We Tuned Up ROI By 400%+

The Challenge

In a competitive service industry environment, Ford and Lincoln dealers needed digital solutions that drove customers back to the dealership for Quick Lane service.

Our Approach

We rewired the Quick Lane website to make content automatically customized based on the service the customer is seeking, and we fine-tuned the site analytics to offer improved insights and analysis as well as real-time optimizations.

The outcome

A turbocharged ROI machine that brings in $9.44 for every dollar spent on digital media with a website that features analytical components, such as business opportunity forecasting, advanced media placement/management and enhanced attribution to pave the way for future successes.

53%Increase in store visits

400%Return On Investment

60%Increase in on-site key buying activities