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Michigan Ross Names DP+, a Fusion92 Brand, as Agency of Record

Firm Will Serve the Esteemed Business School as Agency of Record for Advertising and Analytics

DETROIT (June 9, 2022) – DP+, a Fusion92 brand, announced it has been named the advertising and analytics agency of record for the Stephen M. Ross School of Business at the University of Michigan following a months-long review process.

DP+ will assist Michigan Ross in identifying and securing new enrollees for its top-ranked portfolio of MBA programs and one-year master’s degrees. This includes the recently launched Master of Business Analytics degree, its innovative Online MBA program and the school’s Executive MBA program offered in both Ann Arbor and Los Angeles. For this engagement, DP+ will employ its best-in-class media research, planning and buying capabilities and analytics prowess, in addition to its deep strategic, social media and brand creative skills.

Among its many accolades, the Michigan Ross Full-Time MBA was ranked No. 10 and the Executive MBA was ranked No. 5 by the 2023 U.S. News & World Report.

“Leveraging our integrated services and marketing expertise, we look forward to helping the Stephen M. Ross School of Business at the University of Michigan achieve its enrollment objectives while continuing to attract some of the brightest minds to its programs,” said Jeff Scott, president of DP+. “We’re honored Michigan Ross is entrusting our team, and we look forward to delivering the solutions that will drive the desired results for their business.”

About Michigan Ross
The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business's mission is to build a better world through business. Through thought and action, members of the Ross community drive change and innovation that improves business and society.

Michigan Ross is consistently ranked among the world's leading business schools. Academic degree programs include the Bachelor of Business Administration, Full-Time MBA, Part-Time MBA (Online and Weekend formats),Executive MBA, Global MBA, Master of Accounting, Master of Business Analytics, Master of Management, Master of Supply Chain Management and Ph.D. In addition, the school delivers open-enrollment and custom executive education programs targeting general management, leadership development and strategic human resource management. For more information, visit

About DP+, a Fusion92 brand

Founded in 1997, DP+ has excelled in changing opinions, perspectives, outcomes and how people experience brands through its team of top talent focused on creating ideas grounded by insight and guided by data. DP+ has proven to place powerful messages in the right place at the right time to compel consumers to act and then successfully measure and optimize for maximum ROI. The firm has created transformational change for clients across multiple industries, including health, automotive, gaming, entertainment and more. DP+ has been listed on Inc. magazine’s “Fastest-Growing5000” list and has consistently been recognized for its strong company culture, receiving top workplace awards from Ad Age, Crain’s Detroit Business and the Detroit Free Press. DP+ was acquired by Fusion92 in 2022,joining forces with the independent marketing innovation company. Fusion92’sdynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at

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