No one had heard of Mercedes-Benz Financial Services First Class Demand Notes. So, how do you get affluent investors ($1 million net worth + accredited) to put their money into it? Fusion92 was tasked with finding the answer.
World class results for a world class brand. We drove SEO for Mercedes-Benz Financial Services to become the number one organic search result for "demand notes."
Through audience segmentation tracking and diminishing return analysis paired with creative performance tracking, the campaign resulted in a conversion rate of 15.85%, more than double the investment category and seven times higher than the automotive category. In the industry-standard cost per action, this campaign set the efficiency bar at $31.55, while the investment category averages $51.74.
And, best of all, the campaign helped raise $1 billion in investments six months ahead of schedule.