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Shonda Nelson Joins Fusion92 as SVP, People Strategy

Human Resources Expert to Lead Expanded Department

CHICAGO (December 8, 2021) – Fusion92, a Chicago-based marketing innovation company, announced that Shonda Nelson has been named SVP, People Strategy and will lead the firm’s expanded Human Resources Department. She will report to Fusion92 President Doug Dome.

Nelson has more than two decades of HR leadership experience across multiple industries, including marketing & advertising, technology, and public relations. She has driven a wide array of HR initiatives and facilitated organizational change, gaining expertise in employee relations, talent management, coaching, learning and development, diversity and inclusion, and much more.

Most recently, Nelson was the Global Head of HR for The Sound, a consumer exploration, brand strategy, and product innovation agency. Over her career, she has held HR roles at leading agencies Burson-Marsteller and Commonground Marketing, along with positions for top brands, CNA, CN, and IBM. Her experience also includes the public sector, serving in a key HR partner role for the City of Evanston, Illinois.

“As our growth trajectory continues to advance, we’re thrilled that Shonda has joined us to fulfill a critical position focused on the most significant part of our business practice, our people. Shonda’s depth and breadth of experience help round out our strong HR team as we continue to invest in talent and growth,” said Dome. “We’re committed to leading our remarkable employees with intentionality and a directed focus in learning, development, and coaching, as we continue to facilitate and actualize growth plans for employees to grow personally and advance in their careers with Fusion92.”

Nelson is a Chicago native that holds a Master of Science degree in Human Resources from Loyola University and a B.A. degree in Industrial Organization Psychology from the University of Illinois. She is also pursuing a second master’s degree focused on couples and family counseling as she is passionate about healthy relationships. Nelson has earned professional certifications as a Senior Professional in Human Resources (SPHR) and Certified Compensation Professional (CCP).

“I’m incredibly exited to join Fusion92! This newly created role comes at a time when the agency is positioned for tremendous growth,” said Nelson. “Our website says ‘Our difference is our people.’ As someone who believes in the power of people, that statement makes me happy, because it expresses Fusion92’s commitment to our team. I’m looking forward to partnering with the current HR and leadership teams to contribute to the growth of the business by helping lead our people initiatives.”

About Fusion92

Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that helps growth stage and enterprise brands thrive. The firm’s comprehensive stack of services and products help bring exponential returns to companies in virtually every industry and vertical. Fusion92 collaboratively partners and serves as a trusted advisor to clients on B2B and consumer engagements that span traditional and digital media, leveraging the firm’s expertise to innovatively solve business challenges. Fusion92’s dynamic technology, integrated content lab (Studio440), media and activation capabilities, AdTech, and premium NFT studio (Mint Werx) provide a lineup of differentiated solutions that deliver data-driven results. Learn more at

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