Chicago, February 4, 2019 – Chicago-based Fusion92 today announced the addition of Emily Kowalzyk as marketing analyst in the Marketing Transformation and Insights Group. Kowalzyk is one of the agency’s latest analyst hires as the agency continues to grow.
“Emily has the curiosity and critical thinking skills that are required to be successful in this role,” said Vice President of Strategy and Insights, Benjamin Cox. “She dives into her analysis with enthusiasm and diligence, looking for the why behind consumer behaviors, and she’s a joy to have on the team.”
In her new role, Kowalzyk will garner insights through a variety of different research methods that will lead to more strategic and data-driven planning for client campaigns and projects.
Prior to earning her role as marketing analyst, Kowalzyk gained experience as a Fusion92 account and strategy intern where she assisted with consumer research and data analysis while gaining insights on target audience and competition. Prior to Fusion92, she was a research assistant at Roosevelt University, where she helped prompt the implementation of a new graduate-level certificate program.
Kowalzyk is a scholar-athlete from Eastern Michigan University, where she earned a Bachelor of Science in both Psychology and Biology. After graduating on the Dean’s List, she was accepted into Roosevelt University’s Master’s program, where she is currently pursuing a Master of Science in Integrated Marketing Communications.
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial services, CPG, telecommunications and automotive. As a full-service agency, Fusion92 partners with its clients on consumer engagements that span both traditional and digital media, leveraging talents in user experience, design, technology and media. Learn more at www.Fusion92.com.