Chicago, Nov. 5,2019 – Today, Fusion92 hosted guest speaker Greg Kihlström at its River North office to discuss the theme of his new book, “The Agile Brand.” The talk, titled “The Agile Brand: Creating Authentic Relationships Between Companies and Consumers,” centered around the future of brands and how an agile, collaborative approach to branding and marketing creates strong brand-consumer relationships that yield lasting results. Kihlström’s visit is part of the Chicago-based marketing innovation company’s Bits & Bites series that it launched in spring of 2018. Fusion92 created the series as a perk dedicated to educating employees on relevant topics in the world of digital marketing and innovation.
“Greg provided valuable insight into how good brands have evolved over the years —by remaining agile in order to respond effectively to new technologies, emerging trends and a highly competitive market,” said media manager RyanJohnson. “He stressed that consumers play an important part in the branding process, because at the core of brand strategy is the relationship between a brand and its consumers. These insights can be applied to the way we atFusion92 approach problem-solving and further improve how we strategize with our clients.”
Since2016, Kihlström has published a number of books, including “Digital Delight,” “EverSeeking,” “The Agile Consumer” and “The Agile Web.” In addition to being an author, Kihlström is an award-winning creative director, digital strategist and current president and CEO of Cravety, a brand experience platform. He’s also an active member of the Forbes Agency Council and the MIT Technology Review Global Panel.
TheBits & Bites series has covered a myriad of topics through a variety of guest and in-house speakers. These learnings help Fusion92 employees better service their clients, bringing in both new ideas and allowing them to think outside the box on trends and opportunities. In early November, one ofFusion92’s very own hosted “The Future of Supply Side” to bring awareness to the trends that departments outside of media may not be privy to. Fusion92caters lunch for its employees to enjoy while listening and participating in the hour-long events.
Founded in 1999,Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.