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Fusion92 Data Broker Privacy Notice

This privacy notice applies exclusively to Fusion92’s Data Broker Activities. To review Fusion92’s Business Services and website privacy policy, click here .

Fusion92 is a publicly registered data broker In compliance with various state privacy and data broker laws. This means that Fusion92 sells or rather ‘licenses’ personal information that we did not directly collect from individuals. In this Data Broker Privacy Notice, we provide information about how we collect, process, and license personal information for our Customers or partners to use with their advertising, marketing, and communications efforts. Most importantly, we provide you with choices to exercise your privacy rights under applicable laws by following the instructions below.

Please note that Fusion92 does not sell, license, or otherwise provide data to companies engaged in making material decisions about an individual's reputation to help determine credit worthiness, employment, or housing. Our Customers are primarily businesses or advertiser services that use licensed data to sell products or business services, or reach large groups of recipients with advertisements.

Your Privacy Choices

If you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here.

These rights may include:

  1. Receiving a copy of the personal information we maintain about you,
  2. Correcting any personal information inaccuracies,
  3. Requesting deletion of the personal information we maintain about you, or
  4. Requesting that we cease to ‘sell’ or ‘share’ your personal information for third party targeted or cross-contextual behavioral advertising purposes.

For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity (for which this information will be used exclusively for this purpose) and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. We also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so. See below for more information, including how to appeal any decisions related to your privacy rights.

How We Collect Personal Information

Fusion92 collects or licenses personal information from a variety of sources depending on the purpose for its use.

Source

Description

Publicly accessible information

In accordance with local laws or website terms, we receive personal information from public records, business professionals websites or directories, online forums, or other sources where the information is publicly accessible.

Market research surveys

We license information from market research companies that conduct email, phone, online, or other surveys that may include the contact information as well as survey respondent information that helps us segment the overall population into the categories listed below.

Third party businesses, including not for profits or non profits

Various companies may license personal information to us that includes transactions, event attendance, contest entries, or requests for information. The categories of third parties from which we collect personal information include:

  • Advertising/Marketing Companies
  • Affiliates
  • Apparel & Accessory Companies
  • Automotive Companies
  • Business Service/Agencies
  • Business to Business Companies
  • Communication Services Companies
  • Consumer Data Resellers
  • Consumer Packaged Goods Companies
  • Consumer Services Companies
  • Data Analytics Providers
  • Educational Institutions & Companies
  • Electronics Companies
  • Energy and Utility Companies
  • Financial Services Companies
  • Food & Beverage Companies
  • Gift Product Companies
  • Health and Wellness Product and Service Companies
  • Internet Service Providers
  • Lifestyle & Interest Product Companies
  • Manufacturing Companies
  • Marketing Data Companies
  • Media Providers
  • Not for Profit Organizations
  • Parenting Product Companies
  • Public or Government Entities
  • Publishers
  • Social Networks
  • Technology/Computer Software Companies
  • Travel, Leisure & Entertainment Companies

Combined and Inferred information

We may infer some data using the personal information from the sources listed above. These inferences may relate to individuals, households, or geographic areas. Like the data we collect from other sources, inferences are used in our Customer’s marketing efforts to reach certain audiences.

These inferences may include categories deemed to be ‘sensitive’ under various privacy laws (see below). However, this typically does not mean that Fusion92 can correlate any inferred sensitive category with an individual’s (or household’s) specific behaviors, transactions, or conditions.

The Categories of Personal Information We Sell or License

Category

Description

Personal identifiers and online identifiers

  • Directly identifiable information such as name, postal address, email address
  • Internet, hardware, or software identifiers such as cookie IDs, IP address, mobile advertising identification number (MAID), synthetic ‘probabilistic’ identifiers based on a combination of browser or other device-specific attributes.

Demographic data (i.e. background)

  • Age (precise, estimates, or ranges)
  • Gender
  • Known or inferred ethnicity or racial background
  • Religion
  • Political party affiliation

Commercial records

  • Personal property or automotive purchases, leases, liens or other information associated with a property or automotive transaction
  • Buying activities or interests based on commercial or transaction information

Internet or other similar network activity (i.e. website activities, browsing data)

  • Website or mobile application visitation or engagement activities such as web pages visited, for how long, click-throughs, etc.
  • Approximate location based on IP address or addresses used with surveys, transactions or other activities

Geolocation data

  • Approximate location based on IP address or addresses used with surveys, transactions or other activities

Professional or employment-related information

  • Previous, prospective and current employment Information including roles and titles
  • Education information, including certifications and credentials

Inferences made about you

  • Categories of product interests
  • Philosophical or political beliefs
  • Voting propensities
  • Status or history of mental or physical health
The Categories of ‘Sensitive’ Personal Information We Sell or License

Each state with applicable privacy laws defines ‘sensitive personal information’ slightly differently, but depending on state laws, we may license or otherwise sell or share the following categories of information deemed ‘sensitive’.

