The Smart Window

THE
CHALLENGE

Mazda needed a breakthrough way to launch its CX-5 Crossover SUV at the Chicago Auto Show. A stunt that was as innovated as the exciting, innovative technology in the car.

The
Solution

Fusion92 created the smartest car window ever made. One that could talk, tweet, engage and educate. It featured touch-sensitive film on the CX-5's driver-side window, along with a first-of-its-kind dual computer and projector.

The
Results

- 50,000+ unique entrants had signed up for their chance to win a CX-5

- 1,000,000 interactions

- 100,000,000 media impressions 

We have since patented the touch screen technology and the dual computer/projector.