PROJECTING A PRESENCE AT THE CHICAGO AUTO SHOW

The Challenge

With the Chicago Auto Show on the horizon, Mazda was looking for a clever and attention-grabbing way to drive traffic to its booth and show off its new CX-5 Crossover SUV. They planned to do a giveaway for the car on the show floor, but rather than host a conventional drawing or create a promotional microsite, they wanted the entry experience to reflect the exciting, innovative technology in the car.

The Solution

Fusion92 adhered a touch-sensitive film to the inside of a CX-5’s driver-side window and projected a promotional video on the pane, creating a custom touch screen. The CX-5 was transformed into an interactive kiosk, where attendees could register to win the vehicle. 

The Results

By the end of the show, 5,000+ unique entrants had
signed up for their chance to win. Ultimately, the real winner was
Mazda, whose CX-5 experience was the highlight of the event.