Old Wisconsin sausage snacks are smoked over real hardwood fires in Sheboygan, Wisconsin for an authentic Northwoods flavor. But in this crowded category, Old Wisconsin needed to raise product awareness and encourage consumers to try their product.
We created a traveling Wisconsin smokehouse that gave consumers a chance to step into the Northwoods. Inside, wilderness sights and sounds surround you, along with a variety of Old Wisconsin products and a real, wood-burning smokestack.
After taking the smokehouse to the streets of Chicago, we created a series of “tastemonial” videos, which we promoted across Facebook, Youtube and Instagram.
With a leaner budget than our competition, we were able to drive high brand engagement and efficient reach across Facebook, Youtube, and Instagram. And the popularity of the smokehouse has made it an ongoing icon for the brand as it's continued its travels across the country.