Fusion92 Welcomes Alex Panteli as Data Growth Leader, Linking Brands to Data-Driven Innovation
Panteli’s arrival promises alignment of winning strategies for brands looking to apply smart data to their marketing mix
FOR IMMEDIATE RELEASE
CHICAGO (June 25, 2025) – Fusion92 is thrilled to announce the appointment of Alexander “Alex” Panteli, an accomplished data sales executive and entrepreneur with nearly 30 years of experience, as the newest leader on its team in advancing data-driven strategies for companies in the health and wellness, financial, technology and consumer lifestyle and retail categories. Panteli’s arrival promises alignment of winning strategies for brands looking to apply smart data to their marketing mix.
Panteli's extensive background includes pivotal roles at Equifax (now Epsilon), Experian, Verisk Marketing Services and Acxiom, where he reliably propelled growth and innovation for Fortune 1000 clients through data-driven marketing, working with brands including L.L. Bean, Uber, CVS, Allstate, Wells Fargo, Darden Restaurants and Hilton, to name a few. Panteli has consistently delivered multimillion-dollar revenue growth for major brands, underscoring his ability to build strategic relationships and help marketing executives leverage data to better reach target audiences and drive revenue — maximizing profitability and minimizing costs.
Aside from his corporate achievements, Panteli founded APX Digital Media LLC, providing digital marketing solutions to small and midsize businesses (SMBs) and establishing exclusive partnerships in niche markets.
"Alex brings unparalleled expertise and a solid vision for integrating cutting-edge data solutions," said Matt Murphy, founder and CEO of Fusion92. "His track record perfectly aligns with our growth strategy as well as the leadership our client base appreciates when looking for ways to innovatively connect unique data in service to drive audience reach, return on ad spend and ultimately, business growth."
Panteli emphasizes that “despite ongoing changes in ad tech and martech, the essential requirement for consumer data remains. Data is crucial for unlocking the full potential of innovative marketing. Successful advertising — ensuring the right message reaches the right audience — depends on strong data and analytics. Even as technology evolves, the fundamental practice of accurate targeting remains constant. It’s a privilege to help brands source and apply the best data for their broad range of marketing applications.”
Fusion92 employs 265 team members and continues to invest heavily in data, AI and technology properties as it builds out integrated platforms and products in service to data-driven growth for brands. Panteli is the ninth Data Science and Strategy hire for Fusion92 in the past 18 months, demonstrating Fusion92’s commitment to Data Science and Strategy as a fundamental aspect of its operation.
Founded in 1999, Fusion92 is a premier marketing transformation partner, delivering unparalleled insight, precision and control to marketers through a proprietary, data-driven tech stack. Its integrated expertise across consulting, data science and advanced marketing technologies empowers brands to precisely reach and resonate with target audiences and households — with greater accuracy and timing across any channel. Serving the health and wellness, financial services, retail and technology sectors, Fusion92's innovative approach seamlessly integrates people, products, AI and creative strategies, enabling measurable business growth. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to helping clients navigate and thrive in the dynamic world of marketing. Learn more about how to empower your marketing at fusion92.com.
For media inquiries, contact Rachel Hancock, vice president, marketing & communications, Fusion92, at r.hancock@fusion92.com.
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