Fusion92, Outward Media Inc. partner to transform B2B2C marketing by targeting professionals through consumer channels
As part of the alliance, Fusion92 has incorporated OMI’s B2B Living File database, which processes more than 40 billion data signals monthly to improve audience targeting.
CHICAGO, July 30, 2025 — Fusion92, a Chicago-based marketing firm, announced a strategic data partnership with Outward Media Inc. (OMI) to enhance B2B2C targeting by leveraging B2B data across consumer omnichannel platforms. The partnership integrates OMI’s industry-leading data into Fusion92’s robust data-driven infrastructure to help brands reach business decision-makers more precisely—through the consumer channels they use every day.
As part of the alliance, Fusion92 has incorporated OMI’s B2B Living File database, which processes more than 40 billion data signals monthly to improve audience targeting. The database includes the nation’s largest SMB file, featuring more than 170 million professional profiles across more than 18 million companies, and will be enriched with Fusion92’s consumer data—supported by leading providers like Experian—on over 250 million individuals. The result: enhanced targeting precision across B2B and B2C channels and a strategic unlock for marketers operating in the high-potential B2B2C space.
“Bringing OMI’s data in-house allows us to connect business decision-makers to personal identifiers across consumer platforms—unlocking precise, cross-channel targeting and campaign performance like never before,” said Kevin Dean, executive vice president of data partnerships at Fusion92.
“Our partnership with Fusion92 reflects years of collaboration built on trust and performance,” added Paula Chiocchi, founder of Outward Media Inc. “By combining our B2B data quality and accuracy with their marketing technology, we’re setting a new standard in reaching executives at scale—confidently and effectively.”
This integration supercharges Fusion92’s proprietary data stack, enabling high-performance marketing through solutions only found at Fusion92, including:
— NoMi transforms behavioral and transactional data signals into person-based, qualified audience segments, enabling verified, real-world targeting.
— DIOS leverages advanced analytics and proprietary data to build precise audience models, enabling accurate segmentation and smarter marketing strategies. While currently in use as a managed service by Fusion92, a public-facing SaaS version is expected to be released in 2025.
— DAX activates these segments through personalized, cross-channel campaigns that connect online and offline interactions to reach and resonate with consumers while maximizing ROI.
Marketing that moves real people starts with real data — and succeeds through smart strategy and a trusted partnership. Fusion92 delivers both to help brands win.
About Fusion92
Founded in 1999, Fusion92 is a premier marketing transformation partner, delivering unparalleled insight, precision and control to marketers through a proprietary, data-driven tech stack. Its integrated expertise across consulting, data science and advanced marketing technologies empowers brands to precisely reach and resonate with target audiences and households—with greater accuracy and timing across any channel. Serving the health and wellness, financial services, retail and technology sectors, Fusion92's innovative approach seamlessly integrates people, products, AI and creative strategies, enabling measurable business growth. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to helping clients navigate and thrive in the dynamic world of marketing. Learn more about how to empower your marketing at fusion92.com.
About Outward Media, Inc.
Outward Media, Inc. (OMI) is a leading provider of omni-channel marketing data. As a trusted data partner to Fortune 2000 businesses and startups alike, it provides the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns. Combining its massive B2B2C database with intent data, audience media activation and other innovative marketing services, its mission is to deliver real data, real results and invaluable reach to real people. For more information, visit http://www.outwardmedia.com or call 310-274-5312.
For more information, please contact:
Press Contact:
Rachel Hancock, VP of Marketing and Communications, Fusion92
r.hancock@fusion92.com
New Business Inquiries:
Alex Panteli, VP of Business Development, Fusion92
a.panteli@fusion92.com
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