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In this installment of our Ei series, Jon Nelson explores how retailers can unlock more value from the customer engagement they're already generating. As acquisition costs rise and ROI faces greater scrutiny, the ability to identify and activate high-intent shoppers—many of whom remain anonymous—has become a critical competitive advantage. Learn why improving visibility into existing behaviors may be one of retail's most powerful growth levers.

In the third installment of our Elemental Insights series, Greg Auer explores what actually separates award-winning case studies from the thousands that never make it past the first round. After judging shows like the Effies and New York Festivals, one thing becomes clear: the strongest entries don’t just showcase creative work — they build a clear, compelling business argument grounded in strategy, human insight and measurable impact.

Exclusively combining demographic, firmographic and transactional data across retail and B2B segments, media buyers gain access to uniquely curated, multisource audiences, designed to drive more precise targeting and stronger campaign performance.

In the second installment of our Elemental Insights series, Alyssa Machinis explores the hidden tradeoff of generative AI: we can ship faster than ever, but risk outsourcing the very judgment that makes the work good. Here’s how to use LLMs with intention, so your thinking gets sharper, not softer.

New role to drive enterprise-wide innovation, connecting data, technology and creative to deliver scalable growth.

In this first installment of our Elemental Insights series, Alex Panteli explores one of the most fundamental questions that marketers face: What data do you actually need to understand your customers? Drawing on decades of experience in data-driven marketing, Alex shares a simple but powerful framework for getting started.

We're excited to launch our new point-of-view series designed to surface the thinking shaping modern marketing from every angle.

Leadership moves sharpen Fusion92's ability to help clients navigate complexity and scale what works.

Powered by Fusion92’s proprietary data and our system of 71 lifestyle and personality Mosaic types, ClausAi analyzes a few quick inputs and delivers personalized gift recommendations in minutes.

One burger satisfies an appetite. The other leaves an echo. There is room for both in my life. And the same is true in our industry.

As part of the alliance, Fusion92 has incorporated OMI’s B2B Living File database, which processes more than 40 billion data signals monthly to improve audience targeting.

Panteli’s arrival promises alignment of winning strategies for brands looking to apply smart data to their marketing mix

This story explores the ways Fusion92 relies on Experian’s data to sharpen its audience targeting, streamline engagement across channels, and achieve measurable success.

Our award-winning initiative successfully addressed the challenge of a dental professional shortage.

Dave Nugent, recently sat down with OMI founder and CEO Paula Chiocchi to explore the crucial role of data in modern B2B marketing.