The
Challenge

Old Wisconsin meat snacks are perfect for both the trail and table. But the bar? That was debatable. At least until Miss Mary’s Bloody Mary Mix entered the picture. It was our job to announce the natural pairing of two of Wisconsin’s favorite treats.

The
Solution

Fusion92 created content as tasty as the Bloodies featured. This content was distributed organically on Old Wisconsin’s site and social accounts, satiating bar snackers everywhere and enticing them to spice up their cocktail order.

The
Results

Both brands received significant uplift, enabling Miss Mary’s to tap into Old Wisconsin’s legacy-customer base and empowering Old Wisconsin to enter the bar snack scene.