The World's First
Smokehouse On Wheels

The
Challenge

Old Wisconsin sausage snacks are smoked over real hardwood fires in Sheboygan, Wisconsin for an authentic Northwoods flavor. But in this crowded category, Old Wisconsin needed to raise product awareness and encourage consumers to try their product.

The
Solution

We created the world's first ever smokehouse on wheels and then took it on the road. From Sheboygan to Green Bay to Milwaukee to the streets of Chicago. This mobile Northwoods cabin featured wilderness sights and sound, a variety of Old Wisconsin products and a real, wood-burning smokestack.

The
Results

- 25,000,000 impressions

The smokehouse became an ongoing icon for the brand as it's continued across the country in over 50 cities and has been sampled by over 50,000 sausage lovers.