Fusion92 Data Broker Privacy Notice
This privacy notice applies exclusively to Fusion92’s Data Broker Activities. To review Fusion92’s Business Services and website privacy policy, click here .
Fusion92 is a publicly registered data broker In compliance with various state privacy and data broker laws. This means that Fusion92 sells or rather ‘licenses’ personal information that we did not directly collect from individuals. In this Data Broker Privacy Notice, we provide information about how we collect, process, and license personal information for our Customers or partners to use with their advertising, marketing, and communications efforts. Most importantly, we provide you with choices to exercise your privacy rights under applicable laws by following the instructions below.
Please note that Fusion92 does not sell, license, or otherwise provide data to companies engaged in making material decisions about an individual's reputation to help determine credit worthiness, employment, or housing. Our Customers are primarily businesses or advertiser services that use licensed data to sell products or business services, or reach large groups of recipients with advertisements.
Your Privacy Choices
If you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here.
These rights may include:
- Receiving a copy of the personal information we maintain about you,
- Correcting any personal information inaccuracies,
- Requesting deletion of the personal information we maintain about you, or
- Requesting that we cease to ‘sell’ or ‘share’ your personal information for third party targeted or cross-contextual behavioral advertising purposes.
For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity (for which this information will be used exclusively for this purpose) and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. We also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so. See below for more information, including how to appeal any decisions related to your privacy rights.
How We Collect Personal Information
Fusion92 collects or licenses personal information from a variety of sources depending on the purpose for its use.
Source | Description | |
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Publicly accessible information | In accordance with local laws or website terms, we receive personal information from public records, business professionals websites or directories, online forums, or other sources where the information is publicly accessible. | |
Market research surveys | We license information from market research companies that conduct email, phone, online, or other surveys that may include the contact information as well as survey respondent information that helps us segment the overall population into the categories listed below. | |
Third party businesses, including not for profits or non profits | Various companies may license personal information to us that includes transactions, event attendance, contest entries, or requests for information. The categories of third parties from which we collect personal information include: | |
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Combined and Inferred information | We may infer some data using the personal information from the sources listed above. These inferences may relate to individuals, households, or geographic areas. Like the data we collect from other sources, inferences are used in our Customer’s marketing efforts to reach certain audiences. These inferences may include categories deemed to be ‘sensitive’ under various privacy laws (see below). However, this typically does not mean that Fusion92 can correlate any inferred sensitive category with an individual’s (or household’s) specific behaviors, transactions, or conditions. |
The Categories of Personal Information We Sell or License
Category | Description |
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Personal identifiers and online identifiers |
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Demographic data (i.e. background) |
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Commercial records |
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Internet or other similar network activity (i.e. website activities, browsing data) |
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Geolocation data |
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Professional or employment-related information |
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Inferences made about you |
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The Categories of ‘Sensitive’ Personal Information We Sell or License
Each state with applicable privacy laws defines ‘sensitive personal information’ slightly differently, but depending on state laws, we may license or otherwise sell or share the following categories of information deemed ‘sensitive’.
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Categories of Third Parties with Which Personal Information is Sold or Shared
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The Purposes For Our Customers Use of Sold or Licensed Personal Information
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Categories of Personal information Disclosed To Service Providers or Contractors For A Business Purpose
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We also may disclose any of the personal data we process for the following purposes:
- Legal Purposes: We may disclose personal information in order to comply with legal process or a regulatory investigation, enforce our legal terms or contracts, protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public, including against fraud or security incidents.
- In the Event of a Corporate Transaction: We may disclose personal information in the event of a corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all our assets, or for purposes of due diligence connected with any such transaction.
- As noted above, we may disclose any personal information with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement, or hygiene, or otherwise assisting us to provide, develop, maintain, and improve our services.
Retention of Sold or Licensed Personal Information
Fusion92 regularly refreshes and retains the personal information it sells or licenses on an indefinite basis, or otherwise as required by law.
Privacy Choices
As noted, if you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here. For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. As noted earlier, we also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so.
If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here.
Appeal Your Privacy Rights
If we deny your privacy request after your submission through our Privacy Center, you may appeal that decision by emailing us at privacy@fusion92.com. Please do not attempt to contact us at this email address if you have not visited and filled out a request through our Privacy Center. If you are still unsatisfied with our response, you may have the right to file a complaint with your state attorney general.
If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here.
International Visitors
Fusion92 primarily operates and stores personal information in the United States. While we welcome international business customers to use our Business Services, we do not intentionally collect, use or sell personal information associated with individuals whose residence is outside of the United States.
Annual User Rights Request Metrics
California law requires certain businesses to compile and disclose metrics on an annual basis regarding their compliance with the CCPA and consumer rights requests. Fusion92 reports the following metrics for the period of January 1, 2024 through December 31, 2024.
Delete | Correction | To Know or Access | Opt-out of sale or sharing | Limit use of Sensitive Data | |
Number or requests received | |||||
Number of requests complied with in full | |||||
Number of requests complied with in part | |||||
Number of requests denied due to inability to verify consumer | |||||
Number of deletion requests denied as request called for information exempt from deletion and was made by a California resident | |||||
Number of deletion requests denied as request called for information exempt from deletion and was made by a non-California resident | |||||
Mean number of days we took to substantively respond to requests | |||||
Median number of days we took to substantively respond to requests |
Texas Required Data Broker Disclosure
The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.