Pricefx, a cloud-based pricing platform, approached Fusion92 to redesign their website to reflect their new brand identity and differentiate them from the competition. To accomplish this, the site needed to demonstrate their ability to stay ahead of the demands of modern pricing via their unique blend of innovative technology and unparalleled passion.
Building on their new logo, brand values, fonts and color palette, we began by developing an expanded brand and messaging strategy, design principles and visual brief that could be applied to the website redesign. In parallel to this, we thoughtfully reimagined the user experience so visitors could easily understand what Pricefx offers and access key information, ultimately driving requests for product demos.
The expanded brand refresh has been embraced throughout the Pricefx organization and received positive feedback from clients. To further demonstrate their satisfaction with the redesign, Pricefx asked Fusion92 to apply the branding to a new PowerPoint template and sales deck that is now actively used to pitch their offerings to prospective clients.