Are You a Red Sheep? IG US Challenges Forex Traders To Separate From the Pack With Bold New Brand Campaign
November 6, 2019

CHICAGO, Nov. 6, 2019 – IG US, along with its Chicago-based creative agency, Fusion92, released an anthem video featuring an iconic red sheep to introduce their brand into the U.S. forex trading market, challenging forex traders to join IG and to be the red sheep, separate from the pack of standard forex trading options.

Titled “The Red Sheep”, the creative will be IG’s first brand campaign since their launch into the U.S. forex trading market in February of 2019. In collaboration with award-winning director Julian Acosta and Fusion92’s Studio440, the campaign aims to bring awareness and recognition of IG, as well as emphasize IG’s value proposition of providing greater value through low spreads, its award-winning platform* and 24-hour trading support.

IG Group is a world leader in online forex trading, offering trading and investment services to over 175,000 clients worldwide. With 45 years of global industry experience, the company is headquartered in the city of London and operates in 16 other countries across Europe, Africa, Asia-Pacific, the MiddleEast and the U.S. IG US has been recognized as a winner of the Best for Forex Trading in the Investopedia Online Brokers Award 2019¹, and Best Retail FX Platform of the Year in the FX Week e-FX Award 2019.*

“We challenged Fusion92 to push the creative limits and truly think outside the box,” said Conor Shea, Head of U.S. Marketing at IG. “The team exceeded expectations and through this great creative partnership, we were able to craft a campaign as forward-thinking as our brand.”

The integrated brand campaign will be distributed on social and digital media, including one :30 spot and two :15 spots. The brand campaign’s focus is a sheep whose wool is colored a bold red, with the intention of empowering risk-takers, as well as encouraging risk-taking, in the world of forex trading.

“My friends at Fusion92 had such a great idea involving a red sheep. I’m compelled by creatives with passion for their work such as this, so I jumped on a plane to Chicago to help bring the spots to life,” said director Julian Acosta. “I couldn't be more proud of the work and the team.”

“Brand-defining work like 'The Red Sheep' reflects the innovative approach we take to all aspects of our business,” said Doug Dome, President of Fusion92. “The team truly stepped up here, immersed themselves in forex and delivered an anthem as powerful and unique as the IG brand itself.”

View the :30 spot here:

https://www.youtube.com/watch?v=273z-tIQdRA

About IG US

Based in the heart of Chicago's financial district, IG US launched at the end of January 2019. IG offers clients competitive pricing, 24-hour customer service and award-winning technology. IG is a winner of Investopedia's 2019 Best Online Brokers Awards¹ and FX Week's 2019 e-FX Best Retail Trading Platform.*

IG US is a Retail Foreign Exchange Dealer registered with the Commodity Futures Trading Commission (CFTC) and is a Forex Dealer Member of the National Future Association (NFA).

About Fusion92

Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.

*Winner of FX Week’s e-FX Award for Best Retail FXPlatform of the Year

¹According to Investopedia’s 2019 Best Broker Awards

Red Sheep Credits:

Brand: IG

Sr. Manager – Head of U.S. Marketing: Conor Shea

Marketing Communications Executive: Nicole Pinero

Digital Marketing Manager: Mark Mahoney

Agency: Fusion92

Executive Creative Director: Josh Hurley

Creative Director: Jeremy Berghorst

Creative Technology Director: Eric Wolinsky

Copywriters: Kyle Gunby, JK Lyons, Tony Lazzeretti, Rob Gregory

Art Directors: Rachel Foos, Laura Clesse

Executive Producer: Anwar Khuri

Senior Integrated Producer: Andrea Horn

CEO: Matt Murphy

President: Doug Dome

SVP, Agency Services: John Geletka

SVP, Client Services: Mark Skroch

Account Director: Dahlia Hanin

Account Supervisor: Kelsey Herbst

Production Company: Studio440 (Fusion92)

440 W.Ontario St., Chicago, IL 60654

Director: Julian Acosta

Line Producer: Mia Reggi

Director Of Photography: Sidney Unga

Editor: Tony Lazzeretti

Post Production/Audio/Color/VFX/Finish: Optimus

Senior Producer:  Joanna Woods

EP/Managing Director: Brian Hrastar

Assistant Producer: Brad Martin

Senior Audio Engineer: Marina Killion

Audio Assistant: Zach Schietliin  

Senior Colorist: Paul Galati

Color Assistant: Kalvin Johnson  

Director of Finish: Glen Noren

­­­­­­­­VFX Supervisor: Ryan Wood

Finish Assistant: Connor Luczak

Finish Assistant: Jason Kerman

Music Company: See Music

Executive Producer: Chuck Bein

Composer: Niko