strategy, CREATIVE & STUDIO440 case study


Talking heads, technology and testimonials. A lot of health care advertising looks the same. That’s why for Detroit’s Karmanos Cancer Institute we wanted to tell a different story; a story not just of survival but also of hope and optimism, of new perspectives built on purpose and connection, energy and vibrancy, and not taking one moment for granted.


From TV to outdoor, to social and print, our integrated body of work shares this story with patients, their families and the greater community, and provides a rallying cry for our internal audience of dedicated doctors, nurses and caregivers.

And our commitment to powerful, engaging storytelling was reflected in a prestigious win at The AICP Awards (Association of Independent Commercial Producers).