Branding Strategy


Pathway came to Fusion92 to help them differentiate themselves and attract new veterinary partners. As a growing company, they required a full branding exercise to establish vocal and visual consistency and a brand strategy that reflected their business strategy.


A new name for the company, a visual brief and a manifesto showcasing the company as change agents for good.

From there, we created a brand voice, design system, go-to-market materials, a launch activation and internal communications with a town hall launch.


1. Over 140 clinics added to U.S. operations since 2017
2. Resume submissions have grown 5x in 6 months
3. 35% growth in website traffic
4. 450% revenue growth in under three years
5. Inc. Magazine just ranked Pathway Vet Alliance as one of the fastest growing private companies