Are You a Red Sheep? IG US Challenges Forex Traders To Separate From the Pack With Bold New Brand Campaign
CHICAGO, Nov. 6, 2019 – IG US, along with its Chicago-based creative agency, Fusion92, released an anthem video featuring an iconic red sheep to introduce their brand into the U.S. forex trading market, challenging forex traders to join IG and to be the red sheep, separate from the pack of standard forex trading options.
Titled “The Red Sheep”, the creative will be IG’s first brand campaign since their launch into the U.S. forex trading market in February of 2019. In collaboration with award-winning director Julian Acosta and Fusion92’s Studio440, the campaign aims to bring awareness and recognition of IG, as well as emphasize IG’s value proposition of providing greater value through low spreads, its award-winning platform* and 24-hour trading support.
IG Group is a world leader in online forex trading, offering trading and investment services to over 175,000 clients worldwide. With 45 years of global industry experience, the company is headquartered in the city of London and operates in 16 other countries across Europe, Africa, Asia-Pacific, the MiddleEast and the U.S. IG US has been recognized as a winner of the Best for Forex Trading in the Investopedia Online Brokers Award 2019¹, and Best Retail FX Platform of the Year in the FX Week e-FX Award 2019.*
“We challenged Fusion92 to push the creative limits and truly think outside the box,” said Conor Shea, Head of U.S. Marketing at IG. “The team exceeded expectations and through this great creative partnership, we were able to craft a campaign as forward-thinking as our brand.”
The integrated brand campaign will be distributed on social and digital media, including one :30 spot and two :15 spots. The brand campaign’s focus is a sheep whose wool is colored a bold red, with the intention of empowering risk-takers, as well as encouraging risk-taking, in the world of forex trading.
“My friends at Fusion92 had such a great idea involving a red sheep. I’m compelled by creatives with passion for their work such as this, so I jumped on a plane to Chicago to help bring the spots to life,” said director Julian Acosta. “I couldn't be more proud of the work and the team.”
“Brand-defining work like 'The Red Sheep' reflects the innovative approach we take to all aspects of our business,” said Doug Dome, President of Fusion92. “The team truly stepped up here, immersed themselves in forex and delivered an anthem as powerful and unique as the IG brand itself.”
View the :30 spot here:
https://www.youtube.com/watch?v=273z-tIQdRA
About IG US
Based in the heart of Chicago's financial district, IG US launched at the end of January 2019. IG offers clients competitive pricing, 24-hour customer service and award-winning technology. IG is a winner of Investopedia's 2019 Best Online Brokers Awards¹ and FX Week's 2019 e-FX Best Retail Trading Platform.*
IG US is a Retail Foreign Exchange Dealer registered with the Commodity Futures Trading Commission (CFTC) and is a Forex Dealer Member of the National Future Association (NFA).
About Fusion92
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.
*Winner of FX Week’s e-FX Award for Best Retail FXPlatform of the Year
¹According to Investopedia’s 2019 Best Broker Awards
Red Sheep Credits:
Brand: IG
Sr. Manager – Head of U.S. Marketing: Conor Shea
Marketing Communications Executive: Nicole Pinero
Digital Marketing Manager: Mark Mahoney
Agency: Fusion92
Executive Creative Director: Josh Hurley
Creative Director: Jeremy Berghorst
Creative Technology Director: Eric Wolinsky
Copywriters: Kyle Gunby, JK Lyons, Tony Lazzeretti, Rob Gregory
Art Directors: Rachel Foos, Laura Clesse
Executive Producer: Anwar Khuri
Senior Integrated Producer: Andrea Horn
CEO: Matt Murphy
President: Doug Dome
SVP, Agency Services: John Geletka
SVP, Client Services: Mark Skroch
Account Director: Dahlia Hanin
Account Supervisor: Kelsey Herbst
Production Company: Studio440 (Fusion92)
440 W.Ontario St., Chicago, IL 60654
Director: Julian Acosta
Line Producer: Mia Reggi
Director Of Photography: Sidney Unga
Editor: Tony Lazzeretti
Post Production/Audio/Color/VFX/Finish: Optimus
Senior Producer: Joanna Woods
EP/Managing Director: Brian Hrastar
Assistant Producer: Brad Martin
Senior Audio Engineer: Marina Killion
Audio Assistant: Zach Schietliin
Senior Colorist: Paul Galati
Color Assistant: Kalvin Johnson
Director of Finish: Glen Noren
VFX Supervisor: Ryan Wood
Finish Assistant: Connor Luczak
Finish Assistant: Jason Kerman
Music Company: See Music
Executive Producer: Chuck Bein
Composer: Niko
