New York, NY—July 14, 2016
Gramercy Institute announced its 2016 roster of “The Most Valued Partners in Financial Marketing.” Dean Media/Fusion92 is one of the top 20. Based in New York, Gramercy Institute is a leading think-tank for senior marketers from major financial firms around the world.
“In 2016, financial marketers must engage with true strategic partners in order to effectively compete,” explains Bill Wreaks, CEO & Chief Analyst of the Gramercy Institute. “We are a long way away from the days in which a marketing team only required the services of two or three partners.” Today, financial marketers are relying on an increasing amount of strategic partner relationships.
Understanding which partners provide real value through true partnership can make a tremendous difference to the achievement of marketing success.” Wreaks adds, “Gramercy Institute is not awarding great vendors. We are recognizing true partners.” Wreaks points out that this “20 Most Valuable Partners in Financial Marketing” honor is designed to bring attention to those industry partner firms that are doing things right—in hopes that they might further inspire industry-wide excellence.