One of our resident data experts, Dave Nugent, recently sat down with OMI founder and CEO Paula Chiocchi to explore the crucial role of data in modern B2B marketing. They discuss the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels and the impact of new technologies on campaign strategies.
*Correction to statement in the podcast: While Fusion92 does excel in Performance Marketing, Fusion92 is a Marketing Transformation Partner redefining how marketing fuels business growth through audience intelligence that drives real reach and measurable impact.
About The Marketing Vanguard Podcast:
At The Marketing Vanguard, we showcase the brilliance, values, and strategies of B2B industry leaders who are shaping the future. Our podcast spotlights trailblazers who are redefining how businesses market to small and mid-sized companies, setting new standards in innovation, transparency, and growth.
Whether you’re a marketing executive, a data analytics expert, or a business leader with a vision, this is the podcast for you. Join us as we celebrate the achievements of industry pioneers and uncover actionable insights to fuel your success.
EVP, Data & Analytics
Dave Nugent
Dave Nugent, Fusion92’s EVP of Data Science & Strategy, has nearly 30 years of expertise leading renowned companies focused on data-driven services. His mastery of data helps organizations define and understand their known and prospective audiences using predictive modeling, segmentation, data filtering, and innovative technologies. By embracing data as the currency of the future, Dave is setting new industry standards that fuel growth through seamless, near real time media strategies and precision targeting.
Now that you've seen our story, we'd like to learn more about you and talk about how we can help you achieve more than you ever thought possible.
