Fusion92 Announces Acquisition of Liquidus Marketing
September 12, 2019

Chicago, September 12, 2019 - Today Fusion92 announced it has completed the acquisition of the assets of Liquidus Marketing. The acquisition follows the successful acquisition and integration of Liquidus’ reseller High Volume Media (HVM) business by Fusion92 in April 2019.

Liquidus Marketing is a Chicago-based digital marketing and ad tech company that provides online customized advertising solutions, proprietary technology and personalized user experiences. Their digital campaigns have combined ad tech, powered by linQ technology, with managed media services to elevate brands’ advertising efforts from being static to fully personalized, interactive, and dynamic.

“As a marketing innovation company, integrating Liquidus’ Shopper Tech platform, as well as its Ad Tech and proprietary API technology into our company makes great strategic sense,” said Matt Murphy, Founder and CEO of Fusion92. “We’re excited about the growth opportunities and clear synergy that this acquisition provides for our clients and for our company.”

In conjunction with the acquisition, Fusion92 will now own and operate three new business units:

  • Liquidus’ former Direct Media business, including overall sales and account management, as well as media planning and buying. The business has previously been serviced by Fusion92’s media team for clients such as Walgreens, O’Reilly Auto Parts, and True Value.
  • The agency will also operate Shopper Platform, a Software-as-a-Service (SaaS) business unit leveraging Liquidus’ content management & processing solution along with a proprietary API to create and deliver digital weekly ads for major retailers and other brands like Publix, Office Depot, and Michaels.
  • In addition, Fusion92 will assume full responsibility for the HVM IO portal, along with Bannerlink, a proprietary Ad Tech application that facilitates dynamic creative.

The remainder of Liquidus Marketing will be integrated at Fusion92 offices located at 440 W. Ontario St. in Chicago’s River North neighborhood. Approximately 40 new people will be added to the Fusion92 team as part of this acquisition. Some of the inbound staff will support existing Fusion92 departments, while others will be organized in newly created teams and business units.

About Fusion92

Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, retail, telecommunications and automotive. As a full-service company, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging our talents in data, user experience, design, technology and media. Learn more at www.Fusion92.com.