Newly expanded and upgraded, Rivers Casino wanted Chicago to know that now that a night out is back on the table, they have a lot more to offer than before.
We took this opportunity to help Rivers tap into all the pent-up human desires to have an amazing night out. One that does more than satisfy, but that really counts—delivering more of what Chicagoans could ever want—which is an indulgent “more” of everything. How? Beyond focusing on what had physically changed on the property, we zeroed in on how those improvements translated into an improved overall experience. More table games means more chances to win. More dining options means more savoring. And more handcrafted cocktails means more reasons to cheers.
Looking forward to seeing the results.