Fusion92 Unlocks a New Class of Audience Data in Viant
Exclusively combining demographic, firmographic and transactional data across retail and B2B segments, media buyers gain access to uniquely curated, multisource audiences, designed to drive more precise targeting and stronger campaign performance.
CHICAGO, IL — May 1, 2026— Fusion92 today announced the launch of its branded, curated audience segments within the Viant platform, introducing a new class of audience data through the exclusive availability of B2B, health and transactional insights. Available only through Fusion92 segments in Viant, this offering gives media buyers a distinct advantage in reaching high-value audiences with greater precision and scale.
Built and curated by Fusion92, these segments are delivered as distinct, activation-ready audiences, each purpose-built through exclusive data partner relationships:
- Identity-powered B2B, B2C and B2B2C audiences enabling precise targeting of verified decision-makers and business professionals.
- Real-world purchase insights based on observed buying behavior.
- Privacy-conscious health and wellness audiences built from modeled signals.
Fusion92’s differentiation lies in how its sources are aggregated, normalized and curated into high-value audience segments bridging identity, purchase behavior and personal context.
Through Fusion92’s direct integration with Viant, these segments can be seamlessly activated without reliance on third-party onboarding, helping preserve data fidelity and drive stronger match performances. Combined with Viant’s identity infrastructure, media buyers can reach more of the right audiences, more efficiently.
The segments are available across Viant’s full omnichannel ecosystem, including connected TV (CTV), display, online video, audio and more, while also providing access to premium inventory and advanced measurement capabilities, such as ROAS, conversion lift and attribution.
“Media buyers don’t just need more data; they need better, more connected data and the ability to activate it effectively,” said Dave Nugent, EVP of Data Science & Strategy at Fusion92. “By combining our uniquely curated datasets with Viant’s powerful identity and activation capabilities, we’re enabling smarter targeting and stronger performance from end to end.”
This launch reflects Fusion92’s continued investment in data innovation and its commitment to delivering differentiated, high-impact audience solutions.
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About Fusion92
Founded in 1999, Fusion92 is a marketing transformation partner that unites data, strategy, creative and technology into a single, integrated operating model. With proprietary, independent data infrastructure at its core, Fusion92 enables clients to plan, activate and measure marketing performance with greater transparency, control and precision.
Serving mid-sized and enterprise organizations across health and wellness, financial services, retail and technology, Fusion92 delivers Fortune 500–caliber capabilities through a nimble, full-stack approach spanning consulting, data science, AI-powered activation and marketing technology. Backed by Serata Capital Partners and Landon Capital Partners, Fusion92 is committed to driving measurable growth and putting control back in the hands of its clients. Learn more at fusion92.com.
About Viant
Viant Technology Inc. is a leader in people-based advertising software, enabling marketers to plan, execute and measure omnichannel campaigns with precision and transparency. Its AI-powered demand-side platform (DSP) helps advertisers reach target audiences across connected TV, streaming audio, mobile, desktop and digital out-of-home channels, all supported by deterministic data and privacy-first identity solutions. Headquartered in Irvine, California, Viant is publicly traded on the NASDAQ under the ticker symbol DSP.
