Chicago, January 7, 2020 – The Options Industry Council, better known as OIC, recently deputed a new creative concept for its media campaign, which was developed by its media, creative and strategic partner Fusion92, a Chicago-based marketing innovation company. OIC, which provides education to investors about the benefits and risks of exchange-listed options, tasked Fusion92 with overhauling its creative to bring a fresh look and feel to its media presence. The campaign launched in November 2019.
“Collaboration is the key to success with our partners. Teaming up with OIC in developing this new campaign helped streamline the process and get to a better result than we could have alone,” said Mark Skroch, Fusion92 senior vice president of client services. “OIC is such a great partner and we are very proud of our work together. We’re excited to see the impact this will have for them in 2020.”
Based on OIC’s objectives, Fusion92 developed a demand-generation advertising campaign, leveraging paid, owned and earned mediums to deliver value proposition messages about topics and events that encourage webinar registration or engagement. When developing the plan, Fusion92 focused on media channels and partners that could efficiently reach OIC’s niche target audience while driving strong engagement and attendee conversion rates. A brand awareness campaign that also debuted at the end of 2019 focused on promoting all of OIC’s education offerings and encouraging account registration.
The Options Industry Council (OIC), formed in 1992, is an industry resource funded by OCC and dedicated to helping individual investors, financial advisers and institutions understand the benefits and risks of exchange-listed options through unbiased educational content. OIC delivers its educational content through its comprehensive website that features podcasts, webinars, trading tools and videos. OIC also offers one-on-one investor services support from experienced options professionals. All of OIC's offerings are provided at no cost.
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune 500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm, Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media. Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.