Fusion92 Names Jacob Beckley Chief Innovation Officer To Lead AI-Driven Growth Strategy
New role to drive enterprise-wide innovation, connecting data, technology and creative to deliver scalable growth.
CHICAGO, IL — March 23, 2026 — Fusion92 today announced the promotion of Jacob Beckley to chief innovation officer, reinforcing its commitment to scaling innovation, advancing AI integration and accelerating its evolution toward a more technology-enabled, IP-driven future.
Beckley previously served as EVP, Product & Innovation, where he helped build the organization’s product and innovation foundation. He led the expansion of proprietary platforms, contributed to multiple patents and played a key role in advancing Fusion92’s portfolio of scalable productized solutions.
"Jake has been instrumental in evolving Fusion92 from a services-only model into a firm built on product, IP and innovation," said Matt Murphy, founder and CEO of Fusion92. "He challenges how we think, brings teams together and consistently turns ambitious ideas into real outcomes. As chief innovation officer, he'll lead our AI strategy and continue building the next generation of solutions our clients are asking for."
Beckley has contributed to the development of nine patented solutions, proprietary algorithms and innovations, including Hologon™ technology and video streaming AdTech initiatives. His work has supported organizations such as AT&T, H&R Block and the American Red Cross.
In this role, Beckley will lead Fusion92’s enterprise innovation strategy, embedding AI as a foundational layer across the business and advancing the company’s product road map. His focus will be on connecting data, technology and creativity in ways that move faster, scale further and drive growth, while building the governance and investment discipline that turn innovation into a repeatable capability that drives enterprise value.
A proponent of disciplined experimentation, Beckley views innovation as a repeatable capability, not a one-time effort. His approach emphasizes rigorous discovery and structured problem-solving to ensure teams focus on solving the right challenges before building solutions.
“Innovation isn’t about chasing what’s next; it’s about connecting invisible dots others don’t even realize are there,” said Beckley. “Those dots are collected from curiosity, perspective and the willingness to see the world differently.”
Beckley will partner closely with the executive leadership team to ensure innovation remains integrated, commercially impactful and aligned to the company’s next phase of growth.
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About Fusion92
Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision.
Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500–caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com.