  • Racial or ethnic origin, including citizenship or immigration status
  • Religious or philosophical beliefs
  • Union membership
  • Personal information collected and analyzed concerning a consumer’s health, including mental or physical health diagnosis, conditions, or treatments
Categories of Third Parties with Which Personal Information is Sold or Shared
  • Advertising and Marketing Services
  • Agriculture, Forestry and Fishing (for example, farm cooperatives)
  • Automotive (for example, car manufacturers and dealerships)
  • Business Services/Agency (for example, data brokers)
  • Communications (for example, wireless carriers)
  • Construction (for example, real estate development companies)
  • Consumer Packaged Goods (for example, companies that sell personal and household products)
  • Education (e.g., colleges and universities)
  • Energy and Utilities (for example, electric and gas companies)
  • Entertainment (for example, movie and television studios and streaming services)
  • Financial Services (for example, banks and investment companies)
  • Gift and incentive marketing companies
  • Government (for example, state and federal agencies and political parties and candidates)
  • Health and wellness (for example, hospitals)
  • Insurance (for example, insurance carriers)
  • Manufacturing (for example, consumer product manufacturers)
  • Media and Publishing (for example, magazines, retail catalogs)
  • Non-Profit (for example, charitable organizations)
  • Parenting (for example, magazines)
  • Real Estate (for example, real estate brokerage companies)
  • Retail (for example, department stores, hardware stores)
  • Services-Non Professional (for example, consulting firms)
  • Services-Professional (for example, advertising agencies and financial planners)
  • Social networks or services
  • Sports (for example, professional sports teams)
  • Technology (for example, software and hardware providers, social media platforms)
  • Transportation (for example, railway companies, airlines, rental car companies)
  • Travel and Tourism (for example, cruise lines, hotels, online travel services)
The Purposes For Our Customers Use of Sold or Licensed Personal Information
  • Advertising and marketing, including direct marketing and interest-based, targeted or ‘cross-context behavioral’ advertising
  • Sales and fundraising
  • Business and professional communications
  • Market research about consumer interests and behaviors
  • Fraud and identify theft prevention and protection
  • Product research and development
Categories of Personal information Disclosed To Service Providers or Contractors For A Business Purpose
  • Cloud computing and storage vendors
  • Security service providers or contractors
  • Consultants
  • Measurement and analytics providers
  • Advertising and marketing service providers
We also may disclose any of the personal data we process for the following purposes:
  • Legal Purposes: We may disclose personal information in order to comply with legal process or a regulatory investigation, enforce our legal terms or contracts, protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public, including against fraud or security incidents.
  • In the Event of a Corporate Transaction: We may disclose personal information in the event of a corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all our assets, or for purposes of due diligence connected with any such transaction.
  • As noted above, we may disclose any personal information with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement, or hygiene, or otherwise assisting us to provide, develop, maintain, and improve our services.
Retention of Sold or Licensed Personal Information

Fusion92 regularly refreshes and retains the personal information it sells or licenses on an indefinite basis, or otherwise as required by law.

Privacy Choices

As noted, if you would like to exercise your rights under applicable privacy or data broker laws, you may do so by visiting our Privacy Center by clicking here. For requests to access, correct or delete your personal information, please be prepared to provide information that will help us verify your identity and note that Fusion92 reserves the right to refuse any request that may not be available under the laws of your personal jurisdiction, or if we can not verify your identity. As noted earlier, we also reserve the right to require additional legal information from any business or individual purporting to be an ‘agent’ of another person, unless prohibited by law or regulation from doing so.

If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here.

Appeal Your Privacy Rights

If we deny your privacy request after your submission through our Privacy Center, you may appeal that decision by emailing us at privacy@fusion92.com. Please do not attempt to contact us at this email address if you have not visited and filled out a request through our Privacy Center. If you are still unsatisfied with our response, you may have the right to file a complaint with your state attorney general.

If you are an ‘authorized agent’, you must email us a copy of the authorization signed by the consumer for you to exercise rights on their behalf to privacy@fusion92.com and exercise the applicable right(s) by visiting our Privacy Center by clicking here.

International Visitors

Fusion92 primarily operates and stores personal information in the United States. While we welcome international business customers to use our Business Services, we do not intentionally collect, use or sell personal information associated with individuals whose residence is outside of the United States.

Annual User Rights Request Metrics

California law requires certain businesses to compile and disclose metrics on an annual basis regarding their compliance with the CCPA and consumer rights requests. Fusion92 reports the following metrics for the period of January 1, 2024 through December 31, 2024.

Delete

Correction

To Know or Access

Opt-out of sale or sharing

Limit use of Sensitive Data

Number or requests received

Number of requests complied with in full

Number of requests complied with in part

Number of requests denied due to inability to verify consumer

Number of deletion requests denied as request called for information exempt from deletion and was made by a California resident

Number of deletion requests denied as request called for information exempt from deletion and was made by a non-California resident

Mean number of days we took to substantively respond to requests

Median number of days we took to substantively respond to requests

Texas Required Data Broker Disclosure

The entity maintaining this website is a data broker under Texas law. To conduct business in Texas, a data broker must register with the Texas Secretary of State (Texas SOS). Information about data broker registrants is available on the Texas SOS website.