anything, a neighbor who already has everything, or a family member with impossible taste, ClausAi takes the guesswork out of gifting. Powered by Fusion92’s proprietary data and our system of 71 lifestyle and personality Mosaic types, ClausAi analyzes a few quick inputs and delivers personalized gift recommendations in minutes. The result? Smarter suggestions, less stress, and gifts that feel genuinely considered—no frantic store runs or gift receipts required. We shared ClausAi as part of our digital holiday card, but at its core, it’s simply our way of putting data, creativity, and a little AI magic to work in a way that’s genuinely useful. Consider it our holiday gift—and proof that even seasonal challenges can be solved with the right insights. Happy gifting from the thinkers and tinkerers at Fusion92. 🎁 ### The M.A.G.I.C. of Customer Data: Five Attributes Every Marketer Should Understand https://fusion92.com/news/the-m-a-g-i-c-of-customer-data Companies that are growing and amassing a customer base is a great sign. However, truly understanding who your customer is can still be a challenge, and it becomes even more important as businesses continue working to acquire new customers and evolve their offerings. To stay competitive, companies must continuously refine their products, create messaging that resonates with consumers and ultimately give people a compelling reason to choose their product or service. For organizations that haven’t yet gone through the process of appending additional data to their CRM, deciding which attributes to enrich can feel like a daunting exercise. As a marketer and data interpreter, I’m often asked a simple question: What data should I append to my customer records to better understand who my customers really are? Over the years, I’ve found there’s a surprisingly simple place to start. The Easy Button Is M.A.G.I.C. This is a term that a former client of mine used more than a quarter century ago, and it has stuck with me ever since. M.A.G.I.C. stands for: Marital Status Age Gender Income (Presence of) Children These five attributes can tell you a tremendous amount about who your customer is and often help explain the types of products and services that a consumer or household is likely to buy. I’ve presented this concept more times than I can remember to both clients and internal stakeholders. One of the most effective ways to illustrate the value of these five elements is to walk through my own life over the past 35 years and show how my spending evolved along the way. Looking back, it’s both insightful and a little entertaining. Life Stages and Spending Behaviors As a single male in my 20s, I rented a house with several friends. My spending priorities were pretty simple: food, rent, transportation and a healthy dose of social activities. There were plenty of nights out at bars, trips skiing, concerts, and of course a lot of spending on things that felt essential at the time, such as a cool stereo for my car, a serious sound system for my apartment and the biggest TV that I could afford (this was well before flat screens existed). As my career progressed, my income grew quickly, from less than $25K a year to well into the six figures within a few years. Naturally, my spending evolved too. My wardrobe improved as I could afford better clothing, which felt important given that I was also on a mission to find a partner. Let’s be honest, showing up in jeans and a sweatshirt all the time probably wasn’t helping that effort. Meeting my future spouse in my late 20s — and eventually getting married — shifted my spending priorities dramatically. Suddenly, we were buying a condo together and furnishing it with new furniture instead of secondhand couches and hand-me-down tables. There was homeowners’ insurance to consider, savings plans to start and all the other necessities that come with building a life together. As our incomes grew, and we began thinking about starting a family, we realized that we needed more space. So, we bought our first house. Anyone who has bought their first home knows just how much “stuff” comes with it. Lawn mowers, appliances, furniture for multiple rooms, tools, hedge trimmers, snowblowers, curtains, blinds, kitchen gear — and yes, another bigger TV (for me). We upgraded vehicles too, including the obligatory SUV that felt necessary, and finally affordable. Then came the kids. Eventually two of them. And as any parent knows, your perspective changes almost overnight. What felt important before kids quickly fades into the background. Suddenly, you're thinking about life insurance, financial planning, 529 education savings accounts and the thousands of dollars spent raising children. Toys, clothes, more food, sports equipment, family vacations, pets (which also turn out to be expensive) and eventually even an RV for family travel. The list goes on. At that stage, spending on ourselves became secondary. The focus shifted almost entirely toward planning for the kids and providing for their needs. Then something that unfortunately happens to many couples happened to us. After 15 years of marriage, we divorced — like roughly half of couples statistically do. That transition