Global forex and CFD broker OANDA was looking for a strategy to convert an abundance of existing demo account holders into live-funded accounts. The goal was to increase efficiencies and save the sales team from nurturing colder leads.
Fusion92 developed a creative, multipart remarketing campaign to re-engage users who had opened a demo account. Audiences were segmented by levels:
Ads were dynamically populated to allow for message testing and optimization, then were served in four states with different messaging and CTAs:
