BEING CAPABLE
MEANS HAVING EVERY
CAPABILITY
MEANS HAVING EVERY
CAPABILITY
That's why data and analytics inform everything we do. In fact, they're so important we created an entire ecosystem around it. One that includes transformational consulting, advanced attribution and machine learning. One that starts with the client and ends with brand-changing work.
Data is great … if you know how to organize it, analyze it and act on it. We do. Because we invest heavily in our technology stack. Because we have a proprietary engine that allows us to make decisions with the highest confidence. Because data fuels our insights, our creative and activations.
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We are agents of change. See, we help you do more than change. More than just innovate – doing the same things better. We help you do new things. New things so impactful, they make old things obsolete. And transform your business to meet market opportunities. All of this has a name. Disruption. It’s what we do. And it’s what we can do for you.
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We believe in listening to consumer behavior. We consider nine categories of insights. Ideas that study your customer and your battlegrounds. Ways to connect the seemingly unconnected to create something smarter. We take relevant data. Human data. Instinct. Then we create choices. Entertainment that enables. Contagious cultural movement.
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We find the idea that defines a brand, changes behavior, empowers consumers. We focus on that idea and we create something that's never been a thing. Then we craft that creative into the ultimate expression of that idea. A thing we see, hear, feel, smell and touch. This is our craft.
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We power dynamic advertising experiences through our interactive, data-driven technology that’s designed to simplify the complexities of content management and distribution. Our unique way of tying data and content to creative provides advertisers with ultimate flexibility.
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We drive consumer action through a Shop Local Platform experience that’s powered by high-quality content management and processing, while producing valuable consumer insights. Plus, our technology allows you to easily extend your weekly ad content, empowering you to get more out of localized shopper content.
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Results come from getting the right story to the right person at the right time in the right format. That’s why we use an omnichannel approach to make sure our strategy is the most effective.
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MRX is the framework through which all our digital media and activation services are accomplished.
MRX was built on the belief that the best business outcomes are derived from digital media plans that are aligned around audiences. We identify audiences that prioritize your best customers; target those audiences across the digital ecosystem on the channels that drive engagement; and structure media buys to deliver those audiences with the greatest efficiency. We also design measurement approaches against those audiences, which lets us identify the metrics that drive real business outcomes and continually optimize to the best performing mix of media and messaging.
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Data fuels everything we do. We know our ideas are only as good as they perform in the real world, so we're methodical in our qualitative and quantitative measurement and the tests we perform to support, redirect and evolve our thinking.
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