brought an entirely new wave of financial decisions. Splitting assets, dividing household items (I kept the TV) and setting up two separate homes. Much of the spending at that point was driven by one goal: Minimizing the impact on the kids. That meant furnishing a second home, creating bedrooms that felt as similar as possible in both houses, buying duplicate clothing, another Xbox, even two additional bicycles so the kids could have one at each home. As anyone who has been through it knows, divorce can be expensive. At the same time, the kids were entering their teenage years, and we were starting to think about college — tuition, room and board, and everything else that comes with that stage of life. Looking back, I could probably write an entire book on how my spending priorities evolved across those stages of life — from being single to married to married with children to divorced and raising teenagers. Income changed along the way too — from a single income to a dual income and eventually back to a single income again. All of it shaped what I bought, what I valued and where my money went. Back to M.A.G.I.C. If you’ve stayed with me through that story, I’m hoping something happened while you were reading it. You were probably thinking about your own life and how your spending has changed over time. Different priorities. Different purchases. Different needs. That’s exactly the point. Much of what I just described can be understood through the lens of M.A.G.I.C. If you want to understand who buys your products and why, one of the most powerful first steps is enriching your CRM with these five data points. When you combine the M.A.G.I.C. attributes with your existing transactional data, the insights can be incredibly valuable. Not only can you better understand your current customers, but you can also more effectively identify and target new prospective ones. Of course, there are thousands of additional data attributes available today that can further enrich your understanding of consumers. You might want to know: Whether someone is a homeowner or a renter. The value of their home. Their estimated net worth. Ability-to-pay indicators. Even the genders or age range of children in their household. Data providers offer enormous catalogs of attributes that can be appended to customer files. And yes, more data can absolutely lead to deeper insights. But if you’re looking for a place to start, M.A.G.I.C. is a great first step. Just be careful. Once you start unlocking insights about your customers, you may find yourself wanting more and more data. And that’s not necessarily a bad thing; it simply means you’re beginning to understand the real power of data-driven marketing. If you're beginning that journey, the best advice is simple: Talk with a marketing and data expert who can help guide the process and ensure you're focusing on the attributes that will deliver the greatest impact. At its core, understanding your customers isn’t about collecting the most data; it’s about starting with the right elements. Frameworks such as M.A.G.I.C. help marketers build a strong foundation for insight, segmentation and smarter targeting. When those insights are combined with the right strategy, analytics, media activation and creative thinking, they become even more powerful. It’s exactly this kind of integrated approach that allows brands to turn customer data into meaningful marketing outcomes. ### Fusion92 Wins Bronze Effie for Data-Driven Innovation https://fusion92.com/news/fusion92-wins-bronze-effie-for-data-driven-innovation Fusion92, in collaboration with Heartland Dental, is proud to announce winning a Bronze Effie Award in the Data-Driven/Media category at the 2025 Effie Worldwide Awards Gala in New York. Our award-winning initiative, "On the Hunt: Searching for the Elusive Dental Professional with Data," successfully addressed the challenge of a dental professional shortage. By integrating professional and personal contact information, employing precise media timing and conducting targeted outreach, we significantly increased engagement and recruitment success. This recognition highlights our commitment to innovation and effectiveness in marketing. Our strategy not only boosted applicant numbers but also improved access to dental care across 39 states, filling key positions in demand. We are thrilled to have supported Heartland Dental in achieving notable hiring milestones, connecting the dots from recruitment to dental care. The innovation and creativity shaping the marketing landscape over the past year was remarkable, and being recognized alongside such visionary marketers was truly inspiring! ### Fusion92 Adds Kevin Dean to Roster as Executive Vice President of Data Partnerships https://fusion92.com/news/fusion92-adds-kevin-dean-to-roster-as-executive-vice-president-of-data-partnerships CHICAGO, Sept. 19, 2024 — Fusion92, a leading Marketing Transformation Partner, announces today the appointment of Kevin Dean as executive vice president of Data Partnerships, a newly established role within the company. Dean brings a wealth of experience to Fusion92, having previously served as president and general manager (targeting North America) at