Chicago, Oct.15, 2019- Chicago-based Fusion92, an independent marketing innovation company, has been named media AOR for LeaderQuest, an information technology school offering full-time, instructor-led, live classroom IT and cybersecurity courses.
In 2006, LeaderQuest was established as an IT school for career changers and veterans, with the goal of transforming aspiring IT practitioners into job-ready specialists. The company aims to create a community of individuals empowered to pursue careers in the tech industry by offering IT training and certification programs on the most relevant and in-demand technical skills, such as network support, system admin, cybersecurity, computer user support and project management. The courses range from two to eight weeks and are offered in Denver; Colorado Springs, Colorado; Dallas; San Antonio; and Jacksonville, Florida.
“At LeaderQuest, we create meaningful outcomes that impact lives. It’s our core purpose,” said Tim Kalil, president and chief operating officer. “We are committed to being world-class in everything we do, including our marketing. That is why we are so optimistic about our media strategy partnership with Fusion92.”
Fusion92’s work will include a digital strategy, consisting of a go-to-market strategy that will articulate how the agency can acquire and nurture prospects into new students. In the second phase, Fusion92 will build a marketing foundation through the agency’s own technology platforms for LeaderQuest, such as ad serving, attribution tools, reporting visualization and call tracking. With this foundation in place, Fusion92 will help the IT school centrally track, optimize and report back in what marketing areas are driving the biggest lifts for LeaderQuest.
“This partnership is an opportunity for LeaderQuest to tackle their business challenges head on leverage the power of performance-based digital media,” said Doug Dome, president of Fusion92. “We’re looking forward to helping them reach their goals in the short term and build a framework for sustained long-term growth.”
Between October and December of 2019, Fusion92 will launch LeaderQuest’s campaign during which media planning and buying, campaign execution, biweekly reporting and optimizations will occur.
About Fusion 92
Founded in 1999, Fusion92 is a Chicago-based independent marketing innovation company that focuses on helping growth-stage and Fortune500 companies across a number of industries, including financial services, CPG, telecommunications and automotive, among others. As a full-service firm,Fusion92 partners with its clients on business-to-business and consumer engagements that span both traditional and digital media, leveraging the firm’s talents in business transformation, data and analytics, insights, user experience, creative and content design, activation, technology and media.Fusion92’s integrated content lab, Studio440, creates and executes high-volume content across a wide variety of formats, including photography, video and audio. Learn more at www.Fusion92.com.
Established in 2006 as a technical school in Denver offering high-demand training for veterans and career changers, LeaderQuest transforms aspiring IT practitioners into job-ready specialists through IT training and certification in technology, from Microsoft and Cisco to project management and more. LeaderQuest currently has campuses in or near Denver; Colorado Springs, Colorado; Dallas; San Antonio; and Jacksonville, Florida.