With access to an abundance of information and tools, modern marketers have become very data rich. But what they are doing with the data and how are they deriving insights from that data ultimately determines how their marketing efforts are performing. Fusion92 is helping to solve real-world business problems for its clients by effectively using data to fuel ideas. CEO Matt Murphy shares his insights on the data-driven approach to delivering exceptional customer experience that drive revenue.
Listen to Matt on this episode of The Modern Experience Marketer.