We Delivered A 30X ROAS For Retailer Entering New Market

The Challenge

A high-end appliance retailer was preparing to enter a new Midwest DMA where the brand had little recognition and no established customer base.

Because major appliances are high-consideration purchases with long buying cycles, broad awareness marketing would have been inefficient. The retailer needed a way to identify households most likely to be in-market and reach them with precision, driving revenue quickly without wasting spend.

Our Approach

We analyzed the retailer’s existing customers to model their ideal buyer and build a lookalike audience of households most likely to purchase. Real-time intent signals identified consumers actively researching major appliances, which were validated with Experian household data and resolved to physical mailing addresses through Fusion92’s proprietary Identity Graph.

This refined audience was activated through a precision direct mail campaign delivering 39,000 targeted postcards over six months.

The outcome

Fusion92’s targeted acquisition strategy powered by predictive modeling, intent data and proprietary identity resolution turned a challenging market entry into a highly efficient customer acquisition strategy that delivered a 30x ROAS.