For over 100 years, Buddig has maintained a strong presence in grocery stores and supercenters throughout the country. Despite this consistency, Buddig was struggling to establish relevant and ongoing engagement with its target: young moms. The brand had made preliminary efforts to reach this target—online and in-store promos, display ads, social posting and email marketing chief among them—yet its lack of useful content was holding the brand back.
We created a digital destination where moms could learn about Buddig’s products and discover inventive ways to feed their families without spending too much money. From “Easy, Cheesy Chicken Cordon Bleu” to “Deli Dogs in a Blanket,” our wide variety of recipe videos brought families to the table and moms to the supermarket.