Experian. In his new role at Fusion92, Dean will spearhead the development and enhancement of data products, identify opportunities for platform integration and support brand growth and marketing initiatives for client partners. “Data and analytics continue to be the backbone of our innovative offering. Kevin has extensive experience in the field and was a natural cultural fit for our team,” said Matt Murphy, founder and chief executive officer at Fusion92. “We’re excited to have Kevin here to help us build out and package our data assets as part of our robust suite of products and end-to-end marketing offering. Kevin has a storied history of growing data departments and scaling businesses, and we know he will help us continue to evolve to meet and exceed client data needs.” In addition to his leadership with Experian, Dean served as chief strategy officer at AnalyticsIQ, a pioneering data company that integrates cognitive psychology with data science, and chief operating officer at Infutor Data Solutions, a top-tier consumer identity management platform acquired by Verisk. Dean has repeatedly demonstrated improved marketing results for organizations by providing data and insight into who people are, what they do and, most importantly, the “why” behind the decisions they make every day. Dean’s expansive career has focused on accuracy and efficiency in the data industry, growing businesses and providing top experiences for clients and customers. “Fusion92 is a leader in data product development. Having served in leadership roles within some of the nation’s largest data organizations, I am truly impressed not only by how rapidly Fusion92 is growing in this field but also by their ability to seamlessly unify audiences, execute cross-channel targeting and integrate platform-agnostic solutions that drive brand growth for clients,” said Dean. “It’s rare for a marketing and consulting company to also hold patents and develop real-world product solutions that address the most challenging problems enterprises face. I look forward to bringing my deep data experience in the market to serve both Fusion92 and their growing client roster.” Dean serves on multiple boards, including HealthWise Data, Analytic-Marketing, Paul J. Ford & Company and the Crohn’s & Colitis Foundation, Illinois Chapter. Dean will report to Dave Nugent, executive vice president of Data & Analytics. Fusion92 has grown its data and analytics offering steadily through the past year, with the announcement of its strategic collaboration with Experian to enhance audience development, as well as the introductions of DAX, an intelligent, data-driven content, media and marketing operations engine; NoMi, an audience-targeting and conversion solution; and DIOS, an AI SaaS platform with world-class data and custom modeling on demand, delivering high-performance audiences in moments, not months. ### About Fusion92 Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by uncovering unique unified audiences, imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to an equitable, inclusive workplace that drives positive impact in our global community. Learn more at Fusion92.com. COVERAGE: Yahoo Finance | Reel Chicago | HR Today ### What Actually Happens Inside the Judging Room https://fusion92.com/news/what-actually-happens-inside-the-judging-room Every year, thousands of case studies get entered into award shows around the world. Most of them quietly disappear after the first round. A few rise to the top almost immediately. Having judged shows such as the Effie Awards and NewYorkFestivals, I can tell you something that people outside the room may not realize: Judges actually want to reward great work. The room is far less cynical than people imagine. Nobody walks in hoping to tear work apart. It’s quite the opposite. People are genuinely excited to discover something smart. Something honest. Something that solved a real business problem in an interesting way. But here’s the part that many entries miss: A case study is not a hype video. It’s a business argument. And the strongest ones understand that from the very beginning. Don’t Assume Judges Understand Your Client’s World One of the biggest mistakes that I see is agencies assuming the judges already understand the category dynamics or business pressure surrounding the work. They don’t. You may have worked with that client for two years. You may know every retail challenge, every market condition, every competitor and internal hurdle. The judge watching your case might be from Brazil, London, Tokyo, Chicago or Johannesburg. They may have never even heard of the category before. That’s why context matters so much. The best cases take a moment to clearly explain: What business problem existed. What was happening in the market. Why the situation mattered. What obstacles the brand faced. Without that setup, judges are left trying to piece together why the work deserves attention. And honestly, after watching hundreds of entries in a day, confusion becomes dangerous. Clear cases tend to move forward. Confusing ones usually don’t. Start With the Business Problem, Not the Ad The strongest case studies rarely begin by showing off