For their new brand campaign, Raymond James tapped Fusion92 to develop digital support for engagement and awareness. Specifically, we needed to deliver the campaign message to an elusive target, one that makes up only 3.36% percent of the population.
Fusion92 developed a campaign mix of programmatic, direct display, paid search and paid social advertising—as well as rich media ads that reengineered Raymond James’ Broadcast TV commercials into interactive video experiences—allowing users to understand how Raymond James advisors can help clients through various life stages and events.
Through first and third party data targeting, the campaign has successfully reached its narrow target and generated significant engagement across all media assets, exceeding standard industry CTR and viewability benchmarks.
