So what do we do? to put it simply, a ton of stuff.

Data & Analytics

Data is great … if you know how to organize it, analyze it and act on it. We do. Because we invest heavily in our technology stack. Because we have a proprietary engine that allows us to make decisions with the highest confidence. Because data fuels our insights, our creative and activations.

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  • TRAK Data, SaaS AI-driven data modeling platform
  • Data Strategy & Architecture
  • Technological Landscape
  • Data Ingestion
  • Data Cleansing
  • Data Augmentation
  • Data Lakes / Data Storage
  • Data Extraction / API Streams
  • Data Management / Centralization
  • Data Monetization
  • Tagging Strategy
  • Martech Landscape / System Connectivity


  • Goal Setting & KPI Definition
  • Data Analysis
  • Data Modeling
  • Offline to Online Hashing
  • Single Profile / Identification
  • PII Management

Transformation services

We are agents of change. See, we help you do more than change. More than just innovate – doing the same things better. We help you do new things. New things so impactful, they make old things obsolete. And transform your business to meet market opportunities. All of this has a name. Disruption. It’s what we do. And it’s what we can do for you.

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business transformation

  • Digital Transformation
  • Brand Evolution
  • Innovation Road Map
  • Organizational Strength
  • Change Management
  • Think Tanks
  • Business Analysis
  • Business Strategy
  • Implementation
  • Measurement
  • Organizational Structure
  • Process Mapping
  • Modeling
  • Product Portfolio
  • Best Practices
    (e.g., Change Management, Sales Optimization)

Marketing transformation

  • GTM Platform
  • Campaign Strategy
  • Planning
  • Storytelling
  • Brand Strategy
  • Customer Journey Mapping
  • Consumer Modeling
  • Best Practices (e.g., Product Launches, Multichannel, Profile Management)

production innovation

  • Product Design and Development
  • Client Innovation Management Office Development
  • Client Innovation Analysis
  • Fusion92 Innovation
  • Future Series
  • Best Practices (e.g., innovation process, ideation, etc.)


We believe in listening to consumer behavior. We consider nine categories of insights. Ideas that study your customer and your battlegrounds. Ways to connect the seemingly unconnected to create something smarter. We take relevant data. Human data. Instinct. Then we create choices. Entertainment that enables. Contagious cultural movement.

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  • Macro Trends
  • PEST Forces of Disruption
  • Emerging Markets
  • M&A / Consolidation
  • Transformation
  • Maturity Score
  • Category Leadership
  • Think Tank – Category Ideation


  • Segmentation
  • Audience Profiling (Jobs to Be Done)
  • Customer Journeys
  • Ethnographic
  • Volume / Price Premiums
  • Media Diet
  • Personalization
  • NPS / Satisfaction
  • Customer Centricity
  • Concept Desirability & Validation


  • Competitive Positioning
  • SWOT / Porter 5 / McKinsey 7S
  • Innovation Readiness
  • Sales Optimization
  • Culture / Change / Strategy Alignment
  • Organizational Structure
  • Product / Service Alignment
  • Marcom Performance
  • Sales & Marketing Integration
  • Digital Maturity
  • Data Leverage
  • Brand Relevance / Strength
  • Digital Transformation
  • Brand Evolution
  • Data Monetization
  • Innovation Road map
  • Organizational Strength
  • Change Management
  • Revenue Innovation (Product, Service, Experience Ideation, Feasibility & Viability)


We find the idea that defines a brand, changes behavior, empowers consumers. We focus on that idea and we create something that's never been a thing. Then we craft that creative into the ultimate expression of that idea. A thing we see, hear, feel, smell and touch. This is our craft.

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  • Topical Research  & Content Strategy
  • Story & Activation Alignment
  • Story Matrix & Content Merchandising
  • Editorial Calendar
  • Content Editorial Teams
  • Content Syndication
  • Augmented Reality / Virtual Reality
  • Complete Video Production
  • Long- & Short-Form Copywriting
  • Sales Enablement Resources
  • Lead Generation
  • Lead Nurturing
  • Email Marketing
  • Branded Social Content Production


  • User Research
  • Usability Testing
  • Design Sprint Workshops
  • User Stories
  • Rapid Prototyping
  • Information Architecture
  • User Interface Design
  • Customer Experience Design
  • Service Design
  • Wireframes
  • A/B Testing & Optimization


  • Visual Briefings
  • Collaborative Ideation Workshops
  • Design Principles
  • Design Inspiration
  • Storyboarding & Storytelling
  • Design Systems
  • Campaign Concepting
  • ATL & BTL Campaign Production
  • Direct Advertising Elements
  • Digital Advertising Elements
  • Experiential
  • Broadcast
  • Animations & Video
  • AR / VR Productions
  • Illustration
  • Photography
  • Brand Design Systems
  • Identity Design
  • Digital / Physical Production Assets


  • Technical Architecture
  • Technical Requirements
  • Agile Backlogs
  • Digital Transformation Roadmapping
  • Engineering & APIs
  • Technical Activation
  • Website Development
  • Mobile & App Development
  • Digital Product Development
  • Content Management Systemizations
  • Product Information Systems
  • Community Implementations
  • Marketing Automation
  • Analytics Implementations
  • CRM & BI Platforms
  • Martech Stacks

ad technology

We power dynamic advertising experiences through our interactive, data-driven technology that’s designed to simplify the complexities of content management and distribution. Our unique way of tying data and content to creative provides advertisers with ultimate flexibility.