the campaign. They start with the business reality. Maybe sales were declining. Maybe the brand had become forgettable. Maybe competitors were eating away at the market share. Maybe younger consumers stopped caring. Maybe retail conditions changed. Whatever the issue was, the judges need to understand the stakes first. Because once they understand the size of the challenge, they can appreciate the thinking behind the solution. Good creative attached to a small problem feels small. Good creative attached to a serious business problem suddenly feels important. That distinction matters inside the judging room. Strategy Matters More Than Some Creatives Want To Believe A surprising amount of discussion during judging revolves around strategy. Not because judges love marketing jargon or giant PowerPoint decks. But actually the opposite. Judges are trying to understand why the work worked. The strongest entries usually uncover a very specific human truth: A tension A contradiction A behavior that people recognize in themselves A feeling hiding underneath the category Not demographic fluff. Real human understanding. And honestly, this year at the Effie Awards, one pattern showed up over and over again. A lot of entries started sounding exactly the same. “We targeted busy Gen Zennial moms…” “They want healthier options…” “They want more flavor…” “They want their dollars to stretch further…” After a while, it all blended together. Because those aren’t insights. That’s just describing a demographic. Demographics tell us who people are. Insights explain why people behave the way they do. There’s a huge difference. Nobody buys something because they’re technically “seeking flavor.” People buy things because they want to feel: More in control. Less guilty. Smarter about their choices. More connected. More confident. Less overwhelmed. That’s the interesting part. That’s where strategy becomes powerful. The best case studies uncover something emotionally honest about people. A frustration that they don’t admit out loud. A contradiction in behavior. A tiny human tension sitting underneath the purchase decision. And when the insight is truly sharp, the creative starts feeling inevitable. Inside the judging room, those are the moments when people lean forward a little. Because judges aren’t only asking: “Did this campaign perform?” They’re also asking: “Did this team uncover something true about human behavior?” Set Clear Goals Another issue that shows up a lot: vague objectives. “Drive awareness.” “Create engagement.” “Increase conversation.” Those aren’t really goals. They’re directions. The strongest entries establish clear measurable outcomes connected directly with the business problem. Judges want to know: What exactly were you trying to change? What metrics mattered most? What would success actually look like? Once that’s clearly defined, the results become far more meaningful. Slow Down and Let the Results Land One of the most overlooked parts of case study writing is pacing. Too many entries race through the results section like they’re trying to outrun the clock. A wall of charts. Twenty stats flying by in six seconds. Tiny type that nobody can read. The best cases slow down. They walk judges through the business impact one piece at a time. Maybe the market share increased. Maybe sales jumped. Maybe consideration improved. Maybe earned conversation exploded. Maybe the work outperformed category norms. Whatever the result is, let it breathe for a second. And more importantly, connect it back with the original business problem. That’s the part that judges remember. Because suddenly the work isn’t just entertaining. It solved something. The Best Case Studies Respect the Audience Judges watch a lot of work. A lot. The entries that rise usually make understanding effortless. They simplify. They focus. They remove unnecessary noise. Ironically, the strongest cases are often the most disciplined. Not overloaded with statistics. Not stuffed with every execution imaginable. Not trying too hard to sound important. Just a very clear story: Here was the business problem. Here was the human insight. Here was the idea. Here’s what happened because of it. That kind of clarity is harder than it looks. Great Work Creates Advocates Inside the Room Something interesting happens when a case truly connects. The room changes. People stop debating tiny details and start advocating for the work. Someone says: “That solved a real problem.” Someone else says: “The strategy was incredibly sharp.” Another judge points at the results and says: “You can’t argue with that.” That’s really what every case study is trying to achieve. Not applause. Belief. Because the best award-winning work doesn’t just impress judges. It also convinces them. ## Future Series ### Igniting a Curious Mindset for Ongoing Innovation https://fusion92.com/future-series/igniting-a-curious-mindset-for-ongoing-innovation Igniting A Curious Mindset For Ongoing Innovation What does it mean to dream “utopian” big? With rapid innovations around AI and Web3, we have a blank slate for what’s next. If we weren’t limited to conventional thinking, what seemingly impossible ideas could we have? How