CHICAGO (March 28,2023) – Fusion92, a Chicago-based marketing transformation company with hubs in Chicago, Detroit, Austin and Denver, has named Lisa Fasana as EVP, Client Services. In this newly created role, Lisa will oversee the successful performance of the firm’s client services team and client engagement across a broad portfolio of business within Fusion92.
Lisa has more than 20 years of experience as a brand and marketing strategist, successfully transforming organizations and teams through smart strategy, innovative solutions and measurable results. She is an omnichannel marketing expert, with deep experience in integrated marketing, retail and shopper strategy and digital transformation. She is a respected leader who has guided large, high-performing teams throughout her career.
“We are beyond thrilled to have Lisa join Fusion92, ensuring every client partner has a harmonious team of trusted advisers who are advocates and deliver flawless, growth-oriented execution,” said Fusion92 President Doug Dome. “As Fusion92 continues to grow, we’re committed to a client-obsessed culture in an inspiring, curious, safe workplace that empowers innovative ideas from across our talented team of professionals pushing business forward.”
Lisa joins Fusion92 after nearly nine years at Marketing Werks, a Chicago-based, fully integrated agency specializing in omnichannel and experiential solutions. She served as the SVP, strategic marketing and managing director, and was responsible for setting business and brand vision while identifying growth strategies. In her time at Marketing Werks, she helped grow leading brands like Nintendo, Clorox and Keurig. Additionally, Lisa managed the integration of four different agencies into one operating structure, building a new brand and redefining capabilities.
During her career, Lisa has also held roles at Arc Worldwide and Bluedog Design, focusing on a wide array of responsibilities, projects and campaigns to create impactful consumer connections and generate consistent brand growth.
Lisa is the latest executive hire for Fusion92 as it continues to experience significant growth, which included the acquisition of three different firms in 2022, helping to broaden capabilities and enhance Fusion92’s fully integrated services.
Founded in 1999, Fusion92 is a Marketing Transformation Partner that helps innovatively solve business challenges, delivering exponential returns for brands. The firm fuels business transformation in today's digital economy by imagining unexpected solutions and seamlessly integrating across its end-to-end marketing products and services. The independent, Chicago-based firm with hubs in Detroit, Austin and Denver is backed by Serata Capital Partners and Landon Capital Partners and is committed to a diverse, equitable, inclusive workplace that drives positive impact in our global community. Learn more at www.Fusion92.com.