Auto Show Attendees Enter to Win a Mazda by Touching its Window
September 14, 2012
Marketing Innovation Agency Now Holds Three Patents

Fusion92 leveraged new technology to turn an ordinary car window into a touch screen kiosk at the 2012 Chicago Auto Show. The purpose of the project is to allow show attendees to enter for a chance to win a Mazda CX-5. What makes this unique is that the hopefuls are signing up directly on the window of the very car they are trying to win!

The technology behind the kiosk centers on a film that has tiny touch-sensitive fibers embedded in it, which are imperceptible to the naked eye. The film can be applied to any glass surface and displays high definition images and video. Of course, the screen can be “touched” just like a typical touchscreen, kind of like a large tablet computer.

Fusion92 did all of the design and programming for this project and we think it is pretty darn cool. Curious to see what innovations Fusion92 can create for your company? Contact us to learn more.

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