could we re-imagine solutions if we were starting a business or even a country from scratch? How could we solve the toughest problems we face without outdated legacy systems standing in the way of our progress? What barriers might be preventing outside-the-box thinking and growth? In this discussion, Jeanette Turner, J.D., CAIA, shared how the country of Estonia, after regaining independence, took tiger leaps into unchartered territory, over and over again, to achieve extraordinary transformation. She shared the journey of Estonia’s digital revolution, addressing takeaways to inspire fresh, unobstructed ideas to bubble up across the challenges in our lives and as we help clients solve their toughest challenges. ### EMPATHY RULES IN INNOVATION https://fusion92.com/future-series/empathy-rules-focused-on-entrepreneurship-and-innovation An Icon Of Entrepreneurship And Product Innovation Delve into the critical role of empathy in entrepreneurship and innovation and learn how understanding customer needs can lead to groundbreaking products and services. Mark Achler, former Apple leader, SVP of Redbox, lecturer of entrepreneurship and innovation at Northwestern University’s Kellogg School of Management, managing director of MATH Venture Partners and coauthor of “Exit Right” shares the power of empathy and its connection to innovation and product launches. ### The Mental Game with Charles Tillman https://fusion92.com/future-series/the-mental-game Mastering Mindset For Success Explore the power of mental resilience and psychological strategies with Charles “Peanut” Tillman to enhance performance and well-being in both personal and professional realms. Charles is more than a high-performance athlete — he is the author of the children’s book “The Middle School Rules of Charles Tillman: ‘Peanut’” and executive of the Charles Tillman Cornerstone Foundation. He also has a master’s degree in emergency management and homeland security, which is no small feat! He played in the Pro Bowl twice and was named Walter Payton Man of the Year. In his talk, “The Mental Game,” Charles focuses on how to be successful by constantly setting goals and putting in the hard work toward achieving those goals. All of this allowed him to overcome many adversities throughout his life. In his entire college career, he only won six games. But that didn’t sidetrack him from his goal of getting to the NFL: “It all stems from goals, goals, goals, goals. It might take you a year, it might take two years, it might take 15 years. But you gotta stick to it.” Charles also outlined his S.C.O.R.E. method that helps him mentally focus on achieving whatever goal he’s tackling next: S = Self-Discipline, C = Concentration, O = Optimism, R = Relax, E = Enjoyment. Charles focuses on how, through constantly setting and achieving goals, he’s been able to overcome adversity. ### Symbiosis https://fusion92.com/future-series/symbiosis-augmented-intelligence Hidden Connections Between Brands And Audiences Nikos Acuña, the visionary leader of Lyrical AI, Sizmek and other stealth startups, is an award-winning author, producer, speaker and futurist. Nikos uncovers hidden connections between brands and audiences, and he encapsulates his findings in the daring video series "Symbiosis." ### Borrowing Brilliance https://fusion92.com/future-series/borrowing-brilliance Author & Entrepreneur David Kord Murray On Innovating Like A Pro Uncover the secrets of borrowing ideas from different industries and disciplines with entrepreneur and aerospace scientist David Kord Murray, sparking innovation and driving transformative business solutions. Fusion92 invited noted author and entrepreneur David Kord Murray to our Chicago office for a Future Series keynote on innovation. Clients, partners and employees gathered around to hear how David’s experiences as an aerospace engineer, software entrepreneur and CEO have shaped his perspective on building tomorrow’s tech by creatively leveraging preexisting ideas. ### Shaping Happiness 2.0 https://fusion92.com/future-series/happiness-20 Shaping Our Definition Of Happiness Discover the latest research on happiness and well-being and how these insights can be applied to create healthier, more productive work environments. Ash ElDifrawi, former chief marketing and customer experience officer at Redbox and a Shutterfly board member, focuses on how our beliefs influence our reactions to life events, in turn shaping our definition of happiness. In addition to enjoying this Future Series program, you can read more about his 23-year journey on this subject in his work “The Ten Worlds: The New Psychology of Happiness.” ### Empowering Creators https://fusion92.com/future-series/empowering-creators Simplicity Of An Idea: Innovation Through Collaboration Celebrate the rise of the creator economy and learn how collaborative platforms and tools are revolutionizing the way content is created and shared. Cofounder of Kickstarter, Charles Adler’s talk, “Empowering Creators,” focuses on the simplicity of an idea, assembling a community and activating it through connection. By indulging curiosity, ideation can transform how we interact with brands and each other. ### Data Privacy & Compliance https://fusion92.com/future-series/data-privacy-transparency-vs-compliance Data Privacy: Navigating Transparency And Compliance Dive into the delicate balance between transparency and compliance in data privacy. Discover strategies to build trust while adhering to regulations in a data-driven world. This panel discussion featuring experts across industries focuses on data privacy with diverse perspectives exploring where ethical utilization of consumer data is headed. ### That Book on Blockchain https://fusion92.com/future-series/that-book-on-blockchain Decoding Blockchain: The Essentials You Need To Know Demystify blockchain technology with an engaging overview of its fundamental principles, real-world applications and future potential in various industries. Jonathan B. Morley, CME Group software engineer and author of “That Book on Blockchain,” provides us with an introductory look at the world of blockchain, cryptocurrencies and what this means for business and industry. ### Community Impact https://fusion92.com/future-series/how-siri-hibbler-found-professional-success-and-impacted-her-community How Siri Hibbler Found Professional Success And Impacted Her Community To honor Black History Month, Fusion92 had the pleasure of hosting Andrea “Siri” Hibbler, chairwoman of the Garfield Park Chamber of Commerce and the founder and chairwoman of Chicago’s Black Chamber of Commerce, at our office for a Future Series keynote. Siri spoke about her experience growing local organizations, as well as her work influencing her community as a charity organizer, spokeswoman and advocate. For those who were unable to attend, here’s what you missed: The Garfield Park native graduated from Marshall Metropolitan High School, unsure of her path in life. Complications in her neighborhood and an opportunity from a friend prompted her to move to California to pursue computer technology … with no experience. With her mother’s encouragement to “take a chance,” Siri left her two children in their grandmother’s care and headed west. After completing trade school in Encino, she landed a position in marketing, where she taught herself new programs and gained skills she had never imagined herself capable of. With more experience came more confidence in her abilities; it prompted Siri to take another chance. She approached the company’s CEO — who she had (wrongly) assumed didn’t like her because she was black — and asked for a shot at filling her former manager’s role. He willingly awarded her the position, and she thrived. From there, she spent time at IBM supporting the Y2K group and Transamerica, launching the trade show department and managing 65 events a year. Siri left Transamerica and started her own marketing company. Working out of her dining room, she drove six figures of revenue in only six months, thanks to her grit and networking. While she did eventually earn a bachelor’s degree from DePaul University, this was all accomplished with no college degree. When she returned home to Chicago in 2016, she saw the neighborhood she grew up in had become desolate and filled with empty lots. Siri was determined to improve the living conditions in the heart of Chicago. Her contributions included placing 100 people in housing in one day, and she is currently linked with 45 housing agencies throughout the city. Even with all that she had accomplished, she still felt as though something was missing. Drives through Garfield Park revealed a food desert, a lack of businesses and a community that was rapidly decreasing in size. She spoke to local high schoolers who voiced their desire for jobs in an area with so few options for commerce. Being solution-minded, Siri reached out to the community and started a chamber. Her first goal was to build Garfield Park on the east end, adding multiple incomes to the neighborhood without the displacement that gentrification brought. There is still much to do, but Siri is dedicated to making a long-lasting impact in the city she loves. We are extremely grateful to Siri for sharing her journey with us, as well as how we can get involved in improving local communities, and we think you will, too. ### WEB3 BEYOND THE BANDWAGON https://fusion92.com/future-series/preparing-for-web3-beyond-the-bandwagon Beyond The Hype: Preparing For Web3 Cut through the noise and prepare for the future of the internet with practical insights into Web3 technologies, their potential impacts and how to strategically integrate them into your business. Brands are flocking to embrace the emerging ecosystem that promises to revolutionize businesses and communities, but few have a solid grip and foundational programs and policies in place to leverage Web3’s full potential. Innovators stand at the intersection of technology, creativity and community and require greater insight to simplify and prepare their businesses for the next generation of Web3. Relive the evening where we explored how to build trust in an often-trustless environment and discover how artful, innovative programs can inform, engage and grow communities. Walk away inspired with real-worldexamples that take Web3, corporate social responsibility and businesses into the future.