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  • Dynamic Creative
  • Dynamic Ad Tech
  • Stand-alone API/ API for Ad Tech
  • Supplemental Content Processing for Distribution
  • Ad Serving

shopper Platform

We drive consumer action through a Shop Local Platform experience that’s powered by high-quality content management and processing, while producing valuable consumer insights. Plus, our technology allows you to easily extend your weekly ad content, empowering you to get more out of localized shopper content.

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  • Circular Content Management, Processing and Hosting
  • Shopper Platform Maintenance
  • Ongoing Platform Feature Development
  • Circular Content Available via API for Expanded Distribution

Media & ACTIVATION Services

Results come from getting the right story to the right person at the right time in the right format. That’s why we use an omnichannel approach to make sure our strategy is the most effective.

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  • Media Mix Planning
  • Media Diet & Audience Definition
  • Activation Planning
  • Campaign Optimization Strategy
  • Targeting & Retargeting
  • Attribution Modeling
  • Augmented Data Integrations
  • Programmatic
  • Mobile
  • Digital Display
  • Native
  • Search
  • Social
  • Digital Video
  • Connected TV
  • Streaming TV
  • Direct Mail
  • Print
  • Radio
  • Out of Home
  • Broadcast


  • Audience Needs Analysis
  • PR & Influencer Identification & Strategy
  • Public Relations Mentions & Placements
  • Macro & Micro Influencer Engagement
  • Affiliates
  • User-Generated Content
  • Reviews & Recommendations
  • Word of Mouth


  • Email Campaign Planning: Acquisition, Nurturing, Trigger, Automated, Delivery, Personalization
  • Social Strategy & Planning
  • Social Listening & Command
  • SEO Technical Audit
  • SEO Content Audit
  • Website/App Content Audit
  • Email Marketing
  • Social Community Moderation
  • Social Content Proliferation
  • Social Community Moderation
  • Search Engine Optimization
  • Data & Owned Property Monetization

MRX®: Media Return Exchange

MRX is the framework through which all our digital media and activation services are accomplished.

MRX was built on the belief that the best business outcomes are derived from digital media plans that are aligned around audiences. We identify audiences that prioritize your best customers; target those audiences across the digital ecosystem on the channels that drive engagement; and structure media buys to deliver those audiences with the greatest efficiency. We also design measurement approaches against those audiences, which lets us identify the metrics that drive real business outcomes and continually optimize to the best performing mix of media and messaging.

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  • Holistic audience planning, testing and development to drive increased sales response.
  • Cross-channel media exposure management, message sequencing and creative optimization.
  • Measurement design using best-in-class technology to metrics that drive business outcomes.
  • Constant evolution based on marketplace and results.


  • Best-in-class ad tech.
  • In-house team of experts who know how to maximize their power.
  • Proprietary tools and workflows that streamline complexities for optimal performance and efficiency.


  • Customized measurement and performance dashboards designed to showcase the KPIs and data cuts necessary to track campaign progress at every level.
  • Constant optimization across an array of data, targeting methods, media placement, message sequences and channels toward the combinations that drive successful outcomes.


Data fuels everything we do. We know our ideas are only as good as they perform in the real world, so we're methodical in our qualitative and quantitative measurement and the tests we perform to support, redirect and evolve our thinking.

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  • Goal Setting & KPI Definition
  • Tagging & Tag Management
  • Advanced Attribution Modeling
  • Campaign Metrics & Funnel Alignment
  • Campaign Dashboards
  • Report Automation
  • Monthly, Quarterly Cadences
  • Monitoring vs. Optimization Analysis
  • ROI & ROMI Analysis
  • Category Leadership


  • Customer Panels
  • Advisory Councils
  • Design Sprint / Lab Validations
  • Ad Hoc Findings Reports
  • Custom Visualizations
  • Video Responses
  • Panel Dashboards


  • Conversion Rate Optimization
  • Web Analytics
  • Heat Maps & Surveys
  • People Tracking
  • A / B & Multivariate Testing
  • Usability Testing
  • Accessibility Testing
  • Quantitative & Qualitative Data Collection & Analysis
  • Cross-Team Integrations
  • Conversion Audits
  • PIE Testing Plans
  • Integrated Reports for Usability, Relevance, Urgency, Clarity, Anxiety, Value Proposition, Distraction, Behavioral Economics
  • Data Monetization

are you an agency, media company or publisher looking for cost-effective, white-labeled media